ms2 research and planning

MS2 Research and planning

MS2 Research and planning

By Allana Brereton

Analysis -Teen Vogue

InstitutionThe institution of the magazine teen vogue is the company that owns it, and they are called Cond Nast Publications. They are a big company and have done many other things be sides magazines. Some of the key people from this big company are : Louis Cona, Jill Bright, Joe Simon and Thomas J. Wallace. Some of things they have done are fashion and life style, home, bridal , golf, food and travel. Here are some examples of magazines that they have done: lucky, glamor, allure and self.Most of these are for adults as they mostly are targeted towards adults.

CopyThe copy of teen vogue is the people who write the articles that are inside the magazine. I think that in teen vogue all of the articles are written by the same person. Some times some of the articles or short pages are interpreted by the writers and some of it is true. i think that the publisher writes the articles for teen vogue, in that case the publisher is called Gina sanders. It would not only be her working and deciding what goes in as they all have a say on what they think.Visual codesThe visual codes are things that you notice about the text. The actor Nina Dobrev who is shown on the front of this issue of vogue is wearing a pink dress which has short netted sleeves. The colour pink usually represents love, the magazine could be suggesting that all of her fans look up to her, also because pink appeals more to women and It fits in with the colour scheme of the magazine. Nina is wearing a necklace and she has her hair down which could suggest that she like to have fun, this would be setting an example to her fans. The colours of the magazine are pink, purple, white and cream, this would appeal to her female fans. The shot of her is a mid close up as you can just see a bit below her shoulders. The iconography of this magazine would be fashion, dresses and TV The white background of this magazine makes the text and Nina Dobrev stand out. The text on the cover of this magazine is big/bold and it stands out

Technical codes/layoutThe layout of this magazine is neat as all of the text is around the out side and some of the text is in a straight line. In the centre of the page there is a big picture of the Canadian actress Nina Dobrev. The bar code is in the bottom left corner. Not all of the text is straight most of it is slanted for style. On the cover there also is a big circle which has text in it, in the circle it says your hottest hair and make up. From this we can tell that the magazine was suited towards girls. Narrative codesThis magazine creates fashion stories and shows us pictures of different celebrities. It also shows us how to get their look. I think that this magazine because it is a magazine suited towards teenagers could be different as it does not portray celebrities in the same way a UK magazine does, as this magazine is from the US. Also the editors can make up stories about how celebrities can have fashion mis haps or how they can be stylish.

AudienceThe target audience for this magazine is teenagers, I think that they would be aged between 13 19. the type of girls that would be interested in this magazine are ones that like to watch their favourite stars on TV, who find them inspirational and ones who want to be like them. In my opinion they should be aged between 13 -19 because any girl that is below the aged 13 I think would not be interested in fashion and wearing make up. As the colour scheme is pink, purple, white and cream I would say that the girls would have to be mature, they would have to be interested in fashion.Also I think that they have to like gossip as some of these magazines would contain articles about celebrities and their fashion. The girls that would like this magazine also would watch chic flicks.

Analysis look magazine

InstitutionThe institution of look magazine is IPC media. IPC media is one of the well known magazine companies in the UK. IPC stands for international publishing corporation. It is a consumer magazine and digital publisher, it has a large portfolio selling over 350 million copies each year. They are famous for selling consumer magazines, this means that people would take in the information that they give the public. They were founded in 1958 in London The parent company is time inc.

Visual codesThe visual codes include things like colour, the shot, iconography and what the actor/actress is wearing. The colours on this page are white, red, pink and black. This tells us that it Is targeted towards women. Jennifer Aniston who is on the front is wearing and black dress with a necklace this shows that she like to keep her self neat and tidy. The way she is posed makes her look happy as she also has a smile on her face, we can only a bit below her shoulders. This shot would be called a mid shot. The iconography of this magazine would be fashion, shoes, celebrities and TV. The text on this magazine stands out and so does all of the pictures as the back ground is black. This makes people more interested as they would be attracted to it because it does not look boring.

CopyThe copy of look magazine are the people who write the articles. For look magazine I would say that the people who write the articles are the people who decides what goes in to the magazines, so as well as deciding what articles to go in they also decide what adverts and pictures they should use, as well. This would not just be a one man job but there should be a team of people that should be on hand. Every one in that group has a say on what goes in the magazine and what looks good, and what does not. The main people that is responsible for this are Julie Lavington and Tammi Illey.

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Technical codes/layoutThe lay out of this magazine is neat as the text is all in straight lines going around the out side. There are 5 pictures on the front cover, 4 small ones which go around the out side and one big one of Jennifer Aniston which is in the centre of the page. There is a strip that goes along the top of the page and it says glossy fashion weekly. The bar code like most magazines should be on the front but instead it is on the back. The text is big and bold to attract the audience also it stands out.

Narrative codesThe narrative codes for this magazine are how the writers write stories about different celebrities. They write about the drama that has gone on in the celebrities lives, how to get their look and some times they might make a judgement on a celebrities look. the stories in this magazine are different as they don't have any thing to do with fashion. In my opinion, I think that this is because some people might not like to look at the fashion but others might. So it is just because they have to please the public. Also they would say things about what celebrities wear at different events, like a film premier or a red carpet event.

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AudienceThe audience for this magazine I would say is teenager, young adults and adults , I think that teenagers and young adults would read this because they might be interested in the gossip as well as fashion. The type of teenagers and young adults that read this, I would say are aged between 14-25. I would say that they like to gossip and talk with their friends, also they are the type that would go out a lot. I think that adults would like to read this especially the older ones because they could get board if they are living alone. I think that the type of people that would be in to this are ones who like to read, who watch serial dramas and ones who like to watch soap operas. It would say that they age is between 49-61. Any body that is older than 61 I would say would not be interested as they might not be in to fashion and they might not be into gossip. The over all age range for this magazine in my opinion would be aged 14 -61.

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Analysis glamour magazine

InstitutionThe institution of this magazine Conde Nast Publications. They are famous in the US for creating fashion magazines for adults and teenagers. They have got local editors in several different countries, like the united kingdom, the united states, France, Sweden and Italy. They have different editors for the different companies. Some magazines that they sell are teen vogue, details,GQ and W. It was founded in 1909.

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Visual codesThe colours are pink, purple, white, black and yellow. All of these colours on the front show that it is suited towards women. On the front is a picture of kylie Minogue and she is wearing a pink strapless dress, her hair is neatly and she has the natural looks as she has a little make up on. From the shot of kylie we can just see below her shoulders and up, this makes her look like a powerful and a loved women, the shot is a mid close up. This is so we as an audience can get a high profiled shot of her.The Iconography of this cover is fashion and the things that kylie has been In. the colours on this issue would attract more of an audience as the colours are bright.

CopyThe copy for glamour magazine are the people who decide what to put in the magazine. Some times its either just one person or a group of people, as well as the decision they also have to write the articles. I would say that the people that writes all the articles for glamour magazine are the publishers as they have to finalise the information.

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Technical codes/layoutThe lay out is neat. It has got one big picture in the centre and all of the text is neatly around it. At the top in a straight line is the title that is written in capitals, all of the other text is smaller than the title. The bar code is in the bottom left corner and at the top in the right corner it has got an offer in a yellow circle. Most of the key words are either highlighted or written in bold, this is what we notice we when look at the front cover.

Narrative codesThe narrative codes of this are how the writers write stories based on what the actor or actress has said or done. This is because it would draw a bigger crowed in from the celebrities fan base. they sometimes have real life stories. They have different pages on how to get a certain look or how to have style. Also they some times put kind of personal things in the magazine which would inform the readers when they read it. Some of the real life stories people might find interesting and it could make other people read the magazine, as it would inform people of what can happen.

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AudienceThe audience for this magazine is teenagers and young adults, based on what the magazine is about I would say that the age should be between 16 -30. I would say that it should be between this age as any one older that 30 might not be interested in fashion and they might not be interested in gossip. I think that the type of teenagers that would be in to this magazine are ones who like to keep up with the latest fashion , ones who like to gossip, ones who like to be with their friends and ones who use their phone a lot. The types of adults I think that would be interested in this are the ones who like to read, ones who like dramas and ones who like to talk to people. Obviously all of the audience would be girls. I think that the younger ones, aged 16 would be a bit more mature their age, as some people might think that they would not be interested. Also in my opinion the teenagers, (aged 16) would have to be in to all of the feminine things.

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Industry research

The production companies for teen vogue is Cond Nast publications, this is the same for glamour magazine, as they both are US magazines. The production company for look magazine is IPC media.

The editor in chief for teen vogue is Amy Astley. The UK editor for glamour magazine is Jo elvin, this magazine has many other editors as it is published in several other countries. The editor for look magazine is Ali hall and the publisher is Tammie lley.

all of these magazines usually have different stars on the front cover, these depend on what they have done or if they have had a good outfit on. Also it depends on the county and where the stare is from, for example teen vogue is American, on the front was Nina Dobrev and she is Canadian American

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Publications

Teen vogueTotal circulation: 1,029,336Frequency : monthlyCountry: united statesLanguage : EnglishFirst issue: February/march 2003

Look magazineFrequency: weeklyCountry: united kingdomLanguage: EnglishFirst issue: February 2007

Glamour magazineTotal circulation: 2,304,146Frequency: monthlyCountry: united statesLanguage: EnglishFirst issue: April 2001Year founded: 1939

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Reviews

This review is taken from http://www.epinions.com/review/Teen_Vogue_Magazine_Magazines/content_421864574596Pros: Current fashions, articles geared toward teens.Cons: Lots of ads, too many designer ads with unaffordable clothing for teens.The Bottom Line: If you are into keeping up with teen fashions,this magazine covers it and then some! Overall, I like this magazine and the concept of it. It has some nice articles that make themagazine more balanced and not just a magazine to thumb through and look at thepictures of new fashions. There are a few things that I do not like about the magazine.The first is some of the ads are very unrealistic for teens. I've seen numerous designer adsfor things that a teenager would not buy because they couldn't afford it. Some of theitems are not even teen related. I can only assume the advertisers are trying to hack into the teen's parents by placing these ads. I know that I always looked through teen magazines before they were given to my girls for reading to see what the content was. In a recent issue, therewas a handbag (that I really don't think a teen would use) featured in an ad. I looked thedesigner up on the internet to find that this handbag retailed for $345.00. This is not marketing towards most teens. There are very few that could afford a handbag like that or have a parentthat would buy it for them. the same can be said for a teen buying a Ralph Lauren dress.

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This review is taken from http://www.dooyoo.co.uk/magazines-newspapers/looks-magazine/1590173/Product:Look MagazineDate: 19/09/11Rating: 4 starsAdvantages: Great readDisadvantages: a little too invasive in celebrities livesI read the stories in there too but sometimes find myself saying 'I don't really care' or 'why should people need to know this' which is a little annoying but still doesn't stop me reading the articles. The only part that I normally skip over is the part about the celebrities love lives as, to be honest, I really don't care what they are or are not doing with their love lives. It is their business and nobody else's in my opinion so I do not normally read that page. I also find that if I do read this page, I do not know the names of most of the 'celebrities' that are named there anyway. I recommend this magazine to any young women who love to read about fashion and who want to know what is going to be the new clothing trends. It is a great read and gives you some clothing ideas sometimes too!Summary: great fashion magazine that is worth the money

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This came from http://www.epinions.com/review/magsGlamour/content_129399033476Pros: great articles and tips
Cons: way to many ads
The Bottom Line: Over all this magazines still carries lots of good article and helpful tips, despite the increase of ads over the yearsI have been reading Glamour on and off for years. One of the best things I like about this magazine is the informative and educational articles that I have come across throughout the year. One of the draw backs that I have found is that I have to weed my way thought the advertisements to find those interesting articles. Over the years I have found several very informative and entertain, as well as useful tips and articles that get the mind thinking. Ever have that pimple that you wish would just disappear. In last months issue I found a tip that would make blemishes almost disappear. Tips on better ways to take care of your skin, things that you didnt know about our health, as well as celebrity interviews, are just a few things that are found that I enjoy about this magazine. It seems these days a lot of magazines have more and more ads and fewer articles. This is one of the things I seem to notice about this one that over the years I have found it difficult to find an article that I am looking for because it is buried in all the magazines ads. Ok lets face it the only ad that really caught my attention in this magazine was a few months ago was an ad for Ford, which stood out in this type of magazine, other wise I end up skimming over them trying to find the article I am looking for, or ignore it because I could swore that I saw that same ad a few pages back.

Audiences

I would say that the target audience for my magazine is teenage girls and young adults, aged 15 20. I think that they would be interested as they could like fashion and gossip. The people that would be interested should like the feminine things, so the soft colours, fashion, the romantic films and chic flicks, gossip and they should read magazines, so the target audience for my magazine would be the typical teenage girls. I would say that any one older than 20 might like just to read the articles and to read about the fashion, I would also say that people aged below 15 could be interested in this magazine as they might like to keep up to date on what there favourite star has been doing, also they might be in to the fashion, make up and the gossip as all girls like to gossip about different things. As my target audience is for teenagers and young adults I would say that the colours I would use would be suited towards them and so the content would be suited towards them as well, this is because if the colours aren't feminine then they might not like it as it does not appeal to them, also if the content of the magazine was not feminine then they might not buy it resulting in the loss of sales. Also I think they would be attracted as they would have their favourite star on the front, I think that this connotes that they find their favourite star strong and inspiring.

Questionnaire results

I learnt that from my survey most people are interested in magazines and they read them monthly. I also found out that most people are attracted to a magazine because of the content and what is on the front e.g. bright colours and who the celebrity is on the front cover. I also found out that most of the people who answered my survey are in to fashion magazines.My results have influenced me to change the colours on my magazine as they were kind of light, also I would make the text bigger and brighter, to attract more of an audience.

Target audience profile

Female, aged between 15 20.They should be in years 11 and up as any one young might not want to read this magazine.Occupation, is a student.The nationality would be British as my magazine would be based in the UK.Hobbies and interests would be hanging out with friends and reading magazines, I think that they also should have a wide range of media.Interested in reading fashion magazines and reading gossip. Also they would read magazines monthly and they should like general magazines, like ok and look. They would be the kind of people that like to gossip and they like to be with their friends, also they would be the type of people that are out going and generally loud and some times quiet. So they are your typical teenagers. I think that they would like this magazine as it would attract them because of the bright colours, the bold text, content and the celebrity on the front.

Theory's

I think that the two step flow theory would fit in to my magazine as I would be giving them information about fashion, hair and gossip. If the target audience then reads this magazine they could show their friends the clothes or they could tell them the gossip about a celebrity. This would be the two step flow theory because a celebrity has been in the news and the people who read it tell their friends about it, they could also tell a family member.

Planning my text

I want my magazine to be a fashion magazine, some possible titles and logos for my magazine are:

BEAUTIFUL YOU

This title would make women feel good about them self's but it sounds like its for older people as the tile sounds boring.

Gloss

This magazine title sounds like it is suited towards a teen audience, also for young adults. It sounds up beat and happy also short and snappy.

stunning

This magazine title could be suited towards a teen audience as it uses words that they use, also it is short and does not sound boring.

The narrative/stories, target audience and stars

The stories I would put in my magazine are how to get the look, how to have the perfect hair, stories about celebrities and what they have been wearing, advert pages on where to get the best make up and clothes, interview with a star and what is in this season. I would put these in my magazine because I think that the target audience would like to keep up with the latest fashion and they would want to know about the gossip. The target audience for my magazine is teens and young adults, I think they would like my magazine because they would be the type of people that fashion and gossip appeals to.Also in my magazine we would interview a range of different celebrities, we would decide what celebrities to put in depending on who has been popular each month.

Articles and contents draft

The font that im going to do for this is calibri, but in different sizes.The magazine would be packed with this to keep the audience happy, they will be things like interviews, pictures of their favourite celebrities and fashion secrets. Due to this the contents page would look something like this:

Contents1.Contents2.Best makeup3.Interview4.Advert5.Celebrity stories6.Advert7. Best clothes8.Interview9.Pictures10. Get the look

11. Advert12. Events-breaking dawn red carpet13. Up coming events14. Puzzles15. High street bargains16. Advert17. CompetitionAnswers

Advert

The articles I would include are ones about celebrities and things that they have done. Also I would include things about how to get the look, the best makeup and outfits.

Magazine layouts

As you can see all of these magazine layouts that I would Like similar to each other as these are what most fashion Magazine look like, they may look the same on the out side But the content would be different. All of these are simple as they Are basic plans that I made for my magazine front cover.

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ms2 research and planning

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