mtv youth hangout trends
DESCRIPTION
Where do the youth hangout? What do they do when they get together with friends? Find out.TRANSCRIPT
Youth Hangouttrends
All Images courtesy getty images.
Youth has many layers
Decoding Youth needs an X Ray
vision not just observation !!
hence, MTV uses a mix of
Informal , Unconventional
Techniques
Video diaries, ethnography interviews, semiotics studies, peer discussion, peer-peer sharing, hangout observations, FB closed
communities, online chats, net crawls, blogs, 10 city college network …
Multiple INDIA specific publications to dig into various aspects of Youth Life encompassing money, relationship, icons and entertainment
To book your copy of MTV Research, Write to us at
LET US UNDERSTAND THE
HANG-OUT HABITS OF THE
YOUTH TODAY
Base: 18-24 years, 2200 respondents
Base: 18-24 years, 2200 respondents
Base: 18-24 years, 2200 respondents
Base: 18-24 years, 2200 respondents
Mall visits emerge as key hangout activity- both
during weekdays & weekends
56
57
66
69
70
74
80
57
57
66
78
84
80
87
Have been on a long drive / weekend vacation
Have been to the clubs / pubs / parties
Invited guests / friends / relatives over to home
Have been to a restaurant/hotel/coffee shop
Watched movies in theatre / multiplex
Visited relatives / friends in town
Hang out at Mall or shopped from a Mall
Activities engaged in during last 1 month(figures represent % youth agreeing to the statement)
Weekends Weekdays
Base: 15-24 years, 3115 respondents
Malls draw them in by allowing the youth to sample
new trends & providing a time-out destination
For time pass / hangout with friends,
30%
Get knowledge about new fashion / products, 30%
Get everything in one place, 17%
Can shop / get good offers, 14%
For watching movie, 5%
DK/CS/NM, 4%
Most important reason for going to the mall
Base: 15-24 years, 3115 respondents
Mall culture permeate Youth habits,
with a higher skew towards the
younger teens
77
72
65
63
63
73
65
65
60
55
73
65
52
59
52
Malls are one of the more happening places in town
Malls offer lots of entertainment under 1 roof
I love to check out events and activiations at malls
I go to malls to give company to my friends
Malls are a good option to pass time
Statements about the Mall(figures represent % youth agreeing to the statement)
21-24 years 18-20 years 15-17 years
Base: 15-24 years, 3115 respondents
Base: 18-24 years, 2200 respondents
Base: 18-24 years, 2200 respondents
Base: 18-24 years, 2200 respondents
For more dope on youth & to buy your
copy of MTV Youth Study
Write to us at