NATURAL PERSONAL CARE

Skin care continues to be the leading product classin across the globe. The skin care products categorygrows by 12.0%, outpacing most of the overall naturalpersonal care market.

The media buzz for natural personal care productshas been very strong in the product category and asa result consumers have been putting more attentionto natural skin care products.

With Kline’s Natural Personal Care research you will gain knowledge of how big is the market fortruly natural products, and what is the definition of “natural.” Which brands are actually natural in terms of the ingredients they use and how they do on the market in comparison to those natural-inspired? Read more...

The global natural personal care market wit-nessed a compound annual growth rate of 13.8% over the last five years.

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Manufacturers’ Sales and growth of the Natural Personal Care Market, 2006-2011

CAGR: 13.8%

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NATURALS AROUND THE WORLDHair care is the second largest product class,accounting for 16% of the overall natural personal care market. There are strong disparities between the regions in terms of growth.

There are still very few retail hair coloring or hair styling products in the market with natural positioning, with limited productlaunches in 2011.

By contrast, natural makeup has attracted consumers, but the restricted product supply is hurting the expansion of the segment. Makeup is not offered by a large percentage of marketers in the natural personal care domain.

In Western Europe, consumers have a higher awareness and interest concerning product ingredients, business ethics, and sustainability practices, and many are astutely avoiding products which are natural only in positioning. In Eastern Europe, where the movement is starting to blossom, consumers aren’t yet as discerning.

The strong GDP growth in many economies in Asia and consum-ers’ preference for plant based beauty products are the two major factors responsible for the consistent double-digit growth in the segment since 2003.

Natural Personal Care research will help you learn about key trends, developments, challenges,business opportunities on the global natural personal care market. Gain market details by country and by product category!

The growth in the natural-inspired segment is largely driven by the increase in sales of large beauty compa-nies which have the financial power to support and promote their “natural” brands. View the depth and quality of our research by brows-

ing through selected free reports’ samples.

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TRULY NATURAL VERSUS NATURAL INSPIRED

Truly natural products continue to grow the fastest.

Truly natural global brands tend to perform better than natural-inspired brands.

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Natural-inspired products are usually popular in less mature markets, where consumers are not very educated on the topic, and have a lower disposable income.

Forecast Natural-inspired vs. Truly Natural Sales by Region, 2016

Europe has more truly natural products than the world average.

Truly-natural consumption is driven by an increasing trend of marketers moving from natural-inspired products to truly natural.

Natural Personal Care Ingredients investigates the supply and procurement practices operating within this developing market. With this research learn about the size of the natural ingredients market, growth projec-tions, who are the leading natural ingredient suppliers and what products do they offer. Learn more...

By examining the key players and the ingredients they use, Kline's research uniquely separates the market into two distinct segments: truly natural products and those that are inspired by nature. Brands considered to be truly natural are formulated with a high proportion of ingredients that comply with our definition of natural. We devised a propri-etary 10-point scale that rates each of the brands analyzed on its degree of "naturalness."

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