more is less eafa

8/8/2019 More is Less EAFA

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Better Protection SaveS reSourceS


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3/36

4

6

8

1014

16

18

22

24

32

cp: M s Lss B Pkgg ey

Ss rss

e Smmy

th Db: Pkgg & Ssbly

th Pblm wh Dg Ssbl Pkgg

csm Psps d epsehl Phsg

Shg Lgh h Dkss

th Bgg P: th Pblm Fd Ws

th Hls vw

Fl h F

th M s Lss vs

cs


4/36

almm l hs b sd pkggsls lms hdd ys. as ml s bh d

pg d psg s s.Hw, h pkgg wld hs lddmlly h ls y. thpkgg dsy w s mb ssbly hllgs. ths pdmss h M s Lss s pkgg, whh m ppppkgg ms lss wsg ss,s mpllg gm h ms,pkgs d, ls b ls, smsd gg wh.

Mh hs b sd dgssbl pkgg ms hmls sd; hw hy sd dh yld, d dspsd . Bhs pph ds ddss h hsm pkgg sls l h spply gds, mmsg splgd wsg lbl d d hbg mj s sgs.

Dly ssbl pkgg smplyds s. ths s dsp s d hgh s ss pg

pd s d h ml yhgh whh hs s hd. i , mh mphss hs b pld h mly pkgg sl, d gh h lly smll l plys h ll lyl h pkggd s mbd. M ppppkgg pds b p lbl d pds d lmly ssss. th ssbly pkgg ly b msd gs s h wd lyl h pd h hs

b dsgd . M, sh pdly hgg wld, ssblyms b jy, smply ds.

ulmly, m ssbl pkggms h h s lss wsg ss d h w ghs gss pdd. ths dly sbs hsblshd ml m lsss m.

as sl hs mply, sms sd. thy d b pkgg d s pd lk whml sss sh s lm hg.th s hs kd sysms hkghs hlpd l h gwh hlsmp. Hw, lk wssb h l pkgg plys h dh, b hs h sm, hsd p ssy dssbl pkgg. Whl ly smllmy sms wy b hm d hy ws, ms ppl wd by h m pkgg hy d dmp.

Y sm dmd l, spls gm ds d

ssl pd sss mpkgg. cly, y w smslk p h s wh h phsgdss; s h ly b bdgdby g wss h mg ssbl pkgg. i s mp hsms bg pp h ld gbl ml bs hppp pkgg dls. oly hmgh b-md sms lsh m pkgg, h s d ws,s lly gd hg, smply

e Smmy


5/36

5

More iS LeSS | executive SuMMarY

ssy ml bd.ad hs lly ms. up 50% dpd h dlpg wld s ls d

p ps d d. Bh dlpd wld ls s hllgs.Fd wsg lg h spply h, d pl hshld ll, s l ss ep, d s spsbl sgm d ml mps bhdly d dly. ep hshldsl ws 71 mll s d hy s 90 bll. o, p lm hg , lmg dws h uK, mpl, wld h hsm mp ghs gs mssss kg s eps ds.i dd, lms hl ll epw smp s bd dpd. By lkg h ll lyl h ml mps d d spkgg gh, d js smplsps h h sl, s l h lly mds pkggs g sshgsgs, bh mlly ( ms mbdd b d w) d lly(hgh d psly pddd ws). ths s dml y smpl

ls h mgs m sghllyss hs mpl ss.

almm l ppls, m dl wppgs d hshld l sm-gd s d lmd l lds dphs, sl g sls hs hllgs. th physl ls lmm l, sh s h bslb , ld m p dlg shl-ls pd s, swll s psg h l d hlh

bs. ths sls lss d wsg

d splg, wh ll h mml d m sgs ldpsly. th dsy lmm l

ppls ls llws ms pd h sm bs, sh sppp pg pd dypms . Pls, h sy ps (ylg d gyy) lmm l, s ml, ddd bs wh sp h mly h pkgg lyl.

i s h bdly l h lmml pkgg d h ppls lkhshld l h mj l ply ddssg h ml hllgs h wd pkgg dsy, bh dyd mw. B pkgg ylmly ss ss, d hs M sLss s s h ls hs p.

ll.g


6/36

1 PiKe reSearcH, 20102 SuStainaBLe PacKaGinG coaLition& PacKaGinG DiGeSt, 2008

th Db:Pkgg & Ssbly

as bh p d sm wssd ggm ssbly s s d m, h db wh

ss ppp pkgg hsbm sgly plsd. o h hd, h s smpls w h pkggs glly bd: h h ly ssblyps pkgg hs s s slyylbl mpsbl.

ths p dmss h, bslms, h s sh hg s ssblpkgg. Ssbl pkgg msb sdd , s ds s s w gh; lly ss ly h h pd whh hs b

d. th s y p dsdg h b sm pkgg ssbl smp d pd h d h plly gdgpkggs l dg d ws.

tss h s bw s, -dmsl w pkggh ss lgly h mly hpkgg sl, d m sphsdpsp. th l w ss s kysm ssbly h whl

lyl bh pkgg d s. iskg psh wds g ssbly, s l h ll skhlds lg hd l h, m gl dsms, pp h s hsdb. ohws, h s y l dg pg smpls d sld slsh my lmly s h llml mp h spply h.

Whls h pkgg d sl sbmg mh m w hsmpls, h pbl db s

-smpld, d s h hms msdsdg s. a wpgmms, sh s h uK Wsrss a Pgmm (WraP)scld cmmm, h k mmphs w by mg dws m bh d d pkgg. thskwldgs h lss pkgg ds ssly mlly lss ws,splly wh d ws s sdd.WraPs wk ms s wssmgs d dly f sms, swll s ggg wh sppls d ls.

n-Gml ogss (nGos)dsd h mp blyd hl sg. Hw, h shs b h mly h pkggsl, h s sd h lllyl (ldg h s d dspslphss). Fm hs ml psp,wh s gly ddssd s h mk ssbl pkgg sms b gwgs h h msm. idd, msd spds dd s mj

s1

.

ths mk s pdd gw hmg ys, d sgly s h h pkgg dsy s whl, s sh ds2.

What do you mean theres no such

thing as sustainable packaging?


7/36

th ssbl pkgg mk

s gwg mh s h h llpkgg dsy, d s pd dbl sz m $88 bll 2009 $170 bll 2014. th glblpkgg dsy wll gw slwp, hg $530 bll 2014,p m $429 bll 2009.

PiKe reSearcH, 2010

73% 1,255 spds wh

ld pkgg pd hh mps hd sd hmphss ssbl pkgg.th lgs mb spdsw m h csm PdGds mps (cPGs), llwdby mls ms,s, mhy ms,pkgg ss d ls.

SuStainaBLe PacKaGinG coaLition& PacKaGinG DiGeSt, 2008

ll.g

7

More iS LeSS | tHe DeBate: PacKaGinG & SuStainaBiLitY

ll.g


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Ssbl pkgg s w gh ds s. i s mp sd hw bs ssbl smp d

pd: hs ss, h dlygppl ssbly s h s s pss.

th ep ogs Pkggd h em (euroPen) d he csm rsps ep (ecrep) h ppld hs ppl llb pph ps pkgg h ssbly gd3.

ths s bs pkgg mks lblb m, ml d

sl ssbly by pg pds,pg ws, blg bsssd d pdg sms wh hbs h pds s.

its a journey

not a destination

th Pblm wh DgSsbl Pkgg

key elementsof

sustainable packaging

1.ess pkgg

h dds l l syby ly g dpg pds s hym hgh h spply hd by sppg md dspsbl smp.

2.

ey pkgg h ssmls d gy s lys pssbl hgh h pdlyl. ths shld ldml d gy y s wh ssdspp sysms, sh s sg,sp d hdlg.

JaMeS et aL, 2005

3 ecr -euroPen, 2009


9/36

9

ths ddsss h l pkgg h ssbly h d h sl.t ssbly ms b b h

ss h pkgg plylllg s mss/l d h sy wh whh h ,whh s hghly dpd h pbls h ml sd.

Fsg h ss dy pkgg wll sl m pd p, m sp d lss sm wsg.Ssbl pkgg pds hd ssbl d h.

More iS LeSS | tHe ProBLeM WitH DeFininG SuStainaBLe PacKaGinG

ll.g


10/36

ep sms d b pkgg , m psly, hyp pkgg ws s d

ml dgd d ssld llg bbsh. ths mydpd h ly pkgg d ep mks, smpp d dsdg h l pkgg. Wh sms d ds-mks p s pkggs wh sms b ssl hd lshp wh h pd. Hw,hy wld pbbly hk dly hysdd h ll lyl h pd ddsd h mps h phs.

csms lbl y pkgg h ppsslss hm s pkgg. Shwgh sm wh l h pkgg hsplyd b hs hm wld ph pp pkgg d blh sm gg wh h d hpds lyl.

cll s ls sd.Gm sms, mpl, hg bmlsd wh ylg d h y pkgg mls lms wy

ys h G D Shm, p hpblm pkgg ylg d y b d l.

ths shm s ms b h ss ylg dy, hby sg h d

pkgg; s ls sslm d eu lw, whh pllyls pkgg.

th sls sdy sms shw mds lls Gmy (32%) mpd wh h uK (60%),wh pkgg hs b h sbj md d nGo mpgg: sppd by h p sh,whh d h 82% uK sms wd wh h mp pkgg d79% hgh gds w pkgd; hs s

p m 68% 19974.

csm Pspsd eps

so the packaging isnt

useless after all

4 incPen, 20085 WraP, 2008


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11

FiGure 1.1

Sm bl h h s h s-

lld l, wh hl sms w lm -h-g wh p hgh g whh ml s mg m, my

proportion of consumers

concerned about oVer packaging

DataMonitor, 2009

GerManY

itaLY

netHerLanDS

France

SWeDen

SPain

uK

More iS LeSS | conSuMer PerSPectiveS anD exPectationS

ss ddl pkgg5. idd, h gwh d kwldgmg sms, sd h byg d ssl ds ll yd, ms h m pkggspp s d kp hspds ll d. thss smply b lbbyg mpkgg p s; h h dmd fbly, d y-d lbly pd s. S, whls sms spld smms d b pkgg, sm dmd d gwg l, pldwh mpgs hlh , dg sd d pkggspp. ths s sm pkggsls s h dsy spds hs

d. Smlly, sms ls w k ml sss ssly dp hm h ds-mkg pss.

ll.g


12/36

th s h sl hllg hw m sm pps b hwbs d ml mps. ths

l ly h lyl h pkggsl b h ps l h smpkgg ply h whl lyl h pd, whh lds bh hpkgg d s.

i hs , h pp pkgg bms ky k .Spmks h l sms pkgg, d hy sgly lb h sms dmds. thsdmds d b lss pkggd m ssbl p, wh

kwldgg h pl f bwhs mpg ms. th s ll pbldsdg h l pkgg plys mmsg d ws, dd hw ssh d ws pblm lly s. th ghs h ppp ml pkgg mk hg d d wsg.

Wh l bs pkgg dmsd, sms b dsdh l h hs mls bg. th sgd d dms h sg

s pkgg ps bg plhlh d shl-l bs pds.

rshs h usy MglHdz al d Ms

S a chl usy dh bg wh h ly lmm l ms h ly g j m h 90 dys,whs h l whlmm hd shl-l ly54 dys.

BeLtrn-GonZLeZ et aL, 2008

th g mssg shld b

y l d sbl h pdsl, mmd d fhgp. i pys b -bsd h wd s mk sh.

DenniS SaLaZar, 2009

6 DataMonitor, 20077 nieLSen, 20088 incPen, 2008


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13

Pkgg s ls gl bsgpps sy, d wll h b mp p m d s

ss sm s d pds

6

.oly b 30% glbl smssyd wld bd pkgg m kp d l d hd by hshpps, wh lbls h, s,hld ss kg d s7.

th s s sms wh wpkgg h b yld, b whd lly dsd h lshpbw ylg d h y wspkgg. uK sh 2008 d hh sm pg (42%) spds

hgh ylg ws s mp dg h mp pkgg s dgh m pkgg hy sd8. thsm sdy d h whls 39% sd hylwys k -sbl bgs wh hm hs, ly 9% dd byg pds wh mh pkgg.

Flly, hs b ky lm sms d ls wh gd pkgg, splly ms hdlg,sp d sg. csms

w sd bg bl h sslpd ll y d, whh shgh-h pkgg. csms wlghwgh, sy--s pkgg whsy-pg d slg mhsms, dh s ls gwg d pkgsh b sd kg ( mpl,mwbl -p pks).csms ls w h slg ws b lw y d mpssbl.

is b ky d hg, d dsy wds h m d dms

ll bh mps dsms. th all tphy wds lpzs h pkgg dsy, b h w h wds d h ld. i s h l h h sgs llg pkgg s, ly s ll s y,s md m ssly.

More iS LeSS | cuStoMer PerSPectiveS anD exPectationS

ll.g


14/36

ass ep, sm d wds hl phsg s sg.Dg h gh hg hs bm kylsyl py, d fs shppgdss d bhs.

Fg 2.1 shws h smdsdg wh sshl phsg gs byd smplml sss ld sl ssh s d d ml wl. ehlsmp s bg d gwg mk: huKs hl spd, mpl, hs gwm 15 bll 40 bll hls dd9.

B ds hs bgg hl sl d bhlhg wh gd pkgg?

Whls s phps y dl-mk dl-bk ms smphsg dss, pkgg s gwg

ms s l mp shpps.41% sms hk b pkgg hm, whl 19% hk b -s10.

Fdgs sm sgm dds hl shppg pdd hlyss g 2.2. i shws h dws hl smsm d hds bw ep s11.

alhgh ssbl pkgg s y pmy m phss, s bmg sm p,d s gwg mb sm sss d by hs,

ms d mlsm.

DataMonitor, 2009

ehl Phsg

its important to me that i feel

i am doing the right thing

seVen in ten europeans buy ethically

totaL

LocaL/nationaL

aniMaL WeLFare

environMentaLLY

FrienDLY

FairLY traDeD

orGanic

actuaLLY LooK to BuY

intereSteD But Do not BuY

69%

62%

35%

24%

14%

11%

19%19%

22%

15%

15%

17%

11%

FiGure 2.1

9 co-oPerative BanK, 200910 incPen, 200811 iGD, 2008


15/36

15

ll.g

c c: Shw ll s hl shppg

BlinkeredBelievers: th s

sd hl dms pl AspiringActivists: thy pss s

my m hl s h hyly by

FocusedFollowers: thy h mdsl sps hl shppg, bpk d hs h s s

EthicalEvangelists: thy ly byss h bd spm hlsss

Whls l hhy, hs dgm

shws h dsy sms ssep. i llss h mply ds wds hl phsg; whh pkgg s .

the curVe of consumption

toWards ethical eVangelism

Great BritainSp

Gmy

nhlds

G B

Pld

F

SPain

PoLanD

France

GerManY

netHeraLanDS

Great Britain

FiGure 2.2

More iS LeSS | etHicaL PurcHaSinG


16/36

Shg Lgh h Dkss

th s mp lk b mdbw h s hl smsm dh md sm s.

ehlly-mdd sms d skhldsyg d h gh hg sly bmsld h pss. i dsy hpgsss d kly, sms lwys p d wh h lskwldg d hlgl dlpms.

Dsp mg d h y,sms sll h dg ps ppp pkgg d h l dpl bs h gh pkgg.

csms h ly s wh h

lk dsdg; h skhldsd ky fs, sh s h md, s h pl pkgg.

i had no idea this

Was so complicated


17/36

17

Ld sy by h phlsphl-g ppl p-ms, ppl dd dsd hsmgly ss shl pkggllwd ms bk

s pkgg d s mkll sgs. nh, h g b gy, dd hy k mpms hyg, blkhdlg d sg, dd shll d dd d ws.

ricHarD GirLinG(tHe SunDaY tiMeS), 2009

ths db h wll-dsgdpkgg hs l ply hlpgsms d h m d hy hw wy. W h sd th idpd d thDly Ml syg h h ly gdpkgg s pkgg; wkg h m llg pphwds gg pms.

anDreW ParrY(PacKaGinG neWS), 2010

More iS LeSS | SHininG a LiGHt into tHe DarKneSS

ll.g


18/36

Fd ws s ss ss h eu.ass ep, d ws m hshldshs ppmly 71 mll s

y, s

90 bll wsd dl ( ldg dspsl ss). i huK, mpl, ly s mll s hshld d ws s pdd yy, wh sms hwg wy p hd h d hy by. F mll s hs ws ls pss d h ldh b ; ly w hds s ml d sd d12.

i s mp sd hs wd p s wsg wh ssssg hml mps pkgg. as g

4.2 shws, pkgg s js p hd yl.

thgh pds lyl, pkggplys mp l dgml mps hgh ssh s pg splg, g, glg ps ddg ws.

th gy py-bk sm pkgg s ly bl. i h uK,

mpl, h hshlds l phs pds wghs ly h s, ds 110 ggjls gy pd.Lss h 200 klgmms pkgg sd m hs d pds, dh gy sd mk h pkgg sjs s ggjls h hgy sd pd h gds glly13.ths s lly ssbl sm.

ths wsg s js d pblm. i h lm hg, h d d dks s d 25% eps

ghs gs msss, d dbld ws s ssd wh h g mlls s ghs gss14.

F mpl, g, y dd bg ws gs 4.2 sd 1.5 s ghs gs msss,sply15.ths lds h dmsss sd by d ws (hghsp ws d s dmps,whh lss mh), b h bgg mbdd ghs gss md h pd, pssg d dsb h d sl.

MiLLion tonneS oF FooDProDuceD in euroPe

euroS Per HouSeHoLD oFavoiDaBLe FooD WaSte in euroPe

BiLLion euroS SPent in euroPeon FooD WHicH WiLL never

Be eaten

MiLLion tonneS oF HouSeHoLDFooD WaSte

Percent oF euroPeS Green-HouSe GaS eMiSSionS coMe FroMFooD anD DrinK

tonneS oF GreenHouSe GaSeS re-LeaSeD BY everY tonne oF FooDtHat iS WaSteD

th Bgg P:th Pblm Fd Ws

i shock myself With hoW

much food i throW aWay

FiGure 4.1

12 WraP, 200713 aDviSorY coMMittee on PacKaGinG, 200814 eiPro, 200615 WraP, 2008


19/36

19

recYcLinG &enerGY recoverY

packaging as part of the lifecycle of food

ProceSS

PreParation & conSuMPtion

raW MateriaL ProDuction PacKaGinG ProDuction

ProDuction

recoverY

FiGure 4.2

More iS LeSS | tHe BiGGer Picture: tHe ProBLeM oF FooD WaSte

ll.g


20/36

cg js h d ws s mpl, h uK hs wld h h sm lmhg b s kg s

h d.

B ghs gs msss hly mp m wsg. th m w mbdd wsd d s lssg d pblm sglyw-sssd wld. cs sms w lsss sd by d lss dwsg by h Wld em Fm,d h b hl h wwhdw g s ls. adg ep S d thlgy rp,d bs ly hl (43%) w

sg (-ml-ld d bs 33%, ml-ld bs 10%) ep. S w d d ws,w dmlly d h ws mbdd w 16.

i h uK h L Fd

H Ws hs lglydd mss pd hh ppl pkgg sh ppl s . uKhshlds dmp smd 6.7mll s d hb p m; 40% whh s shpd wh 3 bll. Wh h w ws dg h hm ,h pbly pkgg plg l s kg lsds.

WraP, 2007

up 50% h wlds d gw pdd smp s lsd wsd lg h l h mld k. ths pss msss s d slgpps ll skhlds lgh l h ms w,gy, ld s, d wsd lss wll s sg b glbl ghs gs msss.Dlpd d dlpg s d hllgs hs bsd ds smbh, d sg, dsbs, pkgg, d spps, wh m ws dwsmm h sm h dslzdwld d m splg psm h dlpg wld.

WorLD econoMic ForuM, 2010

in uK carS taKen oFF tHe roaD

17 Porter, 200218 aDviSorY coMMittee on PacaKaGinG, 2008

16 euroPean coMMiSSion, 2009


21/36

21

o s ds h h s hghlyg l bw h m pkgg d h m d ws.

P, th ems Ws, dws hmpls al d Pll, s wll s shd by h Wld Hlh ogs, whhlms h h dlpg wld, bw hd d hl d dys b hgh sm. Ps w sh ss h h dlpd wld, hs g s bw2% d 3%, lgly d sm pkggd g17.

Ssbl pkgg s hly lsl h dmlly d hsslss ws ps d, d h

mbdd b d w s.th, wy plly dsh m d wsg s s hs ppp d pkgg, gy l wsdm.

S, why shld hs b h s? th sws spsgly smpl: d ws hs ls ms h ml mp pkgg ws, d hs b kg h mp mh m dygd18.ths s sy h pkgg s

h sgl sl d ws; hw, mds sm h gh pkgg ld mj ml sgs hghdg d ws. W s m

lbl d hgh ppp pkggppls. o g, hs s ssly b m pkgg, b b

pkgg, d m ppp ph lmly ss ss.

More iS LeSS | tHe BiGGer Picture: tHe ProBLeM oF FooD WaSte

ll.g


22/36

Fpg, s p, hlps slh d d d mps pd s m d l

ss sgl, hghly symbl mb.D s smply hs bm ppl ml ls. W sglybg jld by s mhdlgs msg psl b ps s pl d mmd pph ddssglm hg. Gms, bssss dnGos ppl s bm m bm d d mssss h ls sh sggss h dshgs d.

W ps ddss d mp,

sg wss d spsbly l s whh s d sssd bmg s wh h gwh h wlds ppl. Hw, whls hssss lm hg d wspply shld b dsmd,pg hs s lms, plwh h sp s w. ths ssplly h pkgg,wh smpls w h p hpkgg lds h d bs myh; mpl, mgg ws, whh

hs b pld ps hps.

i d hs wd bs,w d k pph h sdsh ll pd lyl, g llmps h d d mly mpmlsd d d sh. thspph hs k ll sps, ms ml mps, lg h lllyl g pd, s ly s pssbl.a gd mpl lls hs lylpph s smpl, sgl p .

th llwg dgm shws h lmmps gd blk d hd bg s co

2-ls.

th Hls vw

When you look at it this Way

the solution becomes clear

lifecycle greenhouse gas emissions

For a cuP oF coFFee BreWeD WitH GrounD BLacK coFFee(totaL 95.5 GraMMeS co

2-equivaLent)

45.5%

3% 1.5%

49% coFFee ProDuction

PacKaGinG

tranSPortation

Hot Water BreWinG

FiGure 5.1

19 euroPean coMMiSSion, 2009

20 eSu ServiceS, 2008

eSu ServiceS, 2008


23/36

23

ll.g

th dgm pss h mp l-bsd fbl pkgg l swd l h p h s

hlds. as h dgm shws, ly smllpg h l mp ms m hpkgg. th mjy mp ms mh blg h w d h pd h sl. a pply smllsm pkgg ss lg m ghs gs msss h h ll pd lyl.

F , h ll lyl mpssh gwg, sg, sg d hpssg p l l. i ls ldsh bwg mps, sh s spd ly. ths mks l h hpd h sl hs h hghssh ll sdd ml mps.i h lls, ly h ghsgs msss shw; hw, hbss bkd p by ll lsps.

th lls ls ls h h bggsghs gs b h shdpd s h blg h w, h pd sg h bs

hmsls. Phps -ly, hghs gs msss m spd pkgg y smll. Whls h ssll lly d pkgg dlpd l, hs dmss hd s h mp h d sl,lg s ll lyl, s wll s h pkgg whh s19.

i dd, w lls h mppkgg dlmm: p pks. Ppks b y dg wsg;

hs s, m ppg mh .P pks s l ssd s ssbl smp,

psg mj y b hwy h pd s sd. usg h sm sls h ps dgm, h llwg dgmshws h pg mps m sgl-sg sk pk blk .

th sh pkgg wh h lghs gs msss hs sd, hs s m 1.5% 8%. th hh ll mp ms b h sms pld by d pss sp h pd. th l pkggplys glg p szs dsh mp h smp bypg ws, hs gg m sg sg h h bs pkgg wld 20.

lifecycle greenhouse gas emissions

For a cuP oF coFFee BreWeD WitH inStant BLacK coFFee(totaL 91 GraMMeS co2-equivaLent)

38%

8%4%

45%

coFFee ProDuctionPacKaGinG

tranSPortation

Hot Water BreWinG

FiGure 5.2

More iS LeSS | tHe HoLiStic vieW

eSu ServiceS, 2008


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Fl h F

W d wh h hllg mssbl m dlpm. i lgh hs, lmm l s dl dd

b mpms h dsg dmly pkgg s m ss h d d . a sglsw h pkgg db wll bgd gh dys d sm.isd, hls pph s dd, lkg ls physl ml pps d hps wh h whl lyl.

u Ppsalmm l s sl d ml, ld my ppls

pl pkgg. i slyb mbd wh h mls lmh ll pkgg ml p bsl mmm. i s ls fbl,dpbl d mllbl d b wppdd slly shpd pds pssd sm-gd s. almm l lshs lld bsl b pps psg d pg pd swh gd s, d shl-l wy h, wgh wgh, hpkgg ml mp wh.

almm l pkgg pds pmlp pps by g mpmbl b lgh, l-l

ys, w p, ls d s, yg dm-gsms. F ss pds shs phmls d, lmm lpkgg s hyg, -, -g b. ths s h pdsf d kps h s sh bypg hm m l fs,hs gg lg shl-l.

almm l s by h lghs mplb pkgg ml. all, lys -hsdhs mllm hk,ly ps s gs h ly-

dg s yg, lgh, ms,m-gsms d wd ms. Js1.5 gmms ll lmd bg wghg 28 gmms, bls l mlk b sd d spd slmhs wh g. almm ldsh wy dg m wh lss sd pkgg, sg bh wmls ss d gy ss.

almm ls hyg pps, s hdy d ss, s wll s s

bly b sd mw , mk p ml h pd dy ml s d h mdppls. cy ppl bl, sly mw lmm l ys.

i had no idea aluminium

foil Was so Versatile


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25

isg c:

th l ll susg sm-gd lmm ls h hlld z dy-mls hsg ml bs.th lyss h lyldmss h h pkggmks y lw b h ll ml p h ml, sdg ll phssm mg d l,

shppg, sp, sgd pp h hshld.M, h sp pps l s b pds, sy d hg kg s wll s lkg gd h bl.

Fz dy mls y ll s h spply h d mp wh mpd mlsh sl-ppd h hm.th p lmm s glgbl mps h p sl-ppd ml wh sp,d ws d kg k .

eSu ServiceS, 2009

More iS LeSS | FoiL For tHe Future

ll.g


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thgh h spply h d dgdspsl, lmm ms sls. F lmm pkgg

(pkgg wh lmm s h dmml, .g. bg s lls), h smd g ylg ep s b 50%21. Hw,h m lmm pkgg h sly yld dpds gly pddl l ms, h spppl d h y h llshms; bs hs s, ls y m 30% 80% mss ep.

almm l ppls whh

lld ylg sglypssd s. th h lmdl s dsd d bl gys lsd. th mg -dsd b lld m h bmshs h d sbslysd ylg ppss. rylg lmm h wy s p 95%lss gy d sbs ghs gsmsss wh y lss ly.

th s lmm l h ys hs

s mj lps y ppld sg ml pms,ldg sg s h lys.F y g pkgg yp ppl,hs ds h m lmm ld b h sm sls. Fg6.1 shws ml pms yps lmm-bsd pkggd h pgss h pkgg hlgyhs hd.

as h gph shws, smll m ml s dd 2008 h wsd 1974 pm h sm l,

wh bh ygh lds d ybg sg 40% d pkgg ml. ths s d mly h pgss pkgg hlgyd h sd s sm mlssh s lmm l.

21 eaa, 2009

containe

r

yoghur

tlid

s

conf

etio

ner

c

offe

epo

uhe

s

100

80

60

40

20

0

doWn gauging:MateriaL oPtiMiSation For SaMe Function

100

80

60

40

20

0

-28%

-40%

-40% -35%

container

YoGHurt

LiDS

conFe

ctionerY

coFFee

Pou

cHeS

1974

2008

FiGure 6.1

Micron

eaFa, 2008

ths s mk sg s hb h lmm l mk ssbl pd d smp sh w h gh shws.


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property packaging efficiency increasing resource efficiency

barrier

function

as s bsl b lgh, gss d

ms d h pds p ps m d pd hss.

eds h bl l pds my

mhs ys m mp. thsps splg d pds gy sgs spds b psd lg pds whh d g.

mechanical uly lgh y sg, ls ddldhss llws wp pds ghlyd wh y gl h sls.

Mhl pps lk ddldg llw s ps, mmsg h d sls. Fd ws s pd hghpg, pbly d psg ls.

surface

structure

c ly b lmd wh h mls,

hs mbg h mplmy pps h fbl pkgg sbss mpdll pm d mkg hlms pssbl.

th lms, h h blky pkgg,

s lbl w mls whl lss wghms m spply h dgd s. Sp y sg d dsplyh bls s sgs.

lightness and

space economy

Hghly wgh: h ps b (.g. 1.5 gmms lmm p l j ).

es sp d sg sl m lghss.Lss wgh sp ms m spplyh bh dg s d s. Sp y sg d dsply h bls s sgs.

heat

conductiVity

cd h d bl whsd m

mps, l s dl lg d h-slg psss. ths ps pd lyby mmsg slg ms d g- hmp gd.

th mms pssg, hllg d -hg

ms bls gy sgs. Fls pps lsl bly, whh ss s sgsdg pkgg d llg.

recyclability 100% ylbl ly, wh ylss ly.

rylg pss s 95% lss gy hpmy pd, g ms mssssgs. i ss wh yld, d,dsd l lss gy h b dwhl y -dsd ps b yld.

electricalconductiVity

Hgh ll dy bls hgh-ps,- slg, hs wdg h pplg d s lg hlgs.

as hml dy ls slg hlps s mls by mmsg h smg d gy.

reflectiVity rfs p 98% lgh d d h. Lw h mssy ss gy lg hg bh hl sl d hsl ppd d.

multi-mode

heating or

cooking

allws d b kd -hdby , mw b m sysms.

Hlps s m d ssdg pp.

hygiene

and safety

Fl s sl ds hb pmb hks hgh-mp lg.ths mks s s wh dss d dl p gs mpg.

Fd lss lg s wll s gl ly.

iGure 6.2

the physical properties of aluminium foil


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th sgs h h physl pps l mpld h s lgh ll pkgs bgs sd

gd d hy pkgg lk glss bls.tsp msss dd sgly,wh dks mps bl sp lmsw s mh pd p kld. thssls lss l smp, lss d lss bd ds d s.

Flbl pkgg s dld lls hd m, d s slly mddg h llg pss h lpkgg m. ths ss ss sp b h pkggpss, dg h ps d

ssy sp .

Fg 6.3 shws h d mpm pkgg d bg h lwgh wh dks mpy ss lph h h glss bl.

i hs s, wh lmd phs sd, h wgh mp h pkggdps m 52% 6%. th wgh mp

ls dly sd s sp d sg. ths sls ll mpm mlpm.

rdg Fd Ws:th l hshld lis js h physl pps lmm l h hlp s sy mg, spd pkgg; s h l hy ply h wd mp h d h. a ssmpls, hs s hgh h s l s wppg ml ps ls hdg d hs d pl-ws. a sms mpl, hs s ls l mmsgd ws h ll d h.almm l bgs ply s ppsd p s hlp s hpp h pd h hs hsm h dsd d.

almm hshld l s sd wp d ps ml ls d

dg-l d d wsg. th dd-ldpps l, mbd wh s


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29

hgh b d s - dss, mk s dwppg d splg d h ws ss mbdd h pd,sg, dsb d kg h d.ths s splly hghly pssdds, sh s sd ms.


transport efficiency saVings

through lightWeighting

For Fruit-BaSeD DrinK - 0.2 LitreS

GLaSS LaMinateDPoucH

DeutScHe SiSi WerKe, 2002

100

80

60

40

20

0

BeveraGe

PacKaGinG

FiGure 6.3

ll.g


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Fg 6.4 shws h pl mp lmm hshld l l hs pk ps m bg wsd. i

ss h ml ds: GlblWmg [klgmms co2

.], oz LyDpl (oDP) [klgmms cFc-11 .],d eph [klgmms Po

43- .].

i ls shws hd gy h pssh mps m h dsb dsllg, sp, pp dsg h hshld.

as h gph lly shws, h mps lmm hshld l mps h ss ps y. thml mp d, hgh

h s w, lss d sgl d pp, s sglylg h h ml mp hhshld l sl. e d ppps lmm l s h ssl lk ssbl d h, mmsg ws,dg splg d sg y22.

eSu ServiceS, 2009

the comparatiVe impact of

alufoil in relation to the resources

it protects

GLoBaLWarMinG

oZone LaYerDePLetion

eutroPHication

aLuFoiL= 0.2%

aLuFoiL= 0.5%

aLuFoiL= neGLiGiBLe

FiGure 6.4

0

20

40

60

80

100

94.8%

5%2.3% 1.4%

97.6% 98.6%

FoiL

ProDuction

otHerincLuDinG:SeLLinG (SuPerMarKet

to HouSeHoLD)

HouSeHoLD

PreParation

22 eSu ServiceS, 200923 eSu ServiceS, 2008


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31

rs y:th l lmm l b smp

adg s lyllyss, lg plml mps ssdwh h pd b s ypl dy pd. ths ldhsg g dd, hws w mh msss,h gy sd h mhlpss mlkg d bpd sl. Fh mpsh m m h sbsg d sp.

Fmly pks (250 gmms) wppd l lm, pkggsl h bgs my dgs.Fsly, h l s s bgs lgh, d, mslss d l d;sdly, s dd-ld ppsllw sy d pkg, dh b b wppd. addlly wppd 15 gmmsp b my sm

ssy d dbl p pkgg. Hw, y k lyl psp, y dp mgs.

e mps mly pk(0.3%), h l b h pkgg h ll mp h smll b p s ly 0.8%23(glbl wmg pl). Wh hss sdd h wh splly bg sd by ddlwppg (ll h mbdd gyd b, pg ds, dd splg), y kly s hw sg s b md ppp pkgg

h ps h hgh-mp pdd ss s sd ms ly.ths s splly h gdsy whh hs ddllywppd ps w dlpd.

ll.g



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th M s Lss vs

th hghllgs hd:

a pbl d b pds ss pkgg whlssmlsly bmg mmlly ss

a ep-wd s whh dpd s h lgml p d hgh lls wsg

i s l ps l-bsd pkgg

s d llg pkggsl p ds sg.

S, wh mgh w h hgh wdll- d ppp lpkgg? Wh s h bsss s? Whmgh h l, gbl bs b ms d wsg dd, d w db sd? Wh mgh M s Lsss lk lk?

By M s Lss w syg mpkgg smply ms lss ws.

th gm s lly sg d md. Fl-bsd pkgg ssss y wy.

Fl-bsd pkgg sls mpm, whh lds lss s ss h llpd lyls:

M ps (hgh hbsl b ) ms lgshl-l m mp d lsss gy spd sg

M b ms lss lss

h l d hlh bs d

M b y d pblyms lss s pkgg ml

M mhl pps (lk dd-ldg) ms lss s sdypkgg gls d ks

M ll dy ms lssslg smg gy d ml

M (hgh

pbly d pg) ms lssd wsg

making sense of

sustainability in packaging


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33

M h dy ms lsss gy d pssg dkg

M ylg ms lss s g ss

oll s l h whls pkggmy h m pbl pl, dpkgg s js s mh ss,d s mpls wsd gyd ss m d gds. Fl-bsdpkgg ps d ws hs pl.

th hllg s bs. W ms ssm pkgg s dws, s w d d ghsgs msss. Pkgg h dls mp, ps, dphysl fbly lly m lss ws hs . Wh hs p shws s h,gdlss whh lmm l s sddly wp d, s sm-gd s s p mps fbl pkggsls, hs mj l ply hg h ll ssbly h

d h. as pds hg d l,ls dpbl ls wll b ky l

hlpg pds d pkgs g.

almm l pkgg hs ldydmsd s lgy, d s plppl hlpg sl h pkgghllgs h s ms. M dd b lss, d b pss ss.

More iS LeSS | tHe More iS LeSS viSion

ll.g


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adsy cmm Pkgg (2008):Pkgg Psp.

Bl-Gzlz Flp l (2008): e pkgg mls l, m c

d ssy qly gd md j.Wly Pdls i.

c-p Bk (2009): th ehlcsmsm rp.

Dm (2007): csm ads twdsPkgg: nw isghs d F Psps.

Dm (2009): Ssbl pkggd ghg p.

Dsh SiSi-Wk wh iFeu (2002): Lca j dks lmd ph 0.2l, bl glss

bl, d bg .

eaa (2009): ay rp.

eaFa (2008): Gg rd.

eSu Ss (2008): th Lca pkd dpds: th fxbl pkgg:

c, sph d b.

eSu Ss (2008): th Lca rs sd almm Hshld Fl.

eSu Ss (2009): th Lca dy--sLsg Blgs Pkd almm Fl

Bsd Pkgg.

ep cmmss (2009): th Wld 2025,rsg as d S-lgl s.

ep S d thlgy obsy(2006): eml imp Pds.

ep (2009): Pkgg hssbly gd.

Glg, r. (2009): e M ad S h Pl.th Sdy tms.

iGD csm u (2008): csmSgm d tds ehl Shppg.

iGD (2008): ehl Shppg ep.

incPen (2008): Pbl ads Pkgg.

Jms l (2005): Ssbl Pkgg: Hwd w D d Ms i?iaPri Sympsm.

Ml Pkgg Ms ass(2007): Mkg Mgs Sy.

nls (2008): Bs ehl Shpp:Whh wy w?

Py, a. d Kg, D. (2010): FshPd: B nsss. Pkgg nws.

Pk rsh (2010): emllyrspsbl Pkgg csm d

idsl Mks: Mk alyss d Fss.

P, r. (2002): th ems WsWshg: rFF Pss.

Slz, D. (2009): is Y G Pkgge-obs?

Ssbl Pkgg cl & PkggDgs (2008): Mmb d Sbsb Sy.

Wld em Fm (2010): DgSsbl csmp, vl ch ws.

WraP (2007): udsdg Fd Ws.

WraP (2008): Fd W Ws.

rs


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35

ll.g

Fh rdg

al, H. (2006): th ogs Mpl SldWs: th ls bw sds m

pkgg mls d d. Wshg: uSchmb cmm.

Byls, S. (2009): Dsgg Ssbl

Pkgg. Ld: Lw Kg Pblshg.c LLc (2007): cs el &eml Sy.

DeFra (2005): th vldy Fd Mls s id Ssbl Dlpm.

DeFra (2009): Mkg h ms pkgg:a sgy lw b my.

DP (2008): DP Sls tdystds Ssbl Pkgg.

e (2009): twds ylg sy.ep almm ass (2009):rylg.

ep cmmss (2004): Fd hgh sg h sbl.

ep cmmss (2004): impassssm h thm Sgy h

p d ylg ws d h

mmd mplmg mss.

iciS (2008): Ssbly DsPkgg Gwh.

incPen (2003): Pkgg rd: DgM wh Lss.

incPen (2004): Pkgg: th Fs.

incPen (2007): ud-pkgg s 10 ms

ws h pkgg.

Jdlk, W. (2009): Pkgg Ssbly:tls, Sysms d Sgs i

Pkg Dsg. nw Jsy: Jh Wly &Ss, i.

Kmp, P. (2006): o 100 ys g, lyll h d w m m lss h 20

ml ds hms. Wh d sy

dy. Hd Ssbly Gp.

Kjm, J. (1996): eml imp Pkgg Pm h Fd Spply

Sysm. Jl ws mgm ds y.

Syld (2009): S why dd w blw ?


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