s4 b nov 29th presentation rls1
DESCRIPTION
Rob Sinclair founder of Conscious Brands talks about being a Founding Canadian B-CorporationTRANSCRIPT
Sustainability 4 breakfast - B-Corp
Rob Sinclair
Nov 29, 2012
Overview
‣ Who is Conscious Brands‣ What is a B-Corp?‣ The B-Corp Benefit‣ The B-Assessment‣ The Community‣ Q&A
Who are we
Purpose:‣ Activating Sustainability
Mission:‣ To help support the transition of 1,000 brands from the old
economy to the new economy by 2020.Core Values:
‣ "How you do anything is how you do everything." and ‣ "If you want to go fast go alone - if you want to go further go
together”
Strategic Action: Visioning, Sustainability Action planning, BCorp certification support, Chief Sustainability Ambassador, Incubator and Collaborative Learning: Spiral Table™
Our Services
Who we work with
B Corporations - Public Policy - Impact Investing
B Corporations - Public Policy - Impact Investing
This is about the evolution of capitalism
B Corporations - Public Policy - Impact Investing
It’s no longer just about good products
B Corporations - Public Policy - Impact Investing
The community of B Corps is building a global movement that will create a more inclusive and sustainable economy.
It’s about building a new sector of the economy
650 B Corporations 60 Industries 20 Countries 1 Unifying Goal
B Corporations - Public Policy - Impact Investing
What is a B Corporation?
Certified B Corporations use the power of business to solve social and environmental problems.
• B Corp is like fair trade certification but for the whole company, not just a bag of coffee.
• B Corps meet higher standards of social and environmental performance, accountability, and transparency.
Who are B Corporation?
11
Consumer ProductsFinancial Services Bus. Services Canada (26)
Other Examples
Diverse and growing group of business leaders…
650 B Corporations 60 Industries 20 Countries 1 Unifying Goal
B Corporations - Public Policy - Impact Investing
How does a company become certified?
Step 1: Meet Performance Requirement Complete the B Impact Assessment and earn a reviewed minimum score of 80 out of 200 points
Step 2: Meet Legal RequirementDetermine the path for your corporate structure and state of incorporation
Step 3: Make it OfficialSign the Declaration of Interpendence
B Corporations - Public Policy - Impact Investing
B Corps meet high standards of transparencyB Corps make their scores transparent on www.bcorporation.net.
Flow of funds in a local economy
Project
B Corporations - Public Policy - Impact Investing
Governance Accountability Transparency
Workers Job Growth Compensation & Benefits Work Environment Employee Ownership
Community Suppliers Local Diversity Charity/Volunteerism
Environment Energy Use Facilities Supply Chain Manufacturing
+ Social Enterprise Business Models Beneficial Products/Services Targeting Underserved Communities Beneficial Supply Chain
What is measured?
Appendix
B Corporations - Public Policy - Impact Investing
Things to know about the B Impact Assessment
The B Impact Assessment is:
ComprehensiveEvaluates impact in terms of accountability, employees, consumers, community and environment
AdaptableMetrics tailored to industry and company size
TransparentCriteria and weightings made transparent
DynamicNew survey created every 2 years incorporating community feedback
IndependentDeveloped by third-party Standards Advisory Council
Appendix
B Corporations - Public Policy - Impact Investing
The B Corp Legal Framework helps companies protect their mission
The legal requirement bakes sustainability into the DNA of the company
What are the benefits?Legal protection for officers and directors to consider all stakeholders, not just shareholders
Additional rights for shareholders to hold directors and officers accountable to these interests
Expanded rights limited to shareholders exclusively -- non-shareholders are explicitly not empowered with a new right of action
Appendix
B Corporations - Public Policy - Impact Investing
Why Become a B Corp?B Corps want to be part of something bigger than themselves, but for many, becoming a B Corp also has to make business sense. B Corp Certification helps companies:
• Differentiate from Pretenders
• Generate press
• Attract Investors
• Benchmark performance
• Attract and Engage Talent
• Save Money and Access Services
• Partner with Peers
B Corporations - Public Policy - Impact Investing
B Corporations are Better Companies
B Corporations - Public Policy - Impact Investing
B Lab serves the world’s leading entrepreneurs that use business to solve social and environmental problems through three separate but interrelated initiatives:
Who certifies B Corps?
Appendix
B Corporations - Public Policy - Impact Investing
What is a B Corporation?
Leaders of a global movement to redefine success in business.
So that one day all companies will compete not just to be the best in the world, but to be the best for the world.
Our inspiration
B Corporations - Public Policy - Impact Investing
Want to learn more?
• Log onto bcorporation.net to take the free B Impact Assessment
• Read B Lab’s 2012 Annual Report for stories on B Corps
When you support a B Corporation, youʼre supporting a better way to do business. Governments and nonprofits are necessary but insufficient to solve todayʼs most pressing problems. Business is the most powerful force on the planet and can be a positive instrument for change.
How you do anything...
Rob Sinclairph: 403.697.9314e: [email protected] t: www.twitter.com/Consciousbrands
Leaving thoughts
25
To conspire means to breath together
We Live in a world of participation, not
consumption