Internet Marketing for Medical Businesses

Are there potential clients in your market who are using the Internet to find services you provide?

What can you do to attract as much of that audience as possible?

Google Search “Verticals”

Searches related to healthcare are often considered “local” by search engines.

Search Engine Optimization

Business listings that aren't optimized don't stand out online.

Businesses that optimizetheir listings attract customers.

Google Places Analytics

Optimization Checklist Canonical business name,

address, and phone number (NAP) to use for all business listings identified→Be consistent!

Google Places listing optimized.

− Google listing “claimed”.− Google listing profile

thoroughly completed: categories, pictures, videos, etc.

Business listing claimed in supplemental review, and social interaction websites: Yelp, Manta, FourSquare, MapQuest, etc.

Positive reviews from customers - 10+ Website and social properties (YouTube,

Google+, Facebook) developed

Introduce Your Businessto the Internet

Enhance Existing Listings

Your Website

Publish as much content as possible to attract and convert potential clients:articles, images, videos.

Make sure to publish unique content, not syndicated.

Be careful about using website hosts that produce “custom” medical websites full of DUPLICATE CONTENT. Search

engines don't like this. → Officite

Two Approaches

Do It Yourself

Use existing personnel

Hire an Agency

Focus on ROI