mynewsday oslo 2017

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN & LEARNThe only 2 skills needed for the modern communicator

LISTEN AND LEARN


LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2017

Our core purpose:

To release the full power of

stories, to inspire and spark

positive change.

@jonobean

LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2017

Our vision:

A world where no

story goes untold

or unheard.

@jonobean

LISTEN AND LEARN


BRAND PUBLISHER

CEOs

PR’s / Communicators

Marketers

Content Marketers

CONTENT MARKET

Journalists

Bloggers

Freelance Content creators

CONSUMER MARKET

Everyone consuming

company news

1.6m uniques per month

LISTEN AND LEARN


LISTEN AND LEARN


LISTEN AND LEARN


LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2017

Our Product vision:

The Open PR Platform where stories

are created, told and heard

@jonobean

LISTEN AND LEARN


What is Important to You?

Efficiency

• Save time and effort

• Reach the right audience

more effectively

• Making their job (and lives) easier

Looking good

• Save money

• Show results

• Look professional

LISTEN AND LEARN


OK heavy stuff over

Now

What’s on our learning agenda

LISTEN AND LEARN


Virtual and

augmented reality

LISTEN AND LEARN


LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2017

Snapchat Instagram Stories FaceBook Live

@jonobean

LISTEN AND LEARN


Machine learning &

artificial intelligence

LISTEN AND LEARN


LISTEN AND LEARN


LISTEN AND LEARN


LISTEN AND LEARN

LISTEN AND LEARN


The break The update The lookup The story The recline

What is your content designed for?

The primary national news source

LISTEN AND LEARN


Is it about

producing more

content?

The New York Times

Washington Post

Unique US Digital Visitors (Millions)

50

60

70

80

April -

15

October -

15April -

16Source: ComScore

LISTEN AND LEARN


The

Amazonization Of

News & Content

Head Longtail

Discoverability

Po

pu

larity

LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2016

LISTEN AND LEARN


LISTEN AND LEARN


New York• Impact Award

Stockholm• Best Digital Campaign of 2016• Most Innovative Campaign of

2016• Silver – Best PR campaign of 2016

London• Innovation of the Year• Best use of Technology

• Chairman’s Award

LISTEN AND LEARN


+77%SALES

What happens when you

get your PR Right

LISTEN AND LEARN


Product

Place

Price

Promotion

Solution

Access

Value

Education

LISTEN AND LEARN


LISTEN AND LEARN


LISTEN AND LEARN


Digital PR academy

PRESEN

T

1

http://learn.mynewsdesk.com/sv/academy/


LISTEN AND LEARN


Get you and your team up to

date on the latest thinking in

digital PR, tested and certified

for freehttp://learn.mynewsdesk.com/sv/academy/


LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2016

Storytelling

Imagery

Distribution

Measurement

Influencer relations

@jonobean

LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2016

Study guides

@jonobean



LISTEN AND LEARN


Video courseshttp://learn.mynewsdesk.com/sv/academy/


LISTEN AND LEARN


Self assesment &

Certificationhttp://learn.mynewsdesk.com/sv/academy/


LISTEN AND LEARN


LISTEN AND LEARN


LISTEN AND LEARN


• 2,500 PR professionals

• Primarily managers and directors

• Eight countries

• Working in local, regional and global PR

• Over 17 industries

LISTEN AND LEARN

© MYNEWSDESK 2016

First comprehensiveglobal study on Digital PR

LISTEN AND LEARN


STRATEGY TECHNOLOGY

THE FUTURE

LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2017

“When you talk, you are only repeating what you already know. But if you listen, you may learn something new”.- Dalai Lama

@jonobean

LISTEN AND LEARN


Mynewsdesk Listen

Mynewsdesk

Monitor

PRESEN

T

2

LISTEN AND LEARN


• Integrated PR Workflow

• Decrease monitoring costs

• Actionable insights for influencer relations

• Actionable insights for content creation

Mynewsdesk

Listen

LISTEN AND LEARN


• Available Now

• Selective roll-out

• Talk to your account manager

Mynewsdesk

Listen

LISTEN AND LEARN


THE PR

WORKFLO

WContactsIdentify and manage Your

Audience

MonitorMonitor Your industry

PublishCreate and distribute

Your Stories

AnalyzeMeasure Your Story

LISTEN AND LEARN


• Monitor Your Industry

• Identify & Engage Your Audience

• Create & Distribute Your Story

• Measure Your Reach

LISTEN AND LEARN

© MYNEWSDESK 2016

PR Workflow

LISTEN AND LEARN


1. Start to understand the behavior you are designing your content and

message for

2. How can you educate yourself, your team and your customers more (SAVE)

3. Become the expert in your niche (Amazonization of Content)

4. Produce more content – be brave – you will not know what works

5. Listen more effectively – Try Mynewsdesk Listen or Monitor

Your 5 Takeaways

LISTEN AND LEARN


LISTEN AND LEARN


- Albert Einstein

LISTEN AND LEARN

© MYNEWSDESK 2016

“The measure of

intelligence is the ability

to change ”.

“Once you stop learning

you start dying”

@jonobean

LISTEN AND LEARN


Thank

you!@jonobean

LISTEN AND LEARN


mynewsday oslo 2017

Marketing