nescafe dolce gusto: discover how a brand new product got 4.000 ambassadors in two months
DESCRIPTION
7 minutes presentation by Christelle Deliens for Cleverwood's participation at the Devcom conference.More: http://bit.ly/devcomTRANSCRIPT
![Page 1: NESCAFE DOLCE GUSTO: Discover how a brand new product got 4.000 ambassadors in two months](https://reader035.vdocuments.site/reader035/viewer/2022062510/54b681554a795917698b45d6/html5/thumbnails/1.jpg)
CAS REEL
N°
![Page 2: NESCAFE DOLCE GUSTO: Discover how a brand new product got 4.000 ambassadors in two months](https://reader035.vdocuments.site/reader035/viewer/2022062510/54b681554a795917698b45d6/html5/thumbnails/2.jpg)
NESCAFE DOLCE GUSTO: Discover how a brand new
product got 4.000 ambassadors in two months
![Page 3: NESCAFE DOLCE GUSTO: Discover how a brand new product got 4.000 ambassadors in two months](https://reader035.vdocuments.site/reader035/viewer/2022062510/54b681554a795917698b45d6/html5/thumbnails/3.jpg)
Social Media presence to get the first ambassadors
New product in Belgium
Website delayed
Very large traditional media campaign
Seasonal Market
![Page 4: NESCAFE DOLCE GUSTO: Discover how a brand new product got 4.000 ambassadors in two months](https://reader035.vdocuments.site/reader035/viewer/2022062510/54b681554a795917698b45d6/html5/thumbnails/4.jpg)
Facebook Presence
Drive trafic to website
Develop Brand Ambassadors
Rise awareness
ON + OFFLINE
Sales Conversions
![Page 5: NESCAFE DOLCE GUSTO: Discover how a brand new product got 4.000 ambassadors in two months](https://reader035.vdocuments.site/reader035/viewer/2022062510/54b681554a795917698b45d6/html5/thumbnails/5.jpg)
Engage conversation with fans
Campagne AdsContest
![Page 6: NESCAFE DOLCE GUSTO: Discover how a brand new product got 4.000 ambassadors in two months](https://reader035.vdocuments.site/reader035/viewer/2022062510/54b681554a795917698b45d6/html5/thumbnails/6.jpg)
They become brand Ambassadors…
Active Community Management
![Page 7: NESCAFE DOLCE GUSTO: Discover how a brand new product got 4.000 ambassadors in two months](https://reader035.vdocuments.site/reader035/viewer/2022062510/54b681554a795917698b45d6/html5/thumbnails/7.jpg)
… and start prescribing your products to others
![Page 8: NESCAFE DOLCE GUSTO: Discover how a brand new product got 4.000 ambassadors in two months](https://reader035.vdocuments.site/reader035/viewer/2022062510/54b681554a795917698b45d6/html5/thumbnails/8.jpg)
Results
4.000+ fans in less than 2 months
300+ unique page views/day
Good visibility for a little media budget
Reached the target
Drive trafic to website sales conversions
Thousands of interactions
![Page 9: NESCAFE DOLCE GUSTO: Discover how a brand new product got 4.000 ambassadors in two months](https://reader035.vdocuments.site/reader035/viewer/2022062510/54b681554a795917698b45d6/html5/thumbnails/9.jpg)
If you want to get in touch…
www.cleverwood.be
Call Olivier Beaujean at +32 (0) 475 75 85 90
Cleverwood is a trademark of Fair Wood Ventures sprl/bvba
Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.