New Tuenti

Pages Manual

Jan 2013

Before getting started -

What is a Premium

Page?

Premium Pages are designed for brands to promote

themselves and to communicate with their clients.

To manage a Premium Page on Tuenti you need to

have a user profile. We recommend that administrator

pages be the profiles of real people. As a page

administrator, all corporate communication can be done

through a Premium Page and using the name of the

brand.

Contact paginas@tuenti.com and provide us with the

email address associated with your Tuenti account and

the URL of your organization’s Tuenti page if it’s already

been created.

What do we need to create a page?

• The email address associated with

the Tuenti profile of the person who

will be the page administrator.

• A profile photo (72px X 72px).

• An image or Flash (592 x 320px).

The height may vary, but if it is more

than 320px wide, the image will

appear cropped and the option to

“see more” will appear. This size

will be 592 x 175 px if the video

module of the page is enabled.

The best option for including flash

media is to upload it to its own URL. An

.swf file that contains all of the

information and that doesn’t extract

external elements, must be uploaded.

This way, the .swf is changed within the

URL, and the content of the page is

changed as well.

1. Page configuration

2. Content management

3. Strengthening the page

4. Technical specifications

Let’s Get Started! 0

Page configuration 1

General

Title: Provided by the advertiser.

Additional information: (optional)

City: Where the entity or person who gives the title of the

page resides or is located.

Email: Contact email address.

Web Page: External user URL. Profile Photo/Image: Provided by Tuenti.

*Feature available on Tuenti Classic

Wall

Wall/Statuses*: This tab will help you determine what

will be visible on the page by default: either the wall

and all comments, or just statuses.

User comments enabled: If this tab is activated, all

users will be able to comment on the wall whenever

they’d like.

*These changes will have to be made through the Tuenti Classic platform until the

full migration of Pages to the new Tuenti is complete.

*Feature available on Tuenti Classic.

Photos

Photos are given special visibility within Tuenti’s new

design. They appear in a featured module that is placed

just below the page’s corporate information. All pages

maintain the two photo album structure: one for official

photos and the other for photos uploaded by users, photos

from followers. Both can be enabled or disabled for user

viewing.

The module shows the last 4 images uploaded in

each of the albums.

• Main album*: This tab allows you to determine

which photo album will always be visible whenever

the Page is accessed. We reccommend that the

Official Photos are left as the main album.

*Feature available on Tuenti Classic.

Videos

Rich media can be activated within this module. In this

space, advertisers can upload a selection of videos to

be displayed on the page and give them Premium

visibility.

In order to add new videos to the page, you can send

them to us in any format compatible with our platform

(.avi, mp4,.avi).

Videos from YouTube can also be included within this

module.

The size of the video module must be 592 X 145px.

Content management 2

More information

On the new pages, contests can be

held on the pages’ walls or integrated

into the app.

*Feature available on Tuenti Classic

Contests

On the new pages, contests can be

held on the pages’ walls or integrated

into the app.

*Feature available on Tuenti Classic

Geolocation Module

We’ve fused pages and sites together into one product.

From now on, pages will include an additional

geolocation module that page administrators will be able

to activate and will provide additional brand contact

information.

This module will be automatically activated on pages

that were originally created as sites. Throughout this

process, all information from sites and pages has

been maintained, including the number of followers of

each type of entity.

Administration

*Feature available on Tuenti Classic.

Page configuration changes will be

made from the administration panel of

the Tuenti Classic page until migration to

the new platform is complete.

Additionally, on Tuenti Classic, the

different administrative roles will continue

to exist.

Rich Media

Rich Media dimensions are

592 x 320px*.

If higher, the user will have the option of

clicking to “See more” in order to see the

rest of the content.

The Rich Media module supports the

most common formats, such as JPG,

PNG, PDF, Vídeo and Flash*.

When including a video module and an

app, the app can have dimensions of 592

X 175px, since the video module has

dimensions of 592 x 145px.

*If you would like to update the Rich Media on your pages with

the new sizes, please send us the images and we will publish

them.

Content

Filter content by user profile: Pages allow for

segmented content to be shown based on whether the

user is a page follower or not.

Thus, brands can strongly segment which content they

would like to show in each case and incentivize the

growth of their Tuenti community, offering exclusive

content to followers.

Photos - Moments

*Feature available on Tuenti Classici

Moments are everything you share on

Tuenti. On the new Tuenti, if you share a

photo on the page’s wall and you are the

administrator, it will be automatically

uploaded into the official photo album. If

you are a follower, it will be uploaded into

the album of follower photos.

As administrators of Premium Pages, we

can upload photos onto the official

pages.

Page photos must be located in the local

hard drive, as it is not possible to select

photos that already exist on Tuenti. The

duration of the uploading process

depends on the number of photos

selected and their size. The system will

inform you of the uploading process at all

times.

*These changes must be made through the Tuenti Classic

platform until the full migration to the new Tuenti is complete.

Wall

The Page wall is where users may create and respond

to comments in addition to attaching photos and videos

(unofficial).

The administrator can comment below the Page name.

If a user asks a question on the page and the

company/brand responds, this conversation will also

appear on this user’s wall.

This way, the brand-user interaction goes beyond the

context of the page.

If an administrator reports a user, this person will no

longer be able to comment on any part of the Page.

Applications

The current pages continue to allow the integration of

apps within the Rich Media module.

Tuenti will have a new API available at the beginning of

2013 that will allow for more profound integrations with

our platform and for experiences that are much more

social and viral. We’ll keep you informed!

Strengthening the page 3

I already have a page. Now what? You should promote your page and do daily

follow-up to gain relevance. Here is some

advice for beginning to interact on Tuenti.

Attracting users

We reccommend that different online

communication channels feed off of one

another. If a Tuenti user goes to your page

and finds it easy to become a follower, it’s

likely that he or she will continue interacting

with your brand in the future.

Along with this document, we’ve sent the

official Tuenti logos so that you can add

«Follow on Tuenti» buttons to your website.

You must reach a minimum number of users

to make your efforts profitable. We have

many advertising formats available and a

unique segmentation ability. Find out more

from our sales team.

I already have a page. Now what? Loyalty

Page content is the best way to gain the

loyalty of the user. The most important thing

is to remain relevant to the brand follower.

Additionally, the brand must maintain

constant communication with the follower so

that it continues throughout time. We

reccommend using a natural style of

communication.

Contests are successful on Tuenti.

Continually holding contests and fun activities

is an effective way to gain the loyalty of the

Tuenti user.

We reccommend that raffles and contests

contain fun and original activities. Many

times, the involvement of other users can be

obtained by going viral. Any contests that are

held should have workings that are

transparent to all users.

Technical specifications 4

Pages

Central frame size :

592 x 320px

(instead of 640 x 360)

Image and video

modules appear below

the page’s corporate

information and not on

the sides.

Right now there is no

feed for suggested

links

Top image

(photo):

72 x 72

Pages

Format Object Size Size Technology Click

command

Pixel

1x1 Observations

Title _____

_____

_____

YES

_____ Maximum text 75 characters

Descriptive

Text

_____

_____

_____

YES _____

Descriptive text. Campaign URLS

can be included and parts of the

text can be clickable

Official Page

Top Image 72x72

_____

JPG or GIF not

animated

NO

NO

Image chosen from the photo

section

Central

Space

592x32

0

without

video;

592x17

5 with

video

100 kb JPG or GIF not

animated YES

YES

If Flash is used, click command

must be inserted in the object.

Tuenti will provide a click

command in order to count clicks.

Any Flash media that contains

audio must also include a mute

button

Video Section _____

_____

Youtube URL,

MOV NO

NO Optional

Photo Section _____

_____

JPG, GIF, PNG NO

NO Optional

Tuenti Technologies | Calle Alcalá 21 Planta 2 | 28014 | Madrid | Tel. +34 91 429 4039 | publicidad@tuenti.com

http://corporate.tuenti.com/es/marketing

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