moving from strategic planning to strategic doing (draft)

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Draft: Please do not copy or cite. Submit your comments to Ed Morrison at [email protected] 1 This Draft chapter on Strategic Doing will be in an edited book that Gisele Hamm and Norm Walzer are compiling: Community Visioning Programs: Processes and Outcomes. Moving from Strategic Planning to Strategic Doing Ed Morrison Economic Policy Advisor Purdue Center for Regional Development [email protected] Any effective strategy answers just two questions: “Where we going?” and “How will we get there?” It seems simple enough. Yet, nothing is quite so muddled as the process of strategic planning for economic, workforce and community development. Few people who have gone through the process of trying to bu ild a strategy for a local or regional economy would want to repeat it. Typically, the process is long and exhausting. What is worse, most strategies, it seems, do not work. They sit, gathering dust, not implemented. Not surprisingly, a great deal of skepticism swirls around the effectiveness of strategy in building prosperous economies. Frustration and doubt is showing up at a bad time. We are facing rising complexity and un- certainty that is outstripping our abilities to adjust. The future is coming at us faster than ever before demanding higher levels of ingenuity (Homer-Dixon 2000). At the same time, deep shifts are underway in the way in which wealth is created within our economy. These shifts have un- dercut the effectiveness of traditional approaches to how we plan for the future: strategic planning. As we shall see, we need new approaches to strategy to keep up with the fast and complex changes sweeping across communities and regions. These new strategy discipl ines will help us adapt to the fast moving world of open networks that now characterize our economies. The good

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