nelo aw14
DESCRIPTION
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A/W 2014
London‐based men’s contemporary brand Natural Selection prides itself on its unique, top-of-the-line denim. Founder and designer John Park established the brand based
on his genuine fervor for fashion, speci�cally for denim, striving to �nd the best possible combination of function and craftsmanship.
In July 2013, Natural Selection launched a limited edition jean concept called “No Evil.” Park had purchased 1000m of organic 14oz selvedge from White Oak plant, part of Cone
Mills in North Carolina back in 2007. Shortly after his purchase, the organic cotton business in the United States collapsed, leaving Park with some of the most precious and iconic denim that had yet to be cut. John used the opportunity to create a limited run of 360 pairs of jeans, designed with the utmost attention to detail, craftsmanship and construction. Each pair was
individually numbered and personally signed by the owner himself, making it a true collector’s item. �e jeans will be introduced to a new store every month until August 2014, limiting the
distribution to 13 carefully selected retailers.
Natural Selection will launch a continuation of the No Evil collection in June 2014 titled No Evil / Live On. �e line de�nes denim at its best and purest, inspired by simple architectural
lines merged with vintage Americana style. Constructed from organic denim with nickel‐free hardware and made in Italy, No Evil / Live On is not a limited edition collection, but will be
available in a limited selection of stores. Featuring denim jeans and a denim jacket, the collectionwill consist of some of the top quality denim available on the market.
SELVEDGE 00
FRONT
SELVEDGE 00
BACK
SELVEDGE 03
FRONT
SELVEDGE 03
BACK
SELVEDGE 13
FRONT
SELVEDGE 13
BACK
NE 101 JACKET
FRONT
NE 101 JACKET
BACK
NO EVIL
DETAILS
European Sales:Russell Pickett/ [email protected]
US Sales:Dana Dramov/ [email protected]
Global Sales: John Park/ [email protected]
European PR Enquiries:Paul Barlow/ [email protected]
US PR Enquiries:Dana Dramov/ [email protected]