ms resume april 2015
TRANSCRIPT
MEENAKSHI SIRCAR
MARKETING MANAGER - DIGITAL
Professional Highlight: Marketing Manager with more than 9 years of experience
in progressively responsible areas of Digital Marketing & Communications,
Ecommerce, Website Design & Development, Blogging & Social Media
Advertising & Branding.
Possess team building, strategic planning, leadership, professional development
and staff training skills. Also have exceptional communication, coaching and
personal mentoring skills.
EXPERIENCE
Key Responsibility Areas
Plan & measure performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies. Plan and measure experiments and conversion tests
Collaborate with internal teams to optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and
customer touch points. Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Emami Frank Ross Ltd. | March 2015 to Present | Marketing Manager
www.frankross.in | www.frankrosspharmacy.com
As part of the formidable FMCG giant the Emami Group, Frank Ross Pharmacy is successfully operating over 120 exclusive stores across the Indian states of West Bengal, Karnataka and Gujarat. The retail experience will be replicated on the web platform via the concept of an ecommerce website and mobile application.
Development and execution of a strong growth strategy for Emami Frank Ross online store through scaling
online marketing
Building a regional organization with outstanding digital, metrics-focused marketers who have experience scaling
direct to consumer e-commerce sites
Leading the Online Marketing team, including PPC, SEO, Display, Mobile, Affiliates, Email, Social Media as well
web strategy.
Techshu Consultancy Services Pvt. Ltd. | April 2014 to March 2015 | Snr. Digital Marketing Manager
www.techshu.com
Based out of Kolkata, Techshu provides 360 Digital Marketing Services to local, national and international clients. With 60+ team members Techshu is one of the top digital marketing destinations in India.
Responsible for defining, planning, & implementing an integrated strategy supporting client’s overall business
strategy
Building & delivering integrated marketing plans that align with business priorities & revenue goals
Adherence to best practices & the competitive landscape while encouraging fresh thinking & strategy-based
campaigns to drive revenue
Accounts Handled: Linen Club & Liyana, (Aditya Birla Group), Turtle Ltd., London Bridge (a Turtle Ltd venture),
Enquotism, Chanson Waters, Oventus, Ad-Tech India, KashmirBox.com, Magik Candy & Deep Probeen Porisheba
+91 98308 85581 | [email protected] | 18/3 Dover Lane, Flat 3A, Kolkata 700029, West Bengal, India
Skype: meenakshi.sircar | LinkedIn: Meenakshi Sircar
Date of Birth: 18th August 1982
Acteva Inc. | April 2012 to March 2014 | Marketing Programs Manager
www.acteva.com | www.acteva.in
Acteva was the largest and fastest growing global software company, providing Event Registration, Class Registration and Attendee Relationship Management solutions for over 6,500,000 registrants and 365,000 events around the world. Nearly 20,000 organizations got benefited from Acteva to organize 400,000 events with 7 million registrants.
Develop & execute innovative online & offline marketing campaigns & programs; from planning through implementation, optimization & measurement of impact.
Manage designated teams in establishing testing procedures & benchmarks for site upgrades, feature
developments & redesigns.
Manage a team of 20 personnel including Content Writers/ Web Designers/ Developers/ Animators/ Copy
Editors /Social Media Managers/ Net Scrappers
Presto | February 2010 to March 2012 | Marketing Manager – Online Business
www.prestwonders.com | www.prestogifts.com
Head Quartered in Kolkata, it is the premium resource in everything that can be Personalized. Presto is the only brand in Personalization that boasts of a Retail presence in 130 plus locations across India and now looking for EBOs outside India through the Franchise route.
Successful in the development & launch of the company's e- commerce website which has increased sales,
reduced distribution costs, time & labor involved in the supply chain from the manufacturer to the customer
Successfully build new business through effective design & implementation of strategic marketing & branding
plans. Develop annual & quarterly marketing planning calendar & campaign strategy.
Implement multi-layered marketing events, from concept through execution with excellent return on
investment (ROI).
Responsible for a monthly sales target & supervising a team of 6 personnel.
IFB Industries Ltd. | April 2008 to February 2010 | Marketing Manager – Ecommerce Business
www.ifbappliances.com
Freedom through convenience is the business idea behind IFB. Launched in 2007 www.ifbappliances.com empowers customers with the advantage of online shopping. The site was one of India's pioneering e-commerce and home appliance brand websites.
Involved in launching & running an E Commerce website. Identify e-commerce opportunities by contacting
potential partners; discovering & exploring business alliances.
Developing negotiating strategies & positions by studying integration of new venture with company strategies &
operations; examining risks & potentials
Devising, communicating & delivering the strategic direction of the online proposition. Implement internet
marketing strategy by defining all e-commerce content, products & services; managing all external e-commerce
sites, programs and promotions
Responsible for a monthly Sales Target & supervising a team of 3 personnel.
Tata Consultancy Services | July 2006 to December 2007 | Marketing Communications Executive
www.tcs.com
TCS is the leader in the global marketplace and among the top 10 technology firms in the world. Building on more than 40 years of experience, TCS adds real value to global organizations through domain expertise plus solutions with proven success in the field and world-class service.
Identify marketing opportunities by identifying consumer requirements; defining market, competitor's share,
and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Determine annual and gross-profit plans by forecasting and developing annual sales quotas for regions;
projecting expected sales volume and profit for existing and new products; analyzing trends and results;
establishing pricing strategies; monitoring costs, competition.
Learning Leap Education | October 2004 to June 2006 | Marketing Communications Officer Located at the Harrow Leisure Centre, it is a popular choice for private tuitions for the residents of Harrow Weald.
APS Consultancy Services | May 2003 to September 2004 | Marketing Communications Trainee
www.apsworld.in
India’s most credible and respected representatives’ of overseas education. APS has not only successfully guided hundreds of students from India to institutions across the world, but maintained a student visa success rate of well over 90% since inception.
EDUCATION
University of Bedfordshire: Luton, United Kingdom | MA Mass Communications
Project: A 15 minute Documentary Film on India’s Partition Story
Research Project: Representation of Women in Indian Cinema
2004 - 2005
University of Calcutta: Kolkata, India | BA English Honours 2001 - 2004
SKILLS & CERTIFICATIONS
Skills
Web: SEO | SEM | Email | Web Analytics | Webmaster | Ecommerce | Website Production
Technical: Basic Design | Copywriting | Content Management
Operating Systems: Windows – 7, 8 | Ubuntu | Macintosh
Platforms: Mail Chimp | Lotus Notes
Market Automation Tools: Marketo | Salesforce
Software: MS Office | Kingsoft Office Suite | Mac Office
General: Research, Strategy Development, Project Management
Linguistic: English, Hindi, Bengali (Native Proficiency)
Certifications
Google Analytics: Valid till September 2016
Hubspot Inbound Marketing Certification
LEADERSHIP
2004 to 2006: British council Ambassador for University of Bedfordshire, Luton, United Kingdom 2003 to 2004: Cultural Secretary, Rani Birla Girls’ College, Kolkata, India 2000: Rashtrapati Puraskar, Bharat Scouts & Guides 1999: Rajya Puraskar, Bharat Scouts & Guides
REFERENCES Referee 1: Ms Lisa Chaudhuri | Digital Marketing Manager | Techshu Consultancy Services Pvt. Ltd Email: [email protected] Referee 2: Mr. Shouvik Roy | Manager – Channel Marketing | Star India Email: [email protected]