netbiz corporate presentation

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NETBIZ INTRODUCTION

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NetBiz uses digital pla2orms for brands to build rela9onships with their consumers using fun, engaging and immersive tools.

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•  4 offices in 2 countries > India & Singapore •  Approximately 100 employees with an average experience of 3 years

•  Good balance of Crea9ve & Technology exper9se •  Maximum clients are Super Brand. •  Market leaders in technology exper9se amongst digital agencies.

•  Strong applica9on development & customiza9on exper9se

NetBiz Creden4als

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STRA

TEGY

EXECUTION

Search / Social Search Engine Marke9ng Search Engine Op9miza9on Social Channels Online Reputa9on Mgt.

Crea4ve / Content Crea9ve Development / Execu9on Usability Analysis Designing Persuasive Architecture Custom Media Crea9on

Technology Developing project architecture & frameworks Support on MicrosoZ, PHP, Java, Ruby on Rails & Zend framework

Analy4cs Web Analy9cs Social Analy9cs Campaign Analy9cs

Interac4ve Services

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Program Tracking Analy4cs

Customer Insight Planning

Planning

Program Tracking

Customer Insight

Analy4cs

Tools Capability

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CLIENTS

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Client Since (Year)

Kingfisher 2007

UB Group 2007

Pepsi Holdings 2007

Unilever 2007

Titan (Tata Group) 2007

LG 2008

Godrej 2008

Kimberly Clark (South East Asia) 2009

AIG (South East Asia) 2009

Key Clients

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•  LG – www.lgindia.com –  Maintenance of Lgindia.com website –  Crea9ve, Data Op9miza9on, New tools, CMS management, Quality tes9ng, Online

surveys, etc… –  CMS architecture strategy & deployment

•  Godrej Group – www.godrej.com –  Godrej group website strategy and deployment –  eComp analysis and Usability tes9ng –  CMS architecture strategy & deployment

•  Kingfisher World – www.kingfisherworld.com –  Portal strategy (for Youths to engage with the brand) –  CMS development –  Sugges9ng and building brand assets –  Maintenance –  Integra9on of social tools –  Social Media strategy

Key Clients -‐ Engagements

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•  Huggies (Huggies.com.sg + all South East Asia websites) –  Community site strategy (for parents) –  Usability tes9ng –  eComp Analysis –  Developing tools strategy –  CMS selec9on & Implementa9on –  Social Media Strategy –  Mobile Strategy

•  Kotex (Kotex.com.sg) –  Website crea9ve produc9on –  Campaign Strategy & Microsites –  Social Media strategy –  Social media applica9ons

Key Clients -‐ Engagements

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All Clients…

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PROJECT EXCELLENCE MODEL

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PROJECT MANAGEMENT

Planning / Strategy

Deliver

RESOURCES

Op9

mize

Crea9ve Produc9on

Technical Produc9on Concept

Launch

Defin

e

PROJECT EXECUTION

Project Excellence Model

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We believe, great ideas comes from the merger of Human values, Business & Technology

15 Design Thinking

Human Values (Usability, desirability)

Business (Viability)

Technology (Feasibility)

Human Values

Need Findings: Psychology, Anthropology, Sociology Design & Interac4vity •  Human Computer Interac9on •  Visual Thinking •  Design for sustainability •  Art

Technology

Defining feasibility framework

Business

Finance Marke9ng

Design Innova9on

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PORTFOLIO

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Website: www.godrej.com

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Website: www.lgindia.com

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Client: United Spirits Limited (USL)

Website: www.unitedspirits.in

Deliverables: Website design, development & maintenance

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Client: Unilever

Website: www.ponds.in


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Client: Unilever

Website: kissansoy.netbizlabs.com


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Client: Talwalkars

Website: www.talwalkars.net


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Client: PepsiCo

Website: Kurkure.netbizlabs.com


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Client: Century Ply

Website: www.centuryply.com


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Client: Novar9s

Website: www.strongandsolidbones.com


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Challenge: Kotex introduced ‘I Know Movement’ campaign to address the physical changes that women undergo during puberty, which they looked to amplify on various pla2orms, genera9ng huge buzz, ensuring their maximum TG (16 to 24 years) was reached.

Solu4on: –  Considering the TG was highly ac9ve on Facebook, it

was an obvious choice –  Engagement plan was implemented with interac9ve

wall posts and applica9ons –  Facebook ads were u9lized to amplify the campaign and

drive more traffic to the fan page

Salient Features: –  Ensuring the applica9on can handle huge

traffic to cater to mul9ple logins a given point in 9me

–  Ensuring high security standard so that the personal data shared is not leaked and misused

–  Providing highest security and supervision system to make sure that the no manipula9on of results take place, leaving no room for chea9ng or short cuts; so that the final results are not tampered and honest.

Results: –  40,000 fans within 6 months making it the 3rd

most engaged and ac9ve brand Fan page in Singapore

–  800 average visits per day –  6.30 average minutes spent by the user on

the page

Kotex – iKnowMovement (South East Asia) Social Media Marke-ng

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Challenge: •  To establish NFF as a nuclear-‐friendly organisa9on •  To reach out and clear nuclear myths •  To address nega9ve men9ons about Indian nuclear industry •  To build a strong pro nuclear community Solu4on: •  We created website pla2orm, which acts as knowledge bank for

nuclear industry where industry experts write regularly and news are updated daily. Encourage people to address their nuclear queries.

•  We have used leading Indian Social Media channels-‐ Facebook, Twiber, Linkedin, Google Plus, bre.ad and SlideShare to ensure maximum viewership and membership.

•  SEO and related ac9vi9es are a heavily used to ensure ranking and clean Search Engine image for NFF

•  Strong listening on agreed keywords for iden9fying and addressing nega9ve men9ons about NFF and Indian nuclear news.

•  Regular par9cipa9on in Twiper Chat and other discussions..

Salient Features: •  Regular upda9ng site of content. •  Check for queries (on site, social media and email

campaign) and address them •  Apt and quick in response mechanism •  Created small but strong set of influencers across

channels

Results:-‐ •  No. of Nuclear Friends within six months (across channel):-‐ 2500

•  Avg. monthly visitors:-‐ 3000

Nuclear Friends Founda4on 360 degree SMO, SEO and ORM

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Challenge: •  To iden9fy and counter nega9ve men9ons about GPL. •  To protect brand and project names on web. •  To ensure brand and project names are not used unethically by

compe9tors or non-‐channel partners in first 3 pages of search engines

Solu4on: •  Employ listening tool (free and paid) to capture all the men9ons

about Godrej proper9es and its projects. •  Get in touch with the non-‐channel partners to take down the

lis9ngs. Guide channel partners to use brand name and designs correctly.

•  Keep stringent tab on the sites contacted for taking down wrong content.

Salient Features: •  Create FAQs, list of exis9ng men9ons and way to close them. •  Arrange a mechanism to ensure all the content posted is

approved by client and is in sync with brand’s ethics

Results: •  Complete control over brand’s reputa9on online. •  Improve overall image of Godrej Proper9es on social media and

search engines •  Only right informa9on about GPL is available online

Godrej Proper4es Limited Online Reputa-on Management (ORM)

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Challenge: -  Increase brand awareness -  Increase engagement with the community (TG-‐ 18 to 25 years)

on Social Media -  Syndicate news & informa9on to the community in a 9mely

manner -  Create a referral program on Social Media Solu4on: -  We created a strong virtual DHL loop by integra9ng social

channels that students poten9ally interact with online. -  On Facebook interac9ve contests, wall posts and applica9ons

were implemented where concerns and news about studying abroad were discussed and prizes were given away.

-  Search engine op9mized blogs and ar4cles were published that guided the traffic to and from Facebook page.

-  Leading forums, where students discuss educa9on, were u9lized to link to blogs, ar9cles and Facebook.

-  Facebook ads were u9lized to amplify the campaign and drive more traffic to the fan page.

Salient Features: –  Ensuring:

•  that user was part of the DHL’s virtual loop •  messages sent on all social channel were in sync. •  ensuring offline and online ac9vity go hand in hand

by keeping users updated.

Results:-‐ –  Number of fans-‐ 2640 (3months) –  During contests fan interac9on escalated by 461%

DHL Express Easy Student (India, Pakistan, Bangladesh & Sri Lanka) Social Media Marke-ng

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Challenge: –  ‘Men Grooming’ is not pursued as

‘masculine’ –  Men are ignorant about their skincare

regime –  Crea9ng connect with TG (16 to 35 years)

Solu4on: -  We provided a pla2orm to men empowering them to

re-‐discover their spotless self. -  The applica9on allowed user to upload his picture and

enhance it by removing the blemishes and dark spots with our magic tool

-  User could then share his ‘new spotless avatar’ on his wall and set it as a profile picture.

Salient Features: -  Ensuring that applica9on correctly detects the face and

allows user to remove desired blemishes easily. -  Providing very ins9nc9ve and interac9ve interface to give

him the product experience.

Vaseline – Be Prepared (India) Applica-on

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Challenge : •  To encourage par9cipa9on in Mid-‐Day’s Smoke Free City

campaign for 31st May 2011.

Solu4on: -  Facebook was used to capitalize on 25000+ fans of Mid-‐Day

Fan Page. -  We created a pic badge applica9on which could be added to

their profile pic in support of Smoke Free City. Engagement plan was implemented with interac9ve wall posts and applica9ons

Salient Features: -  Ensuring the applica9on can handle huge traffic to cater to mul9ple logins a given point in 9me -  Ensuring high security standard so that the personal data shared is not leaked and misused -  Captured and stored the details about the pledges and badges used by the user in our database.

Results: (Between May 18 to May 31 2011) -  Applica9on was used by 540 users -  Boosted Fan base by 61% from previous month -  Conversion Rate of 57% was recorded which is

good as compared to the standard conversion rate of 28-‐41% (as revealed by Facebook).

MiD DAY – Smoke Free City (India) Applica-on

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MOBILE

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Client: Godrej Properties Ltd. Project: iOS and Android app Launch Date: Ongoing

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Client: Godrej Properties Ltd. Project: iOS and Android app Launch Date: Ongoing

Scope / Deliverables: The deliverables included design and development of: - Independent apps for all Godrej Properties projects - Central CMS which syncs and updates each app with relevant content - A Room Planner tool where customers can visualize their dream home

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Available on iTunes

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Client: Haymarket Media Group Project: iOS and Android app Launch Date: Oct, 2012

Background: Now in its sixth year, the Digital Media Awards once again offer clients, agencies and media owners the chance to display their digital offering. The DMAs are now part of a larger programme called “The Digital Asia Fes9val”, which presents a compelling programme of seminars, digital showcases, networking in addi9on to the DMAs. The fes9val is an opportunity for brands and the online community to reach into new media and markets. Keep up to speed with the DAF's agenda including seminars and networking events. Be instantly updated about the DMA jury, shortlists, winners and more. Share photos and updates with friends and colleagues. The fes9val is organized by Lions Fes9vals and Haymarket Media Asia. Scope / Deliverables: Development of Apple and Android application for Digital Asia Festival

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Available on iTunes & Google Play store

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WAP SITES

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Client: Audi Project: WAP Site Development

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Client: ITC Project: WAP Site Development

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Client: Saffola Project: WAP Site Development

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Thank You Arvind Jain Business Director | [email protected] | +91 9867019501

www.facebook.com/netbizLIVE @netbizsystems

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