Group Members:-

Kalpesh Barot

Jill Chandarana

Pruthvi Jaru

Priti Jhala

Deep Sampat

Dipesh Sampat

Submitted to:- Rupal Madam

Kutchi MagicA Mall where you find the essence of Kachchh…

The general belief about Kachchh that it is Desert Area, but originally it is unique combination of “3D-desert distance and drought”

With this geographical uniqueness it has a distinct features that is its traditional “KACHCHH CULTURE”

With a view to highlighting the unexplored Kutchi Art, we have decided to create a new platform

Objective:-

On the basis of Income-

Upper-Middle ClassUpper ClassMiddle Class

Segmentation

Divided into 3 categories:-

Non-Kutchi’sForeignersNRI’s

Targeting

When they think about Kutch Culture and art they must think about our Mall

We want to be a one of the superior brand which replaced the attraction of entire Kutch Tourism

Trust is a key factor for us to sustain in the market, so our strategy will be interaction

Positioning

Ground FloorKutchi Snacks & Fast-

Foods

Bhaji-Kon

Bhel

Dabeli or Double-Roti

Kadak

Kutchi-Samosa

First FloorKutchi Art

Bandhani

Bed-Sheets

Toran(Made by Moti)

Leather Shoes

Mud-Work

PURSES

Chaniya Choli

Scissors-Knifes-Sword

Second FloorKutchi Restaurant

Jalebi & Ganthiya(Fafda)

Rotla

KharibhatAnd

Kadhi

Kadhi-Khichdi-Papad

Undhiyu

Pricing

Ground Floor:-

Items:- Snacks & Speciality

Range:- Rs.5 to Rs.50 Strategy:- Market

Price

First Floor:-

Items:- Kutchi Kala Range:- Rs.200 to

Rs.75000 Strategy:- According to

the Value of Art, high pricing will reflect our brand superiority

Second Floor:-

o Items:- Kutchi Restauranto Range:- Rs.100 to Rs.500o Strategy:- We are going to charge high

because you will find hardly an original taste of food anywhere else

Hoardings Advertisements Internet and Social Media Posters on Airports, Railway Stations and Bus

Stations Pamphlets

Promotion

Thank You…