2017 11 linkedin webinar slides
TRANSCRIPT
Using LinkedIn WITHIN your Organisation
Australia’s LinkedIn Demystifier
CopyrightWildfireSocialMarketing2017
»BeFOUND»BeREMEMBERED
»BeCHOSEN
stand out? 8Second
s
Canyourideal
Howdoesyour
Whatdoyouwant
connectionsfindyou?
tobeknown for?
Profilerank?
Branding Build a network
Thought Leadership
Influence & team leverage
CircleofSocialBusiness
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BrandFoundations
PositioningThroughProfile
• Whodoyouhelp?• Whydoyouhelp?• Howyouhelpthem?
Be FOUND
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‘Clickable’ First Impression
21xviews
120characters
200-225characters
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21 x
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Are You Findable?
2.ConferenceSpeaker|WorkshopLeader|Author|
1.Director/Principal
3.Deliveringcustomerserviceexcellencefororganisations |Speaker,TrainerandFacilitator|DIME™CustomerService
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[Expertise][Title][Company]
21x
200-225
120
Crafting Your LinkedIn Summary
• Positioning• Personality• Persuasion
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LI-Summary-Jo-Saunders.png
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Be Scanable, Findable & Personable
7 Step Formula
A B
videos,brochures/articles
Role
CompanyNameDates
∞
Experience Story
Social Proof
Expertise vs Delivery
Share Accomplishments
SocialLeadershipandInfluence
Find/BeFoundConnect&EngageCreate&Curate
Be Remembered & Chosen
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DesktopCopyright Wildfire Social Marketing 2017
xMobile App
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…
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Social Triggers
Opportunity
#SMMW18
Leadership
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Team Connection
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Companyfollowers
Employeesgenerallyhave
10xconnections
more
than
Contentshared
2x engagement
byemployees
ofcompanycontent
generates
Socialenterprisesare 58% morelikely
toattracttoptalent
&morelikelyto20%retainthem
What Next?
• BeFound- OptimiseyouronlineProfile• BeRemembered– Connection&Content• BeChosen– EngagementPlan
Seekexperthelp–Workshop,RevieworTransformation?
LinkedIn.com/in/josaunders@joatwildfire
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#GetGoodOrGetOff
» ProfileOptimisation&Mentoring
http://bit.ly/GetGoodBook