nabo brochure v.2-1

8/7/2019 NABO Brochure v.2-1

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Inside...Meet some of the 200 ambitious business owners

working with us every week on our Private Client

Programmes and some of the business, marketing,

internet and sales experts helping them achieve

their business goals.

44,000 business owners UK-widewho want to create, bigger, stronger

and more successful businesses

Introducing...

The NationwideAlliance of

Business Owners

Images portray a combination of NABOmembers and stock photography


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Page 2 The Nationwide Alliance of Business Owners The Nationwide Alliance of Business Owners Page 3

NABO is the only business organisation to be completely dedicated

to the success of its members: 44,000 UK-based businesses,

all with a common goal to build bigger, better companies.

By Jonathan Jay, Chairman of NABO

NABO has marketing resources for

business owners and for qualifying

companies, a free seminar - The

Business Accelerator Programme.

For the right companies, there is an

intense business growth programme

which has created hundreds of

thousands of pounds of revenue for

the participating businesses.

For the last three years, NABO hashelped business owners throughout

the UK develop marketing strategies

that produce better results with

less effort.

Guest speakers at events have

included James Caan and Doug

Richard, both former Dragons

from BBC2s Dragons Den and

on occasions 300-plus business

owners attend business conferences

with NABO.

NABO draws upon a team of

business, marketing, internet and

sales experts which work with ourprivate clients to help them increase

their sales, while retaining a work/

life balance.

NABO was created by businessman

Jonathan Jay, who started a training

company in 1999 with his last 145

and turned it into a multi-million pound

market leader called The Coaching

Academy. In 2007 he sold The

Coaching Academy to a private equity

fi rm in a multi-million pound deal. His

passion was mentoring business

owners to improve their marketing

and he has hand-picked and trained

a group of expert mentors to help

NABO private clients achieve their

business goals.

NABO operates from offi ces by the

River Thames in south-west London

where the in-house training suite is

in daily use as private clients attend

intimate workshops to learn how togain an edge over their competitors.

Attending an introductory seminar is a

great way of fi nding out whether y ou

are the type of business owner to fi t in

with the ambitious group that form the

Private Client base at NABO. You can

also meet two of our expert speakers

and get a taste o f the benefi ts that

having NABO work with your business

for twelve months could do for you

both personally and professionally.

For the last

three years,

NABO has

helped business

ownersthroughout

the UK

Welcome to NABO the Nationwide

Alliance of Business Owners

Contact NABO

Tel: 0208 788 9064

Web: www.nabo.biz


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Presenter profi lesAttend a NABO event and you will hear from some inspirational

presenters who share the secrets of their own success. Here we

give you a preview of their career stories and expertise

Perry Marshall

Perry Marshall is

the best-selling

author and

most quoted

authority in the

world on the

subject of

Googleadvertising. He has helped more

than 100,000 advertisers save

literally billions of pounds in

AdWords stupidity tax.

His Chicago company, Perry S

Marshall & Associates, consults

both online and brick-and-mortar

companies on generating sales

leads, web traffi c and maximising

advertising results.

Before his consulting career, he

helped grow a tech company

from $200,000 to $4 million sales

in four years, and the fi rm wassold to a public company for $18

million.

Hes published hundreds of

articles on sales, marketing and

technology, and his works include

The Ultimate Guide to Google

AdWords, which is the worlds

most popular book on Google

advertising. He is also author of

Industrial Ethernetand is a regular

conference speaker.

Ed Rivis

Today, the majority of people whoare thinking of buying something

start by going on the internet. The

question is, how can you make

as many as possible come to you

fi rst then buy? Nobody is better

able to tell you than Ed Rivis. Hes

one of the UKs most highly paid

web marketers the man other

web marketers come to for

help. His book The Ultimate Web

Marketing Strategyis Amazon

fi ve-star ra ted.

All sorts of businesses have

benefi ted from his a dvice from

accountants and lawyers to

civil engineers, from retailers to

trainers to people selling holidays

even other sales and marketing

consultants. He knows exactly

what you must do to attract

traffi c and tur n it into profi t. And

he makes it all blessedly easy tofollow and act on.

Robert Craven

The Financial Timescalled Robert

Craven The Entrepreneurs

Guru, and he is regarded as

one of the most authoritative

voices on real world strategies

for independent businesses

businesses large and small

that have an entrepreneurial

spirit. His thought-provoking

presentations have helped

make him one of the UKs most

sought-after speakers on the

subject of entrepreneurship and

business growth.

After running his own businesses,

Craven spent fi ve years leading

training and consultancy

programmes for entrepreneurs

at Warwick Business School.

Hes since become a best-

selling business author and MD

of The Directors Centre, the

leading consultancy for growing

businesses seeking increased

sales, profi ts and cash.

Mike Bradley

Mike Bradley

founded searchengine

marketing

agency 1stPage

Prophets in

2006, based on

his experience

working at

management consultancy

Accenture, Royal Bank of

Scotland and the UKs

largest property website

Rightmove.co.uk.

Page 4 The Nationwide Alliance of Business Owners

Paul Green...

top tips on

making

the most

of public

relations

The Nationwide Alliance of Business Owners Page 5

Paul Green

Few if any marketing

techniques deliver you more

awareness a nd profi t for your

money than PR. And few people

know more about PR than

Paul Green, whos currently

working on a project with the

PR supremo, Max Clifford. One

of Greens great strengths is

that he understands not just

how big business es can profi tfrom PR but how relatively

small, seemingly dull ones can

mobilise it to get extraordinary

results. He turns conventional

thinking on its head.

Most business owners believe

they need to hire a PR agency to

get any kind of media coverage

or they need to be super creative

to write a media release that

journalists will use. Wrong! They

can do a better job of getting

publicity and turning it into leads,

sales and pr ofi ts than any PR

agency.

The range of fi rms Green has

helped is astonishing they

sell everything from gas and

electricity to industrial doors;

from GPS tracking to domestic

cleaning to diets to accountancyand insurance.

Mike Clark

Mike Clark is

passionate

about helping

others master

the art of selling

during the past

10 years, hes

trained

hundreds of sales people. He has

also worked with thousands of

solo business owners, helping

them to create practical,grounded and implementable

sales strategies that deliver rapid

returns. Mike is the co-creator of

the Ripple Effect Sales

methodology, a proven sales

system, which has been used by

hundreds of salespeople, sales

managers and entrepreneurs

across the world. He is also the

CEO and Founder of the REV

Sales & Grow Fast training

programme.

Ed Rivis...

an expert

in web

marketing

Robert

Craven...

leading

expert on

growing

businesses

Most business owners

believe they need to hire a

PR agency to get any kind

of media coverage


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Bradley is totally passionate

about helping small-to-medium

sized business owners succeed,

and started 1stPageProphets

through a desire to make major

increases to clients bottom-

line results. He is an accredited

Google Adwords Advertising

Profession al and certifi ed Search

Engine Marketing strategist.

Fiona Challis

The founder of IBM once said,

Nothing happens in business

until something is sold. And few

people know more about what it

takes to make sales than Fiona

Challis.

She has sold everything from

beauty products to advertising

space, face to face and on the

phone. She spent seven years

as European sales director for

McAfee International, the anti-virus software and computer

security company, with 120

salespeople selling throughout

Europe reporting to her. Since

setting up on her own, shes

trained thousands of sales

professionals and business

owners across the UK, Europe

and Africa and helped them

achieve extraordinary results

one client increased sales results

by 400 per cent as a result of her

unique approach.

Challiss articles appear regularly

in the Institute of Sales and

Marketing Managements

Winning Edgepublication, as wellas on the Modern Sellingonline

forum for sales professionals.

Royston Guest

Royston Guest

is an

internationally

renowned

business

strategist and

speaker,

specialising in

growing businesses and

unlocking peoples potential.

As well as being an

accomplished advisor,

consultant and executive

coach, he is also an acclaimed

conference speaker and a

regular writer.

Hes the author of the books:

Are your customers slipping

silently out the back door of

your business?andTrainingReDefi ned how to unlock the

REAL potential of your people.

He established Pti Worldwide

seven years ago and, with histeam, works to maximise the

fi nancial an d personal growth

that businesses their leaders

and managers and individuals

can look to achieve.

Richard Newman

Body language expert Richard

Newman has trained more

than12,000 people from 45

countries since 1995 in

the art of communicating more

effectively. His expertise has

been featured on BBC Radio,

SKY TV (a 15-minute special on

how to read people), Channel

5, in Moremagazine, the Daily

Express, on The Daily Telegraph

website and a special feature in

the prestigious American edition

ofForbesmagazine.

He has also been featured as a

body-language expert on radio

in Washington DC, correctly

predicting the results of the 2008

American Presidential elections,

15 months before the voting

took place.

Page 6 The Nationwide Alliance of Business Owners

Fiona Challis... knows

what it takes to sell

Richard Newman...

an expert in body

language and effective

communication

NABO members speakfor themselves...Hundreds of people have attended NABO events, many of them benefi ting

from the business wisdom of the NABO presenters featured on the previous

pages. These are their perspectives

Constance LambEasy Speaking, [email protected]

Business owner for 20 years

I wasnt sure what to expect. But now, fantastic weekend!

Lots of invaluable information that is immediately

implementable. Jonathan gives amazing value and is a

marketing expert. Defi nitely someone to learn from. Dont

put off learning from this guy. If not now, when? Take action

and get on this strategic marketing weekend course.

Wish Id had this information years ago!

Jonathan gives amazing value andis a marketing expert. Wish Id hadthis information years ago!

Mike Yates121 Business Ltd

www.121business.co.uk

Its very rare to be able to listen to somebody

at the top of their fi eld a real expert whos

been there & done it.The day with Drayton

was packed with information that doesnt

come from theory but from years of careful

measurements on what works. This has given

me a step-by-step marketing process to take

away and use in my business. INVALUABLE!

John HaslamJeves Magazine & Leafl et Distribution

The Platinum course has shown me that I

can take action and get immediate results. I

have actioned more positive steps; each has

given me a measurable value. Using only

one idea, I created a direct mail letter which

took me 30 minutes, cost 35 including

postage and was sent to only 55 people

and resulted in over 1,000 profi t. I am

working on a newsletter and I intend to

use even more ideas and know it will

bring in more than enough profi ts to easily

pay for the course.


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The Nationwide Alliance of Business Owners Page 9Page 8 The Nationwide Alliance of Business Owners

Ford Hendersonwww.fordhendersonmarketing.com

The weekend has been priceless! Arriving

late on Friday night, I was still unsure if

this was going to be worth my weekend

from home. I came away motivated and

excited and with a bagful of ideas to grow

my business. It was well worth the 7.5 hour

drive. Any business owner serious about

growing their business in diffi cult times

would be crazy not to attend.

Keith EvansMD, www.cida.org

My fi rst two days of the Platinum Group

have built my confi dence in areas I

felt needed strengthening, confi rmed

or validated things I knew and most

importantly, gave me a raft of new tools

with which I can develop my new venture.

Anne Perezwww.allstarsavon.com

www.mybeautybusinesscoach.com

NABO has defi nitely helped me save

time and time is money and the ideas

that Jonathan has given me means I spend

more time on more productive activities

which I wouldnt have known about before.

I spend time in front of people rather than

on all the back-up, administrative stuff that

needs doing. It allows me to work on my

business, not in my business.

I used to really under-price myself and

thats changed. I have increased my

prices. I added more value and made it

more of a package, and Im getting a lot

more calls from it now. Thats increased my

business.

Christina HineGood Find Properties

Business owner for six years

On Saturday morning, I was feeling

overwhelmed by my business and

concerned how to push forward. After

two days of relaxing, fun and learning,

I feel ready to implement the marketing

strategies I have learned. I would say to

business owners, Come along as you

have nothing to lose and everything to

gain. You will meet like-minded people in a

relaxed environment. Learn from the best.

Alan Robinsonwww.vetfocus.co.uk

After the NABO weekend, I decided to set

up a series of free two-day seminars about

marketing and fi nances for vets and to use

it to recruit people for a 12-month group

coaching programme.

I promoted it in a similar style to Jonathan

I used a single web page with a sign-up

option. I fi lled the fi rst free sem inar quitequickly. I now have a waiting list for any

more that I want to run.

Laith Hofayzwww.impactskills.com

Thanks to advice on copy, word choice

and brilliant headlines, we have secured

three multi-national global organisations,

which will grow into seriously big accounts.

And Im working on another two now.

Those leads came when I actively

pursued a strategy to actively up-sell at

the end of the showcase. That has made

the difference.

Im absolutely delighted because the

companys growing, and we are fl at out

basically all the time now.

Lynda Holtwww.appraisal360.co.uk

www.healthservice360.co.uk

The Business Development Programme

has really opened my eyes to the limitless

possibilities. We have attracted a really

high calibre of people highly motivated

coaches and learning development

professionals.

Stefan Boylewww.printrepublic.co.uk

www.cheeseandpickle.co.uk

NABO taught me to start with a tempting

offer to draw people in. Once you do that,

youve got a relationship, and then you can

offer more products and services to them.

Before NABO, we had 100 clients, now

weve got 800. Many of our new clients are

small businesses but weve also attracted

some really large multi-national companies

too. Those include a multi-national

software company with a billion pound

turnover and a pharmaceutical giant.

One of our clients has spent 200,000

with us in the last two months.

Wendy Shandwww.totstotravel.co.uk

Our business was already doing really well with

a growth rate of 80% per annum but we had

ambitious plans for it and we needed some fairly

out of the box approaches to scale it up NABO

has given us the techniques and confi dence to

achieve our global aspirations.

It wasnt until we had a session with Jonathan

that we realised how pivotal writing a book was

to the peak positioning of the business. He gave

us the strategy and demys tifi ed it.

Freddie Raynerwww.timeforyou.co.uk

The difference NABOs Business Development

Programme has made to me has been dramatic

in that its revitalised me. I enjoy the camaraderie,

I enjoy the goal-setting and I enjoy everything I

do here, I really do. I get a lot from it in fi nancial

terms and lots of other ways besides.

The changes that I have made in my business

apart from the changes in my own attitude have

been: I have written a book; Ive improved the

website dramatically; Ive improved the franchise

offering; Ive improved the franchise community;

and, in doing those things, Ive improved myself.

Jean Maund,Just Ask Jean Ltd

Its very important for me to come out of the

business from time to time and having regular

time out at these NABO events is brilliant

because it gives me space to think about the

business and not just constantly be working in

the business.

Im able to get a different perspective, not only

from the speakers but also the other delegates,

so it gives me a much broader range of ideas

that I can then go back and implement. People

can share their frustrations with each other as

well as their many successes.

Tony WillsonHelmsman Services Ltd


Having been on a one-day taster course with Jonathan,I was happy to pay for a two-day course because I

could see that there would be a benefi t and joy! Has

there been! I have so many ideas to go back to my

business and start to implement that it can only make a

hugely positive difference to it.

I have so manyideas to go backto my businessand start toimplement...

Alison HaillOxford Professional Consulting


The reason I decided to join the Platinum Plus

programme is because the partnership with

SuccessTrack is going to give me access to a

whole team of experts in marketing and a range

of specially-sourced suppliers who will work

with me and share their expertise to grow my

business.

I can see that this will be invaluable together

with the regular mastermind group and individual

coaching sessions which I know will ensure that

I take action and achieve results. Im looking

forward to an exciting year of business and

professional growth!


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The Nationwide Alliance of Business Owners Page 11Page 10 The Nationwide Alliance of Business Owners

The i i lli i

Rob Andrewswww.saproltd.com

Business owner for four yearsI was pretty sure when I came that I was

going to sign up to the SuccessTrack

Platinum Plus Programme, having

previously seen JJ in action on a web

video. The weekend quickly convinced me

that I was making a great decision and one

that will positively transform my business

in months and year to come. This is a must

for any business owner, who wants to go to

the next level. It has been worth 100,000

to me in increased business.

Iain PullingerThe PPM Doctor Limited

Business owner for three months

At the start of the course, I had limited

marketing experience and knowledge

of how to go about promoting my new

business. Through the practical work

sessions, I have greatly increased my

confi dence and knowledge in developing

a marketing strategy for the launch

and growth of my company. I found the

weekend very stimulating and I have

a long list of ideas, techniques and

approaches for accelerating my success.

Peter Clarewww.peterclare.com


Thank-you for the most enjoyable and

informative of weekends. Having signed

up for the weekend I had doubts as to

whether I was doing the right thing. Now I

know I was right in attending and business

people with similar doubts should have

no reservation in booking. I believe the

weekend will enable me to make a further

13,000 profi t this year. Thanks again.

Frances ToltonSecond Sight Development & Training

It changed my thinking about the way I approached my business

from treating it like a hobby to treating it like a business.

Ive got a new business plan, Ive got a whole new way of looking

at my product and indeed, I get the opportunity several times a

year to be in the company of like-minded people who have an

entrepreneurial and business-like mind-set.

I would have no hesitation at all in recommending NABO as the

place every businessperson should come.

I would have no hesitation at all inrecommending NABO as the place everybusinessperson should come

Not coming from a

marketingbackground I wondered ifI would be able to keep upand understand all themarketing jargon. My fearswere unfounded. The two-dayworkshop was a joy.

Jane Thompson

This has dramatically changed my business...

I think I can conservatively estimate that justtoday alone will save me maybe 25,000 off my costs

this year, apart from the fact my profi ts will probably go

up as well... mind-blowing. This is certainly the best

day of my business life, hand on heart.

Paul BondCheap Print House Ltd

Two days whichhave given me

numerous high-worthstrategies and principalsthat are totally applicableto my business.

Martin Lawsonwww.swiftgardenrooms.

com

I estimate that it willsave me around

3,000 in marketing costsover the next two monthsand increase my profi t byat least 15,000 over thenext 12 months.

Dave Hompeswww.moody-cow.comAndrew Catlow

Tania

Houston

Ive really enjoyed

the input I havereceived from otherbusiness owners inhelping me to see whereI can improve myapproach andpromotional literature.I have found it invaluabletaking time out of mybusiness to work on mybusiness with bothexperiencedprofessionals leading theevents and the dynamic

group of other businessowners.

Shona Grinyerwww.creativehealth.co.uk

Vanessa

Cobb

These people have

all benefi ted from

NABOs expertise...

YOU could tooVisit www.nabo.biz

or call 0208 788 9064

Tim Bean

Anne

Laing

Julie

Camm

John

Greenshaw

Colin Mir

Tom

Nanon

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