Male

Female

22.2% of females took part in my survey.

77.8% of males took part in my survey.

39%

35%

26%

Social Networking

Search Engines

Online Shopping

I’m very surprised about how many people actually chose online shopping and search engines rather than social networking sites as I imagined would be the most popular! Although social networking was the highest voted, I thought that the percentage would be much higher.

Some people chose two/three options!

Clubs

Gigs

Festivals

None

41.2% Clubs

47.1% Gigs

23.5% Festivals

55%

45% Download online

Buy from a music store

I expected these results to be more swayed towards the online download rather than the in store purchase but I am very pleased that still a large population buy in store!

Yes

No

44.4% Said Yes they do live stream tracks!

55.6% Said no they do not live stream music!

Yes

No

44.4% Said they DO illegally download!

61.1% Said they DO NOT illegally download!

27%

27%

46% Freebies

Exclusive interviews

Latest News

I will include all of these aspects within the production of my music magazine, But I will most definitely use ‘Latest News’ as a key selling point to the front cover of the magazine.

£0

£1-£3

£3+

47.1% Said they spent £0 per month on music magazines!

47.1% Said they spent between £1-£3 on music magazines per month!

5.9% Said they spent over £3 per month on music magazines!

39%

26%

9%

26%

MTV

TMF

Q

KERRANG

Survey Monkey I conducted my research using ‘Survey Monkey’. I created my own

survey online and posted it on my Facebook account asking friends to take part. I had difficulty in the beginning in knowing how I was to structure my survey and how they would be answered. A fault in my design would be that I didn’t create my survey in a way that the ‘reader’ could answer only one of my multiple choice answers. My final results were somewhat surprising. I didn’t expect so little people to buy their music from stores and how little people spent on music magazines. I found it particularly interesting that the majority of people asked like to know all the latest news when reading a magazine rather than receiving freebies and getting exclusive interviews.

I feel that I will most definitely design many of my key features on what I have found from asking a group of young people their preferred music choices, whether it by design, consumption or activities whilst using music.

Survey Monkey results: http://www.surveymonkey.com/MySurvey_Responses.aspx?

sm=xeVoinUqniquV8YnktOrLGUnRxOUwtHjeJ7JSU0PJYc%3d

Action Points From this survey I have decided to include in my

magazine….. A male target audience based magazine Music voucher freebies! An Exclusive interview

and the main head line will be a ‘latest news leak’.

Articles on gigs, clubs and festivals.

Finally I have decided that my front cover is not going to be a conventional one, breaking the left third rule, Using a very big main image and including all of the above to the full extent.