New Way Of Doing Business

“Better Plant Health

and Higher Yields”

The Promise

When applied to V5 to V6 corn, ProAct® increases yields ~

85% of the time.

Data represents a compilation of all PHC and university replicated trials, farmer strip trials, and whole-field farmer comparisons. All PHC replicated trials consisted of 8 reps/location.

Crop # of Trial Sites

% of time a Yield Gain is delivered

Average Yield Gain

Corn 41 88% 7.1 bu/ac

The Product

Series1

-5

0

5

10

15

20

25

30

35

40Corn Yield as Difference from Control (bu/ac)

+7.1 bu/A88% Wins

Based on yield results with ProAct at 0.5 oz/acre, 41 data points, trials located in IA, IL, IN, KY, LA, MN, MS

The Proof

https://www.pioneer.com/home/site/us/agronomy/library/template.CONTENT/guid.8899F662-572B-84BD-5F5F-96F177FDBA0D

Who paid for the

chemical in thesetrials?

● Isn’t necessary to produce a crop ● Isn’t recommended by university extension services●Produces few visual differences ●Requires untreated comparisons to determine efficacy●Lacks credibility with farmers

“Will it work consistently enough for me to get a positive return on my investment, and if so, how will I know?”

Even though ProAct® delivers yield increases more than 80% of the time, it:

The Problem

● Isn’t necessary to produce a crop ● Isn’t recommended by university extension services●Produces few visual differences ●Requires untreated comparisons to determine efficacy●Lacks credibility with farmers

“Will it work consistently enough for me to get a positive return on my investment, and if so, how will I know?”

Even though my fungicide delivers yield increases more than 80% of the time, it:

The Problem

● STOP selling “ProAct®”

● START selling “Higher Yields”

● MAKE all applications using GPS-equipped machinery to document treated and untreated sections of every field.

● MEASURE harvested yields of treated and untreated sections using GPS-equipped yield monitors.

● CHARGE farmers only when “Higher Yields are “proved” by farmer’s own yield monitor data.

The Proposal

● Spray ProAct on V5/V6 corn via custom application.● (Leave untreated check areas in each treated field.)

● Use geo-referenced yield monitor to record yield

● Submit yield & spray data for AgVeritas® analysis of treated vs untreated yields

● All expense deferred until after harvest

● Yield difference between treated & untreated determines post-harvest price/acre.

The Program

● PHC provides ProAct for all treated acres at no-charge to farmer

● ProAct applied by Custom Applicator

● PHC pays for custom application, SUBJECT to receipt of application data from applicator. (Farmer NEVER pays for custom application.)

● Farmer invoiced ONLY for applicator-sprayed acres

● ProAct yield advantage has to be at least 2 bu/acre or farmer pays nothing.

● Yield monitor data analyzed by AgVeritas to determine difference between treated and untreated areas

● Price per acre determined by difference in yield versus untreated check.

● Farmer pays AFTER HARVEST on field-by-field basis.

The Process

• If average treated yield not at least 2 bu/acre more than untreated average, price is ZERO.

• If average treated yield is 2 bu/acre or more than untreated, price is ½ of value created from the extra yield, up to a MAX price of $22.50/acre.

• NEVER spend more than ½ the cost of the of the value created from the incremental yield.

The Price

1. For the purpose of determining the incremental value produced as a consequence of having treated my field(s) in conjunction with the No

Gain? No Pain! program, the base value per bushel of harvested corn yield will be the same as the SPRING value that will be established and used by the USDA Risk Management Association in association with the Commodity Exchange Price Provision for Federal Crop Insurance Yield Protection in Iowa for corn planted in 2014.

For all the acres treated under this agreement, I understand and commit to the following terms and conditions:

The Rules

$4.62/bushel

Choose a Function

➤ View Active Discovery Periods

➤ View Commodities Recently in Discovery

➤ View Daily Prices for Your Location

➤ Try the New App! Price Discovery Beta

This application will Retire in spring 2014

Commodities Recently in Discovery

Base and Projected Harvest prices shown were discovered within the last 30 days, Harvest prices within the 60 days. Prices are not final until marked as “Approved”.

To view historic prices or prices and dollar amounts of insurance for other plans, please visit the Prices Inquiry System.

Crop Year Commodity Type Practice Insurance Plan State(s) Cancel Date Price Type

Current Avg- Price

Volatility / Low- High

Factory

Daily Prices 2014 Corn All Conventional1 Yield Protection

CO, CT, DE,ID, IL IN, IA, KS, KY, ME, MD, MA, MI, MN, MO, MT, NE, NV, NH, NY, ND, OH, OK, OR, PA, RI, SD, TN, TS, UT, VT, VA,

WA, WV, WI, WY,

03/15/2014 Projected $4.62

Approved

Currently Filtered on: Corn, CZ14, 2/1/2014-2/28/2014

Crops Recently in Discovery 3/18/14 8:17 am

http://www3.rma.usda.gov/apps/pricediscoveryweb/CropsInDiscovery.aspx

The Guidelines

Direction of

Application

180‘

180‘

Tre

ated

Sw

aths

Tre

ated

Sw

aths

Tre

ated

Sw

aths

Each field should have a couple of unsprayed comparison areas.

The Contract

The Commitment

THANKS!

ProAct, No Gain? No Pain!, The No Gain? No Pain! Logo, and Satellite Weigh Wagon are trademarks of Plant Health Care, Inc., Raleigh, NC