my doctor, social innovation camp cee
DESCRIPTION
"My Doctor" stems from the need to find information about nearby doctors. Creating a platform that contains very well-structured information about doctors would be of big help to people who do not know where to go and to whom to address their health issues. The site should be structured according to cities, as well as categories and sub-categories of doctors. More than that, everyone should be free to add new doctors, to comment on the ones already added, and rank them according to their experience of health care provisionTRANSCRIPT
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Social Innovation Camp for Central and Eastern Europe18 September 2009
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Health care in CEE countries:is
• Not trans parent• Uneven Quality• Priced Differently• Hard to Unders tand for Fore igners
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Radu and Raya
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. ’ Raya has a toothache It s Sunday.morning
• Called, emergency and
’ they didn t s peak Englis h
• They s aid to come back on
Monday
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’ Raya s doctor pres cribed.Buls hazin
• ’ They ve never heard .of it
• He wants a s econd.opinion
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.Raya is having a baby
• She wants to s ee a doctor her friends
recommend on.Facebook
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The application
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Getting the Word Out
• Teenagers–Leverages social networking, especially Facebook
•Grownups–Below-the-line marketing–Doctors’ waiting rooms–Insurance companies–Pharmaceutical companies
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Bus ines s Model
• Unique us ers–Year 1: 11,250 per month–Year 2: 162,500 per month–Year 3: 270,000 per month
• Ad buyers–Pharmaceutical companies–Paid search on pay-per-click basis–Clinics
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Sus tainabilityBreak-even Analysis
€ 4 300.67€ 4 702.74
€ 5 461.10
€ 5 847.19
€ 2 055.37
€ 45.01
Year 1 Year 2 Year 3
Spendings per month Income per month
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Next Steps
• Create economies of s cale–Expand to additional cities in CEE–Expand to additional professions
• , Gain funding partners for projec t