data-driven storytelling best practices webinar (presentation slides)
TRANSCRIPT
Data Driven StorytellingBest Practices
About
Todays Agenda
Why data needs a story?
Stories persuade
Quote by Seth
More memorable
More Impactful
More Personal
Presentations are boring
_
Rather than tables...
Date Domestic Sales (M) International Sales (M)
January $2,975 $1,062
February $3,515 $1,100
March $3,890 $1,010
April $3,425 $837
May $3,752 $966
June $4,257 $1,019
July $3,573 $999
August $3,951 $209
September $4,407 $899
October $4,109 $820
November $4,235 $903
December $4,665 $1,322
Visualize your data
Domestic
International
Use the right chart type
Every data set tells a story - AutoCharts
What are the key take aways?
Take people on a data-driven journey
Every story needs a hero
Filter out irrelevant content
One point per slide
Who is your audience?
Paint a picture
The most persuasive words
Different storytelling mediums
Infographics
Turn your insights into infographics
Tweet History Last 90 Days
Give smart ideas an advantage
Data-Driven Storytelling Best Practices
1. Beautiful data tells a story
2. Know your purpose
3. Take them on a journey
4. Focus on meaningful content
5. Connect with your audience
6. Use the right medium
7. There is always room for improvement
Once upon a time...
The Journey
Bring the Presentation to the Data
Introducing Yellowfin Storyboard
Story of Storyboard
Rather than Static Storytelling
Interactive Storytelling
Invoiced
With Annotations
With Filters
Drill Through
Year Camp Region Invoiced % Max Invoiced
2005 Asia $11,138,005 .
Europe $169,525 .
North America $6,325,943 .
2005 $17,633,473
2006 Asia $4,780,247 .
Australia $88,904 .
Europe $531,994 .
North America $3,210,324 .
2006 $8,611,470
2007 Asia $765,249 .
Australia $1,733,306 .
Europe $7,671,489 .
Latin America $49,157 .
North America $793,043 .
2007 $11,012,244
2008 Asia $890,230 .
Australia $15,745,504 .
Europe $42,237,161 .
Latin America $682,259 .
North America $22,134,945 .
2008 $81,690,100
Drill DownYear Camp Region Invoiced % Max Invoiced
2009 Asia $408,616 .
Australia $65,046,930 .
Europe $91,715,729 .
Latin America $366,873 .
Drill Anywhere
Collaboration and Associated Reports
Media Category &Booking Method Analysis
Our story ends...yours begins
Further Reading
Now you see it - Stephen FewResonate - Nancy DuarteThe Story Factor - Annett SimmonsMade to Stick - Chip & Dan HeathThe Presentation Secrets of Steve Jobs - Carmine GalloSlide:ology - Nancy DuarteMoving Mountains - Henry BoettengerBeyond Bullet Points - Cliff AtkinsonWhy Most PowerPoint Presentations Suck - Rick AltmanReal Leaders Don't do PowerPoint - Christopher Witt
Q & A
Demo
Chart look
