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How To Network Purposefully

Everything You Need to Create a Winning Strategy

Learn:

How to identify people you should be meeting

How to build reciprocity into every encounter

How to maintain and nurture an established network

Networking Purposefully

1 2 3 4 5

Keith Ferrazzi’s 10 Key Points

from “Never Eat Alone”

6 7 8 9 10

Casual/Event

Purpose

• Make contact• Find something in

common• Lay groundwork for

future meeting

You Request a Meeting

Purpose

• Build a closer relationship

• Tap into their knowledge/expertise

• Perhaps share some of your expertise

Pursuing a Job

Purpose

• Establish trust/familiarity

• Share some of your skills/expertise

3 Types of Networking

Volunteering Professional Groups Industry Conferences Online Forums

Where?

But before you go….

Have A Plan

How do you answer this?

Read local newspapers Read industry newsletter

(SmartBrief) Read trade publications Create Google Alerts

based on keywords Ask people you know

who they think you should meet/know

Names of people who work at target companies

Whom do I want to meet?

Where have they worked?

Where did they go to

school?

What organizations do

they support?

Do they blog or are they

on social media?

Have they been published?

How do you answer this?

See what groups they belong to• Google their

name• Investigate on

LinkedInAsk colleagues,

friends and family for an introduction

What's the best way to meet

them?

How do you answer this?

What are you interested in learning from them

What information do they know

Begin a relationship “Top of mind”

awareness of your talents

The problems you’ve solved

What do I want to convey?

How do you answer this?

What do you have in common?

What do you want to be known for?

What are you most proud of?

What are the types of problems you’ve solved?

You are not your past employer!

What's the best way to

introduce myself?

• What did you think of the speaker?• What part of the talk really

resonated with you?• What prompted you to come here

today?• Have you been to one of these

before?• What’s been the best session for

you? • Who have you enjoyed the meeting

so far?• What session are you most looking

forward to?

• What do you have planned for the weekend?

• How’s your week going? • How’s business?• Have you seen any movies recently?• Have you got any plans to get away?• What type of music do you like

listening to?• What led you to set up your own

business/be an accountant etc?• What’s the best part of your job?

Conversation Starters

How do you answer this?

What do you think the company will look like 5 years from now?

What trends do you see in the future that will affect your organization and industry?

What is the greatest demand for your services or product?

How do you differ from your competition?

If this company was known for 3 things as a workplace, what do you think those 3 would be?

What are the qualities of people who perform best in this business?

How do you think most of the employees would describe this workplace?

What questions will I ask?

Always Use the Back Door

Find company insiders through friends and family.– Facebook– Twitter– Google+

Who enters through the back

door?

Connect

EmailLinkedInFacebookTwitterGoogle+

Reach Out Via Social Networks

Buy them coffee Send them an interesting article Introduce them to someone you know Offer to teach them something or share what you

know Lend or give them a book Look for opportunities to promote them or their

company Repeat

How To Show Appreciation

Be an “information seeker” What is your purpose for meeting this person?

What information do you want? And how can you help them?

Networking may not be immediately gratifying You are in this for the long haul Give generously More is not always better

Take Aways

Identify 5 people you would like to meet over the next month

Attend one professional association meeting Practice asking new types of questions at your

next meeting to find something in common Listen for opportunities to, offer help, share

information, or introduce them to someone Identify 5 people you will show your

appreciation for next week

Your Next Steps

Resources

• KeithFerrazzi.com• Liz Lynch: www.networkingexcellence.com• Heather Townsend’s Joined Up Networking

http://joinedupnetworking.com/