giacomo barbieri: emotional storytelling | digital yuppies in leipzig, 10/9

EMOTIONAL STORYTELLING

HELLO!I’m Giacomo BarbieriCEO, TWKN | Marketing Manager, IngDan Italy | Product reviewer, WebnewsInstagram, Twitter: @ijaack94 | Snapchat: ijaack

1.THE CONCEPTS

What’s emotional storytelling

Instagram, Twitter: @ijaack94 | Snapchat: ijaack

BUTFIRST...Let me tell you my story


MY PATH

TheVerge:TECH CULTURE

ZeroCalcare:HUMOUR

MacStories:EXPERIENCE


1.1EMOTION

What’s an emotion


“A brief conscious experience characterized by intense mental

activity and a high degree of pleasure or displeasure.”


1.2STORYTELLING

What’s storytelling


“The social and cultural activity of conveying stories in words,

images.”


It’s not about the story anymore, it’s about

emotions.


How to do it

› Coherent› Quick to read› Fluent

A 5-year-old kid must be able to understand what you’re saying.


REVERSE-PYRAMIDBLOGGING


REVERSE-PYRAMIDBLOGGING


NO

THE PERFECT MIX

YOU

STORY PRODUCT


BUTWHY?It’s not so easy to learn


The goal is the same

ENGAGE SHARE SELL

EVERYTHINGInstagram, Twitter: @ijaack94 | Snapchat: ijaack

It’s not about the content anymore, it’s

about emotions.


THANKS!Any questions?You can find me at:@ijaack94 · [email protected]