NEW PRODUCT DESIGN & DEVOLOPMENT.

- Chawda Utsav. 1020009

INTRODUCTION TO PRODUCT DESIGN. ✕ Product design is the process of creating a new

product to be sold by a business to its customers. ✕ It is an efficient and effective generation and

development of ideas through a process that leads to new products.

✕ Product designers conceptualize and evaluate ideas, turning them into tangible inventions and products.

✕ The product designer's role is to combine art, science, and technology to create new products that other people can use.

✕ Every organization has to design develop and introduce new products in order to survive in the market.

OBJECTIVE OR NEED OF DESIGN..✕To be in business for a long time.✕To satisfy unfulfilled needs of the customers.✕The company’s existing product line becomes saturated and the sales is on the decline.✕To enter into new prospective businesses.✕Too much competition in the existing product line.✕The profit margin is on the decline.

CONTINUES DEVELOPMENT…

PRODUCT LIFE CYCLE (PLC)..✕ Product life cycle is a business analysis that attempts

to identify a set of common stages in the life of commercial products.

✕ In other words the 'Product Life cycle' PLC is used to map the lifespan of the product.

✕ The stages through which a product goes during its lifespan for example., Introduction, Promotion, Growth, Maturity and Decline.

✕ The stages of a product's life cycle can be classified as follows:

✕ Low and slow stage: The product sales are the lowest and move up very slowly at snail's pace

✕ Highest promotional Stage: During this period of introduction or the development ,promotional expenses bear the highest proportion of sales

✕ Highest Product prices: Lower input and sales absorbing fixed costs.

VARIOUS PHASES OF PRODUCT..✕ Growth. ✕ Growth comes with the acceptance of the innovation

in the market and profit starts to flow.✕ Maturity ( Saturation ). ✕ In the maturity stage, the end of stage of the growth

rate and sales slowdown as the product has already achieved acceptance in the market. New firms start experimenting in order to compete by innovating new models of the product

✕ Decline. ✕ The decline stage is where most of the product class

usually dies due to low growth rate in sales.

Introduction Stage Growth

Decline stage

PRODUCT LIFE CYCLE (PLC)..

PRODUCT POLICY OF AN ORGANIZATION

✕Every organization has its own product policies which form the basis of competing the market. ✕ The various policies are : 1. Highest quality.2. Compromise between cost and quality.3. Safety.4. lowest price.

PRODUCT DEVELOPMENT:✕ new product development (NPD) is the complete

process of bringing a new product to market. ✕ There are two parallel paths involved in the NPD

process: 1. One involves the idea generation, product design

and detail engineering. 2. The other involves market research and marketing.

STAGES OF DEVELOPMENT IN PROCESS..1. Conception.2. Acceptance.3. Execution.4. Translation.5. Preproduction.

PRODUCT ANALYSIS..✕ After the profitable product is selected and an

organization decides the product policy the next step is detailed analysis of the product w.r.t. various factors that influence the product design following are the factors influencing the product design.

Economic Consideration

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Product Characteristics. (Functional, Operational.)

Marketing Aspects

Production Aspects.PRODUCT

DESIGN.

Aesthetic Aspects.

Economic Analysis