nairobi men and women hairstyles preferences april...
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Nairobi Men and Women
Hairstyles Preferences
Information Areas
• Hairstyles that women prefer for themselves
• Hairstyles that men prefer on women
• Hairstyles that men prefer for themselves
• Hairstyles that women prefer on men
• Services used in a salon by both women and men
• Average spend by men and women in the salon
Methodology
Dates 30th January to 3rd February 2016
Location Nairobi County Only
Sub-counties All the 17 sub–counties covered
Target Both males and females aged 18+ years
Data collection Face to face interviews, respondents sampled from
households
Sample Size A total of 544 adults living in Nairobi
51%
49%
9%
41%
50%
22%
40%
23%
11%
4%
Male
Female
Primary
Secondary
Tertiary
18-19 Yrs
20-29 Yrs
30-39 Yrs
40-49 Yrs
50-60 Yrs
Age
Education
Gender
Base 544 (all respondents)
Demographics
MARKET ASSESSMENT STUDY
Hairstyles for Women
Q:Which hairstyle do you normally prefer to wear
Hairstyles that Women Prefer to wear
Base: all females n=264
Q:Which hairstyle do you normally prefer to wear
7%
8%
11%
18%
18%
35%
Dreads
Lines /corn-rows
Weave
Short natural hair
Braids
Long natural hair
Preferred Hairstyle for Women By Men
Hairstyles Men Prefer Women to Wear
Base: all males n=280
MARKET ASSESSMENT STUDY
Hairstyles for Men
Q. How do you prefer to wear your hair
Preferred Hairstyle for Men
Base: all males n=280
Base: all females n=264
6%
12%
75%
7%
0% 20% 40% 60% 80% 100%
Dreads
Bald
Short hair
Afro
Preferred hair for Men by Men
3%
12%
83%
1%
0% 20% 40% 60% 80% 100%
Dreads
Bald
Short hair
Afro
Preferred hair for Men by Women
MARKET ASSESSMENT STUDY
Services Used in the Salon/Barber
Q:Which hairstyle do you normally prefer to wear
Services Used in a Salon
Base: all males n=280
1%
1%
6%
4%
0%
85%
4%
2%
9%
Manicure
Pedicure
Head and shoulders massage
Body Massage
Facial treatment
Hair cut
Hair treatment
Hair colouring
None
Salon Services for Men
Q:Which hairstyle do you normally prefer to wear
Services Used in a Salon
Base: all females n=264
48%
49%
5%
6%
22%
16%
81%
11%
2%
Manicure
Pedicure
Head and shouldersmassage
Body Massage
Facial treatment
Hair cut
Hair treatment
Hair colouring
None
Salon Services for Women
MARKET ASSESSMENT STUDY
Expenditure in the Salon
Expenditure in a Salon
79%
15%
5%
1%
0% 20% 40% 60% 80% 100%
0-500
Kshs 501 - 1,000
Kshs 1,001 - 3000
Kshs 3,001 - 5,000
Kshs 5,001 - 7,000
Kshs 7,001 - 9,000
How much Men spend when they go to the salon
20%
30%
38%
9%
2%
1%
0% 20% 40% 60% 80% 100%
0-500
Kshs 501 - 1,000
Kshs 1,001 - 3000
Kshs 3,001 - 5,000
Kshs 5,001 - 7,000
Kshs 7,001 - 9,000
How much Women spend when they go to the salon
Q. How much do you normally spend when you go to the salon on hair, manicure, massage, etc. in a given month?
Base: all females n=264Base: all males n=280
Our Contacts
Maggie IreriDirector
TIFA Research Limited P O Box 59629 00200
6th Floor, Lenana 843 TowersLenana Road, Kilimani, Nairobi
www.tifaresearch.com