nederlandse medialandschap
TRANSCRIPT
DUTCH MEDIA LANDSCAPE
CONTENT
• Dutch media landscape
• Magazine facts
• Magazines => Brands• Consumer media behaviour (print & digital)
DUTCH MEDIA LANDSCAPE
A national overview:…1,200 consumer magazines… 1,500 B2B magazines…3 public broadcasting & 16 commercial tv channels…6 public radio stations & 14 commercial radio channels…9 national newspapers …5,4 million .nl sites
DUTCH MEDIA LANDSCAPE
Sources: Carat Mediafactbook, NUV, CBS
17 million citizens
17 million citizens 7,5 million
households
7,5 million households
95% of households have access to internet
95% of households have access to internet
Main consumer publishing companies
DUTCH MEDIA LANDSCAPE
Main consumer magazine titles & introductions
DUTCH MEDIA LANDSCAPE
MAGAZINE FACTS
MAGAZINE FACTS
1,200 consumer magazines
1,200 consumer magazines
87% of the Dutch
population read
magazines
87% of the Dutch
population read
magazines
60 minutes is the average reading time
per copy
60 minutes is the average reading time
per copy
On average 28 copies are read per person per
year
On average 28 copies are read per person per
year
In total 469 million
copies were distributed in
2013
In total 469 million
copies were distributed in
2013
On average 1 copy is picked up 3,1 time
On average 1 copy is picked up 3,1 time
Sources: NUV, HOI, NOM, Magazines.nl
MAGAZINE FACTSTotal circulation of Dutch consumer magazines (x mln)
Subscriptions
Newstand Sales
Others
Sources: Mediamonitor Commissariaat voor de media, data from HOI
Circulation & Readership
MAGAZINE FACTS
• Audit Bureau of Circulation (HOI) and The Dutch Readership Survey (NOM) became 1 organization
• The new organization will report circulation figures (print) as well as reach for print and digital
• Goal is to create more synergy for media brands
MAGAZINE FACTSConsumption
on digital platforms increase
Consumption on digital platforms increase
Print still main device for reading magazines
Print still main device for reading magazines
Source: Media Standard Survey 2013
Reading behaviour magazines
MAGAZINES => BRANDS
MAGAZINES => BRANDS
Transformation:
Magazine brands are building a strong multiplatform future
MAGAZINES => BRANDS
1989 2014
MAGAZINES => BRANDS
CONSUMER MEDIA BEHAVIOUR
Source: the World Bank, graph by NRC Q
The Netherlands
United States
Russia
Brazil
The World
CONSUMER MEDIA BEHAVIOURNumber of people with internet access
Media time spending
CONSUMER MEDIA BEHAVIOUR
Source: Media:Tijd 2014
Time spent in minutes
In total people spend 8 hours and 40 minutes on media every day
Source: Media:Tijd 2014
CONSUMER MEDIA BEHAVIOURUsed devices for media consumption
Used devices for reading
CONSUMER MEDIA BEHAVIOUR
Source: Media:Tijd 2014
Time spent in minutes on reading
Print still main device for reading activity
CONSUMER MEDIA BEHAVIOUR
Source: GfK Trends in Digital Media, July 2014
Ownership of devices
Ownership mobile devices is stable
Ownership of devices
63% have 3 or more devices
63% have 3 or more devices
13% have only 1 device
13% have only 1 device
Source: GfK Trends in Digital Media, July 2014
CONSUMER MEDIA BEHAVIOUR
Tablet Smartphone
On average 26 apps are downloaded
on tablet
On average 26 apps are downloaded
on tablet
79% of tablet users have at
least downloaded 1
media app
79% of tablet users have at
least downloaded 1
media app
On average 27 apps are downloaded
on smartphone
On average 27 apps are downloaded
on smartphone
78% of smartphone users have
downloaded at least 1 media
app
78% of smartphone users have
downloaded at least 1 media
app
Source: GfK Trends in Digital Media, July 2014
CONSUMER MEDIA BEHAVIOURApps
Source: buzzcapture
Number of Dutch users of Social Media since 2005
Number of Dutch users of Social Media since 2005
CONSUMER MEDIA BEHAVIOURSocial Media
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