northland strategic doing workshop

Strategic Doing in the Northland Region:A Workshop

Ed MorrisonPurdue Center for Regional DevelopmentNovember 19-20, 2009

Monday, November 23, 2009

1. A stronger regional leadership team

2. A Northland Strategic Action Plan Version 0.1

3. Leaders who understand how to guide Strategic Conversations with Strategic Doing

4. Leaders comfortable with the Web 2.0 workspace: Northlandstrategy.net

My Outcomes


• Focus on the task at hand

• Speak from your experience

• No speeches, No bumper stickers

• Raise issues early

• Challenge each other to think more clearly

• Put your cell phones away

• Break when you need to

Ground Rules


• Module 1: Open Networks

• Module 2: Strategic Outcomes

• Module 3: Strategic Initiatives

• Module 4: Web 2.0


Why networks?


The iPhone production

network

Question: Who makes the iPhone?

Answer: A network ledby Apple


Question: How many companies made the Wizard of Oz?

Answer: One(Metro-Goldwyn Mayer)


Question: How many companies made the Spider Man 3?

Answer: Fifty-six(working in a network)


Question:How did regions function in a pre-networked world?

Cities

Counties

K-12

Economic

Development

Workforce

Social

Service

State

Agencies

Federal

Agencies Chambers

Post-

Secondary

State

AgenciesState

Agencies

Federal

AgenciesFederal

AgenciesFederal

Agencies

Libraries

CountiesCounties

CitiesCities

Post-

SecondaryPost-

Secondary

ChambersChambersSocial

ServiceSocial

Service

LibrariesLibraries

K-12K-12

Economic

DevelopmentEconomic

Development

WorkforceWorkforce

Answer: Silos


Question:How do regions function in a networked world?

Cities

Counties

K-12

Economic

Development

Workforce

Social

Service

State

Agencies

Federal

Agencies Chambers

Post-

Secondary

State

AgenciesState

Agencies

Federal

AgenciesFederal

AgenciesFederal

Agencies

Libraries

CountiesCounties

CitiesCities

Post-

SecondaryPost-

Secondary

ChambersChambersSocial

ServiceSocial

Service

LibrariesLibraries

K-12K-12

Economic

DevelopmentEconomic

Development

WorkforceWorkforce

Answer: Still Silos


We need new approaches to think and act strategicallywithin our communities and regions

Strategy answers 2 questions: Where are we going? How will we get there?


Strategic Planning evolved to handle the complexities of managing large hierarchies...like the military and Fortune 500 companies


Strategic Planning evolved to handle the complexities of managing large hierarchies...like the military and Fortune 500 companies

A small group at the top did the thinking

A larger group at the bottom did the doing


Strategic Planning does not work in open networks...

There is no top or bottom to a network, so no one can tell anyone what to do.


Strategic Doing is designed for open networks...where there is no separation of thinking from doing


Strategic Doing is like paddling a kayak in the ocean

The task requires quick strategic decisions and continuous “doing”


Strategic Doing is simple, but not easy. It takes practice...As we answer these questions, we generate the components of our Strategic Action Plan


Strategic Doing is simple, but not easy. It takes practice...As we answer these questions, we generate the components of our Strategic Action Plan

Strategic Action PlanVersion 0.1






Strategic Doing quickly generates “link and leverage” strategies...Connecting our assets to our opportunities

Strategic Doing produces

alignments, links and leverage


19© 2008, Brian D. Thompson, UWM Research Foundation 10/6/08

Funds

Fluid Transport/ Civil & Ind. Engr.

Detection

Materials

Bioscience

Pumps/ Valves/ Components

Analysis/ Measuring/

Control

Water User

Consumer Products

Treatment/ Processing/ Softening

Utilities

Funding Agencies

Academic Institutions

Private SectorPublic Sector

DOE

EPA

NSF

USDA

DoD

NOAA/DOC

Interior

World Bank

Foundations

InternationalPartners

NIHGreater

MilwaukeeFoundation

UWM

Marquette

UW-Madison

WATER Inst.Chem & Biosci

School of Freshwater Science

CEASPhysics

MSOEFluid Power

Rapid Proto Center

M7/GMC MMSDCity of

Milwaukee

DNRUNDP

Federal Government

Municipalities

Water Council

Pentair• Filtering & purification

GE

Badger Meter• Water meters• Meter reading systems

Procorp• Water reuse & softening • Phosphate & radium removal

AO Smith• Water heaters

Kohler• Faucets• Materials, coatings, plating• Casting technology

Miller Coors• Intake quality, output quality• Energy consumption

AquaSensorsThermo Fisher

Scientific

Fall River

Great Lakes Water• Water treatment equipment Advanced

Chemical Systems• Ind. wastewater treatment

CH2MHILL• Engineering services

ITT

Sanitarie• Wastewater treatment

design

Flygt• pumps

SiemensJoyBucyrus

Veolia• Water utilities

OpportunitiesEnvironmental• Algae control (& exploitation)• Removal of PCBs from lakes & rivers• Storm water containment, • Road salt• Ship’s ballast – policy/enforcement• Aquaculture• Lake Michigan contamination• Policy issues – metering/incentives

Energy/Efficiency• Ethanol production efficiency• Tar sands water treatment• Elimination of boiler scaling• Increasing brewing efficiency• Increased efficiency of water heating• Speeding treatment for large volumes• Increasing treatment efficiency

Processing/Treatment•Municipal wastewater treatment–Storm water treatment–Reduced use of chemicals•Industrial wastewater treatment–Farm manure, food processing waste, metals–Utilizing sewer sludge•Residential Water Treatment–Residential water treatment, home filtration–Residential Water softening without salt

•Reverse Osmosis•Softening•Ships ballast - treatment•Treatment targets–PCBs in sewer pieps–Desalinzation–Radium in ground water–Pharmaceuticals–Phosphate

Monitoring/Detection• Water security• Real time monitoring • User detection systems• Real time sensing for life forms• Pharmaceuticals

Milwaukee 7 Water Cluster


19© 2008, Brian D. Thompson, UWM Research Foundation 10/6/08

Funds

Fluid Transport/ Civil & Ind. Engr.

Detection

Materials

Bioscience

Pumps/ Valves/ Components

Analysis/ Measuring/

Control

Water User

Consumer Products

Treatment/ Processing/ Softening

Utilities

Funding Agencies

Academic Institutions

Private SectorPublic Sector

DOE

EPA

NSF

USDA

DoD

NOAA/DOC

Interior

World Bank

Foundations

InternationalPartners

NIHGreater

MilwaukeeFoundation

UWM

Marquette

UW-Madison

WATER Inst.Chem & Biosci

School of Freshwater Science

CEASPhysics

MSOEFluid Power

Rapid Proto Center

M7/GMC MMSDCity of

Milwaukee

DNRUNDP

Federal Government

Municipalities

Water Council

Pentair• Filtering & purification

GE

Badger Meter• Water meters• Meter reading systems

Procorp• Water reuse & softening • Phosphate & radium removal

AO Smith• Water heaters

Kohler• Faucets• Materials, coatings, plating• Casting technology

Miller Coors• Intake quality, output quality• Energy consumption

AquaSensorsThermo Fisher

Scientific

Fall River

Great Lakes Water• Water treatment equipment Advanced

Chemical Systems• Ind. wastewater treatment

CH2MHILL• Engineering services

ITT

Sanitarie• Wastewater treatment

design

Flygt• pumps

SiemensJoyBucyrus

Veolia• Water utilities

OpportunitiesEnvironmental• Algae control (& exploitation)• Removal of PCBs from lakes & rivers• Storm water containment, • Road salt• Ship’s ballast – policy/enforcement• Aquaculture• Lake Michigan contamination• Policy issues – metering/incentives

Energy/Efficiency• Ethanol production efficiency• Tar sands water treatment• Elimination of boiler scaling• Increasing brewing efficiency• Increased efficiency of water heating• Speeding treatment for large volumes• Increasing treatment efficiency

Processing/Treatment•Municipal wastewater treatment–Storm water treatment–Reduced use of chemicals•Industrial wastewater treatment–Farm manure, food processing waste, metals–Utilizing sewer sludge•Residential Water Treatment–Residential water treatment, home filtration–Residential Water softening without salt

•Reverse Osmosis•Softening•Ships ballast - treatment•Treatment targets–PCBs in sewer pieps–Desalinzation–Radium in ground water–Pharmaceuticals–Phosphate

Monitoring/Detection• Water security• Real time monitoring • User detection systems• Real time sensing for life forms• Pharmaceuticals

• Joe Aldstadt – analytical methods• Peter Geissinger – detection• Alan Schwabacher– pharmaceuticals in water

• Carmen Aguilar – microbiology• David Petering –metal metabolism • Val Klump

• Rohatgi, Pradeep – adv. castings, lightweight, lead-free • Aita, Carolyn – advanced coatings• Gong, Sarah – polymer materials

• Chen, Junhong – nano materials, sensors

• Li, Jin – pollutant transport modeling• Bravo, Hector – hydraulic modeling• Christensen, Erik – pollutants in water• Amano, Ryoichi - CFD• Pillia, Krisna – porous media modeling• Kevin Renken- mass transfer• Sobolvev – biproducts utilization• Doug Cherkauer – groundwater hydrology

• Jim Waples – water aging• Tom Consi – aquatic robots• Tom Grundle - harbors

• Tim Ehlinger – aquatic systems

• Burlage – PCR environmental test

• Shangping Xu – safe drinking water

Partnerships• Sponsored Research Proj.• Shared equipment• Graduates• Workforce training• Subcontractor/supplier• Extramural grant support• Philanthropic support

Cluster Effects• Shared resources/equipment• Collaborative grants• Improved competitiveness• Translational science

Milwaukee 7 Water Cluster


Disruptive innovation Swarm innovation

Strategic Doing produces a swarm of innovations


As we connect assets to our opportunities and actually do something, we notice the atmosphere changing...

The “network effect” takes hold...

Low

Low

High

High

Opportunities

Trust and

collaboration

Opport

unity

Zone

Inflection Point


Core Group

Focus 1

Focus 2

Focus 3

Focus 4

Initiatives Initiatives

At Purdue, we have used Strategic Doing to generate over 50 initiatives (each with metrics) in four focus areas...with one administrator


Here’s how the Northland narrative starts to emerge from the documents you have prepared


Leadership and Communication

Industry Transformation

Industry Innovation

Talent Development

Forestry and Fiber

MiningTransport Logistics

Innovative MFG

Creative

Next Energy

Biomedand Health

Care

Leadership Team

SponsorOrganizationsSponsor

OrganizationsSponsorOrganizationsSponsor

Organizations

STEM

Entrepreneurship

Here’s how your strategy starts to emerge from the documents you have prepared

PartnerOrganizations

Core Team

Strategic Focus Areas

Strategic Initiatives


Here’s how the new Northland narrative starts to emerge from the documents you have prepared

Sustainability

Innovation

Creativity

Entrepreneur

Talent

Health


We start with What could we do?




Industry Innovation

Talent Development

Forestry and Fiber


Innovative MFG

Creative

Next Energy

Biomedand Health

Care

Leadership Team



Organizations

STEM

Entrepreneurship

You have already started to answer that question...



Do we have this right? Is it a good starting point?



Industry Innovation

Talent Development

Forestry and Fiber


Innovative MFG

Creative

Next Energy

Biomedand Health

Care

Leadership Team



Organizations

STEM

Entrepreneurship




Industry Innovation

Talent Development

Forestry and Fiber


Innovative MFG

Creative

Next Energy

Biomedand Health

Care

Leadership Team



Organizations

STEM

Entrepreneurship

Adult

Advocacy


We start with What should we do?This is the strategic question which is really 2 questions: Where are we going? How will we get there?


Exercise: Define the coffee cup


Let’s start with defining an outcome.

Where are we going?

1. Pick an focus area

2. Define an outcome with 3 characteristics

Where do we want our region to be?

What will people be doing? And how will they be doing it?




Industry Innovation

Talent Development

Forestry and Fiber


Innovative MFG

Creative

Next Energy

Biomedand Health

Care

Leadership Team



Organizations

STEM

Entrepreneurship

We can use this network map to define our strategy more clearly



• http://www.northlandstrategy.net/join

• Invitation Code: northland

• http://vimeo.com/channels/strategicdoing


http://www.northlandstrategy.net/join

http://www.northlandstrategy.net/join

http://vimeo.com/channels/strategicdoing

http://vimeo.com/channels/strategicdoing

• Module 5: Strategic Action Plan

• Module 6: Using Strategic Doing


Introduction:

What’s Changed

Our Opportunity

Our Vision and Purpose

1. Strategic Focus Area

‣ Outcome and Metrics

‣ Initiatives

‣ Action Steps

2. Strategic Focus Area

‣ Outcome and Metrics

‣ Initiatives

‣ Action Steps

Strategic Action Plans: Modular, simple


Our Vision

We will hand to future generations a Northland region that:

Embraces entrepreneurs with thick networks of connections to speed investment and encourage risk-taking;

Promotes creative minds and innovative thinking across business, education and government;

Transforms our education systems from early childhood to mature adulthood to provide the 21st century skills we need to prosper; and

Connects our region globally with the leadership skills to act strategically and prepare for what's next.


Talent DevelopmentForum

Entrepreneurship and Innovation

Focus Area

Education Transformation

Focus Area

Leadership and Networks

Focus Area



Organizations

Transformation Opportunities

Emerging Opportunities

Forestry and fiberMining

Transportation and Logistics

Innovative ManufacturingCreative and ProfessionalBiomed and Health Care

Next Energy


Entrepreneurial TalentForum


Focus Area


Focus Area


Focus Area



Organizations

Transformation Opportunities

Emerging Opportunities

Forestry and fiberMining

Transportation and Logistics

Innovative ManufacturingCreative and ProfessionalBiomed and Health Care

Next Energy


Talent DevelopmentForum


Focus Area


Focus Area


Focus Area



Organizations

Transformation Opportunities Emerging Opportunities

Forestry and fiberMiningTransportation and Logistics

Innovative ManufacturingCreative and ProfessionalBiomed and Health CareNext Energy


Entrepreneurial TalentForum

Entrepreneurship Focus Area


Focus Area


Focus Area



Organizations

Transformation Opportunities Emerging Opportunities

Forestry and fiberMiningTransportation and Logistics

Innovative ManufacturingCreative and ProfessionalBiomed and Health CareNext Energy

Research and InnovationFocus Area


• Module 5: Strategic Action Plan

• Module 6: Using Strategic Doing


Proposed Outcome:

We will build an internationally recognized entrepreneurial region in the Northland which will:

* Push the boundaries of our markets with business idea networks, business plan competitions, and new product development initiatives * Challenge young people to create their own jobs with creative entrepreneurial thinking * Expand our financial, management and mentoring networks to encourage entrepreneurial firms

Proposed Initiatives

To accomplish our outcomes we will

1. Triple the size of our Greenstone Group initiative in three years 2. Triple the size of Apex's strategy consulting initiative in three years 3. Triple the scope of our CEO's in Classroom initiative and move it into our Wisconsin counties 4. Launch a wood products cluster initiative through NRRI to engage up to 50 firms in a new product development network 5. Expand our web portal to include all 17 counties and expand the scope to focus on innovation and entrepreneurship resources 6. Launch a new business idea initiative targeted at our rural counties


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