MEDICINECOMPLIANCEFor GEN X

User ResearchEric Anderson

Ankita ArvindChris HollidayMichael LiCheng Li (Vanessa)

Project schedule

20 Oct 25 Oct 30 Oct 4 Nov 9 Nov 14 Nov 19 Nov 24 Nov 29 Nov

Secondary research

Survey

Interview

Cultural Probe

Co-design

Usability Test

Personas

Scenario

Secondary Research

WASTE

❖ Medicine noncompliance costs Americans $100 - $298 billion/year

SUFFERING

❖ Unnecessary disease progression

❖ 125,000 deaths/year and up to 10% of all hospitalizations

COST

❖ Unneeded medication changes

❖ Longer treatment

As they advance in age, we believe that many Gen Xers are having to adhere to a regimented medical prescription for the first time in their lives.

Social62% of Gen Xers fill average

of 6 prescriptions/year

Lifestyle and busy schedules

Patient-doctor relationships

EconomicsRecent economic instability

Income and affordability

Increasing price of prescription drugs

TechnologyConnected devices are an

integral part of life

Lack of patient involvement in treatment decisions

Lack of trust of medical efficacy

Undesirable side effects

SET Factors

Questionnaires Interviews Co-Design Cultural Probes Usability Testing

Research Plan

Questionnaires

At first, she had a hard time making it

a part of her daily routine

Side effects are a big factor in

medical compliance

He tries to adhere to his medication,

but sometimes he

just can’t remember

Insights

JenniferFemale | 40 years old | Travel agent

Persona

RobertMale | 47 years old | Business person

Apps and websites

Devices and tools

Side effects

Organization of medicine

Interaction with doctors & medicine

Imageboard

Cultural Probe - Timeline

Generation X

Busy schedules

It is easy to forget to take a dose when you are “in the zone”

Associating specific everyday activities with taking medication can improve compliance

Cultural Probe - Photorecord

Generation X

Take medicine in front of computers

Take medicine when they are watching TV

All the medicine are stored in one place

Wake up Skip morning meds

Busy at work -forgets medicine

Take medicine 2 hours late

Reaches homeRemembers to take meds in the car

Scenario

DistractionsBusy schedules

Timing of intake

“Restrictions” - only take when eating

Reminders“Associations” - getting in car, getting dressed

Phone alarm

Co-design

Generation Xers have

packed schedules and

are forgetful, but they usually

have their phone with them.

Insights

Ideation

❖ Would you use an app？

❖ Have access to phone when taking meds?

❖ Do you think incentives like coupons and gifts will help people take medicine on time?

❖ Tasks - set up medicine, check calendar, add medicine, and record when it is time for a dose!

App Design

Usability Test

Incentives Reminders Proof for pharmacies

Managing many meds

Hassle to take

pictures

May not have phone

May not need

reminders

Pros and Cons

Apps for reminding

Pillboxes

Incentives from pharmacies to

fill prescriptions

Existing Solutions

Opportunity

Encouraging people to take

their meds, not just reminding them.

Integration of medicine intake

and daily schedule