mutual fund project new

7/23/2019 Mutual Fund Project New

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CONTENTS



CHAPTER TOPIC PAGE NO

1 OBJECTIVE OF THE STUDY 6

2 INTRODUCTION1. MUTUAL FUND SETUP

2. NAV

3. SCOPE4. BENEFITS OF MUTUAL FUND

5. CAPITAL GAIN

6. INVESTMENT CRITERIA

8

3 ABOUT HDFC MUTUAL FUND1. WHY HDFC MUTUAL FUND

2. SPONSORS

3. TRUSTEE

4. AMC DIRECTORS

5. AWARDS

18

4 PRODUCT &SERVICE1. TYPES OF MUTUAL FUND

2. INVESTMENT PLAN

3. PRODUCT OF MUTUAL FUND

23

6 METHODOLOGY OF THE STUDY1. RESEARCH METHODOLOGY

2. HYPOTHESIS SOURCES OF DATA

COLLECTION

3. OF THE STUDY4. DATA COLLECTION & ANALYSIS

50

!UESTIONARE 638 FINDING" RECOMMENDATION"

CONCLUSION6

# BIBLIOGRAPHY 2



OBJECTIVEOFTHE STUDY



OBJECTIVE OF THE STUDY

Indian financial system has been expiring the vast effect of globalization i.e. drastic

interest rate cut, political disturbances, security scam etc have scattered the common investor’s

perception in selecting various investment portfolio. Most of the security holders have lost their

confidence in newly come-up corporate sectors for investment. Looing to the situation, it is

!uite encouraging to analyze how the "#$% Mutual $und able to trap the deposits by

introducing various schemes and how it protects the interest of the investors.

&he main study is based on the performance and analysis of various schemes withreference to "#$% Mutual $und that is a leading mutual fund industry in India.

&he total performance analysis of financial instruments with reference to the "#$%

Mutual $und has got ob'ectives. &his are as follows(-

&o now the performance of the different schemes.

&he comparative study of "#$% Mutual $und with other mutual funds.

&o now the investment pattern of the investors in different schemes.

&he benefits made from the investment on the different schemes.

&o now the raning of the "#$% Mutual $und )chemes.

&o now the diversify portfolio of "#$% Mutual $und.

&o now the service which "#$% Mutual $und is providing to its

investors with compare to other mutual funds.



INTRODUCTION



INTRODUCTION

&he financial maret plays a crucial role in the in the economic development of a

country by facilitating the allocation of scarce resources. $inancial marets

essentially involve the allocation of resources. &his can be thought of as the brain

of the entire economic system, the locus of central decision-maing* if they fail, not

only will the sectors profit be lower than would otherwise have been, but the per fo rmance of the enti re eco nomic sys tem may be impa ired.

&he efficiency of financial maret how ever, depends on the existence of active and

efficient financial intermediaries in the system. #eposit taing institutional investor

is the important financial intermediaries involved in the tas of allocating assets.

)tructural changes in the financial maret have induced a reverse trend in financial

intermediation, i.e. financial disintermediation, in which the central role of baning

is being taen over by investment institutions and institutional investors. &he shift

from a credit-based system to a financial has initiated the process ofdisintermediation, and capital maret based factors lie insurance, pension funds

and mutual funds are increasingly playing the central role.

&he reforms have successfully dismantled the entry barriers, with the result that

today there are domestic and foreign financial institutions, lie mutual funds,

broing fi rms and insurance companies, operat ing in the Indian maret . &he

introduction of capital ade!uacy norms, prudential regulation and world class

regulatory mechanisms to protect the interest of investor, besides the strict

re!uirement of disclosure, have given a boost to the confidence of domestic andforeign investors. &he Indian economy has slowly integrated itself with the global

economy and financial maret.



What is a Mutual Fund?

Mutual fund is a mechanism for pooling the resources by issuing units to the investors andinvesting funds in securities in accordance with ob'ectives as disclosed in offer document.

Investments in securities are spread across a wide cross-section of industries and sectors and thusthe ris is reduced. #iversification reduces the ris because all stocs may not move in the samedirection in the same proportion at the same time. Mutual fund issues units to the investors inaccordance with !uantum of money invested by them. Investors of mutual funds are nown asunit holders. &he profits or losses are shared by the investors in proportion to their investments.&he mutual funds normally come out with a number of schemes with different investmentob'ectives which are launched from time to time.

+ mutual fund is re!uired to be registered with )ecurities and xchange oard of India )I/

which regulates securities marets before it can collect funds from the public.

2.1 - How is a Mutual Fund set u!



+ mutual fund is set up in the form of a trust, which has sponsor, trustees, asset Management%ompany +M%/ and custodian. &he trust is established by a sponsor or more than one sponsorwho is lie promoter of a company. &he trustees of the mutual fund hold its property for the benefit of the unit holders. +sset Management %ompany +M%/ approved by )I manages thefunds by maing investments in various types of securities.

%ustodian, who is registered with )I, holds the securities of various schemes of the fund in itscustody. &he trustees are vested with the general power of superintendence and direction over

+M%. &hey monitor the performance and compliance of )I 0egulations by the mutual fund.

)I 0egulations re!uire that at least two thirds of the directors of trustee company or board oftrustees must be independent i.e. they should not be associated with the sponsors. +lso, 123 ofthe directors of +M% must be independent. +ll mutual funds are re!uired to be registered with)I before they launch any scheme. "owever, 4nit &rust of India 4&I/ is not registered with)I as on 5anuary 61, 7227/.

2.2 - "#at is $et %sset Value &$%V' o( a s)#e*e!

&he performance of a particular scheme of a mutual fund is denoted by 8et +sset 9alue 8+9/.

Mutual funds invest the money collected from the investors in securities marets. In simplewords, 8et +sset 9alue is the maret value of the securities held by the scheme. )ince maretvalue of securities changes every day, 8+9 of a scheme also varies on day to day basis. &he 8+9 per unit is the maret value of securities of a scheme divided by the total number of units of the scheme on any particular date. $or example, if the maret value of securities of a mutual fundscheme is 0s 722 lahs and the mutual fund has issued 62 lahs units of 0s. 62 each to theinvestors, then the 8+9 per unit of the fund is 0s.72. 8+9 is re!uired to be disclosed by themutual funds on a regular basis - daily or weely - depending on the type of scheme.

2.+ - S)oe (o, Deelo*ent o( Mutual Fund

+ Mutual $und is the most suitable investment for the common man as it offers an opportunity toinvest in a diversified, professionally managed baset of securities at a relatively low cost. India

has a burgeoning population of middle class now estimated around :22 million. + typical Indianmiddle class family can have li!uid savings ranging from 0s.7 to 0s.62 Lacs today. Investmentsin ans are li!uid and safe, but with the falling rate of interest offered by ans on #eposits, itis no longer attractive. +t best a part can be saved in ban deposits, but what is the other sourcesof investment for the common man; Mutual $und is the ready answer. 9iewed in this senseglobally India is one of the best marets for Mutual $und usiness, so also for Insurance business. &his is the reason that foreign companies compete with one another in setting upinsurance and mutual fund business units in India. &he sheer magnitude of the population of



educated white collar employees provides unlimited scope for development of Mutual $und

usiness in India.

2.. - Bene(its o( Mutual Funds

&here are numerous benefits of investing in mutual funds and one of the ey reasons for its phenomenal success in the developed marets lie 4) and 4< is the range of benefits they offer,which are unmatched by most other investment avenues. =e have explained the ey benefits inthis section. &he benefits have been broadly split into universal benefits, applicable to allschemes, and benefits applicable specifically to open-ended schemes.

>rofessional Management

#iversification

%onvenient

+dministration

0eturn >otential

Low %ost

Li!uidity

&ransparency

$lexibility



%hoice of )chemes

=ell 0egulated

4nderstanding and Managing 0is

Ta/es aaila0le a,e two inds

Mutual $und &axation

enefits to the Investor

2. - Inest*ent ),ite,ia

L$%' ($)* L)) +,+' %$'- N$ (,). T',/),(*$/) N$ A B,' S'( $' ,/ -/ $ /($ '$7+

.



ABOUT HDFC –MUTUAL FUND



+.1 - "#3 HDFC Mutual Fund!

"#$% Mutual $und is one of the largest mutual funds and well-established fund house in the

country with consistent and above average fund performance across categories since its

incorporation on #ecember 62, 6???. =hile our past experience does mae us a veteran, but

when it comes to investments, we have never believed that the experience is enough.

O7' I/)*/* P.$)$+.

&he single most important factor that drives "#$% Mutual $und is its belief to give the investor

the chance to profitably invest in the financial maret, without constantly worrying about the

maret swings. &o realize this belief, "#$% Mutual $und has set up the infrastructure re!uired toconduct all the fundamental research and bac it up with effective analysis. @ur strong emphasis

on managing and controlling portfolio ris avoids chasing the latest AfadsB and trends.

9 O'

=e believe, that, by giving the investor long-term benefits, we have to constantly review the

marets for new trends, to identify new growth sectors and share this nowledge with our

investors in the form of product offerings. =e have come up with various products across asset

and ris categories to enable investors to invest in line with their investment ob'ectives and ris

taing capacity. esides, we also offer >ortfolio Management )ervices.

O7' A(./*)

"#$% +sset Management %ompany +M%/ is the first +M% in India to have been assigned the

C%0I)IL $und "ouse Level D 6’ rating. &his is its highest $und Eovernance and >rocess Fuality

0ating which reflects the highest governance levels and fund management practices at "#$%

+M% It is the only fund house to have been assigned this rating for two years in succession.

@ver the past, we have won a number of awards and accolades for our performance

+.2 - S4O$SO5S



H$7)/ D$+/* F/,/( C$'+$',*$/ L* :HDFC;< "#$% was incorporated in

6?GG as the first specialized Mortgage %ompany in India. "#$% provides financial assistance to

individuals, corporate and developers for the purchase or construction of residential housing. It

also provides property related services e.g. property identification, sales services and valuation/,

training and consultancy. @f these activities, housing finance remains the dominant activity.

"#$% has a client base of around 67 lac borrowers, around H lac depositors, over 6.2H lac

shareholders and 12,222 deposit agents, as at March :6, 7261, "#$% has raised funds from

international agencies such as the =orld an, I$% =ashington/, 4)+I#, #E, +# and <f=,

international syndicated loans, domestic term loans from bans and insurance companies, bonds

and deposits. "#$% has received the highest rating for its bonds and deposits program for the

thirteenth year in succession. "#$% )tandard Life Insurance %ompany Limited, promoted by

"#$% was the first life insurance company in the private sector to be granted a %ertificate of

0egistration on @ctober 7:, 7222/ by the Insurance 0egulatory and #evelopment +uthority to

transact life insurance business in India.

S*,/,' L I/)*/*) L*< &he )tandard Life +ssurance %ompany was established in

6H71 and has considerable experience in global financial marets. &he company was present in

the Indian life insurance maret from 6HG to 6?:H when agencies were set up in <olata and

Mumbai. &he company re-entered the Indian maret in 6??1, when an agreement was signed

with "#$% to launch an insurance 'oint venture. @n +pril 722J, the oard of &he )tandard Life+ssurance %ompany recommended that it should demutualise and )tandard Life plc float on the

London )toc xchange. +t a )pecial Eeneral Meeting held in May voting members

overwhelmingly voted in favour of this. &he %ourt of )ession in )cotland approved this in 5une

and )tandard Life plc floated on the London )toc xchange on 62th 5uly 722J. )tandard Life

Investments is a leading asset management company, with approximately 4)K 7JG billion as at

March :6, 722H, of assets under management. &he company operates in the 4<, %anada, "ong

<ong, %hina, <orea, Ireland, >aris, )ydney and the 4)+ to ensure it is able to form a truly

global investment view. In order to meet the different needs and ris profiles of its clients,

)tandard Life Investments Limited manages a diverse portfolio covering all of the ma'or marets

world-wide, which includes a range of private and public e!uities, government and company

bonds, property investments and various derivative instruments



+.+ - T5USTEE

"#$% &rustee %ompany Limited, a company incorporated under the %ompanies +ct, 6?1J is the

&rustee to "#$% Mutual $und vide the &rust deed dated 5une H, 7222, as amended from time to

time. "#$% &rustee %ompany Ltd is wholly owned subsidiary of "#$%

T. B$,' $ D'(*$') $ HDFC T'7)* ($+,/ L* ($/))*) $ *. $$%///* +')$/).

Mr. +nil <umar "ir'ee

Mr. 5ames +ird

Mr. )hishir <. #iwan'i

Mr. 0an'an )anghi

Mr. 9. )rinivasa 0angan

+. - %wa,ds 6 %))olades

CNBC = TV 18 = CRISIL M7*7, F7/ $ *. Y,' A%,') 2008> :3 ,%,');

1< HDFC P'7/( F7/ was the only scheme that won the %8% - &9 6H - %0I)IL

Mutual $und of the ear +ward 726 in the M$)* C$/))*/* B,,/( F7/ 7/'CRISIL ? CPR for the calendar year 726: from amongst : schemes/.

2< HDFC C,). M,/,/* F7/ = S,/) P,/ was the only scheme that won the

%8% - &9 6H - %0I)IL Mutual $und of the ear +ward 722H in the M$)* C$/))*/*L@7 F7/ 7/' CRISIL ? CPR for the calendar year 722G from amongst 1

schemes/.

3< HDFC C,). M,/,/* F7/ = S,/) P,/ was the only scheme that won the

%8% - &9 6H - %0I)IL Mutual $und of the ear +ward 726 in the L@7 S(. R*, C,*$' for the calendar year 722G from amongst 6? schemes/.

ICRA M7*7, F7/ A%,') 2008> :3 ,%,');

1< HDFC MF M$/*. I/($ P,/-L$/ T' P,/- 0aned a S/ S*,' F7/ and has been

awarded the G$ A%,' $' B)* P'$',/( in the category of O+/ E/ M,'/,E@7* for the three year period ending #ecember :6, 722G from amongst 7G schemes/



2< HDFC H. I/*')* F7/ = S.$'* T' P,/ - 0aned a F S*,' F7/ indicating

performance among the top 623 in the category of O+/ E/ D* = S.$'* T' for one

year period ending #ecember :6, 726 from amongst 72 schemes/.

3< HDFC P'7/( F7/ - 0aned a F S*,' F7/ indicating performance among the top 623

in the category of O+/ E/ B,,/( for the three year period ending #ecember :6, 726

from amongst 6J schemes/.

L++' F7/ A%,') 2008>

1< HDFC E@7* F7/ = G'$%*. has been awarded the est F7/ $' T/ Y,') in the

E@7* I/, C,*$' at the L++' F7/ A%,') 2008 form amongst 7: schemes/.

It was awarded the est $und over ten years in 726: and 726: as well. 726 maes it

three in a row



PRODUCT & SERVICE

OF

HDFC MUTUAL FUND



.1 - TY4ES OF MUTU%7 FU$D SCHEME

:,;O+/=/ F7/ S(.

+n open-ended fund or scheme is one that is available for subscription and repurchase on acontinuous basis. &hese schemes do not have a fixed maturity period. Investors can conveniently

buy and sell units at 8et +sset 9alue 8+9/ related prices which are declared on a daily basis.&he ey feature of open-end schemes is li!uidity.

:;C$)=/ F7/ S(.

+ close-ended fund or scheme has a stipulated maturity period e.g. 1-G years. &he fund is openfor subscription only during a specified period at the time of launch of the scheme. Investors caninvest in the scheme at the time of the initial public issue and thereafter they can buy or sell theunits of the scheme on the stoc exchanges where the units are listed. In order to provide an exitroute to the investors, some close-ended funds give an option of selling bac the units to themutual fund through periodic repurchase at 8+9 related prices. )I 0egulations stipulate that

at least one of the two exit routes is provided to the investor i.e. either repurchase facility orthrough listing on stoc exchanges. &hese mutual funds schemes disclose 8+9 generally onweely basis.

:(;S(*$' )+(( 7/))(.)

&hese are the fundsNschemes which invest in the securities of only those sectors or industries asspecified in the offer documents. e.g. >harmaceuticals, )oftware, $ast Moving %onsumer Eoods$M%E/, >etroleum stocs, etc. &he returns in these funds are dependent on the performance ofthe respective sectorsNindustries. =hile these funds may give higher returns, they are more risycompared to diversified funds. Investors need to eep a watch on the performance of those

sectorsNindustries and must exit at an appropriate time. &hey may also see advice of an expert.

:;T, S,/ S(.)

&hese schemes offer tax rebates to the investors under specific provisions of the Income &ax +ct,6?J6 as the Eovernment offers tax incentives for investment in specified avenues. e.g. !uityLined )avings )chemes L))/. >ension schemes launched by the mutual funds also offer tax benefits. &hese schemes are growth oriented and invest pre-dominantly in e!uities. &heir growthopportunities and riss associated are lie any e!uity-oriented scheme.

.2 8 I$VESTME$T 47%$

.2.1 - SYSTEM%TIC I$VESTME$T 47%$ &SI4'



"#$% M$ )I> is similar to a 0ecurring #eposit. very month on a specified date an amount you

choose is invested in a mutual fund scheme of your choice. &he dates currently available for )I>s

are the 1)*" 5*." 10*." 15*." 20*. ,/ *. 25*. of a month. ou’ll be amazed to learn about the

many benefits of investing through "#$% M$ )I>.

B/* 1

B($ A D)(+/ I/)*$'eing disciplined - It’s the ey to investing success. =ith the "#$% M$ )ystematic Investment

>lan you commit an amount of your choice minimum of 0s. 6222 and in multiples of 0s. 622

thereofOto be invested every month in one of our schemes.

&hin of each )I> payment as laying a bric. @ne by one, you’ll see them transform into a

building. ou’ll see your investments accrue month after month. It’s as simple as giving at least J

postdated monthly che!ues to us for a fixed amount in a scheme of your choice. It’s the perfect

solution for irregular investors.

OMinimum amounts may differ for each )cheme. >lease refer to )I> nrolment $orm for details.

B/* 2R,(. Y$7' F/,/(, G$,Imagine you want to buy a car a year from now, but you don’t now where the down-payment

will come from. "#$% M$ )I> is a perfect tool for people who have a specific, future financial

re!uirement. y investing an amount of your choice every month, you can plan for and meet

financial goals, lie funds for a child’s education, a marriage in the family or a comfortable

postretirement life. &he table below illustrates how a little every month can go a long way.

M$/*. S,/) = 9.,* $7' ),/) , /',*S,/) +' $/*.

:$' 15 ,');

&otal amount invested

0s. in Lacs/

0ate of return

J.23 H.23 62.23rupees in lacs, 61 years later/O

5000 ?.2 6.J 6G. 72.?

4000 G.7 66.G 6:.? 6J.G

3000 1. H.H 62. 67.1

2000 :.J 1.H G.2 H.:

1000 6.H 7.? :.1 .7

OMonthly installments compounded monthly, for a 61-year period.D)(,'> &he illustration above is merely indicative in nature and should not be construed asinvestment advice. It does not in any manner imply or suggest performance of any "#$% Mutual

$und )chemes/. >lease read 0is $actors.

B/*3T,- A,/*, $ R7+ C$)* A',/



Most investors want to buy stocs when the prices are low and sell them when prices are high.

ut timing the maret is time consuming and risy. + more successful investment strategy is to

adopt the method called 0upee %ost +veraging. &o illustrate this we’ll compare investing the

identical amounts through a )I> and in one lump sum.

Imagine )uresh invests 0s. 6222 every month in an e!uity mutual fund scheme starting in

5anuary. "is friend, 0a'esh, invests 0s. 67222 in one lump sum in the same scheme. &hefollowing table illustrate how their respective investments would have performed from 5an to

#ec(

S7').) I/)*/* R,).) I/)*/*

M$/*. 8+9 +mount 4nits +mount 4nits

J,/=13 ?.:1 6222 62G.22?6 67222 67H.62?6

F=13 ?.:?? 6222 62J.:?:

M,'=13 H.67: 6222 67:.62G7A+'=13 H.G12 6222 66.7H1G

M,=13 H.267 6222 67.H67H

J7/=13 H.?71 6222 667.2H

J7=13 ?.627 6222 62?.HJJ2

A7=13 H.:62 6222 672.::J?

S+=13 G.1JH 6222 6:7.6:1:

O(*=13 J.J7 6222 61.G12?

N$=13 J.?:6 6222 6.7G?:

D(=13 G.J22 6222 6:6.1GH?

O8+9 as on the 62th every month. &hese are assumed 8+9s in a volatile maretD)(,'> &he illustration above is merely indicative in nature and should not be construed as

investment advice. It does not in any manner imply or suggest performance of any "#$% Mutual

$und )chemes/. 0upee %ost +veraging neither ensures you profits nor protects you from maing

a loss in declining marets. >lease read 0is $actors.

+s seen in the table, by investing through )I>, you end up buying more units when the price is

low and fewer units when the price is high. "owever, over a period of time these maretfluctuations are generally averaged. +nd the average cost of your investment is often reduced.



+t the end of the 67 months, )uresh has more units than 0a'esh, even though they invested the

same amount. &hat’s because the average cost of )uresh’s units is much lower than that of

0a'esh. 0a'esh made only one investment and that too when the per-unit price was high.

)uresh’s average unit price P 67222N6H2.J267 P 0s. H.621

0a'esh’s average unit price P 0s. ?.:1



Bene(it

9,ow You, Inest*ent "it# Co*ounded Bene(its

It is far better to invest a small amount of money regularly, rather than save up to mae one large

investment. &his is because while you are saving the lump sum, your savings may not earn much

interest.

=ith "#$% M$ )I>, each amount you invest grows through compounding benefits as well. &hat

is, the interest earned on your investment also earns interest. &he following example illustrates

this.

Imagine 8eha is 72 years old when she starts woring. very month she saves and invests 0s.

1,222 till she is 71 years old. &he total investment made by her over 1 years is 0s. : lahs.+r'unalso starts woring when he is 72 years old. ut he doesn’t invest monthly. "e gets a large bonus

of 0s. : lahs at 71 and decides to invest the entire amount.

oth of them decide not to withdraw these investments till they turn 12. +t 12, 8eha’s

Investments have grown to 0s. J,JH,7G:O whereas +r'un’s investments have grown to 0s.

:J,6G,2HO. 8eha’s small contributions to a )I> and her decision to start investing earlier than

+r'un have made her wealthier by over 0s. 62 lahs.

O$igures based on 623 p.a. interest compounded monthly.

D)(,'> &he illustration above is merely indicative in nature and should not be construed as

investment advice. It does not in any manner imply or suggest performance of any "#$% Mutual

$und )chemes/. >lease read 0is $actors.

Bene(it :

Do %ll T#is E((o,tlessl3



Investing with "#$% M$ )I> is easy. )imply give us post-dated che!ues or opt for an

+uto #ebit from you ban account for an amount of your choice minimum of 0s. 6222 and in

multiples of 0s. 622 thereofO/ and we’ll invest the money every month in a fund of your choice.

&he plans are completely flexible. ou can invest for a minimum of six months, or for as long as

you want. ou can also decide to invest !uarterly and will need to invest for a minimum of two!uarters.

.2.2 - SYSTEM%TIC T5%$SFE5 47%$ &ST4 ;

)&> refers to )ystematic &ransfer >lan where in an investor invests a lump sum amount in one

scheme and regularly transfers i.e. switches/ a pre-defined amount into another scheme. very

month on a specified date an amount you choose is transferred from one mutual fund scheme to

another of your choice.

%urrently, $ixed )ystematic &ransfer >lan $)&>/ - Monthly Interval and %apital +ppreciation

)ystematic &ransfer >lan %+)&>/ - Monthly Interval facility is available to the 4nit holders on

1)*" 5*." 10*." 15*." 20*. ,/ 25*. $ , $/*. and $)&> - Fuarterly Interval and %+)&> -

Fuarterly Interval facility is available to the 4nit holders on 1)*" 5*." 10*." 15*." 20*. ,/ 25*.

$ *. ')* $/*. of each !uarter.

&he E/*' L$, S*'7(*7' for the transferee schemes - "#$% Erowth $und, "#$% !uity

$und, "#$% &op 722 $und, "#$% %apital uilder $und, "#$% %ore Q )atellite $und, "#$%

>remier Multi-%ap $und, "#$% alanced $und, "#$% >rudence $und, "#$% Long &erm

+dvantage $und and "#$% &ax)aver will be as follows(

&he E* L$, S*'7(*7' is as follows(

$or &ransferee )chemes ( "#$% Long &erm +dvantage $und and "#$% &ax)aver - 8il

$or &ransferee )chemes ( "#$% Erowth $und, "#$% !uity $und, "#$% &op 722 $und,

"#$% %apital uilder $und, "#$% %ore Q )atellite $und, "#$% >remier Multi-%ap $und,

"#$% alanced $und and "#$% >rudence $und.

In respect of each investment through )&> less than 0s. 1 crore in value, an xit Load of 6.713

is payable if units are redeemed N switched-out on or before 7 years from the date of allotment. In

respect of each investment through )&> e!ual to or greater than 0s. 1 crore in value, no xit



Load is payable.

&hus, this facility offers the benefits similar to those of an )I> and is suitable for investors who

intend to invest systematically and currently have funds for investments.

.+ - 45ODUCTS OF MUTU%7 FU$D

E!UITY GRO9TH FUND

CHILDRENS GIFT FUND

LI!UID FUND

DEBT INCOME FUND

E!UITY GRO9TH FUND DEBTINCOME FUND



HDFC G'$%*. F7/

HDFC T$+ 200 F7/

HDFC C$' ,/ S,** F7/

HDFC I/ F7/ = S/) P,/

HDFC I/ F7/ = S/) P7) P,/

HDFC B,,/( F7/

HDFC L$/ T' A,/*, F7/ :ELSS;

HDFC L$/ T' E@7* F7/

HDFC I/',)*'7(*7' F7/

HDFC C,+*, B7' F7/

HDFC P'' M7*=C,+

HDFC I/ F7/ = N* P,/

HDFC A'*', F7/

HDFC E@7* F7/

HDFC P'7/( F7/

HDFC T,S,' :ELSS;

HDFC M=C,+ O++$'*7/*) F7/

HDFC MF M$/*. I/($ P,/ = S.$'* T'P,/

HDFC M7*+ Y F7/

HDFC I/($ F7/

HDFC S.$'* T' P,/

HDFC G* F7/ = S.$'* T' P,/

HDFC F$,*/ R,* I/($ F7/ =S.$'*T' P,/

HDFC C,). M,/,/* F7/ = S,/) P7)P,/

HDFC MF M$/*. I/($ P,/ = L$/ T'P,/

HDFC M7*+ Y F7/ = P,/ 2005

HDFC H. I/*')* F7/

HDFC H. I/*')* F7/ = S.$'* *' P,/

HDFC G* F7/ = L$/ T' P,/

HDFC F$,*/ R,* I/($ F7/ = L$/T' P,/

CHILDRENS GIFT FUND LI!UID FUNDHDFC C.'/) G* F7/ = I/)*/* P,/

HDFC C.'/) G* F7/ = S,/) P,/

HDFC L@7 F7/

HDFC L@7 F7/ P'7 P,/

HDFC L@7 F7/ P'7 P7) P,/

HDFC C,). M,/,/* F7/ C,

HDFC C,). M,/,/* F7/ = S,/) P,/

SOME 4O4U7%5 FU$DS %5E E;47%I$ HE5E

HDFC G'$%*. F7/

"#$% Erowth fund, an open-ended growth scheme, applies an investment approach based on a

set of well established but flexible principles that emphasize the concept of sustainable economic

earnings cash return on investment. &he ob'ective is to identify Abusiness with superior growth

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=e510b986-bbdd-4f8b-9eef-41fc9b20087f

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=f52bc715-0cfc-4a6a-941b-9a2618e62511

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=9932896e-e0ae-465f-b9fe-e87e28572077

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=391e8f23-74fe-4aad-b0e6-d205a442dbc4

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=bd7ed591-894d-43b9-87b1-f0daa8c0eb7c

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=7128c600-3c89-473c-aa93-e2ac8c5573ba

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=47f204c5-a61a-40de-bdaf-ede282e3cf18

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=06f4c1bc-a8c9-4153-965e-973ffe097332

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=d3784de8-02bd-4137-8243-88fbfc8dcc4f

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=bdf299ee-f0ec-4a65-869d-d1892cfaa65a

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=a5bbcbb2-979f-4ee2-9c45-93e6c46b15bd

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=4e113f3f-5cd4-43a6-8242-6b9e6b740364

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=9f8b4a2a-9cb6-456b-b875-ea727ef6ac85

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=2ea70d4d-e479-49f8-9f09-903a3d7bd8d5

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=f2f457f7-fd19-44d1-a788-8351bbb75ffd

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=909ef6c9-2c56-4ccb-8095-d618424147d4

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=842e2315-9472-4bb6-8a59-71620f845343


http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=998f6825-a1f3-4f87-9f2a-1b2e2b7f84a4

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=b379d32b-9c69-44f9-b512-7d82fda58fc3

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=0e095572-a6d4-4d51-a691-27d93ad931e5

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=710548dc-1717-4647-bb79-4b9d177bd5f8

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=ca541d4f-0440-49ff-982f-4d9382349c8b


http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=1bf87ce3-3b57-4b38-8015-9d3a7a4fc2d1


http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=98376b12-22be-43da-b99b-2bd836058138


http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=0a1b50b0-9de5-43cc-8042-e5861ca9a495

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=40a2d377-6811-447a-bc55-827a49117b7f

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=8ca76792-be82-40f0-8f25-5277ae3991f8

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=360fab99-f6ad-4245-b4e5-35505768b2c0

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=74779436-b9f5-4e86-b310-e623aa907886


http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=286f859d-0c7f-4711-a17f-29bc77608573

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=d908c6e7-f9f6-4324-8d3d-0ac598893d92

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=222adc9c-3c47-45ae-80b7-aafaa8ab6bd1

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=7827e967-42f8-44cf-bd8e-b9ca28fb492f

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=75d96429-e80c-4c8e-8515-5e17a498dc84

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=9588ff28-b627-4d53-a130-ead8b3753f3d

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=33d0f25d-3f39-4237-a8ac-1f47a6034b38

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=f52bc715-0cfc-4a6a-941b-9a2618e62511

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=9932896e-e0ae-465f-b9fe-e87e28572077

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=391e8f23-74fe-4aad-b0e6-d205a442dbc4

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=bd7ed591-894d-43b9-87b1-f0daa8c0eb7c

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=7128c600-3c89-473c-aa93-e2ac8c5573ba

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=47f204c5-a61a-40de-bdaf-ede282e3cf18

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=06f4c1bc-a8c9-4153-965e-973ffe097332

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=d3784de8-02bd-4137-8243-88fbfc8dcc4f

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=bdf299ee-f0ec-4a65-869d-d1892cfaa65a

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=a5bbcbb2-979f-4ee2-9c45-93e6c46b15bd

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=4e113f3f-5cd4-43a6-8242-6b9e6b740364

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=9f8b4a2a-9cb6-456b-b875-ea727ef6ac85

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=2ea70d4d-e479-49f8-9f09-903a3d7bd8d5

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=f2f457f7-fd19-44d1-a788-8351bbb75ffd

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=909ef6c9-2c56-4ccb-8095-d618424147d4



http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=998f6825-a1f3-4f87-9f2a-1b2e2b7f84a4

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=b379d32b-9c69-44f9-b512-7d82fda58fc3

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=0e095572-a6d4-4d51-a691-27d93ad931e5

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=710548dc-1717-4647-bb79-4b9d177bd5f8







http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=0a1b50b0-9de5-43cc-8042-e5861ca9a495

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=40a2d377-6811-447a-bc55-827a49117b7f

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=8ca76792-be82-40f0-8f25-5277ae3991f8

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=360fab99-f6ad-4245-b4e5-35505768b2c0



http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=286f859d-0c7f-4711-a17f-29bc77608573

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=d908c6e7-f9f6-4324-8d3d-0ac598893d92

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=222adc9c-3c47-45ae-80b7-aafaa8ab6bd1

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=7827e967-42f8-44cf-bd8e-b9ca28fb492f

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=75d96429-e80c-4c8e-8515-5e17a498dc84

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=9588ff28-b627-4d53-a130-ead8b3753f3d

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=33d0f25d-3f39-4237-a8ac-1f47a6034b38

http://www.hdfcfund.com/Products/SchemeDetails.aspx?SchemeID=e510b986-bbdd-4f8b-9eef-41fc9b20087f



prospects nd good management at a reasonable priceB. &he five basic principles that serve the

foundation for this approach are as follows(

$ocus on the long term

Investment confers proportionate ownership of the business

Maintain a margin safety

Maintain a balanced outloo on the maret

#iscipline approach to selling.

&he investment philosophy rests on a two-pronged approach. J2-H23 of the portfolio will aim to

stay invested for most of the time in large cap stocs that satisfy the above investment criteria.

&his allocation to large cap stocs also ensures greater li!uidity in the portfolio. 72-23 of the

portfolio will be invested in companies of scale that are either large maret share holder

Basi) S)#e*e In(o,*ation"

8ature of )cheme @pen nded Erowth )cheme

Inception #ate )eptember 66, 7222

@ptionN>lan #ividend >lan, Erowth >lan. &he #ividend >lan offers#ividend >ayout and 0einvestment $acility.



P,/ /, NAV D,* NAV ,7D/ +,/ 6H +ug 7261 7?.27G2

G'$%*. +,/ 6H +ug 7261 1H.?:G2

T. ,))* ,$(,*$/ 7/' *. S(. % ,) $$%) (

S'</$ T+ $ I/)*'7/*) N$',A$(,*$/: $ N* A))*;

N$',A$(,*$/: $ N* A))*;

R)- P'$

1 !uity Q !uity relatedinstruments

H2-622 22 Medium to high

2#ebt )ecurities, MoneyMaret instruments Q %ashincluding money at call/

22-7222 Low to medium

5etu,ns

HDFC G'$%*.F7/

:NAV ,) ,* ,7,*$/ ,*" R)<P' 7/*;

53<42

D,* P'$ NAV R*7'/):; K

B/(.,'-R*7'/):;

M,'(. 30" 2014 Last 1H days 1.J6 6:.H6OO 7.:GOO

D(' 28"2014

Last )ix months 6H1days/

G?.JJG2 -:7.HHO -::.:HO

J7/ 2#" 2014 Last 6 ear :JG days/ 1.J?1 -7.77OO -H.2GOO

J7/ 30" 2012 Last : ears 62?Jdays/

71.?? 7G.?GOO 7:.76OO

J7/ 30" 2010 Last 1 ears 6H7Gdays/

62.H7? :G.1HOO :2.6OO

J7/ 30" 2005 Last 62 ears :J1:days/ 8.+ 8.+. 61.71OO

S+*' 11"2000

)ince Inception 7H?days/

62.222 7:.?JOO 6.OO

O +bsolute 0eturns OO %ompounded +nnualised 0eturns R )8)ST #ue to an over all sharp rise in the stoc pricesU >ast performance may or may not be sustained in the future

SI4 5etu,ns

SIP I/)*/*) S/( I/(+*$/ 5 Y,' 3 Y,' 1 Y,'T$*, A$7/* I/)* :R)<; ?,222.22 J2,222.22 :J,222.22 67,222.22

M,'-* V,7 ,) $/ J7/ 30" 2008 ::H,JH2.J 661,G11.:? :,GH.1H ?,H1G.:J

R*7'/) :A//7,); :6.H3 7J.J3 6:.623 -:6.3

B/(.,'- R*7'/) 77.GG3 72.J3 J.GG3 -:J.613

# SENSEX



Ben)#*a, - BSE Sense/

D)(,'> &he above investment simulation is for illustrative purposes only and should not be

construed as a promise on minimum returns and safeguard of capital. &he +M% N Mutual $und is

not guaranteeing or promising or forecasting any returns. )I> does not assure a profit or

guarantee protection against a loss in a declining maret. >lease refer )I> nrolment $orm or

contact nearest I)% for )I> Load )tructure



HDFC TO4-2<< FU$D

Inest*ent O0=e)tie

&he investment ob'ective is to generate long term capital appreciation from a portfolio of e!uity

and e!uity lined instruments. &he investment portfolio for e!uity and e!uity lined instruments

will be primarily drawn from the companies in the ) 722 Index. $urther, the )cheme may also

invest in listed companies that would !ualify to be in the top 722 by maret capitalization on the

) even though they may not be listed on the ) &his includes participation in large I>@s

where in the maret capitalization of the company based on issue price would mae the company

a part of the top 722 companies listed on the ) based on maret capitalization

Basi) S)#e*e In(o,*ationN,*7' $ S(. O+/ E/ G'$%*. S(.I/(+*$/ D,* @ctober 66, 6??J

O+*$/P,/ #ividend >lan,Erowth >lan. &he #ividend >lan offers#ividend >ayout and 0einvestment $acility.

P,/ N, NAV D,* NAV A$7/*D/ P,/ 6H +ug 7261 :H.7?

G'$%*. P,/ 6H +ug 7261 67?.1J

Inest*ent 4atte,n

&he )cheme may also invest upto 713 of net assets of the )cheme in derivatives such as $utures

Q @ptions and such other derivative instruments as may be introduced from time to time for the

purpose of hedging and portfolio balancing and and other uses as may be permitted under the

regulations and guidelines.

&he )cheme may also invest a part of its corpus, not exceeding 23 of its net assets, in overseas

marets in Elobal #epository 0eceipts E#0s/, +#0s, overseas e!uity, bonds and mutual funds

and such other instruments as may be allowed under the 0egulations from time to time.

5etu,nsHDFC T$+ 200 :NAV ,) ,* ,7,*$/ ,*" R)< 115<424



F7/ P' 7/*;D,* >eriod 8+9 0eturns3/ KK

Uenchmar0eturns3/R

M,'(. 30" 2014 Last 1H days 62.12 H.7OO .1OO

D(' 28"2014


6JG.HHH2 -:6.71O -:G.1:O

J7/ 2#" 2014 Last 6 ear :JG days/ 672.: -.2JOO -H.H1OO


1G.:: 7J.7:OO 76.7OO


7:.:1H :G.JOO 7?.:OO

J7/ 30" 2005 Last 62 ears :J1:days/

67.G? 7G.67OO 6G.11OO

O(*$' 11" 1##6 )ince Inception 7H2days/

62.222 71.:OO 61.6HOO

SI4 5etu,nsSIP I/)*/*) S/(

I/(+*$/10 Y,' 5 Y,' 3 Y,' 1 Y,'

T$*, A$7/* I/)*:R)<;

66,222.22 672,222.22 J2,222.22 :J,222.22 67,222.22

M,'-* V,7 ,) $/ J7/30" 2008

H:1,1:1.1 1H2,67?.2 66:,:G1.27 6,JJ6.7? ?,H:.26

R*7'/) :A//7,); 7G.H13 7?.J13 71.GG3 ?.G:3 -:6.J3

B/(.,'- R*7'/) 6H.:73 72.713 6H.?23 1.H73 -:H.23

Ben)#*a, - BSE 2<<

Dis)lai*e, ( &he above investment simulation is for illustrative purposes only and should not be




contact nearest I)% for )I> Load )tructure



HDFC 8 E>UITY FU$D

"#$% !uity $und is an open-ended growth scheme, which aims to generate long-

term capital appreciation. &he scheme maintains a focused portfolio predominantly

of large cap stocs, through there is controlled exposure to mid caps. &he schemes

however always remain diversified across sectors. Moreover, the sectoral allocation

is done eeping in mind to diversify across sectors wealy co-related to each other

to further reduce ris. &he underlying theme while managing the scheme is to invest

in businesses that are sustainable and for good !uality.

Basi) S)#e*e In(o,*ation

N,*7' $ S(. O+/ E/ G'$%*. S(.

I/(+*$/ D,* 5anuary 26, 6??1

O+*$/P,/ #ividend >lan,Erowth >lan. &he #ividend >lan offers#ividend >ayout and 0einvestment $acility.

P,/ N, NAV D,* NAV A$7/*D/ P,/ 6H +ug 7261 :J.6J:2

G'$%*. P,/ 6H +ug 7261 61J.GJJ2

Inest*ent St,ate?3@In order to provide long term capital appreciation, the )cheme will invest predominantly ingrowth companies. %ompanies selected under this portfolio would as far as practicable consist of medium to large sized companies which(

are liely achieve above average growth than the industry*

en'oy distinct competitive advantages, and

have superior financial strengths.

&he aim will be to build a portfolio, which represents a cross-section of the strong growth

companies in the prevailing maret. In order to reduce the ris of volatility, the )chemewill diversify across ma'or industries and economic sectors

Inest*ent 4atte,n&he asset allocation under the )cheme will be as follows (

S'<N$< A))* T+ : $ P$'*$$; R)- P'$



1 !uities and !uity 0elated Instruments H2 D 622 Medium to "igh

2 #ebt Q Money Maret Instruments 2 D 72 Low to Medium

Investment in )ecuritised debt, if undertaen, would not exceed 723 of the net assets of the

scheme.

&he )cheme may also invest upto 713 of net assets of the )cheme in derivatives such as $utures

Q @ptions and such other derivative instruments as may be introduced from time to time for the

purpose of hedging and portfolio balancing and other uses as may be permitted under the

0egulations.

&he )cheme may also invest a part of its corpus, not exceeding 23 of its net assets, in overseas

marets in Elobal #epository 0eceipts E#0s/, +#0s, overseas e!uity, bonds and mutual funds

and such other instruments as may be allowed under the 0egulations from time to time. +lso

refer to the )ection on >olicy on off-shore Investments by the )chemes/.

If the investment in e!uities and related instruments falls below G23 of the portfolio of the

)cheme at any point in time, it would be endeavoured to review and rebalance the composition.

8ot with standing anything stated above, sub'ect to the regulations, the asset allocation pattern

indicated above may change from time to time, eeping in view maret conditions, maret

opportunities, applicable regulations and political and economic factors. It may be clearly

understood that the percentages stated above are only indicative and are not absolute and that

they can vary substantially depending upon the perception of the +M%, the intention being at all

times to see to protect the 8+9 of the scheme. )uch changes will be for short term and

defensive considerations. >rovided further and sub'ect to the above, any change in the asset

allocation affecting the investment profile of the )cheme and amounting to a change in the

$undamental +ttributes of the )cheme shall be effected in accordance with sub-regulation 61+/

of regulation 6H of )I regulations.

5etu,ns

HDFC E@7*F7/

:NAV ,) ,* ,7,*$/ ,*" R)<P' 7/*;

143<11

D,* P'$ NAV R*7'/):; K

B/(.,'-R*7'/):;

M,'(. 30" 2014 Last 1H days 67.J27 2.:7OO 6.GOO



D(' 28"2014


76?.H1G2 -:.HHO -:?.:HO

J7/ 2#" 2014 Last 6 ear :JG days/ 6J1.:6: -6:.::OO -66.1?OO


G:.GJH 7.G6OO 6H.HGOO


7?.?J2 :J.JHOO 7?.2:OO


G.7H2 :.JGOO 6G.G1OO

J,/7,' 1" 1##5 )ince Inception ?7?days/

62.222 76.GHOO ?.77OO

O +bsolute 0eturns OO %ompounded +nnualized 0eturns R )Q> %8S 122 U >ast performance may or may not be sustained in the future

SI4 5etu,n

SIP I/)*/*) S/(

I/(+*$/

10 Y,' 5 Y,' 3 Y,' 1 Y,'

T$*, A$7/* I/)*:R)<;

6J7,222.22 672,222.22 J2,222.22 :J,222.22 67,222.22

M,'-* V,7 ,) $/ J7/30" 2008

6,?,G1:.?7 JJ,?2.J1 62G,?2.67 :H,??H.JG ?,2H.1G

R*7'/) :A//7,; 7?.1:3 :6.JJ3 7:.G63 1.7G3 -:G.173

B/(.,'- R*7'/) 6J.6H3 6?.GG3 6G.1J3 :.713 -2.7G3

Dis)lai*e,@ &he above investment simulation is for illustrative purposes only and should not be

construed as a promise on minimum returns and safeguard of capital. &he +M% N Mutual $und isnot guaranteeing or promising or forecasting any returns. )I> does not assure a profit orguarantee protection against a loss in a declining maret. >lease refer )I> nrolment $orm orcontact nearest I)% for )I> Load )tructure.

HDFC I/',)*'7(*7' F7/

Inest*ent O0=e)tie

&o see long-term capital appreciation by investing predominantly in e!uity and e!uity related



securities of companies engaged in or expected to benefit from growth and development of

infrastructure.

Basi) S)#e*e In(o,*ationN,*7' $ S(. C$) E/ E@7* S(. %*. , ,*7'* +'$ $ 3

,') '$ *. ,* $ ,$*/* %*. ,7*$,*(($/')$/ /*$ ,/ $+/=/ )(. 7+$/ ,*7'* $

*. S(.<I/(+*$/ D,* M,'(. 10" 2015O+*$/P,/ D/ O+*$/" G'$%*. O+*$/< D/ O+*$/

(7''/* $') %*. +,$7* ,(* $/

P,/ N, NAV D,* NAV A$7/*G'$%*. O+*$/ 6H +ug 7261 H.:H:2

D/ O+*$/ 6H +ug 7261 H.:H:2

Inest*ent 4atte,n>&he asset allocation under the respective >lans will be as follows(

T+ $ I/)*'7/*) M/7A$(,*$/ : $N* A))*);

M,7A$(,*$/: $N* A))*);

R)- P'$ $ *.I/)*'7/*

E@7* ,/ E@7* R,*I/)*'7/*) $ /',)*'7(*7' /',)*'7(*7' ',*($+,/)

J13 6223 Medium to "igh

E@7* ,/ E@7* R,*I/)*'7/*) $ ($+,/)

$*.' *.,/ /*$/ ,$

23 :13 Medium to "igh

D* S(7'*) ,/ M$/M,'-* I/)*'7/*) ,/F I/($ D',*

23 :13 Low to Medium

O Investments in securitized debt shall not normally exceed :23 of the net assets of the )cheme.

&he )cheme may see investment opportunity in $oreign )ecurities max. :13 of net assets/.

&he )cheme may tae derivatives position for hedging, portfolio balancing or to undertae any

other strategy as permitted under )I 0egulations from time to time max. 723 of the net

assets/ based on the opportunities available sub'ect to )I 0egulations.

5etu,ns



HDFC I/',)*'7(*7'F7/

:NAV ,) ,* ,7,*$/ ,*"R)< P' 7/*;

<48

D,* >eriod 8+9 0eturns3/ KK U

enchmar0eturns3/R

M,'(. 30" 2014 Last 1H days 8.+ 8.+. 6.GOO

D(' 28" 2014 Last )ix months 6H1days/

8.+ 8.+. -:?.:HO

J7/ 2#" 2014 Last 6 ear :JG days/ 8.+ 8.+. -66.1?OO


8.+ 8.+. 6H.HGOO


8.+ 8.+. 7?.2:OO


8.+ 8.+. 6G.G1OO

M,'(. 10" 2015 )ince Inception 667days/

62.222 -71.7O -6H.1O

O +bsolute 0eturns OO %ompounded +nnualised 0eturns R )Q> %8S 122

T #ue to an over all sharp rise in the stoc pricesU >ast performance may or may not be sustained in the future



HDFC 4,uden)e Fund

I/)*/* O(*

&he investment ob'ective of the )cheme is to provide periodic returns and capital appreciation

over a long period of time, from a 'udicious mix of e!uity and debt investments, with the aim to preventN minimize any capital erosion.


N,*7' $ S(. O+/ E/ B,,/( S(.I/(+*$/ D,* $ebruary 26, 6??

O+*$/P,/ #ividend >lan Erowth >lan. &he #ividend >lan offers#ividend >ayout and 0einvestment $acility.

5etu,nsHDFC P'7/(F7/

:NAV ,) ,* ,7,*$/ ,*" R)<P' 7/*;

112<68

D,* >eriod 8+9 0eturns3/ KKU

enchmar0eturns3/R

M,'(. 30" 2014 Last 1H days 662.6:7 6.HOO J.26OO

D(' 28"2014

Last 6H1 days 6J2.JHG2 -7?.HHO -77.GO

J7/ 2#" 2014 Last 6 ear :JG days/ 67.G6J -?.JOO -6.::OO


J.JH7 72.:OO 61.:HOO


6?.7:2 7.:GOO 6?.:6OO


66.H2 7J.HOO 8.+.

F'7,' 1" 1##4 )ince Inception 17J:days/

62.222 72.6OO 8.+.

O +bsolute 0eturns OO %ompounded +nnualised 0eturns

R %0I)IL alanced $und Index T #ue to an over all sharp rise in the stoc prices

U >ast performance may or may not be sustained in the future

KK +d'usted for the dividends declared under the scheme prior to its splitting into the #ividendand Erowth >lan



Inest*ent St,ate?3

+s outlined above, the investments in the )cheme will comprise both debt and e!uities. &he

$und would invest in #ebt instruments such as Eovernment securities, money maret

instruments, securitized debts, corporate debentures and bonds, preference shares, !uasi

Eovernment bonds, and in e!uity shares. In the long term, the mix between debt instruments and

e!uity instruments is targeted between J2(2 and 2(J2 respectively. &he exact mix will be a

function of interest rates, e!uity valuations, reserves position, ris taing capacity of the portfolio

without compromising the consistency of dividend pay out in the case of #ividend >lan/, need

for capital preservation and the need to generate capital appreciation.

$und Manager M'< P',).,/* J,/M'< A/,/ L,., - #edicated $und Manager - $oreign )ecurities

Inest*ent 4atte,n

&he following table provides the asset allocation of the )chemes portfolio.&he asset allocation under the respective >lans will be as follows (

S'<N$< T+ $ I/)*'7/*) N$', A$(,*$/

: $ N* A))*);

R)- P'$

1 !uities Q !uity related instruments 2 - G13 Medium to "igh

2 #ebt )ecurities, Money Maretinstrumentsincluding cashNcall money/

71 - J23 Low to Medium

Investment in )ecuritized debt, if undertaen, would not exceed 623 of the net assets of the)cheme./

HDFC Caital Builde, Fund

"#$% %apital uilder $und, an open-ended growth scheme, aims to invest in



strong companies at prices that below fair value in the opinion of the fund managers. &he

investment approach is based on the philosophy that value may be uncovered only where

the crowd has not discovered it yet. In the opinion of the fund managers such value exists

in good !uality well managed Aneglected Astocs. &he current neglect in these companies

by the broad maret participants can be due to various factors such as difficult recent

maret conditions, ma'or restructuring charges, 90) expenses or other such one time

effects that may subdue profits in the near term. &his also usually results in the shares of

such companies being relatively illi!uid.

=hile assuming such relative ris ad'usted li!uidity ris the fund managers

propose to capitalize on expected pic up reported earning as result of strong growth

prospects in the future. &his eventually translates in to more li!uidity depending on the

success of this strategy. )uch opportunities are available in large companies as well as

small companies. =hile there is no criteria for stoc selection based on maret

capitalization the endeavor is to eep a balance of companies in the portfolio between big

and small companies, on one category overwhelming the other


N,*7' $ S(. O+/ E/ G'$%*. S(.

I/(+*$/ D,* $ebruary 26, 6??O+*$/P,/ #ividend >lan Erowth >lan. &he #ividend >lan offers

#ividend >ayout and 0einvestment $acility.

P,/ N, NAVD,*

NAV A$7/*

D/ P,/ 6H+ug7261

77.2G1

G'$%*. P,/ 6H+ug7261

J?.?6H

Inest*ent 4atte,n

&he asset allocation under the )cheme will be as follows (

S'<N$< A))* T+ : $ P$'*$$; R)- P'$



1 !uities and !uity 0elated Instruments 4p to 6223 Medium to "igh

2 #ebt Q Money Maret Instruments 8ot more than 723 Low to Medium

Investment in )ecuritised debt, if undertaen, would not exceed 723 of the net assets of

the scheme.

&he )cheme may also invest upto 713 of net assets of the )cheme in derivatives such as

$utures Q @ptions and such other derivative instruments as may be introduced from time

to time for the purpose of hedging and portfolio balancing and other uses as may be

permitted under the regulations and guidelines.

&he )cheme may also invest a part of its corpus, not exceeding 23 of its net assets, in

overseas marets in Elobal #epository 0eceipts E#0s/, +#0s, overseas e!uity, bonds

and mutual funds and such other instruments as may be allowed under the 0egulations

from time to time. +lso refer to the )ection on >olicy on off-shore Investments by the

)chemes/.

SI4 5etu,ns

SIP I/)*/*) S/(I/(+*$/

10 Y,' 5 Y,' 3 Y,' 1 Y,'

T$*, A$7/* I/)*:R)<;

6G:,222.22 672,222.22 J2,222.22 :J,222.22 67,222.22

M,'-* V,7 ,) $/ J7/30" 2008

H?2,6:6.7 J:,G17.2H 62:,:?.2 :G,1:?.: ?,77.6J

R*7'/) :A//7,); 72.163 71.163 76.?73 7.G3 -:?.G:3

B/(.,'- R*7'/) 61.23 6?.GG3 6G.1J3 :.713 -2.7G3

4ast e,(o,*an)e *a3 o, *a3 not 0e sustained in t#e (utu,e

O Load is not taen into consideration and the 0eturns are of Erowth >lan N @ption. Investors areadvised to refer to the 0elative >erformance table furnished as above for non-)I> returns

5etu,ns

HDFC C,+*,B7' F7/

:NAV ,) ,* ,7,*$/ ,*"R)< P' 7/*;

64<16#

D,* P'$ NAV R*7'/):; K

B/(.,'-R*7'/):;

M,'(. 30" 2014 Last 1H days J2.: 1.2HOO 6.GOO

D(' 28" 2014 Last )ix months 621.67:2 -:H.?JO -:?.:HO



6H1 days/

J7/ 2#" 2014 Last 6 ear :JGdays/

G:.7G -67.:JOO -66.1?OO


:G.G 6?.J7OO 6H.HGOO


6:.66G :G.:7OO 7?.2:OO


G.H2 7:.?JOO 6G.G1OO

F'7,' 1" 1##4 )ince Inception17J: days/

62.222 6:.GJOO G.?1OO

O +bsolute 0eturns OO %ompounded +nnualised 0eturns

R )Q> %8S 122

U >ast performance may or may not be sustained in the future

Ben)#*a, - S 6 4 C$; :<<

#isclaimer( &he above investment simulation is for illustrative purposes only and should not be




contact nearest I)% for )I> Load )tructur



RESEARCHMETHODOLOGY



.1 - 5esea,)# Met#odolo?3>)ince the study undertaen by me is related to the study of mutual fund in India, the

means adopted for collection of various facts and data were in the form of personal observation,

officials documents, and directly interacting with the officers concerned and also directly

interacting with the existing customers as well as new customer formed. It was an exploratory

research. =or is mainly emphasized on the primary data. >rimary data are gathered form

prescribed !uestionnaire and by personal interview and the secondary data are collected from

different boos and magazines.

.2 - Sou,)es o( Data )olle)tion&here are two sources of data collection. &hey are(

1< PRIMARY DATA SOURCE

2< SECONDARY DATA SOURCE

&he secondary data are those, which have already been collected by someone else thorough

oos, Internet, &elevision, 'ournals, Magazines, etc. @n the other hand primary data does not

exist here. &he researcher has to gather primary data afresh for the specific study undertaen by

him. >rimary data has been collected here by !uestionnaire method and personal interview

method is followed. >rimary sources such as Interviews, @bservation, and attending training and

development classes. )econdary sources such as oolets, Monthly 'ournal, Magazines, @fficial

files etc.

.+ - HY4OTHESIS OF THE STUDY



$or doing the dissertation topic Aperformance of mutual fund analysis” I too the hypothesis of

certain groups. I divide the total population on the basis of their age, income, gender, occupation

and status.

Male 'obholders within the age group of 7-2.

$emale 'obholders within the age group of 7-2.

Male 'obholders above the age 2.

$emale 'obholders above the age 2.

Individual having the income in the range of 6lh-:lh per annum.

Individual having the income above :lh per annum.

In 5abalpur, i.e. rural area it is still a new concept so it will tae some more time to really

penetrate into this maret apart from people who are "8I’s though these people are given more

emphasis by all the Mutual funds and distribution channels. =ith the introduction of )I>’s the

industry has created some options clear for retail investors to enter this maret. My survey saysthat it the awareness level that is playing acting as an obstacle in the growth of Mutual fund

Industry in 5abalpur as a whole. >eople in 5abalpurr are now opening up and interested in

looing forward for certified investment planners to help them designing their investment

portfolio. 5abalpur as a maret was not that efficient few years bac, but now with lot of

multinational companies and other reputed companies coming down, the 5abalpur maret is

slowly picing up. $or mutual funds it is one of the emerging marets that can be trapped form

its developing stage and though people of rural areas prefer Moderate ris they can easily accept

mutual funds. Mutual fund Industry is delivering a splendid performance and will of course

continue in coming future. ut that can be only possible as the distribution channels lie <irby,

a'a' finance and ans i.e. %iti an, "#$% an, I%I%I an and )tandard %hartered an

along with all +sset Management %ompany.



. - Data Colle)tion 6 Data %nal3sis

$O.OF 5ES4O$DE$T M, = 68

F, = 32

$UMBE5 OF 5ES4ODE$T %CCO5DI$9 TO %9E 95OU4S>

18 *$ 30 28

30 *$ 40 40 40 *$ 50 20

50 ,$ 12

&he survey is conducted on a sample of 622 people which includes JHmales and :7 females.

&he sample contains consumers from all the age groups so that an ideal sample can be obtained <

1. Inest*ent %enues aaila0le in t#e *a,etA t#at inesto, a,e awa,e o(!



>ostal schemes

Eovernment securities

#irect e!uity investment

an $#’s

Mutual funds

Insurance

%$%7YSIS:

+ccording to the investors in 5abalpur, ::3 of investors prefer to deposit there money

in ban $#’s. =here as H3 of the investors want to invest in postal scheme, 3 in government

security, 613 invest in direct e!uity 723 of investors they prefer mutual fund Q insurance, as

there investment house which is not very high, but at the same time mutual fund concept is

growing

2. Mo,e att,a)tie a0out *utual (unds!

0eturns

Moderate ris

&ax benefits



"assle free

>ast performance

=ell regulated

8o idea

. %$%7YSIS@

+ccording to people of 5abalpur they attract with past performance of the company if company

past records is good then they interested to invest. +fter that people attract with tax benefit then

return on investment

+. 4e,)enta?e o( enti,e inest*ent in)ludes *utual (unds!

elow 723

72 to 123

12 to H23



H23 above

%$%7YSIS@

y this we come to now that most of the people use to go for mutual fund

as we can see by the above graph that 7 people from 622 goes for 723 to 123

investment in Mutual $unds.



. Fo, Inest*ents in Mutual FundA w#i)# )o*an3 inesto,s ,e(e,!

"#$% M$

+8 +M0@ M$

>04#8&I+L I%I%I M$

0LI+8% M$ I0L+ )48LI$

%$%7YSIS@

+ccording to the investor in 5abalpur , highly prefer to invest in "#$% M$ then most of

the peoples also invest in 0LI+8% M$ ,whereas I0L+ and I%I%I approx.. similar stage ofinvestors in the maret , but only +8 +M0@ M$ has less investors. I have compare these fivefund house because they are the main competitor in 5abalpur

5< "#at a,e t#e (a)to, to w#i)# 3ou ?ie ,io,it3 w#en 3ou inest Q



)afety

"igh 0eturn

Less ris

Maretability

Li!uidity

%$%7YSIS@

It is !uite clear from the above diagram that most of the people preferred

M4&4+L $48# as safety and less ris on their investment of capital .and

mae li!uidity for them. Eet high return also in the form of interest.

Maretability is also high



. "#i)# adanta?es do 3ou (ind w#en 3ou inest in *utual (und!!

>rofessional management

#iversification

0eturn potential

Low cost

&ransparency

$lexibility

&ax benefits

%$%7YSIS@

+bove diagram shows that most of the peoples thins that M$ give high return,

&here is a opportunity to diversify their capital in so many units, it carry low cost

also, transparency in investment , flexible to choose different schemes , it will be beneficial for taxations also.

. How is 3ou, inest*ent atte,n!



)I>Monthly/

@nce in six month

@nce in a year

9ery rare

%$%7YSIS@

&his diagram shows that ,the most of the people refer the once in a year pattern whereas )I>

or monthly are preplanned way of investment with low ris and high return. @nce in a six monthis also helpful to invest and mae a good rate of return among the maret. ut few people are

rarely invest in this patterns.

8 . "#e,e do 3ou ?at#e, in(o,*ation a0out t#e e,(o,*an)e o( di((e,ent

*utual (und s)#e*es!

$inancial Institutions



roers

$inancial %onsultants

&9 %hannels

Magazines

Internet

%$%7YSIS@

&his diagram shows the awareness among the people for different schemes of Mutual $und.

via. these channels to gather information related to a present scenario of the maret

#< %*on? t#e #u?e nu*0e, o( eole ?oin? (o, *utual (undA in w#i)# ind o(

(und t#e3 no,*all3 inest Q

!uity @riented

#ebt @riented



alanced @riented

%$%7YSIS >

&his diagram clear shows that the e!uity oriented peoples are more rather then these two .)o, that

my analysis say’s that the age of younger people attract with e!uity fund and old man attract

with debt fund. but in balanced fund every groups are e!ually invest.

10 . 5is aetite o( eole in Ja0alu, 4,e(e,,ed 5is and 5etu,n

"igh ris high return :H"H; Moderate ris moderate return :M"M; Low ris low return :L"L;



%$%7YSIS@

y this diagram, Its shows that the people of this city mostly believe in moderate ris

and moderate returns. ven in Mutual $und have moderate ris, and the return is !uite less than

as it is in case of high ris high return. )o, the people of the city Mutual $unds are right ind of

investment option.

11. Do you accept the fact that Investing in Mutual Funds will lead to the

economic development

es

8o



%$%7YSIS@

Investment in Mutual $und help in economic development by continuous rotation of cash in

the maret . it help to increase the growth of the society .It differ from person to person opinion

few of them thins that there is no such noticeable growth by invest in mutual fund.

12< Is t#e,e an3 need (o, ),eatin? awa,eness a*on? t#e u0li) o( HDFC Mutual

Fund a0out t#e 0ene(it o( inestin? in *utual (und!

es

8o



%$%7YSIS@

&his diagram shows that the need of promotion of their scheme among the surrounded people sothat they can tae a proper decision regarding investment. &his shows that according to their

utility they can sort out the suitable scheme for investment.it also beneficial for the company

regarding profit margin.

QUESTIONARE



Fuestionnaire

P,) 7+ *. @7)*$//,' ,(($'/ *$ *. @7)*$/) ,)-< :J7)* +7* $/ , *(- ,'-

%.'' /;

N, - VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV

A - W72-:2X S M $

W :2-2

W 2-12

W 12-aboveX

O((7+,*$/ - )ervice Eovt./

)ervice >vt./

usiness

)elf-employed

0etired

O',/,*$/ - VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV

D)/,*$/ = VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV

A//7, I/($ - elow 6 lah

6 D : lah

: D 1 lah

+bove 1 lah

1. 9.,* ,' *. I/)*/* A/7) ,,, / *. ,'-*" *.,* $7 ,' ,%,' $Q



>ostal schemes

Eovernment securities

an $#’s

#irect e!uity investment

Mutual funds

Insurance

2. Mo,e att,a)tie a0out *utual (unds!

0eturns

Moderate ris

&ax benefits

"assle free

>ast performance=ell regulated

8o idea

+. 4e,)enta?e o( enti,e inest*ent in)ludes *utual (unds!

elow 723

72 to 123

12 to H23

H23 above

. Fo, Inest*ents in Mutual FundA w#i)# )o*an3 inesto,s ,e(e,!

"#$% M$

+8 +M0@ M$

>04#8&I+L I%I%I M$

0LI+8% M$

I0L+ )48LI$

:. "#at a,e t#e (a)to, to w#i)# 3ou ?ie ,io,it3 w#en 3ou inest Q



)afety

"igh 0eturn

Less ris

Maretability

Li!uidity

. "#i)# adanta?es do 3ou (ind w#en 3ou inest in *utual (und!!

>rofessional management

#iversification

0eturn potential

Low cost&ransparency

$lexibility

&ax benefits

. How is 3ou, inest*ent atte,n!

)I>Monthly/

@nce in six month

@nce in a year

9ery rare

. . "#e,e do 3ou ?at#e, in(o,*ation a0out t#e e,(o,*an)e o( di((e,ent

*utual (und s)#e*es!



$inancial Institutions

roers

$inancial %onsultants

&9 %hannels

Magazines

Internet

. < %*on? t#e #u?e nu*0e, o( eole ?oin? (o, *utual (undA in w#i)# ind

o( (und t#e3 no,*all3 inest Q

!uity @riented

#ebt @riented alanced @riented

10 . 5is aetite o( eole in Ja0alu, 4,e(e,,ed 5is and 5etu,n

"igh ris high return :H"H; Moderate ris moderate return :M"M; Low ris low return :L"L;

11. Do you accept the fact that Investing in Mutual Funds will lead to the

economic development

es

8o

12< Is t#e,e an3 need (o, ),eatin? awa,eness a*on? t#e u0li) o( HDFC Mutual

Fund a0out t#e 0ene(it o( inestin? in *utual (und!

es



8o



FINDING, RECOMMENDATION,&

CONCLUSION



FI$DI$9S

In India Mutual fund Industry has seen #ramatic improvements in Fuality as well as !uality of

products and services offering over the past decade, but the industry has witnessed growth in the

last 62 years considerably below potential. &he +sset under Management have grown from about

0s. G2 billion in march 6??: to 0s. 6,12 billion in +pril 722%+E0 of 66. percent/ Q now it

grown to 0s. 1,J72 billion till sep 722H. &his has mainly achieved due to collection through

mutual fund I>@’s that has been increasing due to the investors feeling that it is cheaper in its

I>@ stage on account of its 0s. 62 8+9.

&here has been a strong appreciation in e!uities in comparison to the debt maret, which hasshown a downward trend last year. +nd in turn Mid-cap and diversified funds have delivered the

highest in comparison to other funds. +s the Indian economy is showing a growing trend with

E#> more than J3 and expected to show H3 and Indian household saving being 73 of the

entire E#>. &here is a strong growth potential of Mutual fund industry in India.

In @rissa i.e. rural area it is still a new concept so it will tae some more time to really penetrate

into this maret apart from people who are "8I’s though these people are given more emphasis by all the Mutual funds and distribution channels. =ith the introduction of )I>’s the industry has

created some options clear for retail investors to enter this maret. My survey says that it the

awareness level that is playing acting as an obstacle in the growth of Mutual fund Industry in

@rissa as a whole.

So*e o( t#e Ma=o, Findin?s



It is found that "#$% is a favorable Mutual $und.

&he basis ob'ective behind investments are mainly long-term capital appreciation, current

income Q to some extent tax benefits.

&he performance of "#$% %ore Q )atellite Q "#$% &op 722 $und is very good.

It is seen that the investment in growth fund is very high. ecause the scope of income

and capital appreciation in the long term.

It is observed that the driving aspects of investments in mutual fund are safety, fund

performance, )ervice, Li!uidity, return Q tax benefits.

&he type of investment plan that most investor s prefer is to get principal safety at all

time with low returns rather than high return with no safety.

"#$% Mutual $und does not provide Cmonthly income scheme’ which other mutual

funds have and performance is very appreciable. $und Managers have suggested "#$% prudence ,"#$% &ax saver , "#$% !uity for

investment , $or the top 1.

"#$% >rudence is performing good with competition to the prudence fund of any other

mutual fund house.

+t this period of time when maret condition is not so good, it is better for investors to

invest through )ystematic Investment plan. =hich reduces the maret ris.

5ECOMME$D%TIO$



"#$% Mutual $und is one of the largest mutual funds and well-established fund house in the

country with consistent and above average fund performance across categories since its

incorporation on #ecember 62,6???.&he single most important factor that drives "#$% Mutual

$und is its belief to give the investor the chance to profitably invest in the financial maret,

without constantly worrying about the maret swings.

S$ ,$' '($/,*$/>

1; $und managers should continuous Investor awareness >rograms to mae the

investors aware of technicalities of fund management and the return aspects.2; +gents, )ervice personnel must be able to give correct and timely information

about 8+9 and the return on different schemes.3; Monthly income scheme should be introduced.4; )cheme should be offered as per the needs and the re!uirement of the industries.5; &he regulatory norms provided by the regulatory authorities lie )I are

re!uired to be nown to all including investors.



CO$C7USIO$

&he global financial maret has transformed from )eller’s maret to uyer’s maret with

liberalization, Elobalizations and privatization. &he Indian mutual fund maret has also become

global when foreign funds entered, they came up with probably best mareting strategies to beat

Indian giants lie I0L+, "#$%, and I%I%I have come up with aggressive strategies to beat the

foreign funds. 8ow the cutthroat competition goes on and on.

"#$% Mutual funds have rewarded investors with hand some returns. &he good news is that this

is poised to become a trend. &he mutual funds have strengthened their distribution networs,

become more transparent and investor friendly and are rewarding investors. &he mutual fund is

finally, proving itself as a vehicle of safety for investments. ut it is still the fund manager’s

investment philosophy that maes the difference between the winner and the losers.

%areful maret analysis, consumer segmentation, identification of investor needs, service

designing are to be carried out for the successful implementation of different schemes by mutual

fund organizations. 0egulatory measures by )I should be clearly explained to the investors.

>ositioning of the schemes and their branding will help a lot for growth of the industry.

%reativity and innovation are the means of mareting in the days to come for Indian mutual fund

maret.



BIBLIOGRAPHY



BIBLIOGRAPHY:-

M+E+YI8)

I8#I+ &@#+

4)I8)) =@0L#

= )I&)

===."#$%$48#.%@Mhttp(NNwww.hdfcfund.comN+bout4sN

http(NNwww.hdfcfund.comN>roductsN

===.+M$II8#I+.%@M

http(NNwww.amfiindia.comNshowhtml.asp;pagePmfconceptR+

5@408+L

I8&@4%" M4&4+LL

9ol. no. 1 Issue no. 66 may 7261

http://www.hdfcfund.com/

http://www.hdfcfund.com/AboutUs/

http://www.hdfcfund.com/Products/

http://www.amfiindia.com/

http://www.hdfcfund.com/

http://www.hdfcfund.com/AboutUs/

http://www.hdfcfund.com/Products/

http://www.amfiindia.com/

mutual fund project new

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