my transition to health coaching from competitive intelligence
DESCRIPTION
This is my transition from competitive intelligence consulting to health coaching, which includes my school, the Institution for Integrative Nutrition. I am combining the zest I have gathered from over 20 years of interviewing people to do primary research with the passion I have to help America get healthy. My focus will be developing corporate wellness programs since I have experience across 15 industries, as well as extensive public speaking and writing experience. Most importantly, I love people.TRANSCRIPT
Confessions of a Baby Boomertransitioning from
Competitive Intelligence to Health Coaching
Ellen Naylor in Transition!Business Intelligence Source & Naylor Wellness
http://thebisource.com & http://coachstressbuster.com
@EllenNaylor & @NaylorWellness
303-838-4545 [email protected]
2014
What is Competitive Intelligence?
The systematic process of gathering, analyzing and disseminating information about your competitors’ activities, products/services and the external market environment to help your company achieve its goals.
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Competitive Intelligence: Be Broad
Factors that impact a company’s ability to Compete Suppliers, customers, distributors, competitors, potential competitors
Macro factorsEconomic, socio-cultural, political, regulatory, legal and technology
Turn external information into Intelligence Affects strategic and tactical decision-making
The Intelligence Process
2. Planning & Direction3. Information
Process & Storage
4. Collection
5. Analysis & Production
6. Dissemination
1. Intelligence Users
& Decisionmakers
Other Users
Which competitors, industry trends,
opportunities, challenges
do you target?
Flavors of Competitive Intelligence
Strategic
Tactical
Technical
Counterintelligence
Benchmarking
The Information Spiral
Target Company
Ex-Employees
Suppliers
Government
Associations
DistributorsTrade Unions
Customers
Ex-customers
Play a crucial role in improving health & happiness, & through that process, create a ripple effect that transforms the world
Dr Andrew Weil
Dr Deepak Chopra
Dr Joel Fuhrman
Dr Larry Katz
Joshua RosenthalIIN School Founder
Sallie Fallon: Real Food
Katie Smith, MS, RD, LDN
David WolfeRaw Foods Guru
Dr Bernie Siegel
http://integrativenutrition.com
Some of Our Esteemed Faculty!
To Your Holistic Health
Drink more water Eat more whole grains
Eat more fruit and vegetables Practice cooking
Experiment with protein
Eat less meat, dairy, sugar, junk food, coffee, alcohol, tobacco
Develop easy and reliable habits to nurture your body
Have healthy relationships that support you
Find physical activity you enjoy, and do it regularly
Find work you love OR a way to love the work you do
Develop a spiritual practice
The Circle
OF LIFE
• Stay Positive
• Squash the Negative Talk
• Avoid asking, “What If?”
• Appreciate What You Have
• Reframe Your Perspective
• Disconnect Periodically
• Breathe
• Sleep
• Limit Caffeine
• Use Your Support System http://coachstressbuster.com
Removing Stress Is Just A Moment Away!
Health Coaching Programs
One on One Coaching
Group Coaching
Corporate Wellness Programs
Why Corporate Wellness?
Current Customer Base
Ripple Effect
Extensive Travel Schedule
Biz Passion + Health
• Biggest expense after salaries
• Increasing faster than profits
• 75% cost chronic disease
• 80% health lifestyle driven
• Direct Cost: $9,000 per year
• Indirect Costs• Illness, elder/child care
• Lost productivity
• Absenteeism
• Presenteeism
The Need for Corporate Wellness
Acknowledge Transition!
Company Wellness in Colorado
Only Win/Loss Analysis
Training: Only Elicitation – Conversation Empowerment
Will There Be Time to Write Conversation book?
Enjoy the Journey
Thank You!
Call for a free health counseling session
Ellen Naylor in Transition!Business Intelligence Source & Naylor Wellness
http://thebisource.com & http://coachstressbuster.com
@EllenNaylor & @NaylorWellness
303-838-4545 [email protected]