naed adventure marketing conference, greg carter - speaker
TRANSCRIPT
![Page 1: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/1.jpg)
NAED EDUCATIONAL SPEAKER: Greg CarterContact:email: [email protected]: 856.381.7834 Greg Carter: | email [email protected] |
electricalmarketing.net
![Page 3: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/3.jpg)
M MM
M
AdventureMarketing
Becoming a Pirate
Greg Carter: | email [email protected] | electricalmarketing.net
![Page 4: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/4.jpg)
“Testing the waters” - 2002
Greg Carter: | email [email protected] | electricalmarketing.net
Radwell InternationalPlcCenter Website MarketingGreg Carter – Director of Marketing
PlcCenter.com Radwell Surplus EquipmentOnline Sales & MarketingGreg Carter , Marketing Director
![Page 7: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/7.jpg)
Convergence
Greg Carter: | email [email protected] | electricalmarketing.net
NAED EducationConference
![Page 8: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/8.jpg)
Greg Carter: | email [email protected] | electricalmarketing.net
![Page 10: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/10.jpg)
Greg Carter: | email [email protected] | electricalmarketing.net
![Page 11: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/11.jpg)
Greg Carter: | email [email protected] | electricalmarketing.net
![Page 12: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/12.jpg)
![Page 13: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/13.jpg)
Greg Carter: | email [email protected] | electricalmarketing.net
![Page 14: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/14.jpg)
Focus exclusively on product or service
versus broader topic of your parent
websiteGreg Carter: | email [email protected] |
electricalmarketing.net
![Page 15: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/15.jpg)
Search engines keep different metrics for domains than subdomains. Place link-worthy content in subfolders rather than subdomains.
![Page 17: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/17.jpg)
Mergers and Acquisitions:
Legacy Cross Branding: Over time, the supply chain may think of different Brand Names for the same product.
Greg Carter: | email [email protected] | electricalmarketing.net
![Page 19: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/19.jpg)
Greg Carter: | email [email protected] | electricalmarketing.net
![Page 20: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/20.jpg)
Advanced Filter by URL
Landing Page: Measure ConversionsGreg Carter: | email [email protected] | electricalmarketing.net
![Page 21: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/21.jpg)
![Page 22: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/22.jpg)
Greg Carter: | email [email protected] | electricalmarketing.net
![Page 23: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/23.jpg)
![Page 24: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/24.jpg)
![Page 25: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/25.jpg)
![Page 26: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/26.jpg)
Landing Page visits (non-paid search) to electrical product pages. Visibility to other Buckets needs balancing.
The imbalance of the Brands chart is due to varying inventory levels which would affect the number of products listed on the site. However, with the Top Landing Pages report in place, it’s easy to modify the report query to isolate on any of the brands to gain a clearer picture of SEO impact now that benchmarking is in place.
![Page 27: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/27.jpg)
Greg Carter: | email [email protected] | electricalmarketing.net
![Page 28: NAED AdVenture Marketing Conference, Greg Carter - Speaker](https://reader031.vdocuments.site/reader031/viewer/2022030402/589c777c1a28abc2258b4815/html5/thumbnails/28.jpg)
Greg Carter, e-Commerce Educational Speaker
Greg Carter: | email [email protected] | electricalmarketing.net
Speaker Contact:email: [email protected]: 856.381.7834
Electrical Marketing Blog
Former U.S. Navy JournalistNAED Education Speaker Electrical Distributor Presentation