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ประกอบการอบรม 19 มี.ค.55TRANSCRIPT
GOOGLE+ COURSE OUTLINE
19 MARCH 2012
This presentation is strictly confidential. It is made available by D-Fusion co. ltd. On the strict understanding that it will not be shown, read or passed to any person who is not authorized
CONTENTS
BACKGROUND INFO.
GET STARTED WITH GOOGLE+
MARKETING YOUR PAGE
GOOGLE+ CONCEPT
Google+ is a social platform that bring you to "Google products". It makes connecting on the web more like connecting in the real world.
“Real-life sharing, rethought for the web”
HOW DOES GOOGLE+ DIFFERENT FROM OTHER SOCIAL PLATFORMS?
The People Centric ModelConnect with people you know
The Content Centric ModelFollow and share content
C
The Interest Communities ModelConnect with people through a
shared interest in content
GOOGLE+ KEY FEATURES
Stream
Get updates from your circles or discover what’s happening near you with check-ins in Nearby view. Choose which circles you get posts from so you only see updates you care about most.
Circles
You share different things with different people. But sharing the right stuff with the right people shouldn’t be a hassle.
Hangouts
Conversations are better face-to-face. Join a video hangout to catch up with up to 9 friends at once when you’re on the go.
GOOGLE+ KEY FEATURES
Instant Upload
Upload every photo and video from your phone to your own private album in the cloud. From now on, y o u r p h o t o s u p l o a d themselves. From here, just edit and share them with whomever you want.
Messenger
Google+ Messenger lets you chat and coordinate with any of your friends, all at the same time. You can even share photos to add a little color to your messages.
+1 button
+1’s can help improve Google Search, since you can see which pages your social connections have +1'd right beneath search results and ads.
CONTENTS
BACKGROUND INFO.
GET STARTED WITH GOOGLE+
MARKETING YOUR PAGE
GET STARTED WITH GOOGLE+
1. Create Google+
2. Create Circles & Add friends
3. Stream
4. Hangouts
CREATE GOOGLE+ : USER ACCOUNT
Already have Gmail account
Does not have Gmail account
CREATE GOOGLE+ : USER ACCOUNT
BUILD YOUR COMMUNITY : CREATE GOOGLE+ PLUS PAGE
Create a Google+ Page to represent your organization across the web. Build a message and a brand that people can discover on Google+ and in their web searches on Google.
You able to add page manager up to 50 per Plus page.
TO COMPLETE GOOGLE+ PLUS PAGE PROFILE
Prepare a logo to add
Choose the word that best describe yourself
Choose 5 photos that best convey the spirit of yourself. It called “scrapbook”
Prepare 10-20 posts to get you started, and you’ll have content on your page Choose any videos or
photos you want to include on the page
Add sites you want to link to here
INTERESTING DETAILS ON YOUR GOOGLE+ PAGE PROFILE
Your page logo will appear here
+1 just like on the web, you can accumulate +1 on your page profile
This is where you can see who added your page to their circles.
Content: you will able to post on your page to allow people to comment
Your top 5 pictures will appear here
People can add you to their circles to subscribe to your updates, and you can add them back. You can use circles to target smaller groups that you want to message.
THEN, CREATE A SHORT URL FOR YOUR GOOGLE+ PAGE
Using www.gplus.to to create short URL for your Google+ Page, Select the page URL’s name by yourself then you’ll get the new URL as gplus.to/xxxxx
“...make it easier to remember”
GET STARTED WITH GOOGLE+
1. Create Google+
2. Create Circles & Add friends
3. Stream
4. Hangouts
CREATE CIRCLES & ADD FRIENDS
“sharing the right stuff with the right people”
One of its unique features is its easy way to create groups of friends via circles. Circle is a relationship management. Once you have a circle of friends, you can easily chat, share articles, and more with all of them.
CREATE CIRCLES & ADD FRIENDS
When updating you can select how limited or broad you want to share
1 . A single individual :Type the person's name or email address and you will send them a private message.2. A specific circle : Update viewable to anyone in that circle.3. A group of circles : Any number of your circles.4. Your circles : All of your circles.5. Extended Circles : Everyone in all your circles and everyone in all their circles. It's "friends of friends".6. Public : Anyone on the web.
...Create the circle by drag a friend into the "circle"
You can add anyone to a circle even if they are or are not your
friend and choose not to add you to their own circles.
For example you can put people in a circle you have never met like Google CEO Larry
Page. While you will see their updates in your main stream, but your updates won't appear
in their main stream.
GET STARTED WITH GOOGLE+
1. Create Google+
2. Create Circles & Add friends
3. Stream
4. Hangouts
WHAT’S ON STREAM?
Stream: This is where you can share stuff and see everything shared by people in your circles
Notifications: See whenever someone adds you to a circle, +1 your page or post, share, comments on a post
What’s hot : This shows the thing that become popular or in the trend
With Ripples view, you can see how posts are shared through Google+. You can even play back each Ripple, and Ripples are available on every public post
WHAT YOU CAN SHARE WITH THE WORLD
Post message & Add Photo
WHAT YOU CAN SHARE WITH THE WORLD
Post message & Upload VDO or YouTube
WHAT YOU CAN SHARE WITH THE WORLD
Post message & add link
GET STARTED WITH GOOGLE+
1. Create Google+
2. Create Circles & Add friends
3. Stream
4. Hangouts
ENJOY WITH VIDEO CONFERENCE : HANGOUTS
Hangouts: You can choose to start a video conference with a publicity or with any one of your circles. (up to 10 person in a time)
HANGOUTS
Face-to-Face Conversation
CONTENTS
BACKGROUND INFO.
GET STARTED WITH GOOGLE+
MARKETING YOUR PAGE
MARKETING YOUR GOOGLE+ ACCOUNT : CREATE A COMPELLING GOOGLE+ PAGE
Decide on a tone for your page, and stay consistent in your messaging
Use Circles to segment your fans, followers and even internal teams so you can share the right information with the right people.
select a great profile photo— this is the number one way people will recognize you on Google+
MARKETING YOUR GOOGLE+ ACCOUNT : ENGAGE YOUR FANS, FOLLOWERS & COMMUNITY
Create a posting schedule, and post at least once a day to make sure you are sharing new and interesting content that sparks genuine conversation.
Share exclusive photos and videos with your fans and followers.
Engage your community by posting questions and asking for feedback. Make sure to respond actively to your followers through comments and +1’ing, and credit your most active followers by +mentioning them in a post.
Regularly host hangouts to have real face-to-face conversations with your fans and followers from all over the world. Give your followers a behind- the-scenes tour, collaborate with members of your community on a new project or simply say thank you to your supporters
MARKETING YOUR GOOGLE+ ACCOUNT : PROMOTE YOUR GOOGLE+ PAGE
Spread the word about your Google+ Page by sharing your Page with people from your personal Google+ Profile
Add a Google+ Badge to your website to get more recommendations for your site in Google Search and grow your audience on Google+.
QUICK SUMMARY TO BUILD YOUR PAGE
THANK YOU