Aloha & Welcome to Our Annual Report Breakfast

2015 NAHHA OVERVIEW

TEAM NAHHA STAFF

Pohai Ryan Executive Director

Monte McComber Director of Education Services

Malia Sanders Fiscal Manager

TEAM NAHHA Jenn Armstrong Kaia Consulting Social Media and Public Relations Laurie Nakamoto R&M Resources Association Management Services Lani Minihan iHawaii Digital Website, Internet Marketing and Mobile App Development Alana Fosi Student Intern

HTA WORKPLAN 2015 v End of Lead Cultural Agency Designation 12/31/2015 v Airports Art Display Consultation v Trainings v Community Cultural Events Listings v Newsletter-Marketing

v Kipa Aloha Conference 2015 v Website Development v Cultural Consultation and Offerings

1% 1%

5%

31%

12% 13%

14%

7%

16% Electronic Registration Fees (1%)

Partial Refunds (1%)

Speakers & Travel (5%)

Catering (31%)

Makana (12%)

Printing (13%)

AV/Technology (14%)

Facility Use (7%)

Unspent Portion of Budget (16%)

KIPA ALOHA BUDGET

Total Budget $25,000

Unspent Balance $5087

CHANGES

• Staffing Director of Education Services formerly

Programs Manager.

Position redesigned to meet client training needs and to enhance primary product.

BUILDING RELATIONSHIPS •  West Oʻahu

v  Kapolei Chamber of Commerce v  Leeward Job Fair v  Leeward Oahu Workforce

Roundtable v  In process; Waiʻanae Economic

Development Corp.

PARTNERSHIPS

County Government Agencies State Government Agencies Federal Government Agencies

ADVOCACY AND OUTREACH

CURRENT PENDING & DEVELOPING PROJECTS

v  NativeAmerica.Travel v  IUCN-Hospitality Training v  Community Cultural Education Sessions v  DLNR Partnership-cultural workshop for

hospitality industry

HTA 2016 WORKPLAN v  Tourism Industry Cultural Resource Mapping v  Entrepreneurial Development Training v  Cultural Conference v  HNL Airport Musician and Cultural Performance

Procurement Assistance v  Hospitality Trainings-community wide v  Cultural consultation

EDUCATION AND CULTURAL SERVICES

Monte McComber

Director of Education Services

Nā Mahele Hana

v  CUSTOMIZED

v  MISSION DRIVEN

v  CONTRACT RELATED

CUSTOMIZED

County of Kauaʻi Department of Parks and Recreation

Nā Mea Waiwai Hawaiian Values Training

Aloha Mahalo

Kuleana Mālama

CUSTOMIZED

CUSTOMIZED

Hawaiʻi Lodging and Tourism Association Kauaʻi Chapter

Hō Mai Ka ʻIke

ʻŌlelo Hawaiʻi

Aloha

MISSION DRIVEN

Destination Kona Coast

Hoʻokahua Training

Hoʻokipa

Kuleana

Aloha

MISSION DRIVEN

MISSION DRIVEN

MISSION DRIVEN

MISSION DRIVEN

MISSION DRIVEN

MISSION DRIVEN

MISSION DRIVEN

MISSION DRIVEN

MISSION DRIVEN

MISSION DRIVEN

NAHHA INTERN

Alana Fosi University of Hawaii TIM School

By: Alana Fosi

School of Travel Industry Management

December 10, 2015

NATIVE HAWAIIAN HOSPITALITY ASSOCIATION

(NAHHA) A PRIVATE NONPROFIT

Organizational History •  Founded in 1997 by Dr. George S. Kanahele,

Kenneth Brown, and other Native Hawaiian professionals

•  Address concerns about how Native Hawaiians and Hawaiian culture were perceived and represented in tourism

•  Advocates and invests in Native Hawaiians in the tourism industry; best representatives, investments for the future of Hawaiʻi

Mission and Vision Statements

• Mission •  To promote Hawaiian culture, values, and traditions in the workplace through consultation and education,

and to provide opportunities for the Native Hawaiian community to shape the future of tourism

•  Vision •  Perpetuates an authentic spirit of aloha and Hawaiian culture in hospitality industry planning, promotion

and product development

• NaHHA services corporate and community initiatives through project management, consulting, training and facilitation

Administrative Department

•  Executive Director, Pohai Ryan

•  Director of Education Services, Monte McComber

•  Fiscal Manager, Malia Sanders

Intern Position • Phase I – Office

•  Executive Director does in her daily operational management of nonprofit

• Director of Education Services does with both mission related and revenue generating programs that service the nonprofit

•  Fiscal Manager learn all fiscal operations, accounts payable and receivable, how to reconcile files, rosters from classes, accounting items

• Phase II – Field Study Projects •  PCC, Waikīkī Hoʻolauleʻa, Bishop Museum, Sunset Mele on the Rooftop, and other events

• Witness ways Hawaiian culture infused in tourism industry

• Made own assumptions as to whether those representations of our culture are good or bad; how each event/organization can do a better job

Kahoʻolawe and Kalaupapa, Molokaʻi

•  Life changing

•  Spiritual connection

•  Learned more about my Hawaiian history

Kipa Aloha Cultural Conference

• Ways Hawaiian culture is represented in tourism

• Industry professionals who are passionate about Hawaiian culture – all in one place

• Needs to be a balanced relationship between the guest, host, and place

Doris Duke’s Shangri La •  Deeper appreciation for

Islamic art

•  Dear friend of the Kahanamoku ‘Ohana

•  Social boundaries were not present – locals socialized with Hollywood entertainers and Hollywood film stars

Goals & Accomplishments 1. Learn more about organization, NaHHA

• NaHHA is lead cultural agency in the current HTA strategic plan until the closing of 2015

• Cultural resources, practitioners, and support services are located for the visitor industry and beyond 2. Develop deeper connection with my Hawaiian culture

•  Kahoʻolawe - different parts of the island, significance of the Navigator’s Chair, and the brutal history the island continues to live with

•  Restoration work would be there for generations to come

•  Kalaupapa, Molokaʻi – banishment of the leprosy patients, hardships endured, survivors (family connection), importance of place

The NaHHA ʻOhana

•  Staff and contractors meeting – Malia, Pohai, Jen, Laurie, Lani, Monte

•  Monte and Malia at Visitor Industry Charity Walk on Maui 2015

Challenges

3. Become more independent •  From birth, always shy, soft-spoken

•  Become comfortable

•  Usually not the go-getter, professional settings

•  Follow the person/people in charge

•  In working towards self improvement

•  I am learning to be confident and trust my abilities as a future leader.

•  I am learning it is okay to ask for assistance or help if needed.

•  I am learning to take initiative and be creative in situations that are out of my comfort zone.

Looking into the Future

References

• NaHHA. (2015). 2014 Annual Report. Retrieved October 29, 2015, from http://www.nahha.com/#!2014-annual-report/q4q3m

• NaHHA. (2015). Our Vision Our Organizational History. Retrieved October 29, 2015, from http://www.nahha.com/#!organizational-history/bi3q3

CONTRACT RELATED

Workforce Development: Hoʻokipa and Wahi Pana

One Idea Community Branding

CONTRACT RELATED

55 52

20

47

41

20 21 21

10

26 26

10

0

10

20

30

40

50

60

Module 1 Module 2 Goal

DLIR Training Participant Numbers

OAHU

MAUI

KAUAI

HAWAII

CONTRACT RELATED

CONTRACT RELATED

CONTRACT RELATED

WEBSITE & MOBILE APPLICATIONS

Lani Minihan

iHawaii Digital

WEBSITE & MOBILE APPLICATIONS

DLIR SUB-CONTRACT

One Idea Define your Community Enhance your Business

Find your Brand

Towns and Communities establish their BRAND based on the following variables: v The People v Historic and Current Events of the Place v Unique Geographical Location v The Significance of the Location and how it

contributes to the make of the whole geographic area.

iLAHAINA

Lahaina, the Royal Capital of the Hawaiian Kingdom. A location rich

with history, culture, heritage, beautiful beaches, great restaurants, art galleries,

unique shops and more. iLahaina guides visitors in Lahaina to the places to see and experience while in this

unique location.

iHONOKAA

Makahiki Celebrating The Hawaiian New Year

‘O ‘Ikua i poha ko ‘ ele ‘ ele,

‘ ikua ke kai, ‘ ikua ka hekili, ‘ ikua ka manu

‘Ikua is the month when the dark storms arise, the sea roars, the thunder roars, the birds make a din.

Nahuihuiamakali‘i Little Eyes

Makali‘i

Pleiades The Seven Sisters

Lonoikamakahiki

Ou Tino E Lono I Ta Rani

Ou tino e Lono i ta rani Your bodies, O Lono, are in the heavens He ao roa, he ao poto A long cloud, a short cloud He ao ti‘ei, he ao haro A watchful cloud, a peering cloud He ao ho‘opua i ta rani An overlooking cloud in the heavens Mai Uriuri, mai Meremere From Uliuli, from Melemele Mai Porapora, mai Ha‘eha‘e From Polapola, from Ha‘eha‘e Mai ‘Oma‘otu‘ururu From ‘Oma‘oku‘ululu Mai ta ‘aina o Lono i hanau mai ai From the land that gave birth to Lono ‘Oi ho‘otu‘i atu ai o Lono, Behold Lono places the stars that sail ta hotu e miha i ta rani through the heavens Amoamo te atua ra‘au nui ‘o Lono High resplendent is the great image of Lono Tu‘itu‘i papa, ra rua mai Tahiti, The stem of Lono links our dynasties with Kahiki Hapaina tuta‘a i ta hau miti no Lono! Has lifted then up, purified them in the ether of Lono E tu i ta maro a hiu! Stand up; gird yourselves for play! Hiu! (po‘e) Gird yourselves! (people) ‘O Lono (kahuna) Lono, (priest) Te atua ra‘au! (po‘e) The image of Lono! (people) Aulu! (kahuna) Hail! (priest) Aulu, e Lono! (po‘e) Hail to Lono! (people)

Lonoikamakahiki

ASSOCIATION ACTIVITY, EVENTS KAHEA, & KIPA

ALOHA CONFERENCE COORDINATION

Laurie Nakamoto R&M Resources

EVENTS KAHEA

EVENTS KAHEA v  Weekly cultural events listing v  All islands v  U.S. Continent v  Supporting & sharing Hawaiian cultural events v  Emailed every Friday

v  Criteria: Hawaiian Cultural component

CELEBRATIONS Ali‘i Sundays at Kawaiaha‘o Church December 6, 8 a.m. Kawaiaha‘o Church

Ali‘i Sundays are among the many long and honored traditions of Kawaiaha‘o Church, which began about 1914. We invite you to join us this Sunday for the celebration of Kamehameha `Elima V's birthday.

EXHIBITS Nani I Ka Hala Through December 20 Maui Arts & Cultural Center

Nani I Ka Hala: Weaving Hawaiʻi. Hala or pū hala, known in Western science as Pandanus tectorius, is among the most important plants in the ecological and cultural history of Hawaiʻi and the broader Pacific.

FESTIVALS KOHALA ʻāINA FEST December 5, 3-9pm Inhabit Farms

The Kohala ʻāina Festival is a celebration of local harvest, small farmers and the growing movement for island-wide food security. This year's festival will feature the returning musical talent of world-renowned Nahko and Medicine for the People. They will be joined by a line-up of outstanding island-based musicians.

MāLAMA ʻāINA Haiku Valley Cultural Service Workday November 29, 9:00am-1:00pm Haiku Valley, Kaneohe Join the Ko'olau Foundation and the Ko'olaupoko Hawaiian Civic Club as a volunteer to help clean Haiku Valley. Email malamapono744@aol.com for more information.

TRADITIONS Aloha Friday: Lei Making November 27, 11:00 am – 1:00 pm Volcano Art Center Aloha Friday cultural demonstrations are held each week from 11 am – 1 pm on the VAC Gallery Porch. This month’s offerings include: Lei making with Kaipo AhChong.

ENTERTAINMENT Slack Key Guitar & Ukulele Concert November 27, 4:00 PM to 6:00 PM Hanalei Community Center Traditional Hawaiian slack key guitar & ukulele concert featuring songs & stories telling its history. Award winning concert artists Doug & Sandy McMaster perpetuate the knowledge and experience of the endangered artform of traditional Hawaiian slack key guitar and ukulele.

EVENTS KAHEA FEEDBACK

v  Positive comments from subscribers v  Companies, Organizations, and Hotels requesting to have

events listed

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EVENTS KAHEA EMAILS

KIPA ALOHA 2015

49%

28%

10%

6% 5%

2%

Pre-Paid Registration (71)

Scholarship (40)

Walk - Ins (15)

Volunteers (8)

No Shows (7)

Staff (3)

KIPA ALOHA ATTENDANCE

PRE-CONFERENCE PREPARATION

v Web-based systems for increased efficiency: v Eventbrite – promote, manage, host v SmartSheet – event planning interactive tool v Event promotion through media, social media, marketing

channels (Kaia Consulting)

LOGISTICS

v Hawaii Convention Center venue v Outreach (scholarships, students)

v Volunteer recruitment – Microsoft Non Profit Partner Program

ADDED VALUE

v Cultural Education Handbook v Lomi Lomi practitioners v Lunch Entertainment v Mobile App v Prize drawings

v Attendee gift bags

MEDIA AND PUBLIC RELATIONS

Jennifer Armstrong

Kaia Consulting

OBJECTIVES & GOALS

v Revamp NaHHA website v Relaunch NaHHA monthly newsletter v Increase NaHHA’s email database

v Create media partnerships v Increase social media presence v Promote NaHHA’s events and activities

v Position NaHHA as thought leader in culture & hospitality

PRESS RELEASES v Jan. – Announcing Monte

McComber as new DES

v Feb. – One Idea Campaign Launch in Lahaina

v May – Lahaina One Idea Returns June 12

v June – Brown Bag Workshop #1

v July – Kipa Aloha Conference v Aug. – Brown Bag #2 v Sept. – Brown Bag #3

v Oct. – Brown Bag #4, v  NaHHA Open House v Nov. – Brown Bag #4, AIANTA/

NativeAmerica Business Briefing

BROADCAST (TV & RADIO) v Feb. 5 – KITV “Where You Live”

segment on Waikiki

v Apr. 5–10 – Hawaii News Now Sunrise morning segments “5 Makana to the World”

v August – KHON, Hawaii News Now Kipa Aloha segments

v November – PSA on KINE regarding NativeAmerica.Travel

v First-ever NaHHA PSA! - Ran 30 times on TV during 4 day span - Ran 15 times on live online stream during 3 day competition - Sunrise on KFVE 8-9am segment reaches 10,000 viewers 18+ - Merrie Moarch reaches about 85,000 viewers 18+ - More than 1 million page views and nearly 400,000 streams to over 120 countries

RESPECTFUL VISITING PSA

AIANTA PARTNERSHIP PSA

PRINT v  Feb. 11 – Garden Island news “Educating on Aloha” v  Feb. 12 – Pacific Business News New Hire feature on Monte

v  Mar. 11 – Maui News “Lahaina DLIR Training”

v  Apr. 24 – Pacific Business News “Hawaii to host indigenous conference”

v  Jun 4 – Lahaina News “NaHHA to continue branding efforts in Lahaina”

v  Aug. 19 – “Native Hawaiian Conference set for Aug. 26”

REACH

SOCIAL MEDIA & E-NEWSLETTER

v Started Instagram account

v Built Facebook page to over 1,000 page likes!

v Increased subscribers and opens in 2015

v More cultural focus in content

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Social Media Followers

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December

73%

27%

FACEBOOK FOLLOWERS BY GENDER

Female

Male

2%

10%

14%

53%

10%

7%

4%

FACEBOOK ANALYTICS BY AGE

18-24yrs

24-34yrs

35-44yrs

45-54yrs

55-64yrs

65+yrs

Age Not Given

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E-NEWSLETTER

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MORE TO COME IN 2016…

v Hawaii Business Magazine – Jan. 2016

v Responsible Local Travel in the USA – TBD

v Opportunities for award nominations

v Opportunities for radio partner for PSAs

v Revisit print partner for standing editorial

v Increase Instagram following v Continue to refresh website

content

Mahalo for your continued support! http://www.nahha.com

facebook.com/nahha808

@nahha808 #nahha808