m+r storytelling-webinar-final
DESCRIPTION
TRANSCRIPT
Leslie Kerns Cosabeth Bullock Aaron Eske
OK, we get it!
1. What makes a story press-worthy?2. How to get your stories to press?
What makes a story press-worthy?
Personal
Relatable
Surprising
Relevant
Timely
A
B
A! B!
A!
How to get your stories to press?
How to get your stories to press?
Tip 1: Be opportunistic…but not disorganized
Tip 2: Choose the right outlet for your story and story-teller
Tip 3: Look online, offline and under-the-line for great stories
Tip 4: Use the 5 factors in your pitch (and the 3-finger rule)
Tip 5: Think of your story-tellers as ‘clients’ or ‘bosses’
How to get your stories to press?
Tip 1: Be opportunistic…but not disorganized
Tip 2: Choose the right outlet for your story and story-teller
Tip 3: Look online, offline and under-the-line for great stories
Tip 4: Use the 5 factors in your pitch (and the 3-finger rule)
Tip 5: Think of your story-tellers as ‘clients’ or ‘bosses’
Tip 1: Be opportunistic
Tip 1: Be opportunistic
How to get your stories to press?
Tip 1: Be opportunistic…but not disorganized
Tip 2: Choose the right outlet for your story and story-teller
Tip 3: Look online, offline and under-the-line for great stories
Tip 4: Use the 5 factors in your pitch (and the 3-finger rule)
Tip 5: Think of your story-tellers as ‘clients’ or ‘bosses’
Tip 2: Choose the right outlet for your story and story-teller
Which tip do you want to learn about?
Tip 3: Look online, offline and under-the-line for great stories
Tip 4: Use the 5 factors in your pitch (and the 3-finger rule)
Tip 5: Think of your story-tellers as ‘clients’ or ‘bosses’
Tip 4: Write a catchy email pitch
(202-478-6120)
Tip 4: Write a catchy email pitch
Personal
(202-478-6120)
Tip 4: Write a catchy email pitch
Relatable
(202-478-6120)
Tip 4: Write a catchy email pitch
Surprising
(202-478-6120)
Tip 4: Write a catchy email pitch
Relevant
(202-478-6120)
Tip 4: Write a catchy email pitch
Timely
(202-478-6120)
Be Dogged!*No animals were hurt in the making of this webinar.
