new product development with creativity & innovation

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Principal Consultant for Lean Principal Consultant for Lean Management. Management. Certified Kaizen Specialist & hands Certified Kaizen Specialist & hands on TPM Facilitator with 30 over years on TPM Facilitator with 30 over years working experience. working experience. Provides Technical Consulting Services Provides Technical Consulting Services on Lean Equipment Fabrication, TPM, on Lean Equipment Fabrication, TPM, Kaizen, Cellular system & Moonshine set Kaizen, Cellular system & Moonshine set up. up. A Mechanical background & DIY handyman A Mechanical background & DIY handyman who loves Green Living & outdoor who loves Green Living & outdoor activities. Builds most of his stuff by activities. Builds most of his stuff by Recycling idle resources to eliminate Recycling idle resources to eliminate waste and promote Green. waste and promote Green. Develops Tim’s Waterfuel, an alternative Develops Tim’s Waterfuel, an alternative fuel supplement using HHO Generator that fuel supplement using HHO Generator that adds power reducing Co2 emission. adds power reducing Co2 emission. An NGO Community worker for Prison, An NGO Community worker for Prison, Drug Rehab and leader of CREST North Drug Rehab and leader of CREST North (Crisis Relieve & Training) Malaysia, an (Crisis Relieve & Training) Malaysia, an organization that respond to Crisis & organization that respond to Crisis & Flood Flood. Timothy Wooi Add: 20C, Taman Bahagia, 06000, Jitra, Kedah Email: [email protected] H/p: 019 4514007 (Malaysia)

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Page 1: New product development with creativity & innovation

Principal Consultant for Lean Management. Principal Consultant for Lean Management. Certified Kaizen Specialist & hands on TPM Certified Kaizen Specialist & hands on TPM

Facilitator with 30 over years working Facilitator with 30 over years working experience.experience.

Provides Technical Consulting Services on Provides Technical Consulting Services on Lean Equipment Fabrication, TPM, Kaizen, Lean Equipment Fabrication, TPM, Kaizen, Cellular system & Moonshine set up.Cellular system & Moonshine set up.

A Mechanical background & DIY handyman A Mechanical background & DIY handyman who loves Green Living & outdoor activities. who loves Green Living & outdoor activities. Builds most of his stuff by Recycling idle Builds most of his stuff by Recycling idle resources to eliminate waste and promote resources to eliminate waste and promote Green.Green.

Develops Tim’s Waterfuel, an alternative fuel Develops Tim’s Waterfuel, an alternative fuel

supplement using HHO Generator that adds supplement using HHO Generator that adds power reducing Co2 emission.power reducing Co2 emission.

An NGO Community worker for Prison, Drug An NGO Community worker for Prison, Drug

Rehab and leader of CREST North (Crisis Rehab and leader of CREST North (Crisis Relieve & Training) Malaysia, an organization Relieve & Training) Malaysia, an organization that respond to Crisis & Floodthat respond to Crisis & Flood..

Timothy Wooi

Add: 20C, Taman Bahagia, 06000, Jitra, KedahEmail: [email protected] H/p: 019 4514007 (Malaysia)

Page 2: New product development with creativity & innovation

IntroductionIntroduction Consumer "Needs and Wants" Consumer "Needs and Wants"

ChangeChange Product Reaches The End Of Its Product Reaches The End Of Its

Product Life CycleProduct Life Cycle Product Is At The Maturity Stage Of Product Is At The Maturity Stage Of

Its Product Life CycleIts Product Life Cycle Environmental ChangesEnvironmental Changes All Products Experiencing All Products Experiencing

ProblemsProblems CompetitorsCompetitors All Products Experiencing All Products Experiencing

ProblemsProblems SummarySummary

New Product Development through Innovation

Page 3: New product development with creativity & innovation

Every business needs to Every business needs to innovate to stay ahead of innovate to stay ahead of competitors.competitors.

No business can No business can continue to offer the continue to offer the same unchanged same unchanged product; otherwise sales product; otherwise sales would decrease and would decrease and profits reduced. profits reduced.

It helps you stay ahead of It helps you stay ahead of the competitors. If you do the competitors. If you do not develop new products not develop new products someone else will and someone else will and steal all of your steal all of your customers. customers.

Why we need NPD Introduction

Page 4: New product development with creativity & innovation

The complete process of The complete process of bringing a new bringing a new product to  to market. market.

-two parallel paths in the -two parallel paths in the NPD process: NPD process: One involves the idea One involves the idea generation, generation, product design  

and detail engineering & and detail engineering & the 2nd involves market the 2nd involves market

research and research and marketing analysis..

Companies typically see Companies typically see NPD as the first stage in NPD as the first stage in generating and generating and comercializing new product comercializing new product

within the overall process within the overall process of of product life cycle management used to maintain or grow  used to maintain or grow their market share.their market share.

New Product Development (NPD)

Product A set of benefits offered for exchange -can be tangible (that is, something physical you can touch)- or intangible (like a service, experience, or belief).

Page 5: New product development with creativity & innovation

Consumer "needs and wants" Consumer "needs and wants" continuously change. Firms continuously change. Firms should respond to these should respond to these changes through their products changes through their products and services. Otherwise and services. Otherwise consumers will switch to consumers will switch to competitor products that satisfy competitor products that satisfy their "needs and wants". their "needs and wants".

- consumers are becoming - consumers are becoming more health conscious, forcing more health conscious, forcing companies to introduce low companies to introduce low sugar, salt and fat products.sugar, salt and fat products.

Consumer "Needs and Wants" Change

Coca-Cola Zero which contains no sugar is a classic example of new product development even though Coca-Cola's already contained diet coke. Both, no sugar but they taste different.

Page 6: New product development with creativity & innovation

The product maybe at the end The product maybe at the end of its Product Life Cycle, so the of its Product Life Cycle, so the company may introduce new company may introduce new and improved updated versions. and improved updated versions. Microsoft has done this by Microsoft has done this by moving from the Xbox to the moving from the Xbox to the Xbox 360 and now Xbox 360 Xbox 360 and now Xbox 360 limited editions allow Microsoft limited editions allow Microsoft to refresh the product through to refresh the product through small changes.small changes.

Product Reaches The End Of Its Product Life Cycle

Page 7: New product development with creativity & innovation

The product might be at the maturity stage of The product might be at the maturity stage of its Product Life Cycle and need modifications its Product Life Cycle and need modifications to stimulate an increase in sales. Nintendo to stimulate an increase in sales. Nintendo have replaced its DSi console with the 3DS have replaced its DSi console with the 3DS console which contains additional features console which contains additional features such as an extra camera so that you can film such as an extra camera so that you can film in 3D, a 3D screen which doesn't require in 3D, a 3D screen which doesn't require glasses, a joystick and motion sensors.glasses, a joystick and motion sensors.

by then 99% of single sales were through by then 99% of single sales were through downloads.downloads.

New product development is an essential New product development is an essential activity for all businesses. It helps you stay activity for all businesses. It helps you stay ahead of the competition. If you do not ahead of the competition. If you do not develop new products someone else will and develop new products someone else will and steal all of your customers. The number of steal all of your customers. The number of businesses that have gone into administration businesses that have gone into administration during the current world recession during the current world recession demonstrate the importance of change demonstrate the importance of change management.management.

Product Is At The Maturity Stage Of Its Product Life Cycle

Page 8: New product development with creativity & innovation

There may be environmental changes which the There may be environmental changes which the company wants to capitalise on. Music companies company wants to capitalise on. Music companies are now selling more music via internet downloads are now selling more music via internet downloads than through traditional retail shops. Record than through traditional retail shops. Record companies were pushed into selling music through companies were pushed into selling music through the internet following the success of the internet site the internet following the success of the internet site Napster, which offered illegal music downloads. In Napster, which offered illegal music downloads. In April 2006 the song "Crazy" by Gnarls Barkley made April 2006 the song "Crazy" by Gnarls Barkley made history by becoming the first song to achieve the history by becoming the first song to achieve the number one spot in the UK charts through music number one spot in the UK charts through music download sales only. In March 2011 Mercury download sales only. In March 2011 Mercury Records stopped releasing singles on CD as by then Records stopped releasing singles on CD as by then 99% of single sales were through downloads.99% of single sales were through downloads.

New product development is an essential activity for New product development is an essential activity for all businesses. It helps you stay ahead of the all businesses. It helps you stay ahead of the competition. If you do not develop new products competition. If you do not develop new products someone else will and steal all of your customers. someone else will and steal all of your customers. The number of businesses that have gone into The number of businesses that have gone into administration during the current world recession administration during the current world recession demonstrate the importance of change demonstrate the importance of change management.management.

Environmental Changes

Page 9: New product development with creativity & innovation

Competitors may force change. This is Competitors may force change. This is very apparent in the technology market, very apparent in the technology market, where new products are constantly where new products are constantly being introduced to a target market that being introduced to a target market that welcomes change and innovation. welcomes change and innovation. Technology consumers are not afraid to Technology consumers are not afraid to try new products, in fact they often want try new products, in fact they often want the latest gadget to show to friends and the latest gadget to show to friends and colleagues. If a product is successful colleagues. If a product is successful then competitors will attempt to develop then competitors will attempt to develop similar products. In fact Google say that similar products. In fact Google say that they developed the Android operating they developed the Android operating system to prevent the technology system to prevent the technology market for products such as mobile market for products such as mobile phones and tablets being dominated by phones and tablets being dominated by one supplier.one supplier.

Competitors

Page 10: New product development with creativity & innovation

If all of your products are If all of your products are experiencing poor sales or experiencing poor sales or suffering from a negative suffering from a negative reputation it is time to change reputation it is time to change your product offering. In 2001 your product offering. In 2001 the introduction of the Pod MP3 the introduction of the Pod MP3 player reversed the fortunes of player reversed the fortunes of Apple Computers. Since then Apple Computers. Since then Apple has introduced the Apple has introduced the successful iPhone and iPad successful iPhone and iPad and increased its share price and increased its share price from $9.07 per share (Oct from $9.07 per share (Oct 2001) to over $400 per share2001) to over $400 per share

All Products Experiencing Problems

Page 11: New product development with creativity & innovation

New product development is New product development is an essential activity for all an essential activity for all businesses. It helps you stay businesses. It helps you stay ahead of the competitors. If ahead of the competitors. If you do not develop new you do not develop new products someone else will products someone else will and steal all of your and steal all of your customers. The number of customers. The number of businesses that have gone businesses that have gone into administration during the into administration during the current world recession current world recession demonstrate the importance demonstrate the importance of change management.of change management.

Summary

Page 12: New product development with creativity & innovation

We know how to build, use We know how to build, use electricity, drive big cars, electricity, drive big cars, run huge machines, invent run huge machines, invent fuel guzzling spaceships, fuel guzzling spaceships, but…but…

We have grossly failed to We have grossly failed to secure our future or even secure our future or even plan for it by plan for it by ignoring the signs Mother Nature has been throwing at us.

We fail to instill small We fail to instill small

measures like Reducing, measures like Reducing, Reusing & Recycling to go Reusing & Recycling to go Green reducing our Green reducing our Carbon FootprintsCarbon Footprints..

Why NPD Innovation is Green focused Simple: To balance back the Carbon Cycle!

Page 13: New product development with creativity & innovation

Take paper for example Paper.Take paper for example Paper. • • Every ton of paper recycled savesEvery ton of paper recycled saves

- around 13 trees- around 13 trees

- 2.5 barrels of oil- 2.5 barrels of oil

- 4100 kWh of electricity ( 70% - 4100 kWh of electricity ( 70% less energy to produce from less energy to produce from recycled paper )recycled paper )

- 31,780 liters of water- 31,780 liters of water

• • Every ton of paper at landfill Every ton of paper at landfill produces lea chate which produces lea chate which contaminates groundwater and contaminates groundwater and produces methane gas with 21Xproduces methane gas with 21X

higher than CO2. higher than CO2.

Recycle Recycle Recycling delivers significant environmental benefits through avoided Recycling delivers significant environmental benefits through avoided use of virgin materials and reduced energy use in production of the use of virgin materials and reduced energy use in production of the required materials. required materials.

Page 14: New product development with creativity & innovation

Projects from Recycle materialsProjects from Recycle materials

BeforeBefore In In processprocess

AfterAfter

AfterAfterIn In processprocess

BeforeBefore

Page 15: New product development with creativity & innovation

Projects from Recycle materialsProjects from Recycle materialsBeforeBefore In In

processprocessAfterAfter

A self sustain solar/wind A self sustain solar/wind power generator to power power generator to power computers whole day. computers whole day. Energy from Wind & the Energy from Wind & the Sun to charge a bank of Sun to charge a bank of batteries and running batteries and running Energy Efficient LED Energy Efficient LED lighting to power your lighting to power your

homes to add valuehomes to add value..

Page 16: New product development with creativity & innovation

Electric Hybrid Tricycle from Recycle Electric Hybrid Tricycle from Recycle BicyclesBicyclesBeforeBefore In In

processprocessAfterAfter

Page 17: New product development with creativity & innovation

Designed with 3 Power modes that can be individually selected to suit Designed with 3 Power modes that can be individually selected to suit personal preference.personal preference.

1.Human mode: Pedal cycling with 5 gears for muscles toning up & burning 1.Human mode: Pedal cycling with 5 gears for muscles toning up & burning of waste cholesterol! (2 motors switched off).of waste cholesterol! (2 motors switched off).

2.Electric assisted mode: For light exer-cycling & climbing hills or light 2.Electric assisted mode: For light exer-cycling & climbing hills or light peddling on high speed cruising (1 motor switch on ). peddling on high speed cruising (1 motor switch on ).

3.Full Electric power for high speed riding at 24 km/hr! (both motors 3.Full Electric power for high speed riding at 24 km/hr! (both motors switched on). This Tricycle is equipped with Amp meter, Volt meter and switched on). This Tricycle is equipped with Amp meter, Volt meter and protected by a resettable fuse. The meters shows current battery condition protected by a resettable fuse. The meters shows current battery condition and available power to help you plan your distance.and available power to help you plan your distance.

Alternative to hybrid CarsTimmy Green Tricycle

A dual power assisted Electric A dual power assisted Electric recumbent Tricycle built from recumbent Tricycle built from idle household parts, is idle household parts, is environmentally friendly, no environmentally friendly, no petrol required, no emissions, petrol required, no emissions, uses solar rechargeable uses solar rechargeable batteries & combines human batteries & combines human power to upkeep your health!power to upkeep your health! (Range is (Range is typical 50km with a full 8 hr home charge typical 50km with a full 8 hr home charge topped up by Solar power while riding)topped up by Solar power while riding)

Page 18: New product development with creativity & innovation

Water with soda in an Electrolyser Water with soda in an Electrolyser produces HHO gas when fed with produces HHO gas when fed with Electricity. This gas is used to Electricity. This gas is used to supplement gasoline. It increase your supplement gasoline. It increase your vehicle's fuel efficiently as it burns to vehicle's fuel efficiently as it burns to improve emissions and save you money. improve emissions and save you money.

Installing TimInstalling Tim’’s Waterfuel- a HHO gas s Waterfuel- a HHO gas generator that burns with air fuel mixture generator that burns with air fuel mixture ,lessen dependency on gasoline, save ,lessen dependency on gasoline, save cost, improve power and most of helps cost, improve power and most of helps save environmentsave environment

..

How to Green your Car using How to Green your Car using alternative Fuel supplementalternative Fuel supplement

Use Tim’s Waterfuel, a HHO gas supplimentUse Tim’s Waterfuel, a HHO gas suppliment

Page 19: New product development with creativity & innovation

Convert Your Car to Run on Water and gas Convert Your Car to Run on Water and gas to save on fuel cost and stop harmful to save on fuel cost and stop harmful CO2 pollutants through unburnt fuel!CO2 pollutants through unburnt fuel!

Running your car with supplemental Running your car with supplemental

alternative HHO gas generated while you alternative HHO gas generated while you drive,drive,

- increases fuel efficiencyincreases fuel efficiency- Improve fuel costsImprove fuel costs- and reduce Co2 emissions.and reduce Co2 emissions.

DIY AlternativesDIY AlternativesCreate your own Water hybrid CarCreate your own Water hybrid Car

Page 20: New product development with creativity & innovation

Cycling is a Green energy-efficient, Cycling is a Green energy-efficient, pollution free, convenient, pollution free, convenient, economic, healthy and quick mode economic, healthy and quick mode of transport over short distances.of transport over short distances.

Cycling to Go GreenCycling to Go Green

Cycling allows you to get exercise during your normal day and leaves no Carbon foot prints the environment. In Kedah & Penang, we have big Cycling In Kedah & Penang, we have big Cycling clubs that campaign for a Cycling laneclubs that campaign for a Cycling lane

Page 21: New product development with creativity & innovation

A folding bicycle folds into A folding bicycle folds into a small compact, easy to a small compact, easy to transport or store. It can be transport or store. It can be easily carried into easily carried into buildings, workplace or buildings, workplace or public transportation public transportation (facilitating mixed-mode (facilitating mixed-mode commutingcommuting

The folding mechanisms The folding mechanisms are engineered with are engineered with design offering a folding design offering a folding speed, ease, compactness, speed, ease, compactness, weight, durability and price. weight, durability and price.

Folding bikesFolding bikesTim’s compact bikeTim’s compact bike

Page 22: New product development with creativity & innovation

A folding bicycle folds into A folding bicycle folds into a small compact, easy to a small compact, easy to transport or store. It can be transport or store. It can be easily carried into easily carried into buildings, workplace or buildings, workplace or public transportation public transportation (facilitating mixed-mode (facilitating mixed-mode commutingcommuting

The folding mechanisms The folding mechanisms are engineered with are engineered with design offering a folding design offering a folding speed, ease, compactness, speed, ease, compactness, weight, durability and price. weight, durability and price.

Homebuilt recycle Folding bikesHomebuilt recycle Folding bikes

Page 23: New product development with creativity & innovation

Recycle from outgrown BikesRecycle from outgrown BikesBeforeBefore In In

processprocessAfterAfter

Page 24: New product development with creativity & innovation

Timmy Green Recumbent from Timmy Green Recumbent from Recycle BikesRecycle Bikes

BeforeBefore In In processprocess

AfterAfter

Page 25: New product development with creativity & innovation

Innovative Creation Innovative Creation has almost limitless possibilities. Start with recycle Furniture & Energy efficient compact fluorescent (CFL) or even LED lightings.

Lean Electrisave slowly stores energy and releases it when you turn on Air-cons, fridge, lightings and motor operated devices to reduce pulling of energy from TNB!

Page 26: New product development with creativity & innovation

Green Power on the GoGreen Power on the GoBeforeBefore In In

processprocessAfterAfter

A Solar & dynamo A Solar & dynamo assisted Charger toassisted Charger to power your gadgets on power your gadgets on the go using Science the go using Science knowledge, Down hill knowledge, Down hill coasting and Free coasting and Free Energy form the sun! Energy form the sun! Green, Environment Green, Environment friendly without Zero friendly without Zero

Carbon footprints!Carbon footprints!

Page 27: New product development with creativity & innovation

Bicycle all in 1 Tools

Innovative ,Creative & Green Projects

Page 28: New product development with creativity & innovation

Home built Penny Farthing & Safety Bicycle Innovative ,Creative & Green Projects

Page 29: New product development with creativity & innovation

2 to 3 Wheel Conversion kit

Innovative ,Creative & Green Projects

Page 30: New product development with creativity & innovation

Home built Camper Van

Innovative ,Creative & Green Projects

Page 31: New product development with creativity & innovation

Lean Night light cum Mosquito RepellerInnovative ,Creative & Green Projects

Page 32: New product development with creativity & innovation

Compact portable Alcohol StoveInnovative ,Creative & Green Projects

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Portable Hot /Cold Shower

Innovative ,Creative & Green Projects

Page 34: New product development with creativity & innovation

Rifle Style DSLR anti-shake Shutter Release

Innovative ,Creative & Green Projects

Page 35: New product development with creativity & innovation

My Room On Top Of The StairsOther Innovative ,Creative & Green Projects

Page 36: New product development with creativity & innovation

Other Innovative ,Creative & Green Projects

BeforeBefore

BeforeBefore

In In processprocess

In In processprocess

AfterAfter

AfterAfter

Page 37: New product development with creativity & innovation

Other Innovative ,Creative & Green Projects

Compact Portable DSLR Tripod

Page 38: New product development with creativity & innovation

Portable solar charge Power SupplyOther Innovative ,Creative & Green Projects

Page 39: New product development with creativity & innovation

Our Challenge towards a Sustainable Lifestyle

Our challengeThe Earth cannot support an endless increase in human consumption. In fact, for everyone on the planet to live like the average European, it would require the resources of three Earths. This over consumption of natural resources is creating problems ranging from climate change and deforestation to biodiversity loss, water shortages, toxic pollution, rising sea levels and war (and if that isn’t enough to raise the alarm, the potential for global economic collapse).The dilemma is that as few of us see these problems in our daily lives, and as addressing them will require we reduce our consumption, we tend to ignore them. But these issues can no longer be ignored. If we do not rapidly adopt sustainable lifestyles, our civilization will soon be at risk.

Page 40: New product development with creativity & innovation

Principal Consultant for Lean Management. Principal Consultant for Lean Management. Certified Kaizen Specialist & hands on TPM Certified Kaizen Specialist & hands on TPM

Facilitator with 30 over years working Facilitator with 30 over years working experience.experience.

Provides Technical Consulting Services on Provides Technical Consulting Services on Lean Equipment Fabrication, TPM, Kaizen & Lean Equipment Fabrication, TPM, Kaizen & Moonshine set up.Moonshine set up.

Mechanical background & DIY handyman who Mechanical background & DIY handyman who loves Green Living & Outdoor activities. Builds loves Green Living & Outdoor activities. Builds most of his stuff by Recycling idle resources to most of his stuff by Recycling idle resources to eliminate waste and promote Green.eliminate waste and promote Green.

Develops Develops Tim’s WaterfuelTim’s Waterfuel, an alternative fuel , an alternative fuel

supplement using HHO Generator that adds supplement using HHO Generator that adds power reducing Co2 emission.power reducing Co2 emission.

An NGO Community worker for Prison, Drug An NGO Community worker for Prison, Drug

Rehab and leader of CREST North Malaysia, an Rehab and leader of CREST North Malaysia, an organization that respond to Crisis & Floodorganization that respond to Crisis & Flood..

Timothy Wooi

Add: 20C, Taman Bahagia, 06000, Jitra, KedahEmail: [email protected]: 04 9171476H/p: 019 4514007 (Malaysia)

Page 41: New product development with creativity & innovation

Why I go green

As a keen DIY person, I love innovative Green devices that do neat things utilizing your own energy at the same time saving the environment.

I only buy or build gadgets that can pay for themselves and saves the environment over the long haul. This usually means I look for alternative energy-efficient gadgets.

What’s nice is, many of these gadgets that adds value, saves money in the long run as well as make a great impact on saving the Environment.

Please email me [email protected] if you wish to have a soft copy of this slide.

Thank you for you time in the pursuit of Going

Green the Creative & Innovative way!