Less is More

Paul MillerLisbon, 12 November 2008

Opportunities for social startupsin energy information

CEO, School ofEverything

“One of those great, simple, smartideas that make you want to smackyour head and say, ‘Why didn't Ithink of that?’” - Boing Boing

http://schoolofeverything.com

Co-founder, SocialInnovation Camp

“We fuse ideas, people anddigital tools to build social start-ups that will change the world”

http://sicamp.org

Umair Haque

“Yesterday, we built hugecorporations to do tiny,incremental things - tomorrow,we must build smallorganizations that can dotremendously massive things.”

Energy Information

1. Devices and software that measureactivity

2. Standards for converting activity toenergy or carbon equivalents

3. Tools that socialise verified information4. Better opportunities for behaviour change

1.

The Wattson

Yello Strom

Intelligent GPS

Open Logistics

2.

GavinStarks

3.

Share with your friends

Share with your neighbourhood

Share with the nation

4.

Even Clarksonenjoys it…

Information is compelling.Showing off is even more compelling.

Predictions

•Energy information will be ascommon and sophisticated asfinancial information by 2015•That information will be madecompelling by digitaltechnology•Kids will lead the way

Paul Millerpaul@schoolofeverything.com