naiop linkedin for business slides
DESCRIPTION
Hubspot Presentation for NAIOP LinkedIn for Business program, August 24, 2011TRANSCRIPT
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LinkedIn for Business
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What Is LinkedIn?
Lead Generation
LinkedIn Groups
LinkedIn Company Pages
+ live demo
1234
Next Steps5
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What Is LinkedIn?1
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3
Professional network
23 Grows at a rate faster
than 2 members/second
4
1Launched in 2003
120m+ professionals worldwide
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11LinkedIn connects
:Customers
Businesses
Employers
College Student
s & Grads
Job Seekers
Prospects
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5
4
3
2
1 Personal Pages
Company Pages
Groups
Q&A
Discussions
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37% of LinkedIn users are female
63% of LinkedIn users are male
*Pew Research Center
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36% of Twitter users are male
64% of Twitter users are female
*Pew Research Center
37% female
63% male
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LinkedIn by Age*Ignite Social Media
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10
Fully 75% of LinkedIn users have at least a bachelor’s degree or graduate school. The comparable figure for Twitter is 39%.
*Pew Research Center
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Lead Generation2
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Customer Acquisition by Channel
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Customer Acquisition by Channel
B2B vs. B2C
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14%
Visit-to-Lead Percentage
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LinkedIn Groups3
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Anybody can join a LinkedIn group!
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81% of LinkedIn
users belong to a
LinkedIn group.
*Lab42
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Share & Receive
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Discuss
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LinkedIn Company Pages4
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Does your company have a LinkedIn company page?
Over 2 million others Over 2 million others dodo..
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Announce News1
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Announce News
2 Boost Status
1
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32 Boost Status
3 Count activity
1 Announce News
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Overview
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Products
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Content & News
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Live Demo
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Next Steps5
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1
2
1 32 4Create a company
page.
Have your employees link from
their LinkedIn profiles.
Share the page with your social networks.
Network!
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Thank you!