new tlds - challenges and opportunities in europe
DESCRIPTION
Presentation on New TLDs in Europe given at the NetNod meeting in Stockholm, March 11, 2014.TRANSCRIPT
![Page 1: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/1.jpg)
with Michele Neylon
![Page 2: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/2.jpg)
New TLDsChallenges and Opportunities
In Europe
Michele Neylon
![Page 3: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/3.jpg)
Who am I?
Michele Neylon- Founder / CEO Blacknight- http://mneylon.tel- @mneylon- http://michele.me/blog- Chair RrSG- Winner IIA Net Visionary 2013- @mneylon on most other social
networks ..
![Page 4: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/4.jpg)
Topics- Current landscape- New TLDs- Opportunities- Challenges
![Page 5: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/5.jpg)
European ccTLDs
• 65.5 million domains across all extensions• 15.6 million .de• 10.6 million *.uk- 5.4 million .nl- 3.7 million .eu- 2.7 million .fr (all numbers from CENTR report)- 1.2 million .se (https://www.iis.se/english/domains/ )
![Page 6: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/6.jpg)
ccTLD vs gTLD
• National identity?– Yourshop.se – local?– Co.uk trusted AND used by UK business– Yourbusiness.com – global?
• gTLD -> global business?cheaper? (depends .. )Easier to register?Is it trusted?
![Page 7: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/7.jpg)
Things are going to go CRAZY!(that’s just 136 extensions)
![Page 8: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/8.jpg)
It looks more like
![Page 9: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/9.jpg)
NOOO! What are we going to do?
![Page 10: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/10.jpg)
![Page 11: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/11.jpg)
![Page 12: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/12.jpg)
Customer wants a domain
![Page 13: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/13.jpg)
They hit your site
![Page 14: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/14.jpg)
Limited space
![Page 15: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/15.jpg)
500+ item dropdown?
![Page 16: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/16.jpg)
What results do you show?
![Page 17: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/17.jpg)
Maybe Geo IP is a solution?
![Page 18: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/18.jpg)
Relative to the customer (an opportunity!)
.se.stockholm
.helsinki…
.bayern.cologne
.hamburg…
![Page 19: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/19.jpg)
![Page 20: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/20.jpg)
ccTLD vs gTLD vs New TLD?
• Average business / user won’t want 20 domains
• Will they switch to a new TLD?• Is the ccTLD “easy” to register?• Is there a gTLD that’s more “appropriate”?
![Page 21: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/21.jpg)
![Page 22: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/22.jpg)
.com is still king…
![Page 23: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/23.jpg)
Which extension?
.camera.photo.photos
.photography.pics
.pictures.studio
![Page 24: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/24.jpg)
What we don’t want do
Confuse the customer & our staff / partners /
channel
![Page 25: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/25.jpg)
Things we can do
TLDRecommendation
Engine
![Page 26: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/26.jpg)
Context relative extensions
![Page 27: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/27.jpg)
Other challenges…
![Page 28: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/28.jpg)
![Page 29: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/29.jpg)
EU Law vs US contract
• EU data privacy law • ICANN’s contracts• Whois policy– .cat + .tel got it changedRegisrars vs ICANN re: data retention waiver
![Page 30: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/30.jpg)
![Page 31: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/31.jpg)
![Page 32: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/32.jpg)
Questions?
![Page 33: New TLDs - Challenges and Opportunities in Europe](https://reader037.vdocuments.site/reader037/viewer/2022103016/5555c37ed8b42aaf158b468d/html5/thumbnails/33.jpg)
Want to find me?
Michele Neylon- Founder / CEO Blacknight.com- http://mneylon.tel- @mneylon- http://michele.me/blog- http://www.internetnews.me- @mneylon On most other social
networks ..