G ro u p 2N a y e f A l - Fu r a i h

A b d u r r a h m a n A l - S aw a h aA b d u l l a h A l -B a l t a n

Fa i s a l A l - G h a m d i

Mission Statement

Product Description: › A multi-use table.

Key business goals: › To satisfy our customer needs in an economical frame.› To be #1 sales-wise among a specific segment(s) of the

market . Primary Market:

› Students of Universities in the kingdom and gulf area. Secondary Markets:

› School students and teaching staff.› Libraries.› Individuals who work from their home.

Mission Statement Assumptions:

› Assembling imported product is done locally(this will lower the overall cost of our product, mainly in two points: a)less transportation costs. B)the ability to satisfy customized orders with minimum added cost).

› Raw material are available and feasible to use.

Stakeholders:› Operations.› Assembly factory.› Manufacturing.› Banks.› Retailers. › Consumers. › Employees.› Resources.

Customer Needs

Customer Needs

Customer Needs

Customer Needs

Customer Needs

Customer Needs

Customer Needs

Customer Needs

Customer Needs

Customer Needs

Customer Needs

Need No.

Customer Need Importance (0-100)

1Has enough space for a screen &

books83

2 USB outlet 703 cup holder 654 An electricity outlet 705 Pen holder 636 A lamp 777 Rectangular shape 628 A stand alone table with legs 969 Medium sized shelves and drawers 73

10 Wooden table 8511 Adjustable dimensions 4012 Suitable price 61

Metrics

Metric No.

Need No.

Metric Imp. (0-100)

Units Margin Ideal

1 1,11 Surface area 68.5 Cm*cm

[50-123]*[60-100]

83.48*76.54

2 12 Cost 61 SR [250-1000] [300-950]

3 7 Table shape 62 Subj. Rect. Rect.

4 11 table dimensions 54 Cm*cm*cm

>83*76*100 >123*61*91

5 2 No. of USB outlets

42 Quantity

0-4 1-2

6 3 Cup holder 54 Binary 1 1

7 5 Pen holder 46 Binary 1 1

8 9 Shelves size 73 Cm*cm

26*28-30*30 27*30

9 9 Drawers size 73 Cm*cm

26*28-30*30 25*33

10 6 A lamp 77 Binary 0-1 0-1

11 8,10 Legs dimensions 75 cm 65-80 75

12 4 No. electricity outlets

65 Quantity

0-4 1-2

House of Quality

Benchmarking

Metric No. Need No. Metric Imp. (0-100) Units Acme Furniture South Shore axes Lifetime table

1 1,11 Surface area 68.5 Cm*cm 76.2*60.96 50.8*106.68 123.44*61.976

2 12 Cost 61 SR 2625 375 300

3 7 Table shape 62 Subj. Rect. Rect. Rect.

4 11 table dimensions 54Cm*cm*c

m 76.2*60.96*119.38 50.8*106.68*93.5 123.44*61.976*91.44

5 2 No. of USB outlets 42 Quantity 0 0 0

6 3 Cup holder 54 Binary 1 0 0

7 5 Pen holder 46 Binary 0 0 0

8 9 Shelves size 73 Cm*cm 0 27.127*29.53 0

9 9 Drawers size 73 Cm*cm 76.2*10.4 27.127*29.53 0

10 6 A lamp 77 Binary 0 0 0

11 8,10 Legs dimensions 75 cm*cm 110*8 71.755*5.5 91.44*7.6

12 4 No. electricity outlets 65 Quantity 0 0 0

Concept Generation

A.Table with USB outlet

B. Table with Electricty outlet

C. Shelves placement in

the table

D. Drawers placement in

the table

F. Table with Cup holder

G. Table with adjustable Dimensions

A.1 USB outlet on the side

Electricty outlet on the side

Under on the left side

Under on the left side

Cup holder on the surface

Fixed hight and

adjustable width

A.2 USB outlet on the surface

Electricty outlet on the surface

Under on the right side

Under on the right side

Cup holder on the side

Fixed width and

adjustable Hight

A.3 USB outlet under the table

Electricty outlet under the table

Over on the left side

Over on the left side

 Both

adjustable

A.4 USB outlet Embedded within the table surface

Electricty outlet Embedded within the table surface

Over on the right side

Over on the right side

   

Concept Generation A.Table with USB

outletB. Table with

Electricty outlet

C. Shelves placement in

the table

D. Drawers placement in

the table

F. Table with Cup holder

G. Table with adjustable Dimensions

A.1 USB outlet on the side

Electricty outlet on the side

Under on the left side

Under on the left side

Cup holder on the surface

Fixed hight and

adjustable width

A.2 USB outlet on the surface

Electricty outlet on the surface

Under on the right side

Under on the right side

Cup holder on the side

Fixed width and

adjustable Hight

A.3 USB outlet under the table

Electricty outlet under the table

Over on the left side

Over on the left side

 Both

adjustable

A.4 USB outlet Embedded within the table surface

Electricty outlet Embedded within the table surface

Over on the right side

Over on the right side

   

Concept 1 Concept 2 Concept 3 Concept 4 Concept 5

A.1-B.1-C.1-D.2-F.1-G.3

A.2-B.1-C.2-D.1-F.2-G.1

A.3-B.2-C.3-D.2-F.1-G.3

A.4-B.2-C.3-D.4-F.1-G.2

A.1-B.1-C.2-D.1-F.1-G.1

Concept 6 Concept 7 Concept 8 Concept 9 Concept 10

A.2-B.2-C.1-D.2-F.2-G.1

A.4-B.1-C.2-D.4-F.2-G.3

A.3-B.3-C.1-D.4-F.1-G.3

A.2-B.3-C.2-D.1-F.1-G.3

A.2-B.2-C.4-D.4-F.1-G.3

Concept 1 sketch

Concept 10 sketch

Preliminary Concept selection

Reference

Preliminary Concept selection

Screening

Preliminary Concept selection

Scoring

Patent Review

Current U.S. Class: D6/675.4

Current International Class: 0606

Field of Search: ;D6/396,407,429,449,455-457,460-463,465,468,474,478-479,509,514,672-673,675-675.1,675.3-675.4 ;211/13.1,41.1,71.01,85.3,85.4,59.2,126.12,126.1,133.1

Patent Review

Current U.S. Class: D6/675.3

Current International Class: 0604

Field of Search: ;D6/460,461,468,474,477-479 ;D34/14,17,19 ;108/59,91-93,96 ;211/40,41.12,42,49.1,50,85.2,90.04,187,190,119.003,134.153,85.1,87.01,85.4,71.0

1 ;312/114,138.1,262,280,281

Preliminary Concept sketch Final Product

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