MUSIC VIDEO IDEAS & PLANNING

JAMES & PHOEBE

CHOSEN SONG

SONG NAME: PUMPED UP KICKS

The song we have chosen is by Jaden smith. It is very random and doesn’t actually have a story behind it. The lyrics are very random which has made it easier for us to come up with a video idea to put with it. The randomness of the lyrics also matches the style and attitude we have chosen for our main artist and actors.

GENRE

INDIE RAP

What is indie rap?

Indie rap is a mix between indie music, and rap music (obviously) this is also shown in the videos. Rap videos are usually very big, with mansions and lots of young attractive girls and expensive clothes and jewellery whereas indie rap is very different. It is much more relaxed and not as much of a big deal.

Codes and conventions:

- Usually quite low budget so have locations in public places such as a park or tunnel or example.

- Quite retro costumes- Usually performance or concept based - Lots of close up shots to show the

artists facial expressions and body language

- Long wide, establishing shots to show the surroundings

- Effects are usually used in the videos. - Editing usually matches the pace of the

song

We are going to develop most of the conventions for indie rap music videos:-filming outside-Retro/hipster clothing-Concept based-Close up shots of our artist performing

STAR IMAGE

Values and ideologies

Our artist would be someone that is very careless and a free spirit. He doesn’t care about what others think of his music or his style. He likes to set trends and be different from everyone else. The song is very random which reflects our artists personality.

Style-wise, mixing it up is key – high street brands with vintage, and keeping things edgy. It’s skater influenced cool. Think mini versions of east London Hipsters – snapbacks, beanies, rolled up skinny jeans, bandanas, long socks and random colour themes.

TARGET AUDIENCE

The target audience for our music video is teenagers/young adults who are either in education or a part time job, for example in a shop. The song that we have chosen is very random and doesn’t really have a meaning. This is reflected in the target audience, they would be people, boys and girls of any ethnicity that are carefree and do not have too many responsibilities.

As our video is concept based, there is going to be a lot of montage which will be made up of the outfits, the surrounding and props that we are going to use. The video will be very ‘’arty’’ which means our target audience would typically be interested in things like art. They would be creative and trend setters.

Our target audience would come under the social class category E because they would only be in causal part time work. They would be either ‘’cowboys’’ or ‘’dropouts’’ which would be people who want to make money quickly and easily and who do not want to get committed in any way.

Our target audience would be interested in things such as fashion, art and partying. We are creating a concept based video, things such as costume and image are very important as they will show the actors personalities. Our target audience would be interested in looking and what they are wearing and how they come across.

OVERALL MEANING

The video we are planning to create is concept based. The concept of the video is being able to ‘’escape’’ from the society we are living in. The target audience for the video is teens and young adults, who in todays society can feel trapped and forced in to doing what is considered as ‘’normal.’’ Our aim is to show this through our video and show the actors escaping from feeling that way.

The video is concept based but there is hints of a story behind it. The audience will be able to pick up the ideas we are having through hints in the video such as costume and body language.

The group of people we have in the video are going to be playing the parts of people, the same age as the target audience so young adults and teens, that are going along with the routine in todays society. Get up, go to work/college, go home, repeat. The body language and suits they are wearing in the beginning of the video show how they feel about the way they are living. Later on in the video we see this change.

We have chosen a rooftop setting where the group go to ‘’escape’’ from their everyday lives. When they go to the rooftop their body language changes, their costumes change in to clothes they look comfortable and happy in. This is the meaning behind our video.

Meaning; as soon as the group go to the rooftop they are free. They do not have to think about work , college ,parents, society. They no longer have to conform. They can be themselves and this is how society should always be.

NARRATIVE SYNOPSIS

The video will start with a shot of the group standing on the street in their smart clothes, looking miserable. They are looking up at the rooftop. They get in to the lift in their smart clothes and get out in their own clothes. The lift symbolises their freedom and their escape. When the lift opens at the top they are free.

There will be an establishing shot at the beginning where we see the group standing looking up at the rooftop. We will also have some close ups of their faces.

The middle of the video is going to be performance and a montage of different shots. We will see them messing around on the roof, doing what they want. There will be shots of the location , their clothing and the main artist performing. The spontaneity of the shots here will also match the carefree attitudes of the actors. Here we will have lots of close up shots of the costumes and artists faces. We will also have long shots of the setting for example the view from the rooftop.

The end of the video will be the group getting back in to the lift in their everyday clothes, when they get out of the lift at the bottom they will be in their suits, looking miserable going back to their everyday routines

We will have similar shots here to the beginning of the video. We will see more close ups of their faces so we can see their body language and facial expressions which show the audience how they are feeling.

ANIMATIC STORYBOARD

Here is our animatic storyboard. We have drawn 30 shots that will be shown in the first part of our video. Making an animatic story board will make it easier for us once we come to filming the video as we will know what shots we want and what order to do it in.

SETTING/PROPS

Setting:The main setting we have for our video is the rooftop of a tall block of flats. This is going to represent the groups ‘’escape’’ from society. We are also going to have some shots in random places such as in the street. The establishing shot is going to be the group in the street looking up at the rooftop.

Props:The props we are going to be using are things such as skateboards, bikes, candles and many other random things. The group are going to be messing around as they would normally so they will have things with them that they actually carry around with them .

ANY QUESTIONS?