linkedin webinar final
DESCRIPTION
http://www.marketingtwins.com Randy & Donny Vaughn present the benefits of using Linkedin as part of a strong marketing strategy for your business, non profit or church.TRANSCRIPT
Using Linkedin to Network and Showcase Your Expertise
presented byRandy & Donny Vaughn
MarketingTwins.com
What is Linkedin?
Why use Linkedin?
Let’s look at some stats
• 60 Million active users• A new member joins LinkedIn
approximately every second • Professional networking• Job searches / Recruiting tool• Join groups to connect to others• Make contacts and share referrals
through discussion forums
Let’s go mobile
What is your personal brand?
Eliminate profile chaos – stay on brand
Create an elevator speech for your headline
Don’t waste your status update!
Randy’s profile
Website listings
www.marketingtwins.com
www.twitter.com/marketingtwins
www.facebook.com/randyvaughn
Is your summary on PAR?
Get high value recommendations
Incorporate applications
Import blog
Share reading list
Showcase expertise
Manage your group list
Event planning
Credibility and Contacts
More resources for you:
marketingtwins.com/linkedinresources
• Download e-Book: “Your Social Media Resume”
• Podcast interviews on personal branding
• Use Linkedin to Network Better
• More articles on using LinkedIn in your job search