nick stetz resume & portfolio
TRANSCRIPT
Nick Stetz
Resume & Portfolio
120 Ridge Street, Apt. 4CNew York, NY 10002
www.linkedin.com/in/nickstetz/
Marketing & Events Professional
ResumeNick Stetz 410.409.9334
[email protected] Stetz
Address: 120 Ridge Street Apt 4C, New York, NY 10002 410-409-9334 • [email protected]
WORK EXPERIENCE Business Development Manager, Mixify, Brooklyn, NY Sept. 2013 – Oct. 2014
Mixify provides brands, venues, and artists with a live experience that allows them to market to and connect with fans in a completely new way. The 2-way live-streaming technology is an experiential marketing tool like no other.
DIGITAL AND EXPERIENTIAL MARKETING:
• Oversaw promotion for each event including concept creation, graphic design, and deliverables. • Managed ideation and execution of overall experience positioning, production, budgeting, and more. • Helped in the creation of key marketing decks used for brand, venue, and artist acquisition. • Aided in the development and execution of social media posts for pre-, during, and post-event fan
engagement on Facebook, Twitter, and Instagram. ACCOUNT MANAGEMENT:
• Maintained 50+ client relationships both within the United States and globally in Europe, South America, and North America.
• Worked with clients to determine best marketing strategies and talent for a successful event both financially and in terms of fan satisfaction.
Founder and CEO, Campus Vinyl, New York, NY January 2013 - Present
• STRATEGY - Ensure company stays on track with its overarching goals and vision of highlighting talented college musicians and giving each university’s music scene a voice through journalism and campus events.
• PROJECT MANAGEMENT - Oversee and work with all subsidiary Campus Vinyl chapters to help them build their own chapter from the ground up including recruiting, content, organization, team bonding, and more.
• SOCIAL MEDIA & ANALYTICS - Post daily and engaging content on website, Facebook, Twitter, and Instagram to build and evolve Campus Vinyl's brand voice while analyzing statistical trends.
Community and Content Intern, Mixify, Brooklyn, NY May 2012 – August 2012
• CLIENT RELATIONS - Developed and maintained valuable artist relations for the company by helping the artists become acquainted with, adapt to, and use the Mixify.com platform.
• SOCIAL MEDIA - Helped produce and execute marketing strategies via social media with increases in Facebook likes, Twitter followers, and Mixify users by 1500%, 1300%, and 2150% respectively from their launches.
Sales Planning Intern, McCormick & Company, Sparks, MD May 2011 – August 2011
• BRAND EXPERIENCE – Gained valuable knowledge of how brands operate internally and how they collaborate with outside companies such as marketing/ad agencies.
• ANALYTICS – Analyzed sales data and marketing trends to help Zatarain’s competitive positioning. EDUCATION Bucknell University, Lewisburg, PA 2009 - 2013
• BSBA in Management; BA in French; Minor in Music • Cumulative GPA - 3.67
Université François-Rabelais, Tours, France (Study Abroad) Spring 2012 LEADERSHIP ROLES Events Chair – Chi Phi Fraternity, Bucknell University January 2011 – December 2011
• Operated a $40,000 budget while planning weekly, monthly, and larger-scaled, yearly events. • Developed and executed all event concepts from start to finish including but not limited to:
o Creative brainstorms, musician bookings, marketing/promotional materials (digital and traditional), staffing, guest lists, and production creation, setup, and takedown.
SKILLS
• Proficient in French (DELF B1) • Strong interpersonal skills • Microsoft Office, Adobe Photoshop & InDesign, Wordpress, SugarCRM, MailChimp, Google
Analytics, Basic SEO Experience, Basic HTML and CSS Experience, Intermediate Accounting
Case Studies & Portfolio
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Case Studies/Experience4Digital Marketing Assets7
Client Acquisition8Insights & Analytics9
Case Studies/ExperienceNick Stetz 410.409.9334
Grassroots & Social Media Marketing
ChallengeMixify.com’s innovative online platform had just hit the market, allowing artists, labels, and brands to put on showcases with live performances to anyone across the world. How does a startup company successfully spread the word of this new platform to gain loyal users?
SolutionUse talented, well-known artists that fans and potential users want to hear live to perform themed showcases using the platform while also tying in relevant brands. Talent will be able to connect to fans in a new way and brands can market themselves as trending. Use talent and brand relationships to grow presence via their social media pages and by conducting sweepstakes. Additionally, use already existing communities to advertise showcases and platform.
ResultsAn increase in 3,000+ Facebook likes, 1,500+ Twitter followers, and 4,500+ Mixify users in only a 3-month span and each from their inceptions.
Tactical Word of Mouth
Real-time fan engagement tobuild user loyalty.
Well-known, relevant artists to draw interest to the platform.
Brand sweepstakes to increase user base and social metrics.
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Nick Stetz 410.409.9334
Experiential Marketing
ChallengeA startup company needs to educate fans, artists, and brands on a revolutionary technology that could change the way we consume entertainment, market ourselves, and interact with new customers. How does a company do so while reassuring clients that in this scenario change is good?
SolutionPut on an experiential marketing showcase that features the 2-way live-streaming technology, Mixify Clubcast. Invite not only fans, artists, and brands, but also journalists from local and national publica-tions. Let the guests experience the new technology to its full potential by streaming artists from Los Angeles, CA, creating an atmosphere of a trendy club, and letting them interact with the LA artists in real-time. Also, free food and complimentary beverages are always a nice bonus!
ResultsNumerous features in publications from around the globe covering not only the event, but the tech-nology and Mixify as a whole. The raised awareness created a massive influx of inquiries from artists, venues, and brands wanting to come on as clients. These inquiries not only increased revenue, but also the quantity and notoriety of Mixify’s clients.
The Future of Entertainment - Technology Education
Global press coverage of event, technology, and company.
Guests in fully immersive experience are able to interact with the artists across the country.
Notable artists performing via HD video & high quality
audio.
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VentureBeat Article URL
Case Studies/Experience
Nick Stetz 410.409.9334
Market Research
ChallengeAfter internal discussions and reader feedback, it was clear that the recently launched digital maga-zine, Campus Vinyl, needed visual modifications and content improvements to increase readership and awareness. How does a brand new digital magazine modify themselves to increase readership when their campus awareness is extremely low?
SolutionCreate a simple and easy to navigate survey that prompts the survey takers to visit and comment on the digital magazine even if they have not done so already. Providing images of the site also makes it quicker and easier for the survey takers. For best results, utilize the campus message center and strong word of mouth while enticing readers with a chance to win a gift card to a store of their choosing. Use the data to compile a marketing deck showing testimonies and graphs for easy decision making.
ResultsA large and random sample size with valuable feedback was taken from the Bucknell population. This market research lead to a complete website overhaul and a change in content more relevant to the readers. This resulted in increased loyalty, unique visitors, social media metrics, and overall awareness.
Catering to the Readers
Simple and easy to navigate survey with sample images provided.
Valuable metrics and insights into the readers’ tastes.
Website overhaul. Increased visual attractiveness with more
relevant content.
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http://campusvinyl.com/bucknellu/
Case Studies/Experience
PortfolioNick Stetz 410.409.9334
Digital Marketing Assets
7
Social Media
Email Campaigns
One-Pagers
PortfolioNick Stetz 410.409.9334
Client Acquisition
8
Marketing Decks
www.mixify.com/clubcast/brands
www.mixify.com/clubcast/venues
www.mixify.com/clubcast/artists
Venues:
Artists:
Brands:
Strategic Planning from Consumer Insights
PortfolioNick Stetz 410.409.9334
Insights & Analytics
9
Consumer TastesGoogle Analytics Tracking
& Evaluation
Social Media Tracking & Analysis
Nick Stetz
Thanks for your time!
120 Ridge Street, Apt. 4CNew York, NY 10002
www.linkedin.com/in/nickstetz/
Marketing & Events Professional