natural or nothing: why you should stop using a synthetic hair colour today

Natural or Nothing : why you should stop using chemical hair colours today

From the tree hugging folks at krya

Let’s face it, We (human beings) LOVE Colour

krya : authentic ayurvedic skin and hair care

We love playing with colour


We love eating colourful foods


We love drinking colourful drinks


And We LOVE Colouring our Hair


BUT.....


We are going to spend the next few minutes sharing our research with you


And tell you exactly why a synthetic colour is HORRIBLE for you


And HORRIBLE for your Hair !


And why you should choose the krya natural hair colour

instead


All About your hair


Human hair is made up of the following parts


The outer part of the hair which gives hair its gloss, shine and

smoothness is made up of layered cuticles


Layered cuticles give hair gloss,

shine and smoothness

The cuticles are arranged like the scales of a fish . These overlapping scales protect the hair cortex, distribute protective oils through the hair


Overlapping scale pattern

When the cuticles are in good heath, the hair is naturally strong, smooth, glossy and can grow to a longer length without breaking


Natural gloss due to intact cuticle structure and presence of right

quantity of natural sebum

Keratin (the protein hair is made of) has a special bond called the di-sulphide bond which gives it its natural texture and strength



Keratin (the protein that makes up hair) is strong because of the

disulphide bond. This gives hair its strength and elasticity and allows you to plait it, braid it and style it without breaking it


Healthy hair will not break if you pull it, brush it, twist it, comb it, tie it up, or wash it. That is because of the di-sulphide bond

Healthy hair is strong enough to withstand “hammer force”. This means that using a hammer with force on hair will not break it !


Strong healthy hair is weakened by aggressive synthetic colours .


The way a chemical colour deposits on hair itself causes damage


To make a colour “permanent”, the synthetic colour has to be injected into the shaft of your hair.


To enter the hair shaft, the chemical colour firsts forcibly lifts up the hair cuticle and keeps it there for the 30 – 45 minutes it takes to

complete the hair colouring process


Ouch! Forceful pulling of cuticles to allow the chemical colour to enter hair shaft

After the colouring, the cuticle is allowed to go back to its normal state.

If you do this frequently, this severely damages the cuticle


To get an even colour on your hair, your hair is first bleached and turned

white to give a chemical hair colour an even canvas to work on


This forcible cuticle lifting + hair bleaching makes hair unhealthy, dry and straw like


Repeated synthetic colouring leads to gaps in the cuticles of your

hair and fraying of the hair fibres like this


Damaged frayed hair fibres

Cuticles and scales misaligned, standing in odd

positions

Hair centre shaft left unprotected because of

damaged cuticles

These gaps will make hair look dull, feel rough and break at the places where there is damage


Hair literally hanging on by a thread – rough, unaligned, broken, coarse and weak

Persistent colouring makes hair unable to further absorb synthetic colour as the cuticle can no longer be lifted and set back properly


As frequent hair colouring damages the cuticles, the hair is

no longer able to allow colour application


At this stage, your salon stylist will tell you that your hair is too damaged for hair colour and tell you to go for deep conditioning / hair

spa / keratin treatment


So how do natural colours work?


The use of plants to dye hair, skin and textiles is an ancientpractice


Henna was commonly used in ancient Egypt to colour and

condition hair


Ancient India used a wide variety of plant, mineral and animal based dyes to colour hair, skin and textiles



Neeli (Indigofera tinctoria) is an ayurvedic herb and a dye

giving plant recognised from atleast 1000 BC in India . It is

an anti fungal, and healing herb.


Manjishta (Rubia cordifolia) is an ayurvedic herb and a dye

giving plant which was used to dye fabric & possibly hair as

early as 3000 BC . It is

complexion enhancing, pitta

reducing, and moisturises skin and hair.


Henna (Lawsonia inermis) is an ayurvedic herb and a dye giving plant which has been used from ancient times to dye

skin and hair. It is pitta reducing, anti fungal and conditioning.


Amla (Phyllanthus emblica) is an ayurvedic herb and a dye giving plant which has a long, rich and hoary history in India.

Amla is tridosha balancing, an elixir for health, and a

rasayana (rejuvenating & anti aging) for skin and hair.


The krya natural hair colour is a combination of these

ancient, safe and powerful hair herbs .

How do natural colours work on your hair?


Unlike synthetic colours, the krya natural hair colour forms a bond with the natural cysteine in the hair cuticle.


Colour deposition on hair cuticle


Quick colour deposition, quicker hair damage

Synthetic hair colours

Slow colour deposition, no hair damage

Synthetic colours act fast and damage hair. Natural colours are slower

and gentler on hair, and protect it .


Synthetic colours are damaging on skin and scalp, often producing allergic reactions. The krya natural hair colour is safe to work with and

you can use your bare hands to apply colour on hair. .


A natural colour gives you a rich, subtle colour with minute shade

variations on your hair.

The final shade depends upon how your hair works with the colour and

is very personal.


Unlike synthetic hair dyes, the krya natural hair colour is made of hair

health restoring, renowned ayurvedic herbs.


Transitioning to the krya natural hair colour - watchouts


The krya natural hair colour needs to be used in a particular way.

Please follow our instructions for best results.

1.


A natural colour takes a lot more time to transfer compared to a

synthetic hair colour. So slow down and enjoy the process.

2.


A natural colour has a narrower colour palette. The colour you achieve will always be linked to your base colour.

3.


If you have been using synthetic colours, excessively shampooing or not oiling your hair, it is likely your cuticular structure is damaged.

4.


If your cuticular structure is damaged, you may need 2 – 3 applications of the krya hair colour to achieve the desired shade

4a.


If your cuticular structure is damaged, please use the krya Damage

repair hair system to heal your hair along with the krya hair colour.

4b.


krya natural hair colour – Consumer Feedback received


“Love the subtle shade. Love how my hair feels after” – SD, Gurgaon

“Good things are worth waiting for. Thank you for this product “– PS, Chennai

“I am your customer for life. I love the Krya Natural Hair colour”–SS, Mumbai

“Greys, what greys? Three thumbs up! “–KG, Chennai

“I would dread colouring my hair with a synthetic colour because of the severe hairfall. The Krya natural hair colour gave me no hairfall at all!” – AA, Bangalore

“My mum suffered severe chemical reactions with synthetic dyes. Really thrilled to be using this safe product” - VP, Ahmedabad

Explore the krya natural hair colour range here:

http://bit.ly/kryanaturalhaircolourrange

About krya

krya is an independent, young Indian consumer products company founded on the

principles of environmental sustainability, and providing safe, toxin free and synthetics-free skin, hair and home care products. All our products are made using

organically grown or forest collected grains, lentils, herbs, fruits, vegetables and flowers and cold pressed, organic oils. Read more about us and our work here – www.krya.in

natural or nothing: why you should stop using a synthetic hair colour today

Health & Medicine