hecklers hangout
TRANSCRIPT
#HecklersHangoutListly
Thursday, 4 October, 12
Lists Connect People to PassionWe love Lists
“List Posts” are top performing content on the web
30% of content are in a list format
Why do we love Lists?
They prove we are smart
They make us smarter
We skim lists
It’s always a positive ROI - even for a bad list
We only see lists on topics that we love.
Thursday, 4 October, 12
Content: Ramp trumps DecaySpiked Launch + Long Tail
We accept and expect this
So we create more content
We perpetuate the myth
Classic post: “Peak & Decay” content lifecylce
Views
Time
Thursday, 4 October, 12
Content: Ramp trumps DecaySpiked Launch + Long Tail
We accept and expect this
So we create more content
We perpetuate the myth
Content Should Mature
Declining Views is flawed
Focus on utility
Involve people
Classic post: “Peak & Decay” content lifecylce
Listly: “Launch & Ramp” content lifecycle
Views
Time
Thursday, 4 October, 12
Organic Crowd Validated SEO1 list: 500+ hits/day & rising
http://list.ly/list/Um-old-hindi-evergreen-songs
Crowd-validated content drives organic SEO
Be useful
Thursday, 4 October, 12
AmplificationEBook - Danny Iny
http://list.ly/list/15x-naked-marketing-resource-list
Blog Roll - Tonner Doll
http://list.ly/list/1Sn-best-doll-blogs-fashion-collecting-photos
http://blog.list.ly/2012/08/01/share-the-possible-enable-the-new-normal/
Thursday, 4 October, 12
Listly: Social Curation MojoBrand, Publishers & Bloggers
Listly helps more people see, share & engage with your content over a longer period of increase revenue, exposure or engagement
Listly lets you rethink your content lifecycle and content expecations.
Consumers : Giving & Receiving Utility
How cool would it be if this was your list?
You too can make content worth sharing
Thursday, 4 October, 12
Lists Around PassionsHindi Songs List
How to get 500 click/day
http://list.ly/list/Um-old-hindi-evergreen-songs
EBook Marketing Danny Iny
Go Naked - Ebook
21k view / 24 Embeds
http://list.ly/go/naked
Denise Wakeman
Ultimate List Post Tool
http://denisewakeman.com/online-visibility/ultimate-tool-building-list-post/
Cendrine Marrouat - Tools
Her Biggest Blog Post Ever
http://www.creativeramblings.com/10-websites-free-images-blog/
12 Most - Customer Service
Hands down best customer feedback platform
http://12most.com/2012/09/24/ways-to-use-listly-for-customer-feedback/
Lean Startup Tools & services
75k views, 600+ curators
http://list.ly/list/9E-tools-and-services-for-a-lean-startup?feature=search
Thursday, 4 October, 12
Lists Around EventsGSummit
65,000 Views in 10 days
http://list.ly/people/gamificationco
85k views todate
ITSM
Crowdsourcing speakers
Call for Papers
http://www.sdi-e.com/sdi-events/tomorrows-it-service-future-today/
The Nines
http://list.ly/people/toddrhoades
Thursday, 4 October, 12
Lists for OrganizingGuest Blog Posts
Andy Crestodina
http://list.ly/1XQ
Ric Dragon
http://list.ly/1hp
Blog Rolls
Tonner Doll
http://www.tonnerdoll.com/blog/doll-blogs/the-best-doll-blogs-a-list-you-can-vote-on-and-add-to
Lists of Books
Lists of People
Thursday, 4 October, 12
Lists for ContentVideos & Slides and Audio
Sound - #Soundof100
http://list.ly/list/1Fq-what-makes-you-happy-soundof100?feature=search
Video - #45Conversations
http://list.ly/list/1OB-the-first-45conversations-g-hangouts-on-air?feature=search
Slides - Best of Slideshare
http://list.ly/list/1kH-abhishek-shah?feature=mylist
Thursday, 4 October, 12
Connecting LocationsTop Adelaide Tweeters
http://list.ly/list/wW-your-favourite-adelaide-tweeters?feature=mylist
Top Doers North Ohio
http://list.ly/list/nj-top-doers-thats-people-who-get-stuff-done-in-northeast-ohio
Thursday, 4 October, 12
Fun ListsReasons People LOVE and HATE Lists
http://list.ly/list/Vx-list-of-why-people-love-lists-why-people-hate-lists?feature=search
60 Second Dog Trick Videos
http://list.ly/list/1sF-bounty-60-sekunden-tricks?feature=
Awkward Moments
http://list.ly/list/106-the-awkward-moment-when?feature=mylist
Paraprosdokians
http://list.ly/list/1k5-paraprosdokians
Thursday, 4 October, 12
What’s NewoEmbed Support
API
Caching
Simpler Embed Workflows
Simpler Wordpress Integration
Thursday, 4 October, 12
What’s Next?Premium Product
More Control
More Scale
More Insight
Bulk Importing
Importing Pinboards
Importing via Delicious
Importing Lists eg via Twitter
More Layouts
More publisher control
Filtering of content
Thursday, 4 October, 12