gautam borahICaM A STRUCTUREDAPPROACHM NETISINGINNOVATIONThis book is a welcome narrative that would enable businesses move closer to realising their Innovation potential and truly profiting from itLeading Global Management GuruTuck School of Business and theMarvin Bower Fellow at HarvardVIJAY GOVINDRAJANForeword byMARC J VENTRESCAFaculty in Strategy and Innovation, University of OxfordCo-author of Routines, Going Concerns and Innovationwww. bl oomsbury. com9 789384 898359ISBN 978-93-84898-35-9`399This is a timely book, motivated by one of the critical challenges facing businesses today: How to innovate in regular, reliable ways? In Monetising Innovation, Gautam Borah presents the distilled insights of research, reading, and practical experience to focus on innovation that connects early capacity steps with implementation and innovation results.The focus is on identifying and specifying organizational and leadership levers for innovation impact. The purpose is to present innovation as a core organizational function and to describe the shift from occasional and ad hoc innovation to reliable, routine innovation. The book introduces the Innovation Capability Model (ICaM), an integrated framework that connects findings from research on effective innovation systems. Gautam Kumar Borah specializes in the areas of Strategy, Innovation, Customer Operations and Business Transformation. In a career spanning over 20 years, he has worked in corporate assignments with organizations as Vodafone India, Reliance as well as in government assignments. His current assignment is with Vodafone India as part of the Customer Operations team. Gautam is a graduate in Electrical Engineering and has completed his post-graduation(Distinction) from University of Oxford specializing in Strategy and Innovation. Gautam has been a speaker at various forums in India and Overseas in his domain of expertise.MONETISING INNOVATIONgautam borahIt is an excellent roadmap to take an organisation to the next level in result oriented Innovation., Managing Director and CEO, Vodafone IndiaThe book addresses the needs of anyone in the organization who is concerned with innovation., Director, Product DevelopmentFinancial Services Industry ,Frankfurt, GermanyThe book Monetising Innovation addresses a very important challenge of currentbusiness environment in almost every sphere whether it is manufacturing, telecom, marketing or government as well., Managing Director, Cisco Systems IndiaThis is a useful source for professionals looking for recent views on innovation., Professor, Management of Technology/Innovation and International Competitiveness,Shailesh J. Mehta School of Management, IIT BombayIm quite certain that the book will turn out to be a great piece for readers ranging from CXO level executives to Business Managers and Business management students, who can pick up the insights to drive innovation leading to disproportionate enterprisevalue creation., Director, Human Resources, Bennett Coleman & Company Ltd (Times of India group)This book is innovative in its own right. If you want to read the next disruptive businessbook on innovation that is easily applicable, Monetising Innovation is a must read., Chief Operating OfficerMadison Street Capital, Chicago, USGautam Borahs book Monetising Innovation needs to be on the reading list of everyexecutive that take innovation seriously., Chief Financial Officer, Ascometal, Paris, FranceMonetising Innovation is your perfect resource to understanding, building and implementing your innovation strategy., Author of Moving Without Shaking,award-winning book for expats and global nomads,Director, Strategic Accounts, Telesign, LondonSUNIL SOODCHRISTIAN D SHAEFERPURUSHOTTAM KAUSHIKKIRANKUMAR S. MOMAYAAMIT DASANTHONY MARSALALIEBWIN VAN LILYELENA PARKER