new show. new conference. new innovations. new … prospectusbrochure final... · ... 2013. trade...

July 22-25, 2013*Las Vegas Convention Center, Las Vegas, NV

www.craftandhobby.org/CNC

*Conference Program begins July 22, 2013. Trade Show opens July 23, 2013.

New Show. New Conference. New Innovations. New Connections.

Exhibitor Prospectus

Brought to you by

The creative marketplace is competitive. Knowing where to showcase your products; where to �nd the right buyers; and how to make a big impact while getting the best return on your investment is the key to success. Exhibiting at the NEW Create-n-Connect Conference & Trade Show (formerly the CHA Summer Conference & Trade Show) gives you the opportunity to showcase your newest products, emphasize your brand, meet face-to-face with buyers and participate in exceptional networking events. Participation in this Show trans-lates into valued assets that will serve you year-round.

Here is what you can expect at the NEW Create-n-Connect Conference & Trade Show:

Show Floor Access for MembersNo more fees! Show �oor access is FREE for CHA Members.

Buyer Power HoursSell to quali�ed buyers during buyer-only Show �oor access from 9:00 a.m. - 11:00 a.m. on July 23rd and 24th.

New Products Preview Program This exclusive opportunity is your chance to premiere your never before seen products through special media and buyer events. Gain industry-wide recognition and national media attention by featuring your new products in the New Products Showcase.

Connections that CountThe next person you meet may make a di�erence in your business! After-hourcocktail mixers, town hall meetings and forums give you access to conversations that mayprovide huge insights and in�nite possibilities for your business.

Enhanced Match-Making Program for Superior ConnectionsThe new and improved ShowBiz Connections allows you to easily search and connect with buyers looking for your products & services - before the Show!

CHA’s mission is to ensure you have the best Show experience possible. Feel free to contact any CHA sta� member with questions. I can be reached directly at 201-835-1201 or at [email protected].

On behalf of the entire CHA sta�, we look forward to seeing you in Vegas.

Cheers,

Andrej SuskavcevicPresident & CEOCraft & Hobby Association

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Welcome

Create-n-Connect Conference & Trade Show

The creative marketplace is competitive. Knowing where to showcase your products; where to �nd the right buyers; and how to make a big impact while getting the best return on your investment is the key to success. Exhibiting at the NEW Create-n-Connect Conference & Trade Show (formerly the CHA Summer Conference & Trade Show) gives you the opportunity to showcase your newest products, emphasize your brand, meet face-to-face with buyers and participate in exceptional networking events. Participation in this Show trans-lates into valued assets that will serve you year-round.

Here is what you can expect at the NEW Create-n-Connect Conference & Trade Show:

Show Floor Access for MembersNo more fees! Show �oor access is FREE for CHA Members.

Buyer Power HoursSell to quali�ed buyers during buyer-only Show �oor access from 9:00 a.m. - 11:00 a.m. on July 23rd and 24th.

New Products Preview Program This exclusive opportunity is your chance to premiere your never before seen products through special media and buyer events. Gain industry-wide recognition and national media attention by featuring your new products in the New Products Showcase.

Connections that CountThe next person you meet may make a di�erence in your business! After-hourcocktail mixers, town hall meetings and forums give you access to conversations that mayprovide huge insights and in�nite possibilities for your business.

Enhanced Match-Making Program for Superior ConnectionsThe new and improved ShowBiz Connections allows you to easily search and connect with buyers looking for your products & services - before the Show!

CHA’s mission is to ensure you have the best Show experience possible. Feel free to contact any CHA sta� member with questions. I can be reached directly at 201-835-1201 or at [email protected].

On behalf of the entire CHA sta�, we look forward to seeing you in Vegas.

Cheers,

Andrej SuskavcevicPresident & CEOCraft & Hobby Association

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WelcomeMeet The Buyers

“Whe� else can you �et so many g�at people from the industry face-to-face?” — Dia� Newman, Beacon Adhesives

Over 2000 buyers representing more than 750 stores, chains and online retailers come to the Create-n-Connect Conference & Trade Show (formerly the CHA Summer Conference & Trade Show) every year to �nd the innovative products and valuable business partnerships that will grow their business. The information they gather and the products they buy attract new crafters and meet the needs of their current customers. It’s time to show them what you’ve got!

The Create-n-Connect Conference & Trade Show is your connection to serious buyers and decision makers who are there to evaluate products and place orders.

96% See new products in the marketplace

77% Find new suppliers and manufacturers

69% Learn new craft ideas and techniques

(data source: CHA 2011 Summer Post-Show Survey)

85%

15%

Domestic

Int'l.

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997776

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Why do they come?

Where do they come from?Who are they?The biggest retailers in the creative industry attend CHA Trade Shows - so should you!A.C. MooreArchiver’sDick Blick Art MaterialsMichaels StoresHobby LobbyJo-Ann Fabric & Craft StoresPear Paint Co., Inc.Ross Stores, Inc.SbarsTJX CompaniesPlus…over 600 independent retail stores!

Visit www.craftandhobby.org/CNC For More Information

Gain Exposure

Your exhibiting investment includes the following complimentary marketing tools that will maximize your visibility on and off the Show floor:

Exhibitor-Sponsored Workshop Program Opportunity – Increase your booth tra�c and sales byproviding in-depth, hands-on education o� the Show �oor! Contact [email protected] for more information and pricing.

Get the Word OutCHA’s comprehensive promotional campaign is designed to deliver the buyers for Create-n-Connect exhibitors.• Print advertising in popular trade publications like Creative Retailer, Art Materials Retailer, Stationery Trends Magazine, Yarn Market News and Craft Focus.• Eye-catching direct mail targeting retailers, online retailers and other buyers seeking to enhance and update their product mix.• Informative website featuring online registration, event updates, exhibitor and product searches, travel information and more.• Targeted emails delivered straight to the inboxes of your customers, prospective buyers and potential attendees.• Public relations and media plan focused on drawing local and national media coverage.

Show Directory (Print and Online)

An attendee must have for navigating the show

to find the elusive new partner!

Get on the attendees’ must see list! Include

your latest product information, images,

brochures, and videos.

Show Floor PlanShow Specials

Publicize your at-Show specials to attendees pre-show and onsite.

Matchmaking program that connects you with attendees – before the Show – whose product interests match the products

and services you provide.

NEW & IMPROVED


Gain Exposure

Your exhibiting investment includes the following complimentary marketing tools that will maximize your visibility on and off the Show floor:

Exhibitor-Sponsored Workshop Program Opportunity – Increase your booth tra�c and sales byproviding in-depth, hands-on education o� the Show �oor! Contact [email protected] for more information and pricing.

Get the Word OutCHA’s comprehensive promotional campaign is designed to deliver the buyers for Create-n-Connect exhibitors.• Print advertising in popular trade publications like Creative Retailer, Art Materials Retailer, Stationery Trends Magazine, Yarn Market News and Craft Focus.• Eye-catching direct mail targeting retailers, online retailers and other buyers seeking to enhance and update their product mix.• Informative website featuring online registration, event updates, exhibitor and product searches, travel information and more.• Targeted emails delivered straight to the inboxes of your customers, prospective buyers and potential attendees.• Public relations and media plan focused on drawing local and national media coverage.

Show Directory (Print and Online)

An attendee must have for navigating the show

to find the elusive new partner!

Get on the attendees’ must see list! Include

your latest product information, images,

brochures, and videos.

Show Floor PlanShow Specials

Publicize your at-Show specials to attendees pre-show and onsite.

Matchmaking program that connects you with attendees – before the Show – whose product interests match the products

and services you provide.

NEW & IMPROVED

The Craft & Hobby Association has created an exciting new product publicity program taking place during the Create-n-Connect Conference & Trade Show in Las Vegas. This program will provide the media exclusive access to a select number of products at the Show. Just as the Consumer Electronics Show is the authority on all things tech and creates industry buzz, this program will position participants as innovators and trendsetters and create an appealing and contemporary image for the industry.

In addition to heightened media attention, participating manufacturers will be provided with a prime opportunity to display their “latest and greatest” to prospective buyers.

Program BenefitsAnyone who would like to participate in the New Products Preview Program will need to set aside at least one new, never seen before “newsworthy” product. They will receive: • Space in the New Products Showcase on the Show �oor• Significant publicity and online/social media coverage• Inclusion in a social media news release• Invitation to showcase their product in a VIP Media and Buyer Event• Listing on 2013 New Product Webpage

In addition, these products will be reviewed by TV producers who will be developing segments fornational media coverage. The selected products will be guaranteed to receive:• Nationwide broadcast media coverage via a satellite media tour (minimum of 6 million television viewers) and/or• Invitation to showcase their product at a New York Editor’s Event in May 2013

How to Submit an Entry• All products must be submitted at www.craftandhobby.org/newproducts or [email protected]

Product submissions must include the following:• Product name and price points• Product description• Where it will be available for purchase and launch dates• Product images —Examples of why product is “newsworthy” —Newsworthy denotes a subject that could be highlighted in the media (print, broadcast and internet) —This product must be unique and interesting to those outside of the crafting community• Manufacturer contact information (name, phone number and email address)*NOTE: Any submitted product should have launch date in 2013 or have not received any previous media coverage.

April 22, 2013 To be considered for the New York Editor’s Event

May 31, 2013 To reserve your space in the New Products Showcase

DEAD�NE FOR SUBMISSIONS

Exhibiting Members $1,000Exhibiting Non-Members $2,500Non-Exhibiting Members $5,000Non-Exhibiting Non-Members $10,000

New Products Prog�m Fees

For more information on the New Products Preview Program please visit www.craftandhobby.org/newproducts or email [email protected].

New Products Preview Program

Gain Exposure

Create-n-Connect Conference & Trade Show Visit www.craftandhobby.org/CNC For More Information

Sponsorship Opportunities

“CHA ope�d up the mar�t for us!” — Leigh Meye�, �lly C�ft

Member Non-Member

$6,000 SOLD $7,500 SOLD (exclusive sponsorship)

$4,000 $5,000 (exclusive sponsorship)


$1,500 $1,875

$1,000 $1,250

$750 $950

• Show Lanyard*

• Show Tote Bag* - This popular item is available at registration free of charge for all Show attendees. Take advantage of this opportunity to have your message travel the Show �oor and beyond.

• Official Show Web Site Banner - Strategic placements of your ad on the Show web site including home and registration pages.

• Treasure Hunt - fun way to drive attendees to your booth. Attendees must enter your booth to obtain a stamp on their Entry Card that enables them to win cash prizes.

• Show Tote Bag Flyer Insert* - Insert your �yer into the Show tote bag and get your information in front of attendees before they ever enter the hall!

• Exhibit Hall Carpet Decals - Get noticed! Decals are 5’ x 5’ full color carpet squared complete with your custom graphics. All decals are placed on the main 20’ cross aisles of the Show.

Choose from a variety of sponsorship packages. We’ll work with you to customize a package that meets your needs, works within your budget and exceeds your expectations.

All sponsorships include:• Listing, including logo, on sponsorship page of Show website• Highlighted listing on the online Exhibitor Directory• Special ribbon for your booth sta�*• Acknowledgement page in printed Show Directory• Prominent display of your company name/logo at Show• Recognition in Fall 2013 issue of Craft Industry Today magazine• Recognition in promotional mailings• Exclusive in-booth sponsor recognition plaque*• Earn 2 bonus priority points for every $1,000 spent on sponsorships*

*Exhibiting sponsors only. Does not apply to certain advertisements

More Sponsorship opportunities available online at www.craftandhobby.org/Sponsorship

Don’t see the opportunity you’re looking for? Can’t exhibit but still want to sponsor? We can create a custom package designed around your goals, needs and budget! Contact our Sales Team for additional opportunities and more information on building your perfect package.

Anthony Licata, T: 201-835-1203 • [email protected] Pietruszka, T: 201-835-1211 • [email protected]

* Production Costs Not Included

Gain Exposure

Sales Guarantee

We guarantee your satisfaction – or – your money back!

At CHA, it’s our job to ensure that you have a successful Show – and that’s what the Exhibitor Satisfaction Guarantee is all about.

Participation is the key to success. We’ll provide you with a virtually fail-safe plan for a successful, pro�table Show. If you are not satis�ed with your Show results, we’ll give you your money back*!

The guarantee is simple, achievable and effective! Here’s how it works:

Before the Show:• Present three (3) written goals to CHA• Create your online/print Show Directory Listing (FREE)• Use ShowBiz Connections™ - our FREE matching software - to invite attendees to your booth (FREE)• Post a press release or press kit to the online Press Room (FREE)• O�er an Exhibitor Show Special – CHA will advertise it for you (FREE)• Invite your customers and prospects to the Show to see you

At the Show:• Man your booth during all Show hours (FREE)• Attend at least one Networking Event• Attend at least one Business Seminar• Participate in onsite Social Media campaign (FREE)

After the Show:• Promptly follow up on all leads from the Show

So easy! Satisfaction guaranteed or your money back!Satisfaction guaranteed or your money back!

“All of the p�-Show mar�ting tools ma� it so easy to ensu� t��ic at our booth.”

— Sue Monhait, The Ribbon Print Co.

So easy! SSatisfaction guaranteed or your money ba

*CHA’s Exhibitor Sales Guarantee is reserved for current exhibitors in good standing who adhere to the rules and regulations outlined in the Exhibit Contract, Exhibitor Services Manual and follow all of the program steps listed above. Claims must be made in writing and received within 30 days of the last day of the Show via email or post. All claims are subject to review and approval at sole discretion of CHA. Money back is limited to the cost of the booth space contracted and paid for by the exhibitor. Program may not be traded, assigned, sold or otherwise transferred to any other party.

Questions? Contact your CHA Sales Team:

Anthony LicataT: 201-835-1203

[email protected]

Lauri PietruszkaT: 201-835-1211

[email protected]


Sponsorship Opportunities

“CHA ope�d up the mar�t for us!” — Leigh Meye�, �lly C�ft

Member Non-Member

$6,000 SOLD $7,500 SOLD (exclusive sponsorship)



$1,500 $1,875

$1,000 $1,250

$750 $950

• Show Lanyard*

• Show Tote Bag* - This popular item is available at registration free of charge for all Show attendees. Take advantage of this opportunity to have your message travel the Show �oor and beyond.

• Official Show Web Site Banner - Strategic placements of your ad on the Show web site including home and registration pages.

• Treasure Hunt - fun way to drive attendees to your booth. Attendees must enter your booth to obtain a stamp on their Entry Card that enables them to win cash prizes.

• Show Tote Bag Flyer Insert* - Insert your �yer into the Show tote bag and get your information in front of attendees before they ever enter the hall!

• Exhibit Hall Carpet Decals - Get noticed! Decals are 5’ x 5’ full color carpet squared complete with your custom graphics. All decals are placed on the main 20’ cross aisles of the Show.

Choose from a variety of sponsorship packages. We’ll work with you to customize a package that meets your needs, works within your budget and exceeds your expectations.

All sponsorships include:• Listing, including logo, on sponsorship page of Show website• Highlighted listing on the online Exhibitor Directory• Special ribbon for your booth sta�*• Acknowledgement page in printed Show Directory• Prominent display of your company name/logo at Show• Recognition in Fall 2013 issue of Craft Industry Today magazine• Recognition in promotional mailings• Exclusive in-booth sponsor recognition plaque*• Earn 2 bonus priority points for every $1,000 spent on sponsorships*

*Exhibiting sponsors only. Does not apply to certain advertisements

More Sponsorship opportunities available online at www.craftandhobby.org/Sponsorship

Don’t see the opportunity you’re looking for? Can’t exhibit but still want to sponsor? We can create a custom package designed around your goals, needs and budget! Contact our Sales Team for additional opportunities and more information on building your perfect package.

Anthony Licata, T: 201-835-1203 • [email protected] Pietruszka, T: 201-835-1211 • [email protected]

* Production Costs Not Included

Gain Exposure

Sales Guarantee

We guarantee your satisfaction – or – your money back!

At CHA, it’s our job to ensure that you have a successful Show – and that’s what the Exhibitor Satisfaction Guarantee is all about.

Participation is the key to success. We’ll provide you with a virtually fail-safe plan for a successful, pro�table Show. If you are not satis�ed with your Show results, we’ll give you your money back*!

The guarantee is simple, achievable and effective! Here’s how it works:

Before the Show:• Present three (3) written goals to CHA• Create your online/print Show Directory Listing (FREE)• Use ShowBiz Connections™ - our FREE matching software - to invite attendees to your booth (FREE)• Post a press release or press kit to the online Press Room (FREE)• O�er an Exhibitor Show Special – CHA will advertise it for you (FREE)• Invite your customers and prospects to the Show to see you

At the Show:• Man your booth during all Show hours (FREE)• Attend at least one Networking Event• Attend at least one Business Seminar• Participate in onsite Social Media campaign (FREE)

After the Show:• Promptly follow up on all leads from the Show

So easy! Satisfaction guaranteed or your money back!Satisfaction guaranteed or your money back!

“All of the p�-Show mar�ting tools ma� it so easy to ensu� t��ic at our booth.”

— Sue Monhait, The Ribbon Print Co.

So easy! SSatisfaction guaranteed or your money ba

*CHA’s Exhibitor Sales Guarantee is reserved for current exhibitors in good standing who adhere to the rules and regulations outlined in the Exhibit Contract, Exhibitor Services Manual and follow all of the program steps listed above. Claims must be made in writing and received within 30 days of the last day of the Show via email or post. All claims are subject to review and approval at sole discretion of CHA. Money back is limited to the cost of the booth space contracted and paid for by the exhibitor. Program may not be traded, assigned, sold or otherwise transferred to any other party.

Questions? Contact your CHA Sales Team:


[email protected]

Lauri PietruszkaT: 201-835-1211

[email protected]


New ExhibitorProgram

NexxtWall system

Online Show Directory Upgrade

Listing on a dedicated New Exhibitor page in the printed Show Directory

New Exhibitor icon added to your Show Directory and Show Floor Map listing

Inclusion in a dedicated New Exhibitor pre-Show email to all attendees

Create-n-Connect customized web banner to promote your booth through your online presence

Exhibitor E�ectiveness Evaluation by Je�erson Davis, CHA Trade Show Expert

Business Consultation from Je�erson Davis, CHA Trade Show Expert

As a New CHA Exhibitor, we have a special program designed to make your first Show easy, simple and successful!In addition to the standard exhibit package (see General Show Information; page 10) all New Exhibitors will receive the following for FREE!

ENHANCEMENTSTo further enhance your exhibit program, choose this exclusive Premiere Package for a discounted rate of $995*.

Questions about the Show or the New Exhibitor Program? Contact our Exhibit Sales Team today!Anthony Licata Lauri PietruszkaT: 201-835-1203 T: [email protected] [email protected]

For more information on the New Exhibitor Program go to www.craftandhobby.org/NewExhibitor

$1,000

$100

$200

$200

$400

$500

$250

$450

NexxtWall Graphic PanelsAdd graphics to your NexxtWall and reduce your shipping.Adding graphics upgrades the look of the booth, uses your marketing message and pictures to catch attendees attention and eliminates the need to ship any graphics to the Show.

Furniture PackageMake set-up easy and get a complete furniture package with one simple order.Package includes carpet, table, side chairs and wastebasket with a daily empty service.

Material HandlingGet unlimited freight handling and container storage. Ship your catalogs andsamples without worrying about those pesky material handling fees!

Press Release TemplateGet your product information in front of the industry media – before the Show!Once complete, this easy to use template can be uploaded to the online Press Room.

Lead KeySecure more sales leads. Use this simple, hand-held device to scan attendeebadges and receive a complete in-depth record of everyone who visited your booth.Leads are downloadable as an excel list from a secure server.

$1,200

$550

$450

$300

$150

$450

TOTAL VALUE: $3,100

...AND IT’S ALL FREE!

hibitor

TOTAL VALUE: $2,650

$995*That’s a savings of more than 60%!

* per 10’ x 10’ booth



NexxtWall system

Online Show Directory Upgrade

Listing on a dedicated New Exhibitor page in the printed Show Directory

New Exhibitor icon added to your Show Directory and Show Floor Map listing

Inclusion in a dedicated New Exhibitor pre-Show email to all attendees

Create-n-Connect customized web banner to promote your booth through your online presence

Exhibitor E�ectiveness Evaluation by Je�erson Davis, CHA Trade Show Expert

Business Consultation from Je�erson Davis, CHA Trade Show Expert

As a New CHA Exhibitor, we have a special program designed to make your first Show easy, simple and successful!In addition to the standard exhibit package (see General Show Information; page 10) all New Exhibitors will receive the following for FREE!

ENHANCEMENTSTo further enhance your exhibit program, choose this exclusive Premiere Package for a discounted rate of $995*.

Questions about the Show or the New Exhibitor Program? Contact our Exhibit Sales Team today!Anthony Licata Lauri PietruszkaT: 201-835-1203 T: [email protected] [email protected]

For more information on the New Exhibitor Program go to www.craftandhobby.org/NewExhibitor

$1,000

$100

$200

$200

$400

$500

$250

$450

NexxtWall Graphic PanelsAdd graphics to your NexxtWall and reduce your shipping.Adding graphics upgrades the look of the booth, uses your marketing message and pictures to catch attendees attention and eliminates the need to ship any graphics to the Show.

Furniture PackageMake set-up easy and get a complete furniture package with one simple order.Package includes carpet, table, side chairs and wastebasket with a daily empty service.

Material HandlingGet unlimited freight handling and container storage. Ship your catalogs andsamples without worrying about those pesky material handling fees!

Press Release TemplateGet your product information in front of the industry media – before the Show!Once complete, this easy to use template can be uploaded to the online Press Room.

Lead KeySecure more sales leads. Use this simple, hand-held device to scan attendeebadges and receive a complete in-depth record of everyone who visited your booth.Leads are downloadable as an excel list from a secure server.

$1,200

$550

$450

$300

$150

$450

TOTAL VALUE: $3,100

...AND IT’S ALL FREE!

hibitor

TOTAL VALUE: $2,650

$995*That’s a savings of more than 60%!

* per 10’ x 10’ booth

Why Trade Shows?

The POWER of Face-to-Face Contact

Trade Shows are Cost Effective:

How important is face-to-face contact in acquiring NEW clients?How important is face-to-face contact in keeping EXISTING clients?Is your sales team �nding it easier or harder to get face time with craft industry buyers in the �eld?

Trade Shows Supply NEW Prospects:Trade Shows deliver a high level of quali�ed,yet unknown, buyers who represent potentialnew customers or new business.

Trade Shows Increase Brand Awareness and Market Share:

In a recent study, 2,500 sales andmarketing managers were asked togauge the non-monetary valueof their trade show program:

$96At a Trade Show

COST INCLUDES:Exhibit space,

booth construction, transportation, sales sta�,

travel & entertainment

$1,039Field Prospecting

COST INCLUDES:The $596 cost of contacting the

prospect in the �eld and the$443 to identify the prospect

prior to �rst sales call.

How much does it cost to make a face-to-face contact with apotential customer?

61%39%

67%Exhibitions increase

Brand Recognition

and Product Loyalty

63%Exhibitions assist in

gaining new and retaining

existing market share

*Research provided by Center for Exhibition Industry Research. Methodology: Data was collected through independent surveys by Exhibit Surveys Inc of over 50 exhibitions with 1,000 – 15,000 attendees

Meeting a prospective customer at an exhibition versus in the �eld saves an organization $943!

Potential newbusiness/customers

among quali�edattendees


Booth Cost/General Info


[email protected]

�serve Your Booth Space Today!

Booth CostsCHA members receive significant discounts for exhibiting. Join CHA and receive 25% off yourbooth price. Visit www.craftandhobby.org/CNC to discover other member benefits and discounts.

Exhibit Space Standard Booth (10’ x 10’) = $2,370 —CHA Member Discount Price = $1,895

Bonus Booth A cost-effective way to increase your exposure and enhance your presence at the Create-n-Connect Trade Show. Increase your booth size from your last CHA Summer Show, and get those additional booths for just $350 each! Call out a new product or highlight a favorite line…Add a little extra space, get a lot of extra attention.

Exhibitor ScheduleExhibitor Move-in: Sunday, July 21 8:00am – 4:30pmMonday, July 22 8:00am – 4:30pm

Show Days/Hours:Tuesday, July 23 9:00am* – 5:00pmWednesday, July 24 9:00am* – 5:00pmThursday, July 25 9:00am – 2:00pm

*Buyer Power Hours:On Tuesday, July 23 and Wednesday, July 24 between 9:00am – 11:00am the Trade Show is open to qualified industry buyers only.All other attendees, including non-exhibiting suppliers, Creative Professionals and Designers may enter beginning at 11:00am.No access is granted to non-exhibitors prior to 9:00am start time on any day.

What’s Included In Booth• 8’ pipe-and-drape back wall• 8’ pipe-and drape side walls • Standard 44” x 7” hanging ID sign.

What’s Included In Table-top*• 8’ pipe-and-drape backwall • (1) 2’ x 8’ table – white drape• (1) side chair - grey• Standard 44” x 7” hanging ID sign. *Table-tops are reserved for NEW Exhibitors only and limited to one Table-top per company.

All Exhibitors Receive• Four (4) complimentary exhibitor badges• Free booth carpet vacuuming on opening morning• Listing in Online Exhibitor Directory• Listing in printed Show Directory• Access to Exhibitor Success & ROI Center• Access to ShowBiz Connections™

Lauri PietruszkaT: 201- 835-1211

[email protected]


Exhibitor Move-Out:Thursday, July 25 2:00pm – 10:00pmFriday, July 26 8:00am – 12 Noon

Table Top = $1,250 limited to New Exhibitors —CHA Member Discount Price = $900


Booth Cost/General Info


[email protected]

�serve Your Booth Space Today!

Booth CostsCHA members receive significant discounts for exhibiting. Join CHA and receive 25% off yourbooth price. Visit www.craftandhobby.org/CNC to discover other member benefits and discounts.

Exhibit Space Standard Booth (10’ x 10’) = $2,370 —CHA Member Discount Price = $1,895

Bonus Booth A cost-effective way to increase your exposure and enhance your presence at the Create-n-Connect Trade Show. Increase your booth size from your last CHA Summer Show, and get those additional booths for just $350 each! Call out a new product or highlight a favorite line…Add a little extra space, get a lot of extra attention.

Exhibitor ScheduleExhibitor Move-in: Sunday, July 21 8:00am – 4:30pmMonday, July 22 8:00am – 4:30pm

Show Days/Hours:Tuesday, July 23 9:00am* – 5:00pmWednesday, July 24 9:00am* – 5:00pmThursday, July 25 9:00am – 2:00pm

*Buyer Power Hours:On Tuesday, July 23 and Wednesday, July 24 between 9:00am – 11:00am the Trade Show is open to qualified industry buyers only.All other attendees, including non-exhibiting suppliers, Creative Professionals and Designers may enter beginning at 11:00am.No access is granted to non-exhibitors prior to 9:00am start time on any day.

What’s Included In Booth• 8’ pipe-and-drape back wall• 8’ pipe-and drape side walls • Standard 44” x 7” hanging ID sign.

What’s Included In Table-top*• 8’ pipe-and-drape backwall • (1) 2’ x 8’ table – white drape• (1) side chair - grey• Standard 44” x 7” hanging ID sign. *Table-tops are reserved for NEW Exhibitors only and limited to one Table-top per company.

All Exhibitors Receive• Four (4) complimentary exhibitor badges• Free booth carpet vacuuming on opening morning• Listing in Online Exhibitor Directory• Listing in printed Show Directory• Access to Exhibitor Success & ROI Center• Access to ShowBiz Connections™

Lauri PietruszkaT: 201- 835-1211

[email protected]


Exhibitor Move-Out:Thursday, July 25 2:00pm – 10:00pmFriday, July 26 8:00am – 12 Noon

Table Top = $1,250 limited to New Exhibitors —CHA Member Discount Price = $900

Booth Dimensions:

X = Vertical Horizontal Total Sq. Ft.

Configuration: Linear – no Corner

Corner (10’ x 20’ minimum)

Peninsula (20’ x 20’ minimum)

Island (20’ x 20’ minimum)

Product Concentration (not a section): Art Materials & Framing Fabric/Quilting/Needlecrafts General Crafts Scrapbooking & Paper Crafts

Preferred Location(s):List booth numbers in order of preference. Location is not guaranteed. All New Exhibitors will be placed in New Exhibitor Section.

1. __________________ 3.__________________

2. __________________ 4.__________________

CHA MEMBERSSAVE 25%

Brought to you by

EXHIBITING COMPANY Company Division

Company Name (to appear in Show Directory)

Address

City State Zip Country

Contact Title

Tel Ext. Fax

Email Website

Onsite Contact Mobile

EXHIBIT SPACE PREFERENCES (BOOTH EXHIBITS ONLY)

SPACE COST QTY Rate CHA Member Discount Rate TOTAL

TABLE-TOP SPACE – NEW Exhibitor Only $1,250 $900 $

STANDARD BOOTH (10’ X 10’ each) $2,370 $1,895 $

PREMIUMS (Additional Charge Per)CORNER (10’ x 20’ minimum)

Linear booth may add ONE cornerFor Peninsula booths add TWO corners For Island booths add FOUR corners

$350 $350 $

BONUS BOOTH – see details on right N/A $350 $

AMOUNT OF PAYMENT ENCLOSEDMinimum 50% for Booth Exhibits. Full payment required for Table-Top Space.

$

PAYMENT TERMSContracts received on or before Friday, May 31, 2013 must be accompanied by a minimum deposit of 50% of total space fees. Contracts received thereafter must be accompanied with 100% full payment. Full payment is required for Table-Top space regardless of contract submission date.

Final payment/balance dueFriday, May 31, 2013

See reverse side for full terms and schedule.

CHA USE ONLY

RCVD

ID#

POINTS

DEP AMT $

DEP TYPE

SECTION

MKTG CODE

PRIORITY POINTSDeadline: Friday, March 1, 2013Previous exhibitors must return Contract and Deposit by March 1st, for Priority Point Positioning. Thereafter, New Exhibitors, Non-Members and late Contracts are assigned based on Date and Time received at CHA’s discretion.

Which is most important? Check one: Corner booth (10’ x 20’ minimum) Location (forfeiting corners) Proximity* to companies listed

Companies we do NOT want to be near*:

Companies we WOULD like to be near*:

*Proximity cannot be guaranteed

EXHIBIT SPACE COST & RESERVATION

Formerly the CHA SummerConference & Trade Show

EXHIBIT SPACE CONTRACTLas Vegas Convention Center

Las Vegas, Nevada July 22 – 25, 2013

BONUS BOOTH(S)To qualify for bonus booth(s) company must be a CHA Member and must have exhibited in a previous CHA Summer Show. Bonus booth pricing applies to any booth space which is an increase from base size. Base size is defined as the total square footage company contracted at last CHA Summer Show in which they exhibited, including any bonus space purchased at that Show.

Example: Last Summer Show in which company exhibited was in a 10’ x 30’ (3 booths). Company contracts a 10’ x 40’ (4 booths) for Create-n-Connect 2013; Exhibitor to pay full listed price on 3 booths, with Bonus Booth price applied to the additional 1 booth.

EXHIBITOR AGREEMENTSignature ____________________________________ Date _______________

The undersigned hereby applies for exhibit space at the 2013 Create-n-Connect Trade Show and is authorized to complete this Contract. Exhibitor agrees to abide by the terms and conditions of the trade show listed on back of this contract and all regulations contained in the Exhibitor Service Manual. Exhibitor understands and accepts that Show Management will use its best efforts to locate display in accordance with exhibitor’s listed preferences, but that it may not be possible based on exhibitor’s priority points, type of display, and overall space demands. Final space allocation is determined by Show Management, in its sole discretion, including relocations and final overall show appearance.

COMPLETE ALL SECTIONS OF THIS CONTRACT AND RETURN WITH PAYMENT TO:Craft & Hobby Association ● 319 East 54th Street ● Elmwood Park, NJ 07407

Fax: 201-797-0657

2013 TRADE SHOW RULES & REGULATIONS SUMMARYThe words “Association” or “CHA” shall mean the Craft & Hobby Association.

The word “Exhibitor” shall mean the undersigned of this Contract, and his/her employees.

1. WHO MAY EXHIBIT: Exhibitors may be a current CHA member from one of the following Supplier membership sections: A) Manufacturers/Importers of craft/hobby supplies or products which can be used in the creation of craft/hobby products; B) Distributors of branded craft/hobby supplies or products (branded products exhibited from non-member suppliers is not permitted); C) Consumer Publishers and other Media and/or Trade Publishers of newsletters, blogs, periodicals, and books; D) Service Providers of B2B services; or, may be a qualified Non-Member Exhibitor, as determined by CHA.

2. USE OF EXHIBIT SPACE: Exhibitors shall not be permitted to assign, sublet, or share the whole, or any part of the space contracted, unless they are divisions of the same company and as such may be approved by CHA. Exhibitors may not permit employees of non-exhibiting companies to use their booth for any purpose, except as may be approved by CHA. Exhibitors shall have a minimum of 51% of their booth’s display devoted to craft/hobby products or services. Exhibitors agree to staff their booths at all times during the Exposition hours. All exhibits/displays will be in the Las Vegas Convention Center only. Exhibits, displays, demonstrations, etc. are not permitted outside of the Las Vegas Convention Center anywhere, including hotels and other meeting or housing venues.

3. PAYMENT: Checks must be drawn on a U.S. financial institution, paid in U.S. dollars, and made payable to Craft & Hobby Association.For credit card payments submit the Credit Card Authorization Form. For Member New Exhibitors: Full payment of membership dues is required with the Exhibit Space Contract and, if needed, the New Member Application form (with required qualifying documentation). For Non-Member New Exhibitors: Exhibit Space Contract and, if applicable, Non-Member form required. Table-Top space: Full payment of Table-Top space fee is required with this contract and only New Exhibitors may contract. Booth space: Contracts received on or before Friday, May 31, 2013 must be accompanied by a 50% deposit of total space fees. Contracts received thereafter must be accompanied by 100% payment. Full payment/balance due Friday,May 31, 2013. Any exhibit space fees or member dues not fully paid by May 31, 2013 may result in loss of booth space and/or termination of the agreement by CHA and CHA shall be entitled to retain the full amount of any amount deposited. No transfer of fees will be made to other registration fees or CHA meetings and exhibitor may not book any future event while any amount for a past event is owed to CHA.

4. CANCELLATION OF EXHIBIT SPACE: Should Exhibitor be unable to occupy the space contracted for, CHA must be immediately notified in writing. If cancellation is received by Friday, May 31, 2013, CHA shall retain 50% of the total space cost. If cancellation is received after May 31st, CHA shall retain 100% of the total space cost. Exhibitor agrees payments as outlined above are to be retained by CHA and that Exhibitor is legally obligated to remit any unpaid balance for such space. If an Exhibitor is entitled to a refund for cancelled space, it will be mailed approximately four weeks after the close of the show. Space not occupied by the time designated by CHA will be forfeited by exhibitor and may be resold, reassigned or used by CHA without refund. In the event CHA cancels the Event due to terrorist activity, fire, strike or other circumstances beyond CHA’s control, full refund of the exhibit rental fees will be made which is the limit and extent of CHA’s liability to exhibitor for cancellation and CHA assumes no other liability.

5. REDUCTION OF EXHIBIT SPACE: Notification dates and percentages of penalty fees are the same as for cancelling exhibit space (see above paragraph). Penalty fees are assessed on the amount of the reduced space.

6. ASSIGNMENT OF SPACE: Exhibitors may reserve as many booths as they wish. Corner booths are reserved for companies contracting a minimum of 10’ x 20’ and that pay the premium rate. Table-Top space is limited to New Exhibitors and limited to one Table-Top per company. Booth space for previous CHA exhibitors is assigned according to a priority point system, when contract is received by Friday, March 1, 2013. Exhibit space for New Exhibitors, Non-Members and late contracts, is assigned on a first-come, first-serve basis based on

Date/Time received. CHA will make every effort to accommodate requests, however, guarantees cannot be made and CHA shall have sole discretion as to the placement of booth.

Final space allocation is determined by Show Management, in its sole discretion, including relocations and final overall show appearance.

Priority Point System: Priority Points from CHA Summer Show will be used for Create-n-Connect. CHA Member Exhibitors earn six (6) points for each Summer/CnC Show in which they exhibit and one (1) point for each 100 square feet (10’ x 10’) contracted. Non-Member Exhibitors earn three (3) points for each Summer/CnC Show in which they exhibit and one (1) point for each 100 square feet (10’ x 10’) contracted. Points are cumulative, and will continue to build each year the company exhibits; however, non-member’s points are not available for use until company becomes a CHA Member. In the event of a priority point tie between companies, placement may be determined by: 1) booth size contracted; and 2) date/time received in CHA Office. In the event of company merger, the new entity assumes the larger of the Priority Points amounts, but does not combine the amounts of the singular companies. If a company becomes a subsidiary that company uses the Priority Points number of the parent company be it higher or lower than the company’s original number.

7. CHILDREN & MINORS POLICY: No one under the age of 18 is permitted on the Exhibit Hall floor at any time. Exceptions to this policy may be granted for minors involved in the trade and for whom documentation of legal involvement in the business can be supplied and verified. Exceptions must be requested in writing. Any minor granted an exception will be allowed supervised access during posted open show hours only.

8. RESPONSIBILITY: Exhibitor is responsible for reviewing and complying with all rules and regulations set forth in the Exhibitor Service Manual. If the Exhibitor fails to comply in any respect with the terms and conditions of the 2013 Exposition Rules & Regulations, CHA shall have the right, without notice to the Exhibitor to execute the following: A) For violations of display rules – eliminate all trade show points earned for the current year; and B) For other show violations – refuse exhibiting privileges.

9. LIABILITY: The Exhibitor releases CHA from any and all claims of every sort it may have against CHA based upon, arising out of, or in connection with Exhibitor’s occupancy and use of the Trade Show premises, or any action or inaction of any nature of CHA in conjunction with or related to the Trade Show, including, but not limited to: loss; theft; damage; destruction; or delay or non-delivery of goods, display materials and other effects; any injury to Exhibitor, its employees, agents, representatives or guests while on the Trade Show premises; any damage to Exhibitor’s business by reason of the failure to provide space for the exhibit or removal of exhibit; failure to hold the Trade Show as scheduled.

10. INDEMNIFICATION: Exhibitor agrees to indemnify and hold CHA and its directors, officers, employees, agents and members, harmless with respect to any and all claims, losses, damages, liabilities, judgments, or settlements, including reasonable attorney’s fees, costs, and other expenses incurred by CHA arising or related to: (i) the violation or breach of any term or condition of the agreement between the parties or any of the Trade Show Rules & Regulations by the Exhibitor, its employees and agents; (ii) any activities, including copyright infringement, defamation, or slanderous content, conducted by the Exhibitor during the Trade Show; or (iii) negligent acts or gross misconduct of the Exhibitor while in attendance at the Trade Show. The rights and responsibilities established in this paragraph shall survive indefinitely the termination of the Agreement.

11. CHOICE OF LAW: This Agreement will be governed by and construed in accordance with the laws of the State of New Jersey. The parties hereby consent to the exercise of exclusive jurisdiction by the state or federal courts in the State of New Jersey for any claim relating to the enforcement of, or any rights under, this Agreement.

View the Rules & Regulations in their entirety in the Exhibitor Service Manual at www.craftandhobby.org/ESMCOMPLETE ALL SECTIONS OF THIS CONTRACT AND RETURN WITH PAYMENT TO:

Craft & Hobby Association ● 319 East 54th Street ● Elmwood Park, NJ 07407 ● Fax: 201-797-0657

Information listed below will be used for online and printed Show Directory for the

2013 Create-n-Connect Conference & Trade Show; July 22 – 25, 2013; Las Vegas Convention Center

EXHIBITING COMPANY

Company Name __ Important: Alphabetize name under the letter _ .

Address

City State Zip Country

Tel Ext. Fax

Email Website

PRODUCT CATEGORY INFORMATION – CHECK ALL THAT APPLY (maximum of 25)The products and services checked below will be used for the Show Directory and to send exhibitors pre-show marketing lists of attendees whose product interest match the exhibitors products and services.

Art Materials Supplies□Art Materials □Ceramic Paints/Glazes/Finishes□Paint - Acrylic/Fabric/Oils/Watercolors□Paint Brushes/Air Brushes/Other□Paint Surfaces: Canvas/Art Paper/Other□Pens & Markers□Stencils & Supplies

Business Services/Service Providers□Advertising/Printing/Other□Editorial/Technical Writing□Licensing Representatives/Artwork□Marketing/Public Relations/Consulting□POS Systems/eCommerce□Product Development & Sourcing□Shipping/Freight Logistics

Digital Craft Supplies□Digital Imaging/Photo/Printing Supplies &

Software

Furniture/Lighting/Containers/Storage □Bags/Packaging/Labeling □Containers/Storage/Baskets/Organization □Electric/Battery-Operated Devices□Lights & Lighting Systems□Magnification & Optical Tools□Store Fixtures/Displays/Shelves

Instructions/Books/DVDs□Books□ Instructions & DVD's□Magazines: Consumer & Trade

General Craft Supplies□Cake Decorating/Candy Making Supplies□Candlecraft/Aromatherapy/Soapmaking □Craft Novelties: Seashells/Feathers/Other□Craft Supplies: Felt/Pompoms/Chenille

Stems/Other□Dollmaking/Dollhouse Supplies□Floral Supplies□Frames/Framing Mats & Supplies□Glass Crafts: Art/Stained Glass &

Hot/Fused/Mosaic□Glues/Adhesives & Glue Guns/Other

Applicators□Plastercraft & Resin Casting Supplies□Ribbon □Wedding Supplies

Home Décor/Framing/Holiday & Seasonal□Frames/Framing Mats & Supplies□Holiday/Seasonal Supplies□Home Decorating Supplies□Party Supplies□Prints & Posters□Wall Coverings/Borders/Appliqués

Jewelry/Bead Supplies□Beads & Bead Kits□Jewelry Findings & Supplies

Models/Hobbies/Collectibles/Craft Kits□Children’s Activity Kits □Craft Kits □Models/Hobbies/Collectibles□Polymer Clay & Modeling Compounds□Puzzles & Games

Needlecraft/Sewing/Textile Supplies□Buttons/Fasteners/Misc. Hardware□Fabrics & Linings□Fiberfill/Batting/Interfacing□Knitting & Crochet Supplies□Lace Making/Tatting/Macramé Supplies□Laces & Trims□Needlecrafts & Supplies□Quilting Supplies & Tools□Sewing Accessories, Patterns & Supplies□Threads/Floss/Decorative Thread□Undecorated Apparel & Accessories□Yarns & Fibers

Paper Craft Supplies□Cardmaking & Stationery Supplies□Die Cut Machines/Tools & Supplies□Embellishments: Charms/Die Cuts/Other□Paper Crafts & Quilling Supplies□Paper Mache & Decoupage Supplies□Paper□Rubber Stamps & Supplies□Scrapbook Supplies □Stickers□Transfers/Decals

Woodworking/Leathercraft/Metal□Leathercraft Supplies□Metal & Wire craft Supplies□Tools: Hand & Power/Scissors□Wood Furniture/Easels□Wood Shapes & Surfaces

BRAND NAMES & TRADEMARKSList registered brand names (®) and trademarks (™) identifying company product lines. Do not list company name.Note: Additional listings for trademarks, product lines, subsidiaries or divisions may be purchased using the Additional Show Directory Listing Form

1. 4.

2. 5.

3. 6.

Formerly the CHA Summer Conference & Trade Show

Show Directory Listing FormComplete this form and return with your Exhibit Space Contract

Fax: (201) 797-0657 or Email: [email protected]

Complete this form if you wish to pay by credit card for any of the items listed below

EXHIBITING COMPANY

COMPANY NAME CHA ID# (if known)

CREDIT CARD INFORMATION

CHOOSE ONE: MasterCard VISA American Express Discover

THIS CARD IS: Corporate Personal Debit

ACCOUNT NUMBER SECURITY (CCV) CODE

EXPIRATION DATE

CARDHOLDER’S NAME (PLEASE PRINT)

COMPANY NAME (IF CORPORATE CARD)

CARDHOLDER’S BILLING ADDRESS

ADDRESS

CITY STATE ZIP COUNTRY

TEL: EXT: FAX:

CHA is authorized to charge the above listed credit card for the following expenses:

Exhibit Space 50% Deposit Exhibit Space – Final Payment (50%) when due Exhibit Space – Full Payment to be charged at once now

Table-Top Fee – Full Payment For Member Exhibitor - Membership Dues (mandatory if not previously paid)

Deposit charged is based on schedule outlined in Exhibit Space Contract’s “Payment” paragraph. Balances for Exhibit Space/Membership Dues not paid by deadlines outlined in that “Payment” paragraph

will be automatically charged to this credit card. For all Member Exhibitors - Membership Dues, if not previously paid, will be automatically charged upon

receipt of Exhibit Space Contract.

CARDHOLDER’S SIGNATURE DATE

COMPLETE AND RETURN TO:Craft & Hobby Association 319 East 54th Street Elmwood Park, NJ 07407 Fax: 201-797-0657

Brought to you by

CREDIT CARD AUTHORIZATION FORM

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Create-n-Connect Conference & Trade ShowVisit www.craftandhobby.org/CNC For More Information

July 22-25, 2013*Las Vegas Convention Center, Las Vegas, NV

For�rly the CHA Sum�r Confe��e & T�de Show

New Show. New Conference. New Innovations. New Connections.

Brought to you by:

Craft & Hobby Association

SHOW LOCATIONLas Vegas Convention CenterLas Vegas, NV

CONFERENCE PROGRAMMonday, July 22 - Wednesday, July 24, 2013

TRADE SHOW HOURSTuesday, July 23 9:00 a.m. - 5:00 p.m.Wednesday, July 24 9:00 a.m. - 5:00 p.m.Thursday, July 25 9:00 a.m. - 2:00 p.m.

319 E. 54th StreetElmwood Park, NJ 07407www.craftandhobby.orgTelephone: (201) 835-1200Fax: (201) 797-0657

SSSHHHOOOWWW LLLOOOOOOOOOCCCCCCCCCCAAAAAAATTTTIIIIOOOONNNNLas Vegas Convvvveeeention CenterLas Vegas, NV

CONFERENCE PROOOOOGGRAM

Exhibitor Prospectus

319 E. 54th StreetElmwood Park, NJ 07407www.craftandhobby.orgTelephone: (201) 835-1200Fax: (201) 797-0657

new show. new conference. new innovations. new … prospectusbrochure final... · ... 2013. trade...

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