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My Buyer Services Presentation

A look into the services that I offer my clients through Coldwell Banker, and the benefits

©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

Helping you find the right home…in the right location, at the right price.

Listening

We learn from our buyers, to be more responsive to your needs.

Guaranteed service

With the Buyer Services Guarantee we let you know exactly what to expect – in writing.

Home-finding plan

We will follow a customized, detailed plan to find the right home for you.

What’s important to homebuyers everywhere?

Communication

Listening to you and keeping you informed

Affordability

Showing you homes within your price range

Needs

Showing you properties that fit your needs

Convenience

Simplifying the home buying process

Lisa Thomas: this is my commitment to youWith your agreement naming me as your buyer’s agent, I will work on your behalf to:

Find you the right property

Negotiate the best price and terms for you

Handle the details and keep you informed

Representing your best interests...

Buyer’s agent :

Represents you, the buyer Has a fiduciary responsibility to work for your best

interests I only earn money through commissions, not through

referrals to inspectors, lenders, title companies, etc. I am responsible for protecting YOUR interests as much as possible

Part of my job is to help you investigate the property

Seller’s agent : Represents the seller Has a fiduciary responsibility

to the seller Helps the seller make full disclosure

A dual agent : Represents the interests of both the seller and the buyer Has a fiduciary responsibility to both parties

Which relationship would you prefer?

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The Search Begins

The prices that sellers askMany factors affect the price that sellers ask for their houses.

Physical characteristics of the house:

Location

Age

Size of house and lot

Physical condition

Floor plan and style

Competition:

Number of properties available

Their prices and terms

Their location and physical condition

How long they’ve been

on the market

Market conditions:

Interest rates

Availability of financing

Qualified buyer demand

Prices of recent sales

State of the economy

Seasonal demand

Asking price also may be affected by:

Seller’s motivation to sell

Seller’s original purchase price

Seller’s need for cash

Opinions of others

The value of a Competitive Market AnalysisAs your buyer’s agent, I will prepare a Competitive Market Analysis with information on properties similar to the

one you’re considering. It will describe homes that:

Are currently on the market

Sold recently

Failed to sell

This comparative data will help you decide whether the

home you like is worth the price.

Your personal listings “portal”I can provide you with valuable information from the MLS system.

Your Personal Portal

• Lets you quickly and easily save listings, get email alerts, run automated searches, and more.

• Will email you every time a new listing comes on the market, back on the market or has a price adjustment which puts it in your range or meets your specifications

• Allows me to review your listings and make personal recommendations about homes I think you’ll like

• Allows you to review the listings and save or reject them. You can even tell me why you liked them or not, so that I can refine my understanding of what type of home you want.

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ColdwellBanker.com and

CaliforniaMoves.com

Buyer Resources

Videos, tools, and valuable information to help you through the buying process

Mortgage Center

Gives you access to interactive mortgage information, rate calculators, and other tools

CaliforniaMoves.com

Now buyers can search more than 600,000 listings right from

coldwellbanker.com.

CAMoves.com allows you to search more than just Coldwell Banker® listings by providing homes for sale from ALL real estate companies across the state.

ColdwellBanker.com shows listings from all over the world

All the listings, in thousands of places. coldwellbanker.com.

Coldwell Banker On Location is the first dedicated video real estate channel on YouTube

Video topics include:

Agent videos

Office videos

Video listings

Community videos

Smart tips and news related videos

Allows buyers to search for videos via a map

First to use dynamic IP lookup on the channel

Coldwell Banker On LocationSM

Multiple Listing ServiceI can show you any property listed through the Multiple Listing Service (MLS).

Our office offers area-wide multiple listing information that shows thousands of broker-listed homes for sale, regardless of the seller’s agent.

I can help you “visit” many of these homes online or on paper.

I will show you the properties that meet your criteria.

Yard signs and open houses A yard sign or open house can let you know a home is available, but I can help you

know if it’s worthwhile.

I can arrange private showings of homes displaying an “Open House” or “For Sale” yard signs.

When visiting an open house on your own, give the salesperson my card and tell them that I am your agent.

Mortgage pre-approval

Being pre-approved for a mortgage can greatly improve your negotiating position.

Sellers and their agents know that a pre-approved buyer is a serious one.

Speaking now with a mortgage specialist will give you a loan decision well in advance of making an offer.

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Making The Purchase

Completing the purchaseA successful purchase involves several important elements:

Full written disclosure

Offers and negotiations

The purchase agreement

Professional inspections

Title insurance and appraisal

Walk-through and final closing

Home warranty

Full written disclosure protects your best interests

The Seller’s Disclosure Statement reveals information that may affect your offer to purchase.

I will thoroughly review the Seller’s Disclosure Statement with you, and help you determine how it might affect your offer.

Preparing the offer… all the decisions are

yours but I will help you along the way

As your buyer’s agent, I will work to:

Prepare an offer that will meet your needs and provide a solid basis for negotiating with the seller.

Apply information from the Competitive Market Analysis that will determine a realistic offer.

I will present your written offer to the sellers and negotiate on your behalf.

The sellers will have the choice of:

Accepting your offer as presented

Rejecting it completely

Countering it

I will communicate to you the seller’s response and, if necessary, suggest further negotiating options.

An accepted offer leads to a legally binding purchase contract

The purchase contract

Contingencies

Attorney review

The closing process

Title insurance will protect your interests in the property

A title insurance policy:

Is based on a search of public records that discloses whether any others have a legal claim to the property

Insures you against loss due to certain title defects

An appraisal provides independent confirmation of the value of the home

An opinion of the property’s value by an independent fee appraiser:

Compares the value of the home to others of

similar size, features and location

Is usually required by lenders

Can give you additional confidence in the

value of the property

A walk-through prior to closing…Lets you confirm the condition of the property.

A thorough walk-through will help you determine if the property is in the condition you expect.

I will accompany you.

Should a concern arise during the walk-through, I will assist you in resolving it.

A home warranty can protect you from unforeseen risks

Provides repair-or-replace coverage

Gives you peace of mind

Can be purchased by you or by the seller, as agreed upon in the contract

I will provide you with the details of the

Coldwell Banker® and other Home Protection

Plans

Financing Your Home

How much home can you afford?

Prequalification

Establishes how much you can afford to borrow

Is not an assurance of mortgage approval

Pre-approval

Is a firm decision on a home loan

Makes you a “cash buyer” in seller’s eyes

Gives you increased bargaining power

The financing process Financing your home is an involved process. I’ll help you through it.

1. Loan application is completed and submitted to lender

2. Lender orders appraisal, credit report, verification of your employment and assets

3. Lender provides a good faith estimate of closing and related costs, plus initial Truth In Lending disclosures

4. Lender evaluates application and support documents, approves loan and issues letter of commitment

5. Closing is held, loan documents are signed and the loan is funded

6. Lender disburses funds to the settlement or closing agent, seller is paid and title to the home is yours

7. Required documents are recorded at the County office of records

Applying for a mortgage... is the first step after your purchase offer is accepted.

The lender may request copies of:

Current pay stubs

Bank statements

Credit card statements

Investment/brokerage firm statements

Loan statements

Tax returns, usually for two years

Your mortgage application can be processed more easily if you

are prepared with these documents.

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