mynewsday presentation 29th of may 2012

| © 2012 MINDJUMPERS. All rights reserved.

Discussion Ques1ons Feedback Input

#MNDAY @klit_nielsen


Business Intelligence and content in social media


Mindjumpers – Social Media Agency

•  The agency operates in Northern Europe with a main presence in the Nordic •  Have in just 3 years become a leading full service social media agency in the Nordics with

mul1ple global clients •  Profitable and based on organic growth •  Key offering is to help btc and btb companies and brands organize, manage and engage

in social media


We enable companies to strategic develop and execute interna1onal social media ini1a1ves in a structured, quality assured and cost effec1ve way

across markets with focus on crea1ng effect and value


Securing offering through proven and structured process

Organize •  Secure quality and best prac1ce in

community management across markets/countries

Manage & Measure •  Secured through training, procedures,

guides, manuals and key performance measurement

Engage •  Secure

•  Brand consistent •  Social media authen1c •  High responsive •  Na1ve speaking •  Quality assured … Community management


”Technologies which facilitate online interac8on between people”


Every day, we create 2.5 quin1llion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate informa1on, posts to social media sites, digital pictures and videos, purchase transac1on records, and cell phone GPS signals to name a few. This data is big data.

What is big data?


Big Data Applica8on -‐ BDA


Crea1ng value through combining Paid, Owned and Earned Media

Facebook Ads (premium, social,

stories)

Facebook Page (content)

Facebook (likes, comments,

shares)

Key Objec8ves: Paid Media: -‐  Brand & Product Awareness (reach and impressions) -‐  Grow Owned Media (conversion) -‐  Increase Earned Media (virality)

Owned Media: -‐  Brand likeness (percep1on) -‐  Brand engagement (loyalty) -‐  Brand and product awareness (reach and impressions) -‐  Cost reduc1on (customer service and Paid media) -‐  Sales (traffic to site & store, customer service) -‐  Product innova1on

Earned Media: -‐  Brand likeness (percep1on) -‐  Brand engagement (loyalty) -‐  Word of Mouth (personal brand recommenda1on) -‐  Product innova1on


We are all becoming media outlets


#escdk


Total: 7.100 tweets (10% af samlede tweets på dagen) Peak: 2.300 TPH Tweeps: 900

#escdk


Intelligence


Plaiorm API Data Mining Offline Buzz tracking

(real 1me)

Listen & analyse

Share of voice

Social insight and measurement Strategic dashboard to gain insights on our brands and consumers

and the performance of our social strategy and ini1a1ves

Campaign performance

Content

Ads

Apps (Plaiorm/device)

Web analy1c

Social Profiling SEO

Traffic

Benchmark

Sales

Reputa1on

Loyalty

Trend mining

Insights Reputa1on


Using content to gather insights and create engagement


Gather insights through content that have user value


725+ inspira1onal ar1cles on social business @ Mindjumpers.com/blog