4.0

DISCLAIMERconsumers will be able to access healthcare goods and services online and offline at will

Maarten den Braber Jen McCabe Gorman

model(we’re huge in holland)

Virtual

Brick-and-Mortar

Patient Professional

Content

Community

Commerce

Coherence

Consumer-Centric Care

3 things the model helps with(at least)

Consumer have options

Learn

Other resources helpdecision-making

Connect

Consumers decide when they have made their choice

Interact

The

elev

ator

pitc

h one… have they hope Let’s

What’s next?