The Magic AppMall

A surprisingly simple solution for a complex challenge

Topics

• Mobile app development trends

• Why a platform for mobile app

development

Mobile App

Development Market~ some trends ~

Many advantages

“Mobile App Dev Projects will outnumber PC 4 to 1 in the next 3

years”

(Gartner, 2012)

Total Mobile Enterprise Application Development Platform market

reached ~$938.5 million in 2012. A compounded annual growth rate of 38.7 % is expected to reach $4.8

billion by 2017.

(IDC Worldwide, Nov 2013)

• Consumerization of IT / Our extension

• (Cost)savings

• Acceleration of the business process

• Dynamism and strength process

• Improvement

• Efficiency

The market

“Mobile App Dev Projects will outnumber PC 4 to 1 in the next 3

years”

(Gartner, 2012)

Total Mobile Enterprise Application Development Platform market

reached ~$938.5 million in 2012. A compounded annual growth rate of 38.7 % is expected to reach $4.8

billion by 2017.

(IDC Worldwide, Nov 2013)

The market

“Mobile App Dev Projects will outnumber PC 4 to 1 in the next 3

years”

(Gartner, 2012)

Total Mobile Enterprise Application Development Platform market

reached ~$938.5 million in 2012. A compounded annual growth rate of 38.7 % is expected to reach $4.8

billion by 2017.

(IDC Worldwide, Nov 2013)

Many advantages;

• Consumerization of IT / Our extension

• (Cost)savings

• Acceleration of the business process

• Dynamism and strength process

• Improvement

• Efficiency

Market Research

“78% CIO’s have an enterprise mobility strategy”

“87 % say their employees want increased

access CRM, ERP, Document information via

apps”

“Nearly 8 in 10 CIOs say they already using

mobility to increase revenue in some way. “

The impact of Mobile Apps on Enterprise

Application Development

Mobile: 25% of IT Budgets

45% of mobile apps delayed a/o over budget

2016: 4 times as many enterprise apps

IT Departments will run an AppStore in 2016

Market research

Establish an API tier

Why a platform for mobile

app development

Inhouse

Business App Development

APP

Outsource

APP

Company

APP

A

P

P

Some advantages & disadvantages

• +/+• Time to market

• Fix price

• No worry about Human Resources

• -/-• Not in `control`

• Depending on a 3rd party

• Small changes expensive and

complicated

• +/+• Control over the development & project

• Choice of developers & costs

• Options on the technology

• -/-• Initial investment

• Additional costs

• Personnel: min. 1 developer per platform

(Apple, Android, Windows ..)

Inhouse

APP

Outsourced

APP

But what about effort.....

App Notes Effort

A simple app Display information, no interaction with any

server

2-4 weeks

Data list app Apps that extract data from a database and

display it in a simple list

4-8 weeks

Complex app Server-side integration app data being cached

so it works offline

8-12 weeks

Enterprise app With integration to business processes and

possibly including a shopping cart and

payment gateway

3-6 months

These estimates are for a single target device, i.e. Android phone or iPhone but not both. Although the back-end integration will be

shareable, none of the code will be unless you use a hybrid approach and create most of the user interaction within a browser

instance.

* http://www.mobile-ent.biz

and costs...

and costs...

and costs...

“The biggest barrier is mobile

development costs, say 65 % of CIOs. “

Yes, challenges

“Road blocks to enterprise app

mobilization: 63 percent cited security

concerns and 48 percent worried about

increased cost of support and

maintenance.“

Yes, challenges

“Road blocks to enterprise app

mobilization: 63 percent cited security

concerns and 48 percent worried about

increased cost of support and

maintenance.“

64% of employees uses apps from public app stores

for business use. With this they put the security of the

company at risk.

Yes, challenges

“Road blocks to enterprise app

mobilization: 63 percent cited security

concerns and 48 percent worried about

increased cost of support and

maintenance.“

64% of employees uses apps from public app stores

for business use. With this they put the security of the

company at risk.

You need to think of mobile

apps as one component of a

larger, modern, omnichannel

application architecture and

structure your development

strategy accordingly.

Yes, challenges

“Road blocks to enterprise app

mobilization: 63 percent cited security

concerns and 48 percent worried about

increased cost of support and

maintenance.“

64% of employees uses apps from public app stores

for business use. With this they put the security of the

company at risk.

You need to think of mobile

apps as one component of a

larger, modern, omnichannel

application architecture and

structure your development

strategy accordingly.

The famous iceberg

Initial investment

• Changing business

processes

• Operating system

updates

• Ready for new

platforms

• Maintenance

• Management

• …..

And… a third option

• Mobile App Development Platform

• Mbaas

• MEAP

• Enterprise App Store

• MADP

• Corporate App Store

An emerging trend

• Because

• Integration is where developers spent

most of their effort for mobile apps

• Developers can focus on the application

• Advantages e.g.

• 1 development environment

• Fast time to market

• Unique APIs for mobile backend system

functions

• Low entry costs

• All-In platform

Next easy step

Corporate / Enterprise appstore

• The way that companies can ensure

• Quality

• Security

• Uniformity

• Manageability

for their mobile enterprise applications

“App stores will become the primary way that employees access

applications and will go beyond smartphones and tablets to

include the PC ecosystem”

"The adoption rate for the corporate app stores isn't there yet, but

it's going to be reaching a critical mass in the next 18 to 24

months”

* IDC & Forrester research

Next easy step

Corporate / Enterprise appstore

• The way that companies can ensure

• Quality

• Security

• Uniformity

• Manageability

for their mobile enterprise applications

The Three Stages Of Corporate App Store

Evolution

The Three Stages Of Corporate App Store

Evolution

“Corporate app stores enable IT teams to change how they

support and deliver apps”

“Leading firms use examples from consumer channels to

change how IT engages with business.”

Magic AppMallThe Corporate Appstore To

Mobilize your Enterprise Data

Magic AppMall

Mobile App generation and

management solution

• Generate once

• Deploy to many & multiple

• Distribute easily

• Integrate fast

• Monitor all

• Manage simply

• Support skillfully

• Secure Enterprise Apps

The Corporate Appstore To

Mobilize your Enterprise Data

Magic AppMall: the capabilities

Magic AppMall set-up

Any business applicationAny database & framework Any Cloud application

Generate | Build | Experience | Manage | Admire

Business Apps

Magic AppMall: Uniqueness

• Easy in set up, management and maintenance

• Quickly up and running

• No coding, but configuration

• No deep IT knowledge necessary

• Full fletched integration framework

• Extensive MDM/MAM functionality

• Predefined lay-out templates

• App Wizards

• Based on Proven technology

• Change business needs on the fly

Extended

management

Magic AppMall: Modules

AppMall

StudioApp

Management

Server Device

Multi tenancy

Template

managementFull backoffice

integration

Wizards

- Templates

- Themes

- Logic

Simulator

Encrypted data

storage

Encrypted

Server

communication

Full

transactional

Device/specific

features

Mobile

infrastructure

Connected to

application

landscape

Providing

external

content

Device

Provisioning

Inventory

Management

(Partial) remote

wipe

MDM/MAMMDM/MAM

Template builder

User

authentication

User

management

Authorization

management

AppMall Control

Magic AppMall: The architecture

Management

Tenant 1 Tenant 2 Tenant 3 Tenant n

CRM

ERP

Data

Data

Multi Tenant

Multi Project

Per Project:

• Colors / Fonts

• Themes

• Layouts

Per App

• Users

• Language

• Integration

• Security

Management

MDM interface

Upgradable

Active Directory

Install shield

Auditing/Logging

Validation

Documentation

Business model

Management

Tenant 1

Department A

1 2

3 4

5 6

Department B

1 2

3 4

5 6

Department C

1 2

3 4

5 6

Department #

1 2

3 4

5 6