NICCOLÒ FRANSONI

Digital Marketing Manager@Studioplace & @Digital Yuppies

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NICCOLÒ FRANSONI

How can Growth Hacking help Startups?

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WHAT IS GH?

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WHAT IS GH?

SKILL?

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WHAT IS GH?

TOOL?

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WHAT IS GH?

THEORY?

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WHAT IS GH?

MINDSET!

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WHAT IS GH?

A systematic approach to build a new product that can become a self-perpetuating marketing machine

through a test and trial method

In GH marketing is not something one does, butrather something one builds directly into the

product itself

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MARKETER? DEVELOPER? DESIGNER?

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MARKETER? DEVELOPER? DESIGNER?

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MARKETER? DEVELOPER? DESIGNER?

Marketer

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MARKETER? DEVELOPER? DESIGNER?

Marketer

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MARKETER? DEVELOPER? DESIGNER?

Developer

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MARKETER? DEVELOPER? DESIGNER?

Developer

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MARKETER? DEVELOPER? DESIGNER?

Designer

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MARKETER? DEVELOPER? DESIGNER?

Designer

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MARKETER? DEVELOPER? DESIGNER?

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MARKETER? DEVELOPER? DESIGNER?

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AND STARTUPS?

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AND STARTUPS?

#DYLeipzig @fransacchio

AND STARTUPS?

#DYLeipzig @fransacchio

AND STARTUPS?

#DYLeipzig @fransacchio

AND STARTUPS?

#DYLeipzig @fransacchio

AND STARTUPS?

#DYLeipzig @fransacchio

AND STARTUPS?

#DYLeipzig @fransacchio

AND STARTUPS?

#DYLeipzig @fransacchio

AND STARTUPS?

#DYLeipzig @fransacchio

AND STARTUPS?

#DYLeipzig @fransacchio

AND STARTUPS?

#DYLeipzig @fransacchio

AND STARTUPS?

#DYLeipzig @fransacchio

AND STARTUPS?

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AND STARTUPS?

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AND STARTUPS?

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NO BEST PRACTICES

AND STARTUPS?

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growthhackers.com/growth-studies

AARRR

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AARRR

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AARRR

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5 steps

AARRR

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ACQUISITION

AARRR

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ACQUISITION CONTENT, SEO...How do users find you?

AARRR

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ACQUISITION

ACTIVATION

CONTENT, SEO...How do users find you?

AARRR

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ACQUISITION

ACTIVATION

CONTENT, SEO...How do users find you?

NEW USER, NEW ACCOUNT...How’s their first experience?

AARRR

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ACQUISITION

ACTIVATION

CONTENT, SEO...

NEW USER, NEW ACCOUNT...

RETENTION

How do users find you?

How’s their first experience?

AARRR

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ACQUISITION

ACTIVATION

CONTENT, SEO...

NEW USER, NEW ACCOUNT...

RETENTION FIDELIZATION, INCENTIVE...

How do users find you?

How’s their first experience?

Do they come back?

AARRR

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ACQUISITION

ACTIVATION

CONTENT, SEO...

NEW USER, NEW ACCOUNT...

RETENTION FIDELIZATION, INCENTIVE...

REVENUE

How do users find you?

How’s their first experience?

Do they come back?

AARRR

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ACQUISITION

ACTIVATION

CONTENT, SEO...

NEW USER, NEW ACCOUNT...

RETENTION FIDELIZATION, INCENTIVE...

REVENUE FINAL SALE, AUTHORITY...

How do users find you?

How’s their first experience?

Do they come back?

How do you generate revenue?

AARRR

#DYLeipzig @fransacchio

ACQUISITION

ACTIVATION

CONTENT, SEO...

NEW USER, NEW ACCOUNT...

RETENTION FIDELIZATION, INCENTIVE...

REVENUE FINAL SALE, AUTHORITY...

REFERRAL

How do users find you?

How’s their first experience?

Do they come back?

How do you generate revenue?

AARRR

#DYLeipzig @fransacchio

ACQUISITION

ACTIVATION

CONTENT, SEO...

NEW USER, NEW ACCOUNT...

RETENTION FIDELIZATION, INCENTIVE...

REVENUE FINAL SALE, AUTHORITY...

REFERRAL WORD OF MOUTH.

How do users find you?

How’s their first experience?

Do they come back?

How do you generate revenue?

Do users tell others?

KEY CONCEPT

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KEY CONCEPT

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Product Market

FIT

PMF

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BUILD

PMF

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DISRUPT

PMF

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RE-BUILD

PMF

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RE-DISRUPT

PMF

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THE RISKY MOMENT

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THE RISKY MOMENT

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THE RISKY MOMENT

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liability of newness

liability of adolescenceRIS

K

YEAR0 1 2 3 4

THE RISKY MOMENT

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liability of newness

liability of adolescenceRIS

K

YEAR

Growth Hacking Focus

0 1 2 3 4

GAME CHANGER (MVP)

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GAME CHANGER (MVP)

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Around 2 years

GAME CHANGER

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“Make stuff people want

GAME CHANGER (MVP → PMF)

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Make stuff people want

Product Market

FIT

GAME CHANGER

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Optimized product before the launch...

GAME CHANGER

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...lower risk of mortality after the launch!

As simple as that!

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THANK YOU!

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